Philips PUS7009 (IPS) vs Sony X75WL

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

The luminosity chart for the X75WL Sony television showed a maximum value of 350 nits, which is unfortunately not an impressive result. The television does not surprise with its brightness, and all the HDR scenes we tested lacked depth and the appropriate light effect that should accompany HDR content. Additionally, the poor coverage of the DCI-P3 colour gamut makes it difficult for the television to reproduce rich colours, which significantly affects the overall viewing experience of HDR content. The lack of adequate brightness and weak colour coverage mean that HDR effects are very limited in this model.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

Colour reproduction tests for the model Sony X75WL are carried out in movie mode, which offers the best image settings, but it also has its flaws. The biggest problem with the X75WL Sony is the white balance – for both HD and 4K HDR content – which is characterised by a dominance of blue. As a result, the entire image feels too cold. The colour checker confirms these errors, showing that the colours lean towards cooler tones. In terms of brightness characteristics, the contrast gamma is at a fairly decent level, however, the same cannot be said for the EOTF curve. There are significant issues with maintaining appropriate brightness – the image is either overly bright or too dim, which impacts the visual perception of content.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

X75WL Sony is one of those cases where image calibration may not be highly spectacular, but it offers a very good improvement in the perception of colours. The white balance, for both HD and 4K materials, has been significantly improved – there is no longer a strong dominance of cooler shades. The gamma curve also appears more stable, which translates into better image quality. However, the biggest issue remains the EOTF curve, which is responsible for brightness in 4K materials. Due to the technological limitations of the television (IPS panel and lack of local dimming technology), it is hard to speak of a significant improvement, as we cannot extract more from this model. Despite these limitations, the tonal quality of the image has been significantly enhanced.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

In the case of low-quality tonal transitions, the television Sony X75WL performs poorly. The lack of any feature to improve tonal transitions results in noticeable imperfections in colour gradation. However, one can credit the quite good digital processing – the image is displayed without overscan, and overall it looks relatively good thanks to the added slight sharpness, which some users may appreciate.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

The X75WL Sony television is equipped with a 60 Hz panel, making it more suitable for watching films than for dynamic gaming. This model features a motion smoothing function called Motionflow, which allows the user to adjust the picture on a 10-point scale. Smoothness is responsible for adding intermediate frames, thereby increasing the fluidity of motion, while the image becomes more theatrical, minimising the cutting effect. Clarity reduces motion blur, which is particularly useful in fast scenes such as sports or dynamic actions in films. With this feature, users can adjust the fluidity and sharpness of motion to their own preferences.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

X75WL is not the best television for gamers. It only has the ALLM (Auto Low Latency Mode) feature and a basic Game Bar, which are not enough to satisfy more demanding users. In this price range, one could expect support for features like VRR or 120 Hz refresh rates - although in FULLHD, which are already standard - unfortunately, they are lacking here. This is a major downside for Sony, as the competition offers much more for gamers in a similar budget.