Philips PUS7009 (IPS) vs LG QNED80A6A (VA)

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

Let's now talk about how this television shines. If you are expecting dazzling light effects, we need to temper your enthusiasm. The LG QNED80A is a moderately bright television. Our measurements in most movie scenes indicated values around 350-400 nits. This is not enough to speak of a full, cinematic HDR experience and the sense of that famous "high dynamism" offered by flagship products. However, brightness is not everything. Although the QNED80A is not a "light monster," it makes up for it in another crucial category: colours. This is where PFS technology comes into play, which LG marketers disguise under the name QNED/NanoCell. Thanks to this approach, the television offers a much wider colour palette than classic LCD designs. In our tests, coverage of the cinematic DCI-P3 palette reached a solid 93-94%. What does this mean for you? That even with lower brightness, when watching movies in HDR, colours will be vivid, deep, and appropriately saturated. The image is not washed out but rather juicy, which is a significant advantage in this price range.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

It might seem that since the QNED80A is one model, regardless of the version, it should offer the same picture. However, practice shows something completely different. Analyzing the variant with a VA panel in the best factory setting – that is, in Filmmaker Mode – we noticed a specific characteristic. This television, “out of the box,” serves us a picture with a clear dominance of red and a deficiency of blue. Overall, it is very warm, even hot. Many users may describe this as a picture that is “too cinematic,” leaning towards sepia. Additionally, there is the issue of the gamma curve – the television has a tendency to slightly artificially brighten scenes (gamma is too low), causing the picture to lose some depth. The good news is that these are not panel errors, but merely software issues. As always in our tests, we conducted professional calibration, which completely eliminated these shortcomings, restoring the natural white balance and correct saturation.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

Was it worth spending time on calibration? Definitely yes. We managed to tame the initial, too warm white balance and, most importantly, correct the gamma curve. The television stopped artificially brightening scenes, which gave the image depth. The greatest improvement is noticeable in SDR content, that is, while watching regular television, YouTube, or playing games without HDR. Here the QNED80A shows its class – colour reproduction errors (DeltaE) have dropped below a value of 2. In technical terms, this means that the errors are virtually unnoticeable to the human eye. The image in everyday use has simply become very attractive, natural, and correct. The difficulties begin with HDR content. Although we managed to improve the white balance, the EOTF curve graph (responsible for brightness at various levels) shows that the television still "interprets" the image in its own way. This stems from the nature of the edge-lit backlight with local dimming and the fact that LG gives the calibrator very little control over this parameter. In short: the television struggles to hide its hardware shortcomings, sometimes ignoring our commands. Nevertheless, the final image is significantly more accurate and pleasant to behold than with factory settings, even if it falls a bit short of studio perfection.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

In this category, the QNED80A proves to be a true "dark horse." It is an excellent, affordable television for those who frequently watch lower-quality content – for example, traditional cable TV. The processor used here handles upscaling, that is, enhancing low resolution to native 4K, exceptionally well. The image after processing is natural, smooth, and, most importantly, not overly jagged or artificially sharpened. In the menu, we also find a dedicated option for smoothing tonal transitions in low-quality content. This feature works really effectively, eliminating annoying "banding" of colours under heavy video compression. However, we must remain vigilant. Remember that we are not dealing with a top-tier processor known from flagship OLED models. In more challenging scenes, the system may struggle and introduce minor artefacts or distortions. Nonetheless, it is definitely worth giving this feature a chance, as in most cases the quality improvement is visibly apparent.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

We move on to a matter that may be decisive for many. Unfortunately, here we must point out the biggest "Achilles' heel" of the QNED80A model. This television is equipped with a panel featuring a native refresh rate of 60Hz. There is no denying it – at this price, we expected more as we know that Chinese manufacturers can offer 120Hz screens for a similar price. Due to this parameter, dynamic scenes in sports or fast-paced games are not the strongest aspect of this display. Fortunately, LG has equipped the television with a proven motion smoothing system called TruMotion. It works quite effectively with film material (24 frames). We suggest playing around with the De-Judder slider – from our experience, setting it in the range of 2-4 provides the best compromise: the motion becomes smoother, yet still looks natural, without the artificial "television theatre" effect.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

Now that we have established that the QNED80A is a television with a 60Hz panel, we must say it plainly: we will not be playing here at 120 frames per second at any resolution. Does this disqualify the equipment in the eyes of gamers? Not necessarily, especially those "casual" ones. LG has decided to sweeten this technical limitation by packing quite a few useful functions inside. We have support for VRR (variable refresh rate) in the range of 48-60Hz and automatic game mode ALLM, which instantly reduces input lag upon detection of a console. All of this is managed from a very convenient, purple Game Optimizer menu, which has already become LG's hallmark. A big plus goes to the manufacturer for consistency regarding HDR. Although the television does not support Dolby Vision in games on Xbox consoles, LG adds a well-implemented HGiG standard. Thanks to this, even on a moderately bright screen, playing in HDR is clear, and the details in shadows and highlights are accurately reproduced, rather than "cut off".