Philips PUS7009 (IPS) vs Sharp GP7

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

In terms of HDR, Sharp GP7 can pleasantly surprise us. A maximum brightness of around 500 nits is the threshold at which the real benefits of high dynamic range become visible. During our tests, we achieved stable values between 430 and 500 nits, which translated to clearer differentiation of elements in both bright and slightly darker scenes. Additionally, the DCI-P3 colour space coverage was around 95%, allowing for vibrant, visually pleasing colours. Of course, this is not the highest league, but considering this price range – it’s a big plus.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

Upon removing it from the box, in movie mode, GP7 does not perform poorly at all. In HD materials, we noticed slight disturbances in white balance – drops in red and blue, which made the image have a somewhat greenish hue. This is evident, for example, on the faces of characters, which become less three-dimensional. The gamma is somewhat brightened in places, resulting in less deep blacks. In 4K HDR content, a cooler, bluish tone additionally comes to the fore, making the colours appear less natural. On the other hand, looking from the perspective of "straight out of the box," these settings are not bad – only minor adjustments are needed, and with the help of specific tools, we will try to improve them.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

Calibration really makes a difference in Sharp GP7. After making adjustments, we achieved a better white balance in HD content, and the colours began to appear much more natural, with minimal deviations and without a noticeable dominance of individual hues. In 4K HDR, the change is not as spectacular, but still noticeable. The gamma has been brought to a more neutral level, although there remains an issue with a slight boost in the brightest details on the screen. The lack of control over dynamic tone mapping limits our manoeuvrability, but nonetheless, it is a significant step forward compared to the factory settings.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

The television is quite capable of scaling lower quality content. Our test patterns were well reproduced, and although there was minimal banding on fine, delicate shapes (for example, thin branches), it still looked satisfactory. Additionally, Sharp GP7 offers a "10-bit colour reproduction" feature to smooth tonal transitions in poor quality materials. It is useful, but at the cost of some details, so we recommend turning it on only when we are truly watching something subpar.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

With a 60 Hz panel and an average response time, it’s hard to expect miraculous smoothness. In dynamic tests, such as the one with the “little green man”, it’s evident that the picture can stutter and occasionally lose sharpness. For watching films and series, this is acceptable, especially as you can make use of a motion smoother with three levels of adjustment. However, if we are keen on ultra-smooth sports broadcasts or super-responsive gaming, we may feel unsatisfied.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

Let's not kid ourselves – GP7 Sharp is not a television for the most demanding console gamers. Yes, it has ALLM which automatically switches the TV to low latency mode, but it lacks VRR or G-Sync. We also won't find any advanced menu to assist in selecting settings during gameplay. Dolby Vision in games? It's there, but with such a high input lag that it's hard to speak of comfort. If we play occasionally and are not aiming for the highest standards, it can be managed, but fans of technological innovations will be disappointed.