Philips PUS8079 vs Hisense E7Q PRO / E79Q PRO

The maximum brightness in content with a wide tonal range at a level of 202 nits is extremely low and, in practice, does not allow for watching films and series on streaming platforms in the highest quality. It is worth mentioning that in this case, the use of the HDR format equipped with dynamic metadata will not help either. Why won't it help? Because the only such format implemented in the television is HDR10+, which is extremely unpopular, and films recorded in this format are scarce. It is also worth noting that PUS8079 utilises WLED backlighting, which unfortunately is not the best solution, resulting in a coverage of the wide DCI-P3 colour gamut of only 80%. The result of this situation is significantly less intense colours in HDR content.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The best factory mode in terms of colour reproduction and fidelity to the director's vision was "Film". Admittedly, it was the best among the pre-defined modes, although it had significant discrepancies between what the film's author wanted to convey and what the tested television displayed. Both in SDR and HDR materials (though to a lesser extent in the latter), the white balance, which is the most fundamental element responsible for image purity, turned out to be somewhat of a repeat of the vivid mode, with the blue tint known from displays on shop shelves. Moving directly to SDR materials and what is responsible for contrast, namely gamma, we see that it is significantly reduced. This leads to cutting down on an already limited contrast range and brightening the entire image. In the EOTF curve, which is responsible for the increase in brightness pace in HDR materials, we observe a sharp drop below the reference line, which, given the limited light output of the television, had a significant impact on the perception of these contents, which were even darker. We will not separate the assessments of the colours themselves, as in both cases they achieved astronomical deltaE values, being simply completely different from what they should be.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Fortunately, Philips implements advanced image correction tools in all its televisions. SDR materials benefited the most here, and the enormous deltaE errors were significantly corrected, both white balance and gamma underwent considerable reshaping. Although one cannot speak of a reference image here, it is definitely better, and films or series can be watched without causing headaches, and above all, eye strain. Naturally, HDR materials, due to the very low luminance of the television, could not be corrected to the same extent as those with a standard colour palette; however, the EOTF curve and white balance were roughly straightened out. Unfortunately, that was all we managed to squeeze out of our unit, although it should be noted that each unit is different and has completely different errors, smaller or larger.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

We will return once more to the issue of tonal transitions but in the context of the overall improvement of image quality. As we can observe in the photograph on the left side, the enhancement function for gradation works brilliantly. Moreover, it offers several settings, and each of them, even the lowest one, provides beneficial effects, and what’s more, it does not soften the effect of film grain. We will reiterate that this function is the greatest advantage of the tested television.

Next, we will take a look at image scaling. Here, the tested television performed worse. We can primarily notice severely jagged fine details and a characteristic white halo around the figures. One must not forget about the considerable artificial sharpening of the image.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

This paragraph, unlike the others, will be extremely short. The reason for this state of affairs is the lack of implementation of even the most basic motion smoothing function, which was to be expected, considering the price of the device. We also note that we are dealing with a VA panel, which in itself will not have the best sharpness under the sun. This type of panel is primarily associated with high contrast, which goes hand in hand with quite slow response times, as we can clearly read from the matrix analysis results. As you can see, from the photos taken in quick motion, the image is typically blurred for this type of panel. Although it will not be the ideal option, it can conditionally be used for watching sports, keeping in mind the less than optimal sharpness in motion. It is worth mentioning that movies will be characterised by judder, as the television does not have any, even the simplest, motion smoother.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Philips PUS8079 offers only the most basic support for gaming in the form of ALLM, VRR, and a Game Bar. The most important information is that thanks to the implementation of the feature responsible for dynamic frequency changing, the picture is actually quite smooth for this price range and does not suffer from tearing.

A slightly greater nod towards gamers is the introduction of the Game Bar, allowing for real-time editing of settings. This means we won't have to exit the game to make any changes to the picture. Importantly, it has not been stripped of options known from higher models. Thus, we will find features such as shadow enhancement for better visibility in dark areas and a colour filter for players with visual impairments.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.