Philips PUS7009 (IPS) vs Blaupunkt UGC5500S

In terms of HDR effect quality, PUS7009 (IPS) performs very poorly. A brightness level of 250 nits does not allow for enjoyment of HDR effects, and the image resembles a more standard SDR. There is no talk of dynamic effects or vivid bursts of light. The coverage of the DCI-P3 colour gamut is only 75%, which is decidedly insufficient. The lack of full colour coverage means that the colours are not as vibrant as they should be, resulting in a flat and unconvincing image. There are no aspects for which this model could be praised in the context of HDR.

Here, too, we will not mince words – if you are looking for a television strictly for cinematic experiences in HDR, you have come to the wrong place. The Blaupunkt UGC5500S is unfortunately not a machine designed for such challenges. This is primarily due to its very low brightness, which we measured during our tests. A result of around 250 nits on film scenes speaks for itself. It is simply too little to even talk about any real HDR effect. Quite frankly, everything displayed here in this format can be confidently regarded as a somewhat “enhanced” SDR mode. We expected this, as virtually every device in this price range falters in this area, but we feel obliged to warn you about it. Manufacturers love to boast about HDR compatibility with stickers on their boxes, but in reality, this format simply does not exist here – it lacks the “fuel” of brightness.

The situation is particularly difficult for Blaupunkt, as we are dealing with a panel that has a very basic coverage of the DCI-P3 colour palette, reaching only about 80%. You will not find any advanced coatings to extend these capabilities (such as quantum dots), which means that scenes that should ideally burst with richly saturated colours appear simply under-saturated on this screen. Therefore, we have a specific piece of advice for you: do not force the HDR mode on this model. If you have the option in the streaming app settings – simply turn it off. By sticking to the classic SDR mode, you can be sure that the television will not attempt to “enhance” something that it cannot handle hardware-wise.

The television was tested in film mode, which – despite its name – does not provide accurate image display. The white balance in both 4K HDR and HD/SDR content is characterised by drops in red, causing the image to appear cooler and the colours to lose their natural warmth. The gamma brightness characteristics and the EOTF curve confirm that the television has issues maintaining appropriate brightness – it heavily boosts it, resulting in an unnaturally washed-out image. This effect can be seen in the comparisons below, where the entire image appears as if it has a milky filter applied. Additionally, the limited coverage of a wide colour gamut also does not favour quality – colour checker tests indicate significant colour variations, making it difficult to achieve faithful image reproduction.

We also took a close look at how Blaupunkt handles colours in movie mode, and here the matter is, in short, twofold. Once again, we need to clearly separate what we see in standard SDR format from what happens when HDR is turned on, as these are two entirely different worlds. Let’s start with the better side of the coin. If you plan to watch classic television, YouTube, or older films on this television, you can count on really reasonably well-tuned colours. In our test unit, the white balance in movie mode performed exceptionally well, which honestly surprised us. Of course, to avoid being overly optimistic, we did notice some shortcomings. Looking at the gamma charts, we observed that the processor struggles with appropriately dimming the image in its brightest areas. Additionally, there is quite a strong, at times excessively aggressive red saturation, which resulted in visible errors in reproducing certain shades. Nevertheless, in general terms, the image in SDR is simply solid and can be watched without a grimace on one’s face. Unfortunately, the charm disappears the moment we again enter the HDR world. Here, Blaupunkt behaves as if we suddenly switched it to shop mode, and in its worst version. The excess blue in the white balance is so significant that it is almost blinding, ruining any realism of the scene. Moreover, the television interprets brightness very loosely, which, when analysing the EOTF curve, clearly showed that for most of the time, the colours appear simply washed out and lacking in depth. This is, by the way, perfectly visible through the colour errors that become evident in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which feels forced and lacking appropriate refinement.

After calibration, the picture has significantly improved, especially in terms of white balance, which is now more stable, and the shades have taken on a natural quality, eliminating the previous impression of a picture that was too cool. Calibration has brought noticeable benefits in terms of tonality – shadows and midtones are now more realistic, and the overall effect seems more harmonious. Unfortunately, hardware limitations still affect the quality of the image. The brightness characteristics remain problematic, despite our efforts, and due to the poor coverage of the DCI-P3 and BT.2020 colour gamut, delta E errors are still at a high level. Although calibration has improved some aspects, the television still does not allow for complete satisfaction.

