Philips PUS7009 (IPS) vs PHILPS PUS9060

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

The One is bright enough to enjoy films recorded in HDR format. The average brightness of this model is around 500 nits, so we can easily expect a pleasant viewing experience for films from streaming platforms. Of course – it could always be better, because when it comes to brightness, you can never have too much for this type of content. Unfortunately, a disappointing surprise may be the coverage of the DCI-P3 colour palette offered by the PUS9060. Although the manufacturer boasts about using a QLED filter here (in reality, it’s PFS LED), it's hard to speak of any positive effects from its operation. 85% coverage of the DCI-P3 palette is certainly not a level to be proud of in 2025 – particularly in a television advertised as QLED.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

We tested the PUS9060 in the best factory mode available – of course, we are referring to the movie mode. Unfortunately, the best in this case does not mean good. The image in this mode was distinctly yellowish and shifted towards orange tones. The white balance on this television was definitely too warm, giving the entire scene an artificial, somewhat “tanned” appearance. This led to significant colour errors, which in the worst cases exceeded a delta E value of 6 – thus they were visible to the naked eye. The situation was reversed in HDR mode, where the image became too blue and too cool in perception. Additionally, there was a slight increase in brightness – the gamma curve and EOTF suggested that the television slightly brightened the image, which was also evident in the comparative photo below.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

Thanks to calibration in film mode, we managed to completely eliminate the yellow-orange tint, which significantly improved the perception of the entire scene. The image has become much more visually pleasing, although it is still far from reference settings. It may now appear slightly bluish, but it is still a definite improvement compared to the factory settings.

Unfortunately, we were not able to significantly improve the brightness characteristics, but this is already a matter of the television's design - the absence of local dimming limits the ability to precisely manage brightness. The PUS9060 simply cannot dynamically adjust luminance as more advanced models do. Nevertheless, after calibration, the overall experience is much more enjoyable, especially with film material.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

In the PUS9060, we find yet another version of the image processor called by Philips the P5 Perfect Picture, which is designed to improve the image – especially the imperfect one. The television features a distortion reduction function, which serves to smooth tonal transitions, i.e., those "colour joins" we mentioned earlier. This function does this very effectively – there is no noticeable harsh gradation of colours, but unfortunately, it works so aggressively that it sometimes dulls desired elements, such as the textures of materials or film grain. So one can consider this a certain compromise. We would rather not recommend using this function for films, but for more casual content – e.g., YouTube or standard television – it is perfectly fine.

The P5 processor also aims to improve the quality of lower-resolution images and does so quite effectively. The test image with the model is very soft – sometimes overly so – but this can be easily adjusted with the sharpness slider to match personal preferences. It is also pleasing that the television does not cut off edges in SD materials – which unfortunately still occurs in some TV models.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

PHILIPS PUS9060 is equipped with a 4K panel with a refresh rate of 144 Hz, so we can confidently say that it is suitable for both watching sports and playing games. And indeed, it is. But what about films that are most often recorded at 24 frames? As with most of the televisions we tested with a refresh rate of 120 Hz and above, the PUS9060 offers two sliders in the motion smoothness options. The “Smoothness” slider allows you to adjust the effect in films – you can set the image to be smoother, resembling a theatrical effect (higher settings), or more cinematic, with a slight "jump" in frame rate (lower settings). Additionally, there is a function called "Motion Blur Reduction," which limits blurring – and this is a very useful feature, especially when watching sports.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

PHILIPS PUS9060 is a true gaming monster – it has practically everything you could expect from a modern gaming television. There's VRR, there's ALLM, and on top of that, there's the implementation of HGiG, which helps to set HDR in games the way the developers intended. The television supports every possible resolution at 120 Hz, including 1080p, 1440p, and full 4K – so regardless of whether you're gaming on Xbox, PS5, or PC, everything works as it should. It also features a simple Game Bar, which is a special menu for gamers that allows you to quickly check if the ALLM mode is indeed working in low-latency mode.

And of course – Ambilight TV. Let’s be honest – without LED lights at the back, it’s not really a proper gaming setup. 😉 The multicoloured backlighting can really enhance the atmosphere, especially in the evening. It may not be to everyone's taste, but younger gamers will be thrilled – because it just looks impressive.