PHILPS PUS9060 vs Hisense E7Q PRO / E79Q PRO

The One is bright enough to enjoy films recorded in HDR format. The average brightness of this model is around 500 nits, so we can easily expect a pleasant viewing experience for films from streaming platforms. Of course – it could always be better, because when it comes to brightness, you can never have too much for this type of content. Unfortunately, a disappointing surprise may be the coverage of the DCI-P3 colour palette offered by the PUS9060. Although the manufacturer boasts about using a QLED filter here (in reality, it’s PFS LED), it's hard to speak of any positive effects from its operation. 85% coverage of the DCI-P3 palette is certainly not a level to be proud of in 2025 – particularly in a television advertised as QLED.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

We tested the PUS9060 in the best factory mode available – of course, we are referring to the movie mode. Unfortunately, the best in this case does not mean good. The image in this mode was distinctly yellowish and shifted towards orange tones. The white balance on this television was definitely too warm, giving the entire scene an artificial, somewhat “tanned” appearance. This led to significant colour errors, which in the worst cases exceeded a delta E value of 6 – thus they were visible to the naked eye. The situation was reversed in HDR mode, where the image became too blue and too cool in perception. Additionally, there was a slight increase in brightness – the gamma curve and EOTF suggested that the television slightly brightened the image, which was also evident in the comparative photo below.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Thanks to calibration in film mode, we managed to completely eliminate the yellow-orange tint, which significantly improved the perception of the entire scene. The image has become much more visually pleasing, although it is still far from reference settings. It may now appear slightly bluish, but it is still a definite improvement compared to the factory settings.

Unfortunately, we were not able to significantly improve the brightness characteristics, but this is already a matter of the television's design - the absence of local dimming limits the ability to precisely manage brightness. The PUS9060 simply cannot dynamically adjust luminance as more advanced models do. Nevertheless, after calibration, the overall experience is much more enjoyable, especially with film material.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

In the PUS9060, we find yet another version of the image processor called by Philips the P5 Perfect Picture, which is designed to improve the image – especially the imperfect one. The television features a distortion reduction function, which serves to smooth tonal transitions, i.e., those "colour joins" we mentioned earlier. This function does this very effectively – there is no noticeable harsh gradation of colours, but unfortunately, it works so aggressively that it sometimes dulls desired elements, such as the textures of materials or film grain. So one can consider this a certain compromise. We would rather not recommend using this function for films, but for more casual content – e.g., YouTube or standard television – it is perfectly fine.

The P5 processor also aims to improve the quality of lower-resolution images and does so quite effectively. The test image with the model is very soft – sometimes overly so – but this can be easily adjusted with the sharpness slider to match personal preferences. It is also pleasing that the television does not cut off edges in SD materials – which unfortunately still occurs in some TV models.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

PHILIPS PUS9060 is equipped with a 4K panel with a refresh rate of 144 Hz, so we can confidently say that it is suitable for both watching sports and playing games. And indeed, it is. But what about films that are most often recorded at 24 frames? As with most of the televisions we tested with a refresh rate of 120 Hz and above, the PUS9060 offers two sliders in the motion smoothness options. The “Smoothness” slider allows you to adjust the effect in films – you can set the image to be smoother, resembling a theatrical effect (higher settings), or more cinematic, with a slight "jump" in frame rate (lower settings). Additionally, there is a function called "Motion Blur Reduction," which limits blurring – and this is a very useful feature, especially when watching sports.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

PHILIPS PUS9060 is a true gaming monster – it has practically everything you could expect from a modern gaming television. There's VRR, there's ALLM, and on top of that, there's the implementation of HGiG, which helps to set HDR in games the way the developers intended. The television supports every possible resolution at 120 Hz, including 1080p, 1440p, and full 4K – so regardless of whether you're gaming on Xbox, PS5, or PC, everything works as it should. It also features a simple Game Bar, which is a special menu for gamers that allows you to quickly check if the ALLM mode is indeed working in low-latency mode.

And of course – Ambilight TV. Let’s be honest – without LED lights at the back, it’s not really a proper gaming setup. 😉 The multicoloured backlighting can really enhance the atmosphere, especially in the evening. It may not be to everyone's taste, but younger gamers will be thrilled – because it just looks impressive.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.