Philips PUS7009 (IPS) vs Sharp GP6765

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

In film mode, the television Sharp GP6765 reaches a brightness level of 300 nits, unfortunately, this is quite an average result. Such brightness is closer to the standard SDR image than to what should be offered by a full HDR experience. As a result, the television is unable to convey the full depth and dynamics of the image that one could expect from a good HDR mode. The visual effects that appear vivid and detailed in other models may seem muted here, and high-contrast scenes will not look as impressive. However, it is worth noting that when comparing this result with televisions in this budget, it is a decent score. A positive feature is the fact that the television supports a wide colour gamut of DCI-P3 at 92.5% thanks to the implementation of quantum dots (Quantum Dot/QLED). This is quite a respectable result, especially in this price category. As a result, the colours are vibrant and more saturated, which certainly affects the picture quality, although it does not fully salvage the HDR experience due to limited brightness.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

Sharp GP6765 was launched in movie mode, which is the best setting for colour reproduction. Unfortunately, despite this, the quality still falls short of ideal standards. Starting with white balance, in SDR mode, the graph shows significant increases in the case of the red colour. This effect can make the image appear slightly yellowed, leading to distortion of natural skin tones. As a result, viewers may notice that some scenes seem unnatural, and colours lose their authenticity. In HDR mode, the situation changes dramatically – the dominant colour becomes blue. Such a strong shift towards blue also negatively affects the colour balance of the image, which can lead to loss of detail in cool tones. Viewers may feel that the image is somewhat cold and out of balance, which further emphasises the fact that the television does not achieve optimal colour reproduction. Tests carried out using the Colour Checker tool confirm these shifts in several tested samples.

As for contrast, in HD mode, the range shows a significant jump at the beginning of the graph, but then remains close to the reference line at 2.4. This means that in most scenes, the television is able to deliver a satisfactory level of contrast. For the viewer, this translates into better perception of details in shadows and greater depth of the image, which affects their overall experience when watching films and TV programmes. In HDR mode, however, the EOTF curve displays large fluctuations both at the beginning and at the end of the graph. Such fluctuations can lead to inconsistencies in the reproduction of details in bright and dark areas of the image. For the viewer, this means that in scenes with intense light, such as explosions or dynamic actions, crucial details may disappear, and the image can appear blurred. Conversely, in darker parts of the image, the lack of clear differences in shades can cause details to merge into a uniform blob, significantly reducing the quality of viewing. Although movie mode offers the best factory settings in the GP6765, both in terms of colour reproduction and contrast, it still has significant issues.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

After calibration, in film mode, the white balance on the Sharp GP6765 television for SDR content shows a significant improvement. All lines in the graph approach the reference line. Although they are not perfectly straight, the results achieved are satisfactory, considering the price range of this model. Such an improvement in white balance translates to a more natural and accurate colour reproduction, positively affecting the overall visual experience and immersion in the films being watched. As for the gamut, the initial spike on the graph was not removed; however, after this error, the rest of the lines represent the expected effect much better, making the picture more consistent and enjoyable to perceive.

In the case of HDR content, the white balance performs somewhat worse compared to SDR content, but it is still significantly better than before calibration. The improvement in white balance in HDR contributes to greater colour consistency, making watching films more enjoyable, even though there may be some shortcomings. Speaking of contrast, it is difficult to mention a significant improvement here. Our specialists noted that the lack of control over the dynamic tone mapping settings hindered achieving a significant improvement in EOTF, leading to uneven brightness representation.

Despite some shortcomings related to the lack of settings options for dynamic tone mapping, the Sharp GP6765 television has gained a new identity after proper calibration. The enhanced white balance and better colour reproduction in SDR mode make the image more natural and pleasing to the eye. Although there are still areas that require improvement, especially in HDR content, the television offers a satisfying visual experience, making it an interesting choice within its price range.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

On the Sharp GP6765 television, the "10-bit colour reproduction" feature performs well in the tested scene with light bulbs. Setting this option to "medium" yields satisfactory results, as there are no issues with grain smoothing or blurring of significant elements of the image. Setting it to "low" also produces positive results, offering a clear picture without negatively impacting the details. Such smoothing options for tonal transitions contribute to an improvement in visual quality, enabling more natural colour transitions.

In the context of image scaling, the Sharp GP6765 television has its strengths, such as the absence of overscan when displaying test material. This allows viewers to enjoy a full picture without losing any detail from the edges. However, in the tested scene with the model, there are some shortcomings. The branches and trousers do not look their best. Their outlines appear slightly jagged, suggesting that effective edge smoothing techniques have not been applied. This causes some details to look slightly distorted, which can affect the overall visual experience.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

When it comes to trailing and motion smoothness, the Sharp GP6765 television performs rather mediocrely. It is equipped with a 60 Hz refresh rate panel, which suffices in the context of films. The television has a motion enhancement feature called "Motion Improvement". Thanks to this feature, we can control the fluidity of motion, allowing us to choose whether the image should appear with film-like frames or be smoother - theatrical. This enhancer should satisfy most users who focus on film content. However, when it comes to sports or gaming, Sharp does not perform at its best. In the tested scene with the UFO alien, there is noticeable blurriness, suggesting that the low response time of the panel negatively impacts the sharpness of moving objects. Such effects can be particularly frustrating during dynamic sequences where quick movements are common. For those who prefer watching sports or intense video games, the limitations in motion smoothness may be discouraging, making the Sharp GP6765 not necessarily the ideal choice in this category.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

The functionality of Sharp's GP6765 for gamers leaves much to be desired. Although this model is equipped with HDMI 2.1 ports, which in theory should offer a range of modern conveniences, in practice the situation is far worse. The only feature that truly utilises the capabilities of this standard is Auto Low Latency Mode (ALLM). Unfortunately, the lack of support for key features such as Variable Refresh Rate (VRR) or HDR Gaming Interest Group (HGIG) makes this television a less attractive choice for gamers. VRR is crucial for eliminating issues with tearing and stuttering, which is particularly important in dynamic games where image fluidity is key. Meanwhile, HGIG allows for optimal HDR reproduction, enhancing immersion and visual quality. While it might seem that the implementation of Dolby Vision would bring significant benefits, it is completely useless for gamers due to the very high input lag in this mode.

One could say that the presence of HDMI 2.1 ports in Sharp GP6765 is a marketing trap that may mislead users into thinking that the HDMI standard automatically entails all its conveniences. Expecting full functionality, which should go hand in hand with HDMI 2.1, could lead to disappointment.