Philips PUS8359 (IPS) vs Hisense E7Q / E79Q

The quality of the HDR effect on the Philips PUS8359/12 TV is also not impressive. The brightness level of 280 nits is too low, resembling standard SDR more than true HDR, which is clearly visible on the five tested test patterns. Additionally, the television does not excel in terms of colour gamut coverage – a mere 76% of DCI-P3 is a result that can be considered poor, especially compared to other models in a similar price range.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The most faithful factory mode in terms of compliance with the source material turned out to be "Film", which was used in our tests. Nevertheless, like other factory modes, it also had its flaws. In both SDR and HDR materials, we noticed issues with white balance, where the dominance of green and red resulted in a yellowish tint. This effect was particularly noticeable in the form of yellowed whites and unnatural skin tones. The "ColourChecker" palette test showed that every colour had shifted to warmer tones, affecting colour reproduction accuracy. A key aspect of the image is also contrast and brightness, which can be assessed by analysing gamma charts and the EOTF curve. On the gamma chart, we noticed significant deviations – both excessively high values, which caused loss of detail in the shadows, and excessively low values, which led to a drastic drop in contrast. Compared to gamma, the EOTF curve performed better, only slightly brightening the image, which had a less negative impact on overall quality.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Philips, both in its cheaper and more expensive models, offers a wide range of tools for image calibration. We used them to improve the quality of the displayed image, although it was not as straightforward as it might seem. We managed to adjust the white balance, improve the gamma, and fine-tune the EOTF curve, but despite these efforts, the deltaE errors were still at a very high level. The main causes were limited coverage of the DCI-P3 palette and low maximum brightness, which significantly affected the final result. Although the overall presentation is much better, the design features of the television did not allow us to achieve spectacular results.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

In this paragraph, we will take a look at two functionalities. Once again, we will examine the feature responsible for tonal transitions, but we will also check how the television handles image scaling. The option responsible for smooth gradation is called "Distortion Reduction". As we have established, it quite effectively smooths out irregularities. However, we must point out two things: we are unable to enable it for HDR materials, and that it blurs details in films.

The tested television cannot boast the best image scaling. The overall blurriness of the image is quite noticeable, but worse still, it blurs details. This is particularly evident on the branches and the model's hair. A characteristic white halo around the figures is also visible.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

Philips PUS8359 is not the best choice for watching sport. The lack of even basic motion smoothing functionality means that the image during fast-moving scenes is not adequately clear. Despite the use of an IPS panel (43 and 55'), which theoretically should offer better sharpness than VA panel variants, there is no noticeable improvement regarding blurring. In pictures with fast movement, the figure of the alien is clearly blurry, indicating that the television struggles to maintain sharpness in dynamic shots.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

In terms of compatibility with consoles, Philips PUS8359 is mainly suited for occasional gamers. Although the television is equipped with an HDMI 2.0 port, it offers features such as Auto Low Latency Mode (ALLM), Variable Refresh Rate (VRR), and Game Bar. ALLM automatically switches the television to low latency mode, making quicker reactions easier during gameplay, while VRR smoothly adjusts the refresh rate, eliminating screen tearing issues. The Game Bar provides quick access to game settings and real-time monitoring of parameters; however, in our opinion, it performs worse compared to the competition's solutions.

However, more demanding gamers may feel unsatisfied. Philips PUS8359 does not support advanced HDR formats in games or higher refresh rates, which is due to the use of a 60 Hz panel. These shortcomings limit the television's capabilities in delivering smooth and detailed experiences during fast, dynamic gameplay.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.