Philips PUS7009 (IPS) vs Sony Bravia 8 (XR80)

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

Sony Bravia 8 performs reasonably well in terms of HDR brightness. A maximum brightness level of 880 nits is satisfactory and allows for enjoyable light effects in most scenes. In the tested segments of the films Life of Pi and Sicario 2, the television looks really good, offering vibrant and detailed images that fully convey the atmosphere of these productions.

However, a greater challenge is presented by a scene from the film The Meg, where the screen is entirely very bright. In such situations, the limitations of OLED technology are evident, as the television loses brightness, dropping to about 450 nits. This decline is less satisfactory, especially when the entire scene requires intense lighting. Despite these limitations, Sony Bravia 8 remains a competitive model, offering excellent coverage of the DCI-P3 colour gamut and a BT.2020 standard coverage of 74%. As a result, colours are rich and details are precise, which significantly enhances the quality of HDR content consumption and makes viewing a pleasant experience.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

The best factory mode available on the Sony Bravia 8 television is IMAX Enhanced, which provides the most cinematic experience, although it is not perfectly set up. The television tries to faithfully reproduce cinematic settings, but certain shortcomings are noticeable. Starting with the white balance, both for SDR and 4K materials, a pronounced blue tint can be observed. This causes the image to appear too cold, stripping it of its naturalness. Tests using Colour Checker show that colours shift towards cooler tones, which may affect the accuracy of colour reproduction and make the image less realistic.

As for brightness and contrast characteristics, the gamma shows a significant drop at the end of the chart. This means that dark details may be too dark and bright elements too bright, resulting in a loss of subtlety and becoming less visible. As seen in the sky - in the comparative photo. In turn, the EOTF curve is well above the reference value, causing bright elements of the image to be too intense. As a result, users may perceive the image as unnatural, and bright areas may lose details, negatively impacting the overall viewing quality.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

The calibration process of the Sony Bravia 8 television has brought significant improvements in image quality. The white balance has been noticeably enhanced, for both SDR and 4K HDR content, with minimal errors in the middle of the graph. Gamma has proven to be one of the biggest beneficiaries of calibration – it has been completely rid of previous dips, which has significantly impacted brightness stability and better detail reproduction in the darker parts of the image. The EOTF curve has also been levelled, making bright elements of the image appear more natural, and the overall tonal dynamics are now more balanced.

However, the most attention should be paid to colour reproduction, where, despite calibration, certain issues still persist. Sony has omitted the use of a CMS system in this model, which allows for very precise control over colours. As a result, the Colour Checker test for 4K materials still shows significant errors in colour samples. Despite these difficulties, we recommend performing calibration, as the effects are noticeable and significantly enhance image quality, particularly in terms of brightness and contrast.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

The fluidity of tonal transitions in low-quality materials on the Bravia 8 is poor. Unfortunately, the soft gradation feature (which was available in previous models) is missing, which is a significant downside. The digital noise reduction feature can considerably improve tonal transitions; however, it also tends to remove some details, such as clouds in scenes from the film The Martian, which may not be to everyone's liking. As for digital processing, the Sony XR80 performs quite well. The model in test scenes was displayed without noticeable errors, and the branches in the background are not overly jagged. This shows that the Bravia 8 is capable of effectively processing complex low-resolution image details.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

Sony Bravia 8 offers a maximum refresh rate of 120 Hz, which forms the basis for smooth viewing of dynamic content such as sports and games. This ensures that movements are sharp and fluid. For more demanding users, the Sony XR80 television is equipped with an advanced motion smoothing system, which is divided into three segments: Smoothness (Film), Smoothness (Camera), and Clarity. The first two are responsible for regulating the degree of blur and smoothness of the image. The third option, concerning clarity, will be described in more detail below. Each of the parameters can be adjusted to personal preferences, allowing users to find the optimal setting tailored to their individual needs.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

Sony Bravia 8 has significantly improved its compatibility with consoles compared to earlier models. The television supports variable refresh rate (VRR), which eliminates screen tearing, and it synchronises with graphics cards to ensure smooth image display. The automatic low latency mode (ALLM) reduces input lag, which is crucial in fast-paced games. Dolby Vision with low latency additionally provides impressive HDR effects that look stunning during gameplay.

The Sony XR80 television also features a Game Bar, allowing quick access to settings and monitoring parameters while gaming. An interesting option is the ability to enable a virtual crosshair on the screen, which can provide a slight edge in shooting games.

A downside is the lack of support for 1440p@120hz resolution, which could facilitate gaming for users with less powerful graphics cards. Additionally, the Sony XR80 only has two HDMI 2.1 ports, one of which is typically used to connect an audio system via eARC, limiting the number of available inputs for connecting next-generation consoles.