Philips PUS7009 (VA) vs Sharp GR8

In terms of HDR effect quality, Philips PUS7009 performs very poorly. A brightness level of 250 nits does not allow one to enjoy HDR effects, and the image resembles more of a standard SDR. There is no question of dynamic effects or vivid light bursts. The coverage of the DCI-P3 colour gamut is only 75%, which is definitely insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

Sharp GR8 in its promotional materials boasts of "very high brightness" at a level of 500 nits. Unfortunately, our tests showed that the reality is somewhat different – the average luminance value we managed to achieve was around 360 nits. This is rather an average result, especially in the context of the manufacturer's claims. Such brightness does not allow for a full enjoyment of HDR effects. The image is a bit more defined than in standard SDR, but it is difficult to speak of true richness and depth in bright elements here. However, praise is due for the DCI-P3 colour gamut coverage at a level of 95%. This is a result of the application of an additional PFS layer, known from QLED technology. As a result, the colours are vivid and have a pleasant, natural tone, which somewhat compensates for the deficiencies in brightness.

The television was tested in movie mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content shows drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television struggles to maintain appropriate brightness – it boosts it significantly, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where everything looks as if it has a milky filter applied. Additionally, the limited coverage of a wide colour palette also does not favour quality – color checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

At the outset, it is worth noting that colour reproduction tests are always conducted in the best factory picture mode. In the case of Sharp GR8, this is the “Film” mode. As for white balance, which affects how we perceive colours on the screen, in SDR mode, there is an immediate noticeable dominance of blue. This results in an unnatural cooling of the image – blue elements take on a purple hue, and skin tones acquire a pinkish glow, as we can see in the comparative photo from the film STAR WARS. During the Color Checker test, it was clear that the colour samples deviated from the reference values, confirming considerable errors in colour reproduction. The gamma was also not ideal – it caused excessive brightness throughout the entire image, resulting in a lack of depth and appropriate tonal transitions in the scene.

In 4K HDR mode, the situation looks significantly better. The dominance of blue is much less noticeable, although there are minor issues with the combination of red and blue. This causes some shades to appear somewhat unnatural. The EOTF curve, responsible for the brightness of the image in 4K HDR content, revealed another problem – the television tends to excessively dim the image across the entire surface of the screen.

In summary, the “Film” mode in Sharp GR8 would require a few adjustments to fully utilise the potential of this television. Fortunately, we took care of that and proceeded with calibration.

After calibration, the image improved significantly, especially in terms of white balance, which is now more stable, and the hues have become more natural, eliminating the previous impression of an overly cool image. The calibration brought noticeable benefits in terms of tonality – the shadows and midtones are now more realistic, and the overall effect appears more harmonious. Unfortunately, hardware limitations still affect image quality. The brightness characteristics remain problematic, despite our efforts, and due to poor coverage of the DCI-P3 and BT.2020 colour spaces, delta E errors are still at a high level. Although the calibration improved some aspects, the television still does not allow for complete satisfaction.

Sharp GR8 is one of those televisions that truly gains a second life after proper calibration. Both in HD and 4K content, the white balance performs very well, especially when considering the price segment of this model. The image becomes much more aligned with what the director intended to show – colours look natural, and skin tones acquire the appropriate depth and warmth. The brightness characteristics also make a very positive impression. Both gamma and the EOTF curve display really solid values. While minor imperfections can be noticed, they are subtle enough that they are difficult to detect during everyday viewing. In summary, calibration allows the Sharp GR8 to showcase its best features, offering an image that is not only pleasant to the eye but also faithfully reflects the creators' intentions.

When it comes to tonal transitions in low-quality material, the function called "Distortion Reduction" (the "minimum" setting) effectively improves gradation, eliminating unattractive tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur grain or good quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs decently. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, look quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desired details in the distance, the effects are good enough for most users to be satisfied.

Sharp GR8 has been equipped with the "10-bit colour reproduction" feature, which theoretically should improve the smoothness of tonal transitions. In practice… well, the effect is surprising, but not in a particularly positive way. Even at the highest settings, it is difficult to notice any impact on the actual tonal transitions. Instead, the feature surprisingly smooths out what it shouldn't – walls, shirts, or other flat surfaces look almost like they have been freshly ironed. In the test, we had to note that there is simply no actual impact on tonal transitions.

As for image scaling, here Sharp GR8 performs significantly better. The television can give the image a plastic, smooth characteristic, meaning even lower resolution content looks quite good. Of course, with more demanding details, such as thin tree branches in the background, one can notice slight jaggedness, but it is not something that would significantly affect viewing comfort.

Philips PUS7009 does not have motion smoothing capabilities, which means there is no option to adjust the image for a more choppy or smoother, cinematic effect. Such features could positively influence the reception of dynamic scenes. In terms of motion blur, this model is equipped with a 60 Hz VA panel, which offers slightly worse results than the variant with an IPS panel. The VA panel introduces minimally greater motion blur, although the differences are not significant and should not pose a problem for most viewers.

This is where Sharp GR8 has the chance to stand out from the competition in its price segment. The television is equipped with a 144 Hz refresh rate panel, which is an impressive achievement, especially if we plan to use it for dynamic content such as action films, sports broadcasts, or video games. Additionally, the manufacturer has ensured the presence of motion smoothing technology, commonly referred to as a “smoothness enhancer.” The user has three levels of adjustment at their disposal, allowing them to tailor the effect to their own preferences – from subtle smoothing to a more aggressive intervention in the smoothness of the image. This is a nice addition, particularly for those who mainly watch films and care about smooth, cinematic sequences without irritating stutters or frame drops.

In terms of compatibility with consoles, Philips PUS7009 is likely to satisfy casual gamers. Although equipped with HDMI 2.0, it offers features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, which speeds up responses during gaming, while VRR adjusts the refresh rate to minimise screen tearing. Game Bar provides quick access to gaming settings and monitors key parameters, although it visually falls short compared to competing solutions. However, more demanding gamers may feel underwhelmed. Philips PUS7009 does not support advanced HDR formats in games, and the 60 Hz panel limits the ability to display smooth and detailed images in dynamic scenes, which may not satisfy fans of fast-paced action games.

If the television has a 144 Hz panel and two full HDMI 2.1 ports, it is clear that it has been designed with gamers in mind. The Sharp GR8 offers exactly that – high refresh rates and the appropriate connections that will allow you to get the most out of modern consoles and PCs. It also features ALLM, which automatically switches the television to low latency mode, and VRR, which ensures the image does not stutter even during more demanding moments. In practice, everything works as it should, and it is hard to find fault with anything. However, there are some shortcomings. It lacks support for HGiG, which is a feature that better adjusts HDR for games, as well as Game Bar, which makes it easier to quickly adjust settings without leaving the game. Despite these drawbacks, the Sharp GR8 is truly a solid option for gamers.