Philips PUS8359 (VA) vs Hisense E7Q / E79Q

Philips PUS8359 did not impress us with its results in HDR materials. This model is capable of generating a maximum brightness of 320 nits, and often even less. Such results, combined with a lack of support for HDR Dolby Vision, mean that the image will be significantly darker compared to the source material. Therefore, playing SDR materials will be more beneficial for this television. This is also suggested by the rather low coverage of the DCI-P3 colour gamut at 83%, which results in significant colour deficiencies. The fact remains that the television supports the HDR format based on dynamic metadata, although HDR10+ is such a niche format that it does not bring any significant advantages.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The best factory mode in terms of fidelity to the source material was "Film". This was the mode we used during our tests. Just like each of the factory modes in televisions, it had its shortcomings. We will check what exactly was wrong in both SDR and HDR materials. In both cases, the white balance showed excessive dominance of the green and red colour combination. This created a yellow tint that spread across the entire image, causing issues such as yellowed whites and problems with skin tones. This situation was perfectly illustrated on the "ColourChecker" palette, where each of the tested samples was pushed into its warmer counterparts. The foundation of the image is primarily contrast and black. These are represented by gamma charts and the EOTF curve. Looking at the first one, we can see a true rollercoaster, as we can observe both an elevated and a lowered gamma. The heavily elevated gamma caused visibility issues in blacks, while the lowered gamma led to a dramatic drop in contrast. In this context, the EOTF curve performed significantly better, only slightly brightening the image.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Philips offers a wide range of image calibration tools in both its more expensive and cheaper models. We utilised these tools and got to work, which was not as easy as many of you might think. While we were able to model the white balance, significantly improve the gamma, and refine the EOTF curve in both cases, the deltaE errors remained extremely high. There are several reasons for this situation, which are directly related to the low coverage of the DCI-P3 palette and the maximum brightness of the unit in HDR materials.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

In this paragraph, we will take a look at two functionalities. We will once again examine the feature responsible for tonal transitions, but we will also check how the television performs with image scaling. The option responsible for smooth gradation is called "Distortion Reduction". As we have established, it quite effectively smooths out the inconsistencies. However, we must point out two things: we cannot enable it for HDR materials and that it blurs details in films.

The tested television cannot boast of the best image scaling. There is a noticeable overall blurriness of the image, but worse still, it blurs details. This is particularly evident on the branches and the model's hair. A characteristic white halo around the character is also visible.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

Philips PUS8359 will not be the best television for sports. The reason for this is the lack of implementation of even the basic motion smoothing feature, which was to be expected given the price of the device. We also note that we are dealing with a VA panel, whose sharpness is not of the highest standard. This type of panel is mainly associated with high contrast, which goes hand in hand with quite a slow response time, as clearly indicated by the matrix analysis results. As you can see from the images captured in rapid motion, the picture is typically blurred for this type of panel. Although it may not be the ideal option, it can be used conditionally for watching sports; however, one must keep in mind the less than optimal sharpness in motion. It is worth mentioning that films will exhibit judder, as the television does not have any motion smoother, even the simplest one.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

It will not be a surprise if we write that Philips PUS8359/12 only offers the most basic support for consoles. Once the console is connected, we can count on features such as: VRR and ALLM. This is quite pleasing in the case of the former, as experience has shown that even in more expensive units there can be issues with this. A nice touch is the implementation of a special GameBar that allows for changing settings on the "fly," so we won't have to exit the game and unnecessarily distract ourselves. This feature also allows for adapting gameplay to the needs of people with disabilities, which will certainly be extremely useful.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.