Philips PUS8079 vs SHARP JP7765E

The maximum brightness in content with a wide tonal range at a level of 202 nits is extremely low and, in practice, does not allow for watching films and series on streaming platforms in the highest quality. It is worth mentioning that in this case, the use of the HDR format equipped with dynamic metadata will not help either. Why won't it help? Because the only such format implemented in the television is HDR10+, which is extremely unpopular, and films recorded in this format are scarce. It is also worth noting that PUS8079 utilises WLED backlighting, which unfortunately is not the best solution, resulting in a coverage of the wide DCI-P3 colour gamut of only 80%. The result of this situation is significantly less intense colours in HDR content.

So how does the brightness of the Sharp JP7 fare in the most demanding titles? Honestly, at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 PLN (for 55 inches). Watching bright, full-screen scenes, one might feel they are dealing with really good equipment. Unfortunately, though, we have to return to the problem we mentioned earlier regarding local dimming management. When small bright areas appear on a dark background (as in the test scenes from the films Life of Pi or Sicario 2), it is evident how poorly the JP7 handles zones. The television dims them almost to the maximum, crushing the entire HDR effect, which in such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-heavy films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it is worth noting that the panel has the potential for good colour display. It features a PFS (phosphor) filter, which allows for a solid 94% coverage of the DCI-P3 palette. The manufacturer calls its product a “QLED,” even though it is primarily based on the aforementioned PFS filter. Given the recent market battles of manufacturers over what may or may not be called QLED, we leave the question of the correctness of this naming to your assessment. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

The best factory mode in terms of colour reproduction and fidelity to the director's vision was "Film". Admittedly, it was the best among the pre-defined modes, although it had significant discrepancies between what the film's author wanted to convey and what the tested television displayed. Both in SDR and HDR materials (though to a lesser extent in the latter), the white balance, which is the most fundamental element responsible for image purity, turned out to be somewhat of a repeat of the vivid mode, with the blue tint known from displays on shop shelves. Moving directly to SDR materials and what is responsible for contrast, namely gamma, we see that it is significantly reduced. This leads to cutting down on an already limited contrast range and brightening the entire image. In the EOTF curve, which is responsible for the increase in brightness pace in HDR materials, we observe a sharp drop below the reference line, which, given the limited light output of the television, had a significant impact on the perception of these contents, which were even darker. We will not separate the assessments of the colours themselves, as in both cases they achieved astronomical deltaE values, being simply completely different from what they should be.

When it comes to out-of-the-box colours, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural greenish tint. Another issue was the gamma – during full-screen scenes, the television provides excessive brightness, which completely diminishes its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded a value of Delta E 10. For reference: errors above 2-3 are already visible to the human eye, so we are dealing with a significant distortion of reality here.

In HDR mode, the situation is reversed, but not any better. Here, the blue colour dominates the white balance, which gives the image an unnatural, almost “retail” sharpness, reminiscent of aggressive demonstration modes. Furthermore, measurements of the EOTF curve emphasise the retail character of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the cost of fidelity to the content.

Fortunately, Philips implements advanced image correction tools in all its televisions. SDR materials benefited the most here, and the enormous deltaE errors were significantly corrected, both white balance and gamma underwent considerable reshaping. Although one cannot speak of a reference image here, it is definitely better, and films or series can be watched without causing headaches, and above all, eye strain. Naturally, HDR materials, due to the very low luminance of the television, could not be corrected to the same extent as those with a standard colour palette; however, the EOTF curve and white balance were roughly straightened out. Unfortunately, that was all we managed to squeeze out of our unit, although it should be noted that each unit is different and has completely different errors, smaller or larger.

