Philips PUS8359 (IPS) vs Hisense U7Q PRO

The quality of the HDR effect on the Philips PUS8359/12 TV is also not impressive. The brightness level of 280 nits is too low, resembling standard SDR more than true HDR, which is clearly visible on the five tested test patterns. Additionally, the television does not excel in terms of colour gamut coverage – a mere 76% of DCI-P3 is a result that can be considered poor, especially compared to other models in a similar price range.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

The most faithful factory mode in terms of compliance with the source material turned out to be "Film", which was used in our tests. Nevertheless, like other factory modes, it also had its flaws. In both SDR and HDR materials, we noticed issues with white balance, where the dominance of green and red resulted in a yellowish tint. This effect was particularly noticeable in the form of yellowed whites and unnatural skin tones. The "ColourChecker" palette test showed that every colour had shifted to warmer tones, affecting colour reproduction accuracy. A key aspect of the image is also contrast and brightness, which can be assessed by analysing gamma charts and the EOTF curve. On the gamma chart, we noticed significant deviations – both excessively high values, which caused loss of detail in the shadows, and excessively low values, which led to a drastic drop in contrast. Compared to gamma, the EOTF curve performed better, only slightly brightening the image, which had a less negative impact on overall quality.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

Philips, both in its cheaper and more expensive models, offers a wide range of tools for image calibration. We used them to improve the quality of the displayed image, although it was not as straightforward as it might seem. We managed to adjust the white balance, improve the gamma, and fine-tune the EOTF curve, but despite these efforts, the deltaE errors were still at a very high level. The main causes were limited coverage of the DCI-P3 palette and low maximum brightness, which significantly affected the final result. Although the overall presentation is much better, the design features of the television did not allow us to achieve spectacular results.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

In this paragraph, we will take a look at two functionalities. Once again, we will examine the feature responsible for tonal transitions, but we will also check how the television handles image scaling. The option responsible for smooth gradation is called "Distortion Reduction". As we have established, it quite effectively smooths out irregularities. However, we must point out two things: we are unable to enable it for HDR materials, and that it blurs details in films.

The tested television cannot boast the best image scaling. The overall blurriness of the image is quite noticeable, but worse still, it blurs details. This is particularly evident on the branches and the model's hair. A characteristic white halo around the figures is also visible.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

Philips PUS8359 is not the best choice for watching sport. The lack of even basic motion smoothing functionality means that the image during fast-moving scenes is not adequately clear. Despite the use of an IPS panel (43 and 55'), which theoretically should offer better sharpness than VA panel variants, there is no noticeable improvement regarding blurring. In pictures with fast movement, the figure of the alien is clearly blurry, indicating that the television struggles to maintain sharpness in dynamic shots.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

In terms of compatibility with consoles, Philips PUS8359 is mainly suited for occasional gamers. Although the television is equipped with an HDMI 2.0 port, it offers features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and Game Bar. ALLM automatically switches the television to low latency mode, making quicker reactions easier during gameplay, while VRR smoothly adjusts the refresh rate, eliminating screen tearing issues. The Game Bar provides quick access to game settings and real-time monitoring of parameters; however, in our opinion, it performs worse compared to the competition's solutions.

However, more demanding gamers may feel unsatisfied. Philips PUS8359 does not support advanced HDR formats in games or higher refresh rates, which is due to the use of a 60 Hz panel. These shortcomings limit the television's capabilities in delivering smooth and detailed experiences during fast, dynamic gameplay.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.