Philips PUS7009 (IPS) vs LG NANO81A / NANO80A

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

If you are counting on HDR in the NANO81A to bring tears to your eyes, I must disappoint you. This television is simply too dark to truly show what this format is all about. With a brightness of only 250 nits, HDR exists here mainly on paper. In practice, during viewing, it is very difficult to distinguish whether we are watching high dynamic range content or regular SDR – it simply lacks that ‘punch’ of light in the bright parts of the image. However, to give credit where it’s due, we do have a glimmer of hope here – and quite a clear one at that. It concerns the colour gamut coverage. Here, the NanoCell filter shows that it is not just marketing nonsense. Our measurements indicated that the coverage of the DCI-P3 space is around 88%. This is a really solid result that places this model significantly higher than typical budget options based on standard white LEDs without any filters. Of course, it still falls short of the level of quantum dot (QLED) TVs or advanced panels with PFS filters, but for this price point, the colours are surprisingly saturated and vibrant. It's just a shame that this low brightness prevents them from fully ‘spreading their wings’ with the Nano filter.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

For every film fan, the natural choice in LG televisions is the Filmmaker Mode. Its aim is to display images as the director intended – without unnecessary "enhancements". Unfortunately, in the case of our test unit NANO81A, the factory settings left something to be desired. The main issue turned out to be the white balance. Measurements showed a distinct deficiency of blue colour, which in practice meant that many scenes had a slightly yellowish, even "yellowed" tint. The white was not perfectly pure, which detracted from the freshness of the image. Additionally, brightness management was also not ideal – the factory-set gamma was too low. The picture often appeared oversaturated, as if overly lifted from the shadows, which caused it to lose naturalness and depth. Fortunately, LG, even in this relatively low price category, does not block access to advanced settings. The calibration possibilities of this model are enormous, which is a big plus for those who enjoy "digging" in the menu. We decided to approach the topic in our own way and see how much we could squeeze out of this panel with professional calibration.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

After calibration, the NANO81A is a completely different television. What LG offers in terms of image enhancement tools even in such an affordable model deserves a big plus. We managed to completely eliminate that annoying yellowing of whites and make the colours natural, vibrant, and simply "true". In SDR content (that is, regular television, YouTube, or older films), the picture now looks worlds better – it is clear, well-balanced, and no longer strains the eyes with strange hues. It is clear that this panel has significant potential, which is simply wasted by poor presets out of the box. However, we do have one serious reservation that calibration cannot fully overcome – it concerns brightness management in HDR mode. LG's algorithm in this model is constructed very conservatively. The television intentionally dims the HDR picture to avoid overexposing the already weak blacks of the IPS panel. The programmers faced a choice: either to provide more light and accept that the blacks would become light grey or to reduce the brightness to maintain any contrast. They chose the latter. Nevertheless, after our adjustments, watching anything on the NANO81 is significantly better.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

It often happens that cheap 4K panels mercilessly bring to light all the "dirt" and imperfections of lower-resolution content. However, with the LG NANO81A, the situation is quite different. This is truly a solid performer when it comes to handling content that is far from ideal. The built-in processor does a great job with upscaling. Even older recordings look quite decent on this screen – the image is coherent, cleaned of digital noise, and simply pleasant to the eye. A significant advantage is the gradation reduction feature that you will find in the settings. It is extraordinarily effective in combating colour banding, which is a lifesaver when watching materials with a low bitrate, for instance, from some streaming services or older files from the web. However, it is worth maintaining a certain level of caution. Since we are dealing with a less powerful chip than in LG's top models, setting this option too aggressively may sometimes result in minor artefacts or slight blurring of details. Despite this risk, I definitely encourage experimenting with this feature - in many cases, it can save the viewing experience and make low-quality material fully watchable.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

When it comes to motion fluidity, the NANO81A unfortunately has a hard time. The television is based on a panel with a refresh rate of 60 Hz. If you are looking for perfect sharpness in dynamic football matches or fast action games, you may feel a bit disappointed. With such a low native refresh rate, fast objects on the screen will always be a little blurred.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

NANO81A is unfortunately not hardware designed for e-sports. The lack of support for a 120 Hz signal is a fact that users planning to purchase this model simply have to come to terms with. Nevertheless, LG's engineers have made an effort to maximise the potential of this 60 Hz panel, offering a set of features that genuinely enhance the gaming experience. Firstly, the television supports VRR technology (within the range of 48-60 Hz) and ALLM. As a result, the image remains stable and does not "tear", and the device automatically switches to low-latency mode as soon as it detects a signal from a console. Managing these settings is extremely simple thanks to a dedicated system overlay, which allows for quick viewing of parameters without leaving the game. A very significant advantage is the support for the HGiG format. This solution is crucial for owners of modern consoles because it enables the television to correctly "understand" the intentions of game developers regarding HDR tone mapping. In practice, this helps avoid the effect of "blown-out" bright spots, such as clouds or light sources, which is unfortunately a common issue in budget LCD televisions.