Philips PUS7009 (IPS) vs Hisense A6Q

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

The Hisense A6Q is unfortunately difficult to recommend for watching HDR content. The main issues are low brightness and rather modest coverage of a wide colour gamut. The measured brightness of around 300 nits simply isn't sufficient for HDR materials to look impressive. In practice, the picture often resembles standard SDR instead of true HDR with clear differences in brightness and dynamics. Additionally, the colours in such materials do not appear as they should. The television does not utilise additional filters such as QLED or PFS LED, and the coverage of the DCI-P3 colour space at around 80% means that some colours look rather washed out. Consequently, some scenes in HDR materials lose intensity and spectacle, making it difficult to speak of a full HDR experience.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

We conducted the tests in the best available mode, namely Filmmaker, however – as is often the case – this does not mean an ideal image straight out of the box. In the case of Hisense A6Q, this mode clearly "swallowed" too much blue in everyday SDR content. In practice, this led to an image with a yellowed white, particularly noticeable on large, bright surfaces. This is not due to poor assumptions of the Filmmaker mode itself or the vision of filmmakers, but rather the factory settings requiring adjustment.
Furthermore, looking at the saturation characteristics and the gamma curve in SDR, as well as EOTF in HDR content, there is a slight tendency to brighten most scenes. As a result, the image often appears brighter than it should, losing a bit of its naturalness. For this reason, we decided to perform a professional calibration to restore the proper colour balance and a more accurate brightness characteristic.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

The colours after calibration in the Hisense A6Q should be assessed in two ways, as everything depends on the type of content. In the case of SDR material, the effect is truly very good. In everyday programmes, series, and films, it is difficult to spot any serious problems with colours. The yellow tint has been effectively removed, and the television no longer brightens the entire image. As a result, the ColorChecker test showed errors below Delta 2 values, which are already outstanding results, allowing us to speak of very high image quality in standard content. Unfortunately, the situation looks significantly worse in the case of HDR material. Yes, the white balance has been corrected and the EOTF curve has been improved, but the limitations of the panel itself remain insurmountable. The lack of support for a wide colour gamut means the television still generates quite significant colour errors. Certain colours simply cannot be displayed by the screen, making them appear less saturated than they should be. It's a shame because even a simple PFS or QLED filter would significantly improve the final effect. The conclusion is therefore simple – the A6Q is really very well suited for SDR content after calibration, while watching HDR content on it should still be approached with caution.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

Upscaling on the Hisense A6Q works quite decently for a television in this price range. Materials of lower resolution are correctly "upscaled" to a higher one, and the image remains clear without artificial edge enhancement or the typical "over-sharpening" found in cheap models. Unfortunately, the digital processing is significantly worse. In practice, it is difficult to speak of any advanced artifact smoothing or problematic tonal transition masking. In heavily compressed films – especially those from YouTube – the television practically struggles with reducing compression blocks and unwanted banding, making the imperfections in the material clearly visible. The A6Q scales the image well, but when it comes to digital processing, it leaves the user alone with the quality of the source.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

The motion fluidity of the Hisense A6Q is… well — quite mediocre. It’s a television with a native refresh rate of 60 Hz in 4K, which means that the motion of objects on the screen doesn’t always look perfectly smooth. In dynamic scenes in movies or sports, it’s clear that this isn’t the strongest feature of this model. The situation improves significantly with 1080p content when connecting a console or computer, as the A6Q can operate even at 120 Hz then. This is a big plus, especially for gamers. Nevertheless, the clarity of motion still leaves much to be desired; blurring is noticeable, and the response time of the panel indicates that it is not one of this television’s strong points.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

For such an inexpensive television, the Hisense A6Q can truly surprise with what it offers to gamers. It operates in 4K only at 60 Hz, but when a game switches to performance mode and drops to 1080p, the panel can work even at 120 Hz. This is a significant advantage in this price range, as most titles on consoles don't achieve stable 4K at 120 frames per second anyway. In practice, we are realistically playing at 1080p, and here the A6Q provides very enjoyable gaming experiences. On top of that, there are several features usually found in more expensive models: ALLM, VRR, and Dolby Vision Gaming for Xbox Series X/S. Everything is gathered in one place, in a simple and convenient Game Bar, so there's no need to dig through the entire menu. For such an affordable piece of equipment, it's a really solid set for gamers — perhaps not for the most demanding, but certainly spot on for occasional gaming.