Philips The One (PUS8959 / PUS8919 / PUS8909 / PUS8949 vs Hisense E7Q / E79Q

The luminance chart for Philips PUS8959 shows that the television is capable of achieving around 550 nits of brightness, which can be considered a satisfactory level. This brightness allows for the effects of HDR to be experienced, particularly standing out in more demanding scenes. In the tested test patterns, the television performed quite well, even in challenging sequences such as those from "Sicario 2". Due to the lack of local dimming, the television does not dim small bright elements, and they shine with the full "power" of the television but at the expense of the silvery blacks mentioned in the paragraph about black levels. It is also worth praising Philips PUS8959 for its good coverage of the DCI-P3 colour palette, which amounts to approximately 94.5%. As a result, colours are vivid and close to the creators' intentions, which further enhances the quality of HDR effects and the experience of watching high dynamic range content.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The television Philips PUS8959 has been tested in the best, theoretically most precise picture mode – Filmmaker. Although the name suggests cinematic quality, it unfortunately falls short of perfection. The biggest problem in this mode is the white balance, both in HD and 4K content. It is characterised by a significant dominance of red colour and drops in green levels, resulting in unnatural colour reproduction. For example, white elements in the image have a noticeable pink hue, and the green is less vibrant, causing the overall image to lose its naturalness and colour balance. The ColorChecker test confirms these errors – it is clearly visible how the colour samples "deviate" from the correct values, which can be best observed on the sample squares that should accurately reproduce the colours. The lack of accuracy in this regard affects the realism and fidelity of the image, which is particularly undesirable in Filmmaker mode.

As for the brightness characteristics, the gamma chart resembles a true roller coaster – with small elements displayed on the screen, the brightness is excessive, causing details to become overly exposed. Conversely, at higher gamma values, the image loses contrast and becomes too dark, making the overall appearance lack dynamism. Similar problems can be observed in the EOTF characteristics – the television is unable to accurately reproduce brightness levels, negatively impacting the overall picture quality.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

After calibration, the television Philips PUS8959 shows a significant improvement in colour reproduction, especially in HD content. The white balance is exceptionally even, and the Delta E error values are below 1, which can be considered a remarkable result. Additionally, the gamma, responsible for brightness in lower-quality materials, performs very well, maintaining a stable level at 2.4, leading to an appropriate balance between bright and dark areas of the image.

As for 4K HDR materials, a significant improvement is also visible. The white balance, although not as perfect as with HD content, no longer exhibits issues with excessive red exposure, resulting in a more natural and harmonious image. Unfortunately, regarding the EOTF characteristic, it is difficult to speak of any significant improvement, which stems from the structural limitations of the television that prevent any substantial enhancement in this aspect.

Nevertheless, the overall performance is significantly better after calibration, making the Philips PUS8959 one of those televisions where it is truly worth dedicating time to precise calibration to achieve satisfactory picture quality.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

When it comes to smoothing tonal transitions, the "Distortion Reduction" function at its minimum setting performs quite well, effectively smoothing tonal transitions without excessive impact on other elements of the image. In tests, I did not notice that the reduction negatively affected the image structure, such as film grain or object details – everything remains in its place, which is a significant plus for users who appreciate the natural look of film materials.

As for digital processing, the image looks quite good, although it features very softened contours, giving it an almost "misty" character. This effect can evoke mixed feelings – some users will appreciate the fluidity and delicacy of this type of presentation, while others may find it too gentle, losing detail. It is a matter of individual preference, but it must be said that the Philips PUS8959 provides fairly subtle yet effective tools for improving tonal transitions without excessive interference in the natural character of the image.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

Philips PUS8959 TV is equipped with a 120 Hz panel, which should satisfy more demanding users, especially those who love watching dynamic sports broadcasts or playing games. Such a high refresh rate allows for significantly smoother images, being a key aspect during dynamic scenes and fast actions.

For those who prefer watching movies, the television offers an additional motion smoother that allows adjusting the film's frame rate according to personal preferences. The Philips PUS8959 features a 10-step adjustment for functions called "Smoothness" and "Motion Blur Reduction." The "Smoothness" function is responsible for increasing the number of frames through interpolation, making the motion on the screen smoother, resembling the effect of so-called "soap opera." Meanwhile, "Motion Blur Reduction" focuses on minimising ghosting and improving motion clarity, which is particularly noticeable in dynamic sequences, such as action scenes or fast-paced sports shots.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

Philips PUS8959 is a television that will certainly satisfy gaming enthusiasts. It supports most modern technologies useful during gameplay, such as HGiG, allowing for better reproduction of HDR effects in games. As a result, the image is closer to what the game creators intended to achieve.

The television also supports displaying images at 120 Hz, ensuring smoothness and dynamism, which is especially important during action games and sports broadcasts. The Game Bar feature allows for quick access to game settings, making it easier to adjust the image according to user preferences without interrupting gameplay.

Unfortunately, the Dolby Vision mode does not offer low input lag, which may be noticeable during dynamic scenes. Nevertheless, thanks to the HGiG feature and high refresh rate, the Philips PUS8959 remains an attractive choice for gamers, providing good image quality and adequate smoothness during gameplay.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.