Philips PUS8359 (VA) vs SHARP JP7765E

Philips PUS8359 did not impress us with its results in HDR materials. This model is capable of generating a maximum brightness of 320 nits, and often even less. Such results, combined with a lack of support for HDR Dolby Vision, mean that the image will be significantly darker compared to the source material. Therefore, playing SDR materials will be more beneficial for this television. This is also suggested by the rather low coverage of the DCI-P3 colour gamut at 83%, which results in significant colour deficiencies. The fact remains that the television supports the HDR format based on dynamic metadata, although HDR10+ is such a niche format that it does not bring any significant advantages.

So how does the brightness of the Sharp JP7 fare in the most demanding titles? Honestly, at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 PLN (for 55 inches). Watching bright, full-screen scenes, one might feel they are dealing with really good equipment. Unfortunately, though, we have to return to the problem we mentioned earlier regarding local dimming management. When small bright areas appear on a dark background (as in the test scenes from the films Life of Pi or Sicario 2), it is evident how poorly the JP7 handles zones. The television dims them almost to the maximum, crushing the entire HDR effect, which in such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-heavy films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it is worth noting that the panel has the potential for good colour display. It features a PFS (phosphor) filter, which allows for a solid 94% coverage of the DCI-P3 palette. The manufacturer calls its product a “QLED,” even though it is primarily based on the aforementioned PFS filter. Given the recent market battles of manufacturers over what may or may not be called QLED, we leave the question of the correctness of this naming to your assessment. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

The best factory mode in terms of fidelity to the source material was "Film". This was the mode we used during our tests. Just like each of the factory modes in televisions, it had its shortcomings. We will check what exactly was wrong in both SDR and HDR materials. In both cases, the white balance showed excessive dominance of the green and red colour combination. This created a yellow tint that spread across the entire image, causing issues such as yellowed whites and problems with skin tones. This situation was perfectly illustrated on the "ColourChecker" palette, where each of the tested samples was pushed into its warmer counterparts. The foundation of the image is primarily contrast and black. These are represented by gamma charts and the EOTF curve. Looking at the first one, we can see a true rollercoaster, as we can observe both an elevated and a lowered gamma. The heavily elevated gamma caused visibility issues in blacks, while the lowered gamma led to a dramatic drop in contrast. In this context, the EOTF curve performed significantly better, only slightly brightening the image.

When it comes to out-of-the-box colours, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural greenish tint. Another issue was the gamma – during full-screen scenes, the television provides excessive brightness, which completely diminishes its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded a value of Delta E 10. For reference: errors above 2-3 are already visible to the human eye, so we are dealing with a significant distortion of reality here.

In HDR mode, the situation is reversed, but not any better. Here, the blue colour dominates the white balance, which gives the image an unnatural, almost “retail” sharpness, reminiscent of aggressive demonstration modes. Furthermore, measurements of the EOTF curve emphasise the retail character of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the cost of fidelity to the content.

Philips offers a wide range of image calibration tools in both its more expensive and cheaper models. We utilised these tools and got to work, which was not as easy as many of you might think. While we were able to model the white balance, significantly improve the gamma, and refine the EOTF curve in both cases, the deltaE errors remained extremely high. There are several reasons for this situation, which are directly related to the low coverage of the DCI-P3 palette and the maximum brightness of the unit in HDR materials.

We subjected the JP7 to our standard calibration procedure and really... the television gained a new lease of life thanks to it, particularly with SDR content (YouTube, classic television, series, or older films). As a result of our precise adjustment of the white balance and stabilisation of the gamma, colour errors fell to a value of below 3. This is a level at which the human eye has difficulty detecting distortions. In this scenario, the Sharp JP7 delivers an image with truly excellent colour precision, which is a significant advantage in this price class. However, content with HDR turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply would not cooperate. In the JP7 menu, we don't find any option that would allow for real control over brightness management (EOTF). Although a significant portion of the colour errors was reduced, the image still remained unnaturally oversaturated. It's a bit of a shame, as the potential of the mini-LED backlit panel is great, but the software presents a clear barrier here.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you must come to terms with a certain degree of "artificiality" that cannot be circumvented even with professional equipment.

In this paragraph, we will take a look at two functionalities. We will once again examine the feature responsible for tonal transitions, but we will also check how the television performs with image scaling. The option responsible for smooth gradation is called "Distortion Reduction". As we have established, it quite effectively smooths out the inconsistencies. However, we must point out two things: we cannot enable it for HDR materials and that it blurs details in films.

The tested television cannot boast of the best image scaling. There is a noticeable overall blurriness of the image, but worse still, it blurs details. This is particularly evident on the branches and the model's hair. A characteristic white halo around the character is also visible.

In the case of lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and sharp, without the overscan effect, meaning no cropped edges. Of course, it is not at the level of top models, and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs significantly worse, which, apart from the upscaling, effectively does not exist. In the JP7 menu, we will not find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the panel in a very raw form, which, with heavily compressed materials (e.g. from YouTube), leads to visible posterisation. Either it is a flaw in the software or a very strange design decision, because in earlier Sharp models this function was available and, crucially, worked with noticeable effect. Here, we are left to deal with whatever the source provides us, without any digital support from the image processor.

Philips PUS8359 will not be the best television for sports. The reason for this is the lack of implementation of even the basic motion smoothing feature, which was to be expected given the price of the device. We also note that we are dealing with a VA panel, whose sharpness is not of the highest standard. This type of panel is mainly associated with high contrast, which goes hand in hand with quite a slow response time, as clearly indicated by the matrix analysis results. As you can see from the images captured in rapid motion, the picture is typically blurred for this type of panel. Although it may not be the ideal option, it can be used conditionally for watching sports; however, one must keep in mind the less than optimal sharpness in motion. It is worth mentioning that films will exhibit judder, as the television does not have any motion smoother, even the simplest one.

The motion fluidity on the Sharp JP7 is quite mediocre, and the reason is simple: the television uses a 60Hz panel. This instantly makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a smoothness feature, which we can control in films using a slider called De-judder. Lower settings provide a more raw, "cinematic" (framey) image, while higher settings add artificial smoothness. We suggest setting it somewhere in the middle of the scale, that is in the range of 3-5 – this is the best compromise to avoid the soap opera effect while also eliminating the tiring stuttering of the image. Interestingly, in the menu, we also find a "motion blur removal" slider, which usually indicates the presence of a 120Hz panel. However, with the JP7, it does not enhance the image at all and serves rather as a dummy – it is meant to look good in the settings, but technically it has no right to operate on this panel.

It will not be a surprise if we write that Philips PUS8359/12 only offers the most basic support for consoles. Once the console is connected, we can count on features such as: VRR and ALLM. This is quite pleasing in the case of the former, as experience has shown that even in more expensive units there can be issues with this. A nice touch is the implementation of a special GameBar that allows for changing settings on the "fly," so we won't have to exit the game and unnecessarily distract ourselves. This feature also allows for adapting gameplay to the needs of people with disabilities, which will certainly be extremely useful.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual player, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM Mode: Automatically switches the television to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as the functionality here is minimal. Aside from enabling ALLM, there’s only a game-specific motion smoother which we recommend avoiding as it introduces very noticeable artifacts and worsens responsiveness.

• Dolby Vision Gaming: For Microsoft consoles.

Unfortunately, the list of shortcomings is significantly longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another shortcoming is VRR, which means that during frame drops, we are exposed to screen tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally over-bright image with cut-off details. Sharp JP7 is a proposition solely for very casual gamers.