Philips PUS7009 (IPS) vs TCL P7K / P79K

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

When turning to the assessment of HDR performance, we must be clear and without marketing embellishments: the P7K/P79K is not, and was never intended to be, a master in this field. The maximum peak brightness that this panel can generate hovers around a mere 300 nits. This represents a threshold, a kind of thin red line between what can be considered a barely satisfactory HDR signal and what is, in fact, not much different from standard dynamic range (SDR), unfortunately leaning towards the latter. Synthetic tests found brutal confirmation in reality – our measurements taken during movie screenings showed that luminance in key bright portions of the scenes rarely exceeded the ceiling of 200-250 nits. Thus, this is not a television that would allow content realised in a wide tonal range to spread its wings, and this must be openly admitted.

Unfortunately, the issue of colour reproduction is presented with equal restraint. Although the manufacturer positions this model within the "QLED" family, thanks to the use of a PFS LED filter, the results do not match the heightened expectations. The coverage of the wide DCI-P3 colour gamut reaches only 86%. In the context of the market, this is at best an average result, as most devices that employ additional layers to expand the colour spectrum easily achieve values at a minimum level of 90-92%.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

Every accurate assessment of image quality must begin with selection of the most optimal factory mode. In the case of the tested model P7K/P79K, the choice was made without hesitation for the "Film" mode. It is this mode that presents an image closest to the intentions of the creators, avoiding both the exaggerated brightness of the dynamic mode and the excessive dimming known from eco settings. And it must be admitted that, for a device in this price range, the factory calibration is surprisingly decent, although it has not escaped a few missteps. The most noticeable flaw turned out to be the not completely correctly set white balance. A slight dominance of the blue component gives the image a subtly cool, cold character, thus deviating from the exemplary neutrality that the director wanted to show us. The television performs much better in reproducing the greyscale in the standard dynamic range – the gamma curve is nearly exemplary. The only minor reservation could be made regarding the darkest parts of the image, where a slight deviation from the norm causes a loss of some detail in the shadows. The most serious challenge for the TCL software, however, was interpreting the HDR signal, as illustrated by the course of the EOTF curve. The television follows its own, quite free path here – the darkest details are disproportionately brightened, after which there is a noticeable slowdown in the increase of brightness for midtones. Fortunately, most of these imperfections are software-related issues that can be eliminated. With this thought in mind, we began the process of professional calibration.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

The calibration process turned out to be spot on, particularly in the context of standard dynamic range (SDR) content. We successfully mitigated the television's tendency to emphasize cool tones, restoring the whiteness to its natural neutrality. Moreover, precise adjustments allowed us to correct a slight error in the gamma curve, ensuring that the darkest parts of the image regained their proper depth, without any trace of unnatural brightness. The effects are measurable and impressive – in the ColorChecker test, the overwhelming majority of colour reproduction errors fell below the perceptual threshold, achieving a deltaE value of under 2. This is a result that pricier models would not be ashamed of. Unfortunately, when it comes to HDR content, we encounter a barrier in the form of the inherent limitations of the panel itself. And although we managed to bring the colours into line, the software's characteristics mean that the television still adapts brightness in its own way, as evidenced by the persistent, non-standard EOTF curve. In summary, calibration adds immense value, but one must be aware that it cannot overcome certain physical barriers. The slightly elevated black level, due to the lack of local dimming, along with limited peak brightness, means that HDR content may not always be able to showcase its full potential. This is simply not the primary task of this display; its true strength, especially after professional tuning, lies in the viewing of SDR material.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

After a series of harsh evaluations, fortunately, the time comes for praise, and this is due to the TCL AiPQ image processor for its work in the field of digital processing and content scaling. It should be noted right away that we are not talking about the level known from flagship designs; however, in the price segment represented by the P7K/P79K, the results achieved are more than solid. The feature for smoothing tonal transitions performs particularly well, effectively eliminating posterisation, which are the characteristic bands often visible in highly compressed materials, for example, from the ChooseTV service. The algorithm adeptly removes unwanted gradients, which ultimately looks really good. The television also handles upscaling competently, which is the task of elevating low-resolution materials to 4K standard. The resulting image, although it may initially seem a bit too sharp, fortunately, is not a problem. The software allows for free adjustment of this parameter using a sharpness slider, making it easy to customise the final appearance to personal preferences.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

The issue of fluidity and sharpness of the image in motion is inextricably linked to a fundamental parameter of the matrix, and in the case of the TCL P7K/P79K, we are dealing with a panel with a native refresh rate of 60 Hz. This specification defines its capabilities from the outset and makes it difficult to unequivocally recommend it to enthusiasts of dynamic sports broadcasts. During fast camera movements, the image loses sharpness, and the panel also shows a slight tendency to smearing, which may be noticeable to more sensitive viewers. Fortunately, not everything in this aspect has been left to chance. The manufacturer has implemented a simple motion smoothing system, which is primarily used in film material recorded at 24 or 30 frames per second. Thanks to a dedicated slider, users can decide for themselves the final character of the motion – from maintaining a fully cinematic, slightly juddery image to achieving a very smooth, almost theatrical effect. It is a simple but effective tool that allows users to tailor the viewing experience to their own preferences.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

Although on paper the native 4K@60Hz panel might suggest that the TCL P7K/P79K is not a television tailored for gamers, the reality is surprisingly different. On the contrary, the manufacturer has ensured a rich package of features that make it a very friendly companion for next-generation consoles. Onboard, we find key technologies such as ALLM, which provides automatic switching to low latency mode, and VRR, or variable refresh rate, which eliminates screen tearing. The list is complemented by support for Dolby Vision Gaming and a simple yet functional Game Bar. However, the real and extremely pleasant surprise is something else. It turns out that the television easily supports a high refresh rate signal of 120 Hz but at lower resolutions – 1080p and 1440p. This is fantastic news for console owners, who know well how rarely games run in native 4K at a full 120 frames per second. The ability to choose between higher resolution and doubled smoothness is therefore an extremely sensible compromise.

In summary, although the P7K/P79K may not be the target screen for the most passionate tournament players, for the casual or occasional console user, it offers a package of options that is hard to find among many competitors at this price.