Philips PUS7009 (VA) vs Sony Bravia 3 50' (VA)

In terms of HDR effect quality, Philips PUS7009 performs very poorly. A brightness level of 250 nits does not allow one to enjoy HDR effects, and the image resembles more of a standard SDR. There is no question of dynamic effects or vivid light bursts. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

Interestingly, the 50-inch version of the Bravia 3 performs slightly better in terms of brightness than its larger variants. In measurements, it achieved around 370 nits, which still does not compete with top-tier televisions, but is sufficient to suggest a semblance of HDR effect. For some users, this level will be acceptable, while others will view it as typical for SDR content, where striking highlights or strong contrasts are not expected. It must be clearly stated that the Bravia 3 is not a television for those looking to extract the maximum quality from the most challenging film materials.

This does not mean, however, that everything performs averagely. Sony has equipped this model with an additional PFS filter, which works similarly to solutions used in QLED televisions. As a result, the coverage of the DCI-P3 colour gamut has increased to over 91 percent. In everyday use, this means more vivid, saturated colours and also a more pleasing image texture. Even though it lacks strong lighting effects, films and series can look significantly more appealing than with its predecessor, the X75WL.

The television was tested in movie mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content shows drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television struggles to maintain appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour palette also does not favour quality – color checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

Sony Bravia 3 was primarily tested in film mode, which immediately proved to be the best choice among the factory settings. It is not an ideal picture, but compared to the eco mode that the television offers right out of the box, the difference is clear and it is a positive one. In film mode, one can notice a certain issue: the image appears too warm, which results from the lack of blue in the white balance. Nevertheless, in SDR content, the final effect can still be regarded as quite decent and satisfying for everyday viewing. Much more serious errors occur in HDR materials. The Color Checker analysis showed significant deviations, and poor brightness management, combined with limited colour gamut coverage, further exposes the shortcomings of the image in this mode. All of this means that HDR in the Bravia 3 edition is unconvincing and can spoil the impression left by a quite decent SDR content setup. Fortunately, this is not a hopeless situation. Various errors can be mitigated to some extent, and some can even be completely corrected through professional calibration. Therefore, we decided to check how the television would perform after such adjustments.

After calibration, the image improved significantly, especially in terms of white balance, which is now more stable, and the hues have become more natural, eliminating the previous impression of an overly cool image. The calibration brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the overall effect appears more harmonious. Unfortunately, hardware limitations still affect image quality. The brightness characteristics remain problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour spaces, delta E errors are still at a high level. Although the calibration improved some aspects, the television still does not allow for complete satisfaction.

Calibration allowed us to extract significantly more from the ChooseTV 3 than we could have expected at first. Firstly, it was possible to address the lack of blue, which had previously caused a noticeable warming of the image. After a slight adjustment to the white balance, most of the errors in the Color Checker measurements for SDR content practically disappeared. The shades of white became more natural, and the brightness management in gamma stabilised to a nearly perfect level, not exceeding the threshold of human eye perception. Therefore, it can confidently be said that in SDR content, after a few adjustments in settings, the ChooseTV 3 performs really brilliantly. Much worse, although still definitely better than before calibration, are the HDR contents. The white balance was brought into order, but the limitations of the IPS panel are insurmountable. The lack of local dimming means that even the smallest elements can be overexposed, which is immediately noticeable. Colour-wise, the effect is also improved, although far from ideal – many errors still exceed the threshold of four, or even five delta E units, meaning they remain visible to the human eye. It was already clear earlier that the ChooseTV 3 is not a television designed to impress with HDR quality. Nonetheless, it is pleasing to note that in SDR content, after calibration, the image can look truly excellent, and in this category, the television positively surprised us.

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (the "minimum" setting) effectively improves gradation, eliminating unattractive tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur grain or good quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs decently. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, look quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desired details in the distance, the effects are good enough for most users to be satisfied.

Bravia 3 brings something more than just a shared name to the Sony television family. It stands out primarily for its ability to enhance the quality of inferior materials thanks to the processor used. Of course, we won't find the advanced XR chip known from more expensive models here, but nevertheless, it's worth noting that the image at lower resolutions looked surprisingly good. The upscaling worked effectively, and most parts of the screen were free from the typical excessive edge tearing characteristic of budget constructions. The feature enhancing the smoothness of tonal transitions is also noteworthy. In the high setting, it performs really well, effectively masking gradation imperfections without significant loss of detail. It does happen, however, that the algorithm overly smooths elements that should remain sharp – for example, faces – but overall, the effect is beneficial. The best results were achieved precisely at the highest setting, and this option could be recommended to those watching lower-quality content.

Philips PUS7009 does not have motion smoothing capabilities, which means there is no option to adjust the image for a more choppy or smoother, cinematic effect. Such features could positively influence the reception of dynamic scenes. In terms of motion blur, this model is equipped with a 60 Hz VA panel, which offers slightly worse results than the variant with an IPS panel. The VA panel introduces minimally greater motion blur, although the differences are not significant and should not pose a problem for most viewers.

The fluidity of motion has never been a strong point of televisions equipped with 60 Hz panels, and the Bravia 3 is no exception. Nevertheless, Sony has added something that may appeal to those more sensitive to the way images are displayed. This refers to the proprietary motion smoother, Motion Flow, which offers users a considerable amount of adjustment options. With it, one can make the image smoother, even theatrical, or stick to a more cinematic style with the characteristic judder that many associate with a filmic atmosphere. These functions work with content shot at lower frame rates, such as films and series recorded at 24 or 30 frames per second, which is the kind of material we encounter daily. It is precisely at this point that the motion smoother turns out to be one of the most important features in everyday use of the television, and here the Bravia 3 performs quite well.

In terms of compatibility with consoles, Philips PUS7009 is likely to satisfy casual gamers. Although equipped with HDMI 2.0, it offers features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, which speeds up responses during gaming, while VRR adjusts the refresh rate to minimise screen tearing. Game Bar provides quick access to gaming settings and monitors key parameters, although it visually falls short compared to competing solutions. However, more demanding gamers may feel underwhelmed. Philips PUS7009 does not support advanced HDR formats in games, and the 60 Hz panel limits the ability to display smooth and detailed images in dynamic scenes, which may not satisfy fans of fast-paced action games.

Bravia 3 is not a device for e-sports enthusiasts or fans of late-night marathons with a controller in hand. The lack of 120 Hz refresh rate and HDMI 2.1 ports puts an end to that discussion before it can even begin. This is a television for casual gamers who, after work, will fire up FIFA or racing games, not for someone who measures every frame in a spreadsheet. Nevertheless, Sony has included a few nice extras so that it isn't all so bare. ALLM works as it should, automatically switching the television to game mode (low latency). There's even a simple Game Bar, which is clear and straightforward. However, the biggest curiosity here is the PlayStation Portal app. Thanks to it, you can launch games from the PS5 wirelessly and see them immediately on the television screen. It sounds great, but it only takes a few minutes to feel significant delays. In our opinion, it is more of a showcase of capabilities than something you can use on a daily basis. If someone really wants to play, it is better to connect the console with an HDMI cable and forget about wireless issues.