Philips PUS7009 (IPS) vs Hisense S7NQ CanvasTV

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

When it comes to the brightness of the television and how it handles bright elements while watching films, it is simply average – similar to the case with contrast. The average brightness level of the Hisense S7NQ is around 500 nits. This is a value that allows one to feel the beginnings of true HDR, but it is definitely too little to speak of remarkable effects. However, the television should be praised for its colour gamut coverage – films look very colourful and vibrant. Thanks to the use of PFS LED (QLED) coating, the device is capable of covering over 90% of the DCI-P3 colour palette and over 72% of the wider BT.2020 palette. For a television of this class – these are really very good results.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

Let's now check how the Hisense S7NQ CanvasTV performs in colour reproduction in the best factory mode, which is Filmmaker. Right from the start, it is clear that it is decidedly better than in dynamic or standard modes, but there are still a few things to nitpick. Regarding image quality from an HD signal, the colours are slightly inaccurate – there is a dominance of cooler shades of blue and a lack of red. This makes the image appear somewhat too cool.

A similar effect can also be observed with 4K content, but there it is much more noticeable. The excessive exposure of blue tones and the lack of red result in the image appearing distinctly cold. However, the biggest problem with this television is not the colours themselves but the way brightness is managed. The tested unit slightly boosted brightness compared to the reference value. While this results in better visibility of details, it comes at the cost of significantly brightened blacks – causing the entire image to seem more "flat".

A similar phenomenon was noticed in the 4K signal – the slightly elevated curve at the beginning of the EOTF chart shows that the television has a tendency to overexpose certain scenes. Fortunately, this effect can be improved with professional calibration, which we will discuss in the next point.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

The results we achieved after calibrating the Hisense S7NQ are really very good. Thanks to the calibration, we managed to eliminate the excessive exposure of blue tones and deficiencies in red with HD signal. A similar, albeit slightly weaker effect was also achieved with 4K HDR content. Managing brightness in HD material has also been improved – the television no longer has issues with brightening the image "across the board."

However, there are things that cannot be bypassed. The characteristic of the EOTF curve has practically not changed, and the lack of local dimming means that the smallest elements on the screen will always be slightly overexposed. One simply has to come to terms with this when choosing a television with a similar type of backlighting. Despite this, the final effect is very good and should fully satisfy the vast majority of users.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

Equally important is how the television handles tonal transitions on a poor signal – for example, in older films, television, or on YouTube. Unfortunately, despite the presence of the "Smooth and Gradient Picture" feature, which was supposedly meant to improve this aspect, its performance is truly poor. It's barely noticeable that it has any real impact on the visibility of colour transitions.

The image scaling is also lacking. Yes, it can be observed that the television tries to "enhance" the quality, but the end result is far from ideal. The image often appears slightly jagged, which is particularly noticeable in the example of tree branches in the background. Additionally, the Hisense S7NQ has a clear tendency to crop the image at lower resolutions, causing subtitles in news items or finer details in the image to be missed.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

When it comes to motion fluidity, the television performs remarkably well. Although the S7NQ was designed primarily for displaying static elements – such as images – the manufacturer has implemented a 144 Hz refresh rate matrix. As a result, sports and games look really good on it.

For materials that are not recorded at a high frame rate, the manufacturer has provided two features that allow you to adjust the picture to your own preferences. "Motion blur reduction" and "judder reduction" operate on a 10-point scale, allowing you to choose between a more cinematic image – with characteristic frame jumps – and a smooth effect reminiscent of a "soap opera". How to set this up? That’s a personal matter – we leave the decision to you.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

Although the S7NQ is a "picture" type television, it can indeed be used for gaming. Really. Here you can find almost everything (except for the HGiG mode) that a modern gaming television needs. The 144 Hz panel and two full-fledged HDMI 2.1 ports allow for the hassle-free connection of two consoles, such as the PlayStation 5 or Xbox Series X/S.

The television supports Automatic Low Latency Mode (ALLM) and Variable Refresh Rate (VRR), with no stuttering or issues. It also handles displaying high frame rates at lower resolutions without any trouble. Hisense deserves praise for a very attractive Game Bar – it displays all available picture options, and additionally, we have the ability to enlarge the minimap or turn on the crosshair (because sometimes someone might actually want to "aim" 😉).

The only missing element – as we mentioned earlier – is the lack of a proper implementation of the HGiG mode. It is specifically responsible for automatically adjusting the picture in games as the creators intended. It's a shame, because that’s the only thing preventing the Hisense S7NQ from being a full-fledged gaming "beast".