Philips The One (PUS8959 / PUS8919 / PUS8909 / PUS8949 vs Hisense E7Q PRO / E79Q PRO

The luminance chart for Philips PUS8959 shows that the television is capable of achieving around 550 nits of brightness, which can be considered a satisfactory level. This brightness allows for the effects of HDR to be experienced, particularly standing out in more demanding scenes. In the tested test patterns, the television performed quite well, even in challenging sequences such as those from "Sicario 2". Due to the lack of local dimming, the television does not dim small bright elements, and they shine with the full "power" of the television but at the expense of the silvery blacks mentioned in the paragraph about black levels. It is also worth praising Philips PUS8959 for its good coverage of the DCI-P3 colour palette, which amounts to approximately 94.5%. As a result, colours are vivid and close to the creators' intentions, which further enhances the quality of HDR effects and the experience of watching high dynamic range content.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The television Philips PUS8959 has been tested in the best, theoretically most precise picture mode – Filmmaker. Although the name suggests cinematic quality, it unfortunately falls short of perfection. The biggest problem in this mode is the white balance, both in HD and 4K content. It is characterised by a significant dominance of red colour and drops in green levels, resulting in unnatural colour reproduction. For example, white elements in the image have a noticeable pink hue, and the green is less vibrant, causing the overall image to lose its naturalness and colour balance. The ColorChecker test confirms these errors – it is clearly visible how the colour samples "deviate" from the correct values, which can be best observed on the sample squares that should accurately reproduce the colours. The lack of accuracy in this regard affects the realism and fidelity of the image, which is particularly undesirable in Filmmaker mode.

As for the brightness characteristics, the gamma chart resembles a true roller coaster – with small elements displayed on the screen, the brightness is excessive, causing details to become overly exposed. Conversely, at higher gamma values, the image loses contrast and becomes too dark, making the overall appearance lack dynamism. Similar problems can be observed in the EOTF characteristics – the television is unable to accurately reproduce brightness levels, negatively impacting the overall picture quality.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, the television Philips PUS8959 shows a significant improvement in colour reproduction, especially in HD content. The white balance is exceptionally even, and the Delta E error values are below 1, which can be considered a remarkable result. Additionally, the gamma, responsible for brightness in lower-quality materials, performs very well, maintaining a stable level at 2.4, leading to an appropriate balance between bright and dark areas of the image.

As for 4K HDR materials, a significant improvement is also visible. The white balance, although not as perfect as with HD content, no longer exhibits issues with excessive red exposure, resulting in a more natural and harmonious image. Unfortunately, regarding the EOTF characteristic, it is difficult to speak of any significant improvement, which stems from the structural limitations of the television that prevent any substantial enhancement in this aspect.

Nevertheless, the overall performance is significantly better after calibration, making the Philips PUS8959 one of those televisions where it is truly worth dedicating time to precise calibration to achieve satisfactory picture quality.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

When it comes to smoothing tonal transitions, the "Distortion Reduction" function at its minimum setting performs quite well, effectively smoothing tonal transitions without excessive impact on other elements of the image. In tests, I did not notice that the reduction negatively affected the image structure, such as film grain or object details – everything remains in its place, which is a significant plus for users who appreciate the natural look of film materials.

As for digital processing, the image looks quite good, although it features very softened contours, giving it an almost "misty" character. This effect can evoke mixed feelings – some users will appreciate the fluidity and delicacy of this type of presentation, while others may find it too gentle, losing detail. It is a matter of individual preference, but it must be said that the Philips PUS8959 provides fairly subtle yet effective tools for improving tonal transitions without excessive interference in the natural character of the image.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Philips PUS8959 TV is equipped with a 120 Hz panel, which should satisfy more demanding users, especially those who love watching dynamic sports broadcasts or playing games. Such a high refresh rate allows for significantly smoother images, being a key aspect during dynamic scenes and fast actions.

For those who prefer watching movies, the television offers an additional motion smoother that allows adjusting the film's frame rate according to personal preferences. The Philips PUS8959 features a 10-step adjustment for functions called "Smoothness" and "Motion Blur Reduction." The "Smoothness" function is responsible for increasing the number of frames through interpolation, making the motion on the screen smoother, resembling the effect of so-called "soap opera." Meanwhile, "Motion Blur Reduction" focuses on minimising ghosting and improving motion clarity, which is particularly noticeable in dynamic sequences, such as action scenes or fast-paced sports shots.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Philips PUS8959 is a television that will certainly satisfy gaming enthusiasts. It supports most modern technologies useful during gameplay, such as HGiG, allowing for better reproduction of HDR effects in games. As a result, the image is closer to what the game creators intended to achieve.

The television also supports displaying images at 120 Hz, ensuring smoothness and dynamism, which is especially important during action games and sports broadcasts. The Game Bar feature allows for quick access to game settings, making it easier to adjust the image according to user preferences without interrupting gameplay.

Unfortunately, the Dolby Vision mode does not offer low input lag, which may be noticeable during dynamic scenes. Nevertheless, thanks to the HGiG feature and high refresh rate, the Philips PUS8959 remains an attractive choice for gamers, providing good image quality and adequate smoothness during gameplay.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.