Philips PUS7009 (IPS) vs LG UA75006LA (IPS)

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

The version with an IPS panel looks even more modest, where the peak brightness barely reaches 250 nits. In practice, this means that a real sense of HDR effect is out of the question, and the materials viewed resemble rather ordinary SDR. Similar to VA panels, the image behaves stably on most test patterns, but in demanding scenes with fine details, the television has a tendency to slightly dim the image. This allows for slightly better blacks; however, this comes at the expense of losing detail in bright elements. The absence of additional colour filters is also noticeable here. The UA7500 with an IPS panel does not belong to QLEDs or PFS LED panels, and the DCI-P3 colour gamut is limited to 80%, meaning that HDR films lack significant colour depth and appear quite flattened.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

The Filmmaker mode on the LG UA7500 performs better than one might expect from such a budget television, but let's not get carried away with praise. The picture is quite well put together and does not irritate at first glance, but its weaknesses soon start to show. This is most evident in scenes with bright points – lamps in the background or reflections of light on the skin are distinctly overemphasised. Characters' faces often appear unnatural, as if they have been 'overexposed'. Additionally, the default gamma setting brightens even the smallest details, causing the image to lose subtlety in darker areas. However, it remains true that for its price bracket, the UA7500 in factory mode offers a fairly decent starting point. It is clear that without additional adjustment, it will not be possible to avoid these issues, which is why – as with other televisions – we decided to see what could be achieved after calibration.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

The greatest improvement we noticed was during the calibration of the mode intended for everyday SDR content. We managed to smooth out the white balance in an acceptable way and control the issue of excessive brightening of fine details due to the gamma characteristics. As a result, the image gained the consistency and naturalness that was lacking in the factory settings. After this correction, we can confidently state that for everyday television content, programmes, or materials from YouTube, the LG UA7500 performs really well – especially after professional calibration. The situation is somewhat different for HDR content. Here, calibration allowed us to tame the white balance and slightly improve brightness management, but the limitations of the design are immediately evident. The lack of additional filters expanding the colour palette means that the most vibrant colours appear flat, and the image does not have the intensity one would expect from good HDR. Therefore, in SDR, the UA7500 performs quite well, but in HDR – despite the corrections – it remains far behind, and this is a feature one must accept when choosing this television.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

The version with the IPS panel performed noticeably worse here. Image scaling was uneven – this was particularly evident in lower quality materials, where edges became jagged and the image appeared less detailed. At times, there was also a slight blur that diminished sharpness and made the overall impression seem less refined than in the VA version. The solution proved to be the tonal transition smoothing function. On the medium setting, it worked very well – it did not spoil the image with excessive softening, while simultaneously smoothing colours in such a way that everyday content gained coherence. The difference was particularly noticeable with television programmes or streaming materials with poorer compression quality, where the television with the function on presented itself much better. This is one of those additions that are worth keeping active, as they significantly enhance the experience of daily content.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

LG UA7500 is a television with a 60 Hz panel, so it is difficult to expect much excitement in this category. It is rather a screen designed for everyday content or an evening film screening rather than for following dynamic sports events or playing action games. It is clear that the manufacturer aimed this model at this group of consumers – and in this regard, it performs adequately. We have the TruMotion function available, which is a motion smoother. It is simple, has only one slider, but can make a noticeable difference. At the lower range, the picture looks more raw and cinematic, while at higher values, the motion becomes smoother and more pleasant to the eye.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

LG UA7500 is a television that can be confidently recommended to "casual" gamers. While it lacks a 120 Hz panel and HDMI 2.1 ports, so fully utilising the potential of modern consoles is out of the question. However, the manufacturer has included a few features that can enhance the gaming experience. Noteworthy is the Game Bar – a very well-designed panel where you can quickly preview and change the most important settings. From this panel, we have access to various features, including the ALLM mode (automatic switching to game mode) and frame synchronisation, namely VRR. The range of VRR is limited – it operates from 48 to 60 Hz – but the mere presence of this feature in such an affordable television leaves a positive impression.

Additionally, there is support for HGiG, which is the HDR calibration mode for gaming. This sounds good, but from our testing experience, we know that in the case of the UA7500, this option is not particularly useful. The television does not perform very well with HDR, so paradoxically better results were achieved with this mode turned off. This is another signal that the UA7500 is more of a screen for occasional gamers who value simplicity and convenience rather than for those seeking a full immersion experience with the latest consoles.