We subjected the JP7 to our standard calibration procedure and really... the television gained a new lease of life thanks to it, particularly with SDR content (YouTube, classic television, series, or older films). As a result of our precise adjustment of the white balance and stabilisation of the gamma, colour errors fell to a value of below 3. This is a level at which the human eye has difficulty detecting distortions. In this scenario, the Sharp JP7 delivers an image with truly excellent colour precision, which is a significant advantage in this price class. However, content with HDR turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply would not cooperate. In the JP7 menu, we don't find any option that would allow for real control over brightness management (EOTF). Although a significant portion of the colour errors was reduced, the image still remained unnaturally oversaturated. It's a bit of a shame, as the potential of the mini-LED backlit panel is great, but the software presents a clear barrier here.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you must come to terms with a certain degree of "artificiality" that cannot be circumvented even with professional equipment.

We will return once more to the issue of tonal transitions but in the context of the overall improvement of image quality. As we can observe in the photograph on the left side, the enhancement function for gradation works brilliantly. Moreover, it offers several settings, and each of them, even the lowest one, provides beneficial effects, and what’s more, it does not soften the effect of film grain. We will reiterate that this function is the greatest advantage of the tested television.

Next, we will take a look at image scaling. Here, the tested television performed worse. We can primarily notice severely jagged fine details and a characteristic white halo around the figures. One must not forget about the considerable artificial sharpening of the image.

In the case of lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and sharp, without the overscan effect, meaning no cropped edges. Of course, it is not at the level of top models, and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs significantly worse, which, apart from the upscaling, effectively does not exist. In the JP7 menu, we will not find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the panel in a very raw form, which, with heavily compressed materials (e.g. from YouTube), leads to visible posterisation. Either it is a flaw in the software or a very strange design decision, because in earlier Sharp models this function was available and, crucially, worked with noticeable effect. Here, we are left to deal with whatever the source provides us, without any digital support from the image processor.

This paragraph, unlike the others, will be extremely short. The reason for this state of affairs is the lack of implementation of even the most basic motion smoothing function, which was to be expected, considering the price of the device. We also note that we are dealing with a VA panel, which in itself will not have the best sharpness under the sun. This type of panel is primarily associated with high contrast, which goes hand in hand with quite slow response times, as we can clearly read from the matrix analysis results. As you can see, from the photos taken in quick motion, the image is typically blurred for this type of panel. Although it will not be the ideal option, it can conditionally be used for watching sports, keeping in mind the less than optimal sharpness in motion. It is worth mentioning that movies will be characterised by judder, as the television does not have any, even the simplest, motion smoother.

The motion fluidity on the Sharp JP7 is quite mediocre, and the reason is simple: the television uses a 60Hz panel. This instantly makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a smoothness feature, which we can control in films using a slider called De-judder. Lower settings provide a more raw, "cinematic" (framey) image, while higher settings add artificial smoothness. We suggest setting it somewhere in the middle of the scale, that is in the range of 3-5 – this is the best compromise to avoid the soap opera effect while also eliminating the tiring stuttering of the image. Interestingly, in the menu, we also find a "motion blur removal" slider, which usually indicates the presence of a 120Hz panel. However, with the JP7, it does not enhance the image at all and serves rather as a dummy – it is meant to look good in the settings, but technically it has no right to operate on this panel.

Philips PUS8079 offers only the most basic support for gaming in the form of ALLM, VRR, and a Game Bar. The most important information is that thanks to the implementation of the feature responsible for dynamic frequency changing, the picture is actually quite smooth for this price range and does not suffer from tearing.

A slightly greater nod towards gamers is the introduction of the Game Bar, allowing for real-time editing of settings. This means we won't have to exit the game to make any changes to the picture. Importantly, it has not been stripped of options known from higher models. Thus, we will find features such as shadow enhancement for better visibility in dark areas and a colour filter for players with visual impairments.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual player, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM Mode: Automatically switches the television to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as the functionality here is minimal. Aside from enabling ALLM, there’s only a game-specific motion smoother which we recommend avoiding as it introduces very noticeable artifacts and worsens responsiveness.

• Dolby Vision Gaming: For Microsoft consoles.

Unfortunately, the list of shortcomings is significantly longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another shortcoming is VRR, which means that during frame drops, we are exposed to screen tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally over-bright image with cut-off details. Sharp JP7 is a proposition solely for very casual gamers.