PHILPS PUS9060 vs Hisense U7Q PRO

The One is bright enough to enjoy films recorded in HDR format. The average brightness of this model is around 500 nits, so we can easily expect a pleasant viewing experience for films from streaming platforms. Of course – it could always be better, because when it comes to brightness, you can never have too much for this type of content. Unfortunately, a disappointing surprise may be the coverage of the DCI-P3 colour palette offered by the PUS9060. Although the manufacturer boasts about using a QLED filter here (in reality, it’s PFS LED), it's hard to speak of any positive effects from its operation. 85% coverage of the DCI-P3 palette is certainly not a level to be proud of in 2025 – particularly in a television advertised as QLED.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

We tested the PUS9060 in the best factory mode available – of course, we are referring to the movie mode. Unfortunately, the best in this case does not mean good. The image in this mode was distinctly yellowish and shifted towards orange tones. The white balance on this television was definitely too warm, giving the entire scene an artificial, somewhat “tanned” appearance. This led to significant colour errors, which in the worst cases exceeded a delta E value of 6 – thus they were visible to the naked eye. The situation was reversed in HDR mode, where the image became too blue and too cool in perception. Additionally, there was a slight increase in brightness – the gamma curve and EOTF suggested that the television slightly brightened the image, which was also evident in the comparative photo below.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

Thanks to calibration in film mode, we managed to completely eliminate the yellow-orange tint, which significantly improved the perception of the entire scene. The image has become much more visually pleasing, although it is still far from reference settings. It may now appear slightly bluish, but it is still a definite improvement compared to the factory settings.

Unfortunately, we were not able to significantly improve the brightness characteristics, but this is already a matter of the television's design - the absence of local dimming limits the ability to precisely manage brightness. The PUS9060 simply cannot dynamically adjust luminance as more advanced models do. Nevertheless, after calibration, the overall experience is much more enjoyable, especially with film material.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

In the PUS9060, we find yet another version of the image processor called by Philips the P5 Perfect Picture, which is designed to improve the image – especially the imperfect one. The television features a distortion reduction function, which serves to smooth tonal transitions, i.e., those "colour joins" we mentioned earlier. This function does this very effectively – there is no noticeable harsh gradation of colours, but unfortunately, it works so aggressively that it sometimes dulls desired elements, such as the textures of materials or film grain. So one can consider this a certain compromise. We would rather not recommend using this function for films, but for more casual content – e.g., YouTube or standard television – it is perfectly fine.

The P5 processor also aims to improve the quality of lower-resolution images and does so quite effectively. The test image with the model is very soft – sometimes overly so – but this can be easily adjusted with the sharpness slider to match personal preferences. It is also pleasing that the television does not cut off edges in SD materials – which unfortunately still occurs in some TV models.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

PHILIPS PUS9060 is equipped with a 4K panel with a refresh rate of 144 Hz, so we can confidently say that it is suitable for both watching sports and playing games. And indeed, it is. But what about films that are most often recorded at 24 frames? As with most of the televisions we tested with a refresh rate of 120 Hz and above, the PUS9060 offers two sliders in the motion smoothness options. The “Smoothness” slider allows you to adjust the effect in films – you can set the image to be smoother, resembling a theatrical effect (higher settings), or more cinematic, with a slight "jump" in frame rate (lower settings). Additionally, there is a function called "Motion Blur Reduction," which limits blurring – and this is a very useful feature, especially when watching sports.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

PHILIPS PUS9060 is a true gaming monster – it has practically everything you could expect from a modern gaming television. There's VRR, there's ALLM, and on top of that, there's the implementation of HGiG, which helps to set HDR in games the way the developers intended. The television supports every possible resolution at 120 Hz, including 1080p, 1440p, and full 4K – so regardless of whether you're gaming on Xbox, PS5, or PC, everything works as it should. It also features a simple Game Bar, which is a special menu for gamers that allows you to quickly check if the ALLM mode is indeed working in low-latency mode.

And of course – Ambilight TV. Let’s be honest – without LED lights at the back, it’s not really a proper gaming setup. 😉 The multicoloured backlighting can really enhance the atmosphere, especially in the evening. It may not be to everyone's taste, but younger gamers will be thrilled – because it just looks impressive.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.