It may sound like a joke – pulling out professional measuring equipment for a television costing around a thousand złotys / 250 dollars, but we wouldn’t be ourselves if we didn’t check it out. The question is: does such cheap equipment give us any room for manoeuvre when it comes to calibration? To your surprise, the answer is: yes, and very much so. In the Blaupunkt UGC5500S menu, we found surprisingly many options that allowed us to really work on the picture. These are not just empty sliders; they are specific tools that we could utilise using our measuring sensors and software. In SDR mode, the effects were visible to the naked eye. We successfully eliminated the problem we mentioned earlier – that excessive, almost artificial red saturation. We also fixed the issue of improper dimming in the brightest parts of the image. After calibration, the standard format image became significantly more balanced and simply correct. When it came to HDR, the situation was again more complicated. While we managed to 'tame' that aggressive blue tint in the white balance, it was clear that we were fighting somewhat in vain. Even after adjusting the settings, the television still tried to interfere with the image in its own way, as if the electronics knew better than us how the scene should look. Additionally, there is a hardware barrier that no slider can overcome – colours in HDR still remain under-saturated. This is simply due to the quality of the panel itself; it physically cannot produce the most vibrant colours. To sum up this topic: if any of you ask whether it is possible to calibrate a television for a 'thousand', we answer with full conviction: it is possible.

When it comes to tonal transitions in low-quality material, a feature named "Distortion Reduction" (set to "minimum") effectively improves gradation, eliminating ugly tonal transitions. However, this setting on Philips televisions is quite aggressive – while it does not blur the grain or good-quality material, it can introduce undesirable effects and blur elements that should remain sharp when the signal is poorer.

In terms of image scaling, Philips PUS7009 performs reasonably well. A significant advantage is the absence of cropped image edges, meaning no overscan, which allows for the display of the full frame without loss. The image is noticeably enhanced, making characters and backgrounds, such as the model or branches in the background, appear quite detailed and natural, even with lower quality signals. Although scaling is not perfect, as it can remove desirable details in the distance, the results are good enough to satisfy most users.

If you expect the processor in this model to magically "fix" the poor-quality signal from cable TV or old films from YouTube, we must disappoint you. The capabilities of this television end at absolutely basic upscaling, which is simply stretching the image to a higher resolution. It does this adequately in that the image is not blurry, but there's no mention of any intelligent sharpening or adding details here. Worse still, Blaupunkt is completely devoid of any features for reducing unwanted tonal transitions. If the material being watched has what is known as banding (that is, ugly "steps" instead of a smooth transition of colours, e.g., in the sky), this television will display it in all its glory. Additionally, the television has a tendency to slightly crop the edges of the image. Instead of displaying 100% of what the source sends, Blaupunkt slightly enlarges the frame, causing us to lose details at the very edges of the screen. In summary: in the category of digital "enhancing" of images, Blaupunkt simply performs poorly. We receive a raw, unprocessed signal, with all its flaws.

Philips PUS7009 does not have any motion smoothing features for films, which means we cannot choose whether the picture should be more choppy or more cinematic. These features could improve more dynamic scenes. As for motion blur, despite using a 60Hz IPS panel, the situation looks quite good. The response time between pixels is better than in versions with a VA panel, which keeps motion blur at an acceptable level and does not significantly affect the comfort of watching dynamic scenes.

When it comes to motion fluidity, Blaupunkt has nothing to defend itself with. A 60 Hz panel at this price is standard, so none of us were expecting an impeccably sharp image in fast action scenes or during a match. However, the biggest drawback of this model is that you won't find any digital motion smoothers in the menu. The manufacturer has not given us any room for manoeuvre – nothing can be smoothed out or adjusted to our personal preferences. The image is always "raw," and we receive it exactly as the source transmits it. For fans of cinematic "jumping" of the image, this might be good, but the rest of us simply have to get used to the lack of any motion enhancement.

In terms of compatibility with consoles, Philips PUS7009 is suitable for casual gamers. Despite the use of HDMI 2.0, the television offers access to features such as ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and Game Bar. ALLM automatically switches the television to low latency mode, allowing for quicker response times during gameplay, while VRR dynamically adjusts the refresh rate to reduce the tearing effect. Game Bar is a tool that provides quick access to game settings and real-time monitoring of parameters - although we believe it appears the weakest compared to competing Game Bars.

Unfortunately, more demanding gamers may be disappointed. The Philips PUS7009 does not support advanced HDR formats in games or high refresh rates, due to the use of a 60 Hz panel. The lack of support for these features limits the television's ability to deliver smooth and fully detailed experiences during dynamic gameplay.

When it comes to gaming on the Blaupunkt, we weren't expecting miracles, and indeed – the list of features is not very long. However, there are two interesting points worth mentioning, as they might be significant for some of you at this price. The first plus is that the TV quickly detects the connected console. Thanks to the ALLM (Auto Low Latency Mode) feature, the device knows when you start gaming and automatically switches to low-latency mode. This is convenient because you don't have to fiddle with settings each time to prevent input lag from ruining the fun. The second point is a genuine surprise that caught us off guard. Although it has a 60 Hz panel, the Blaupunkt can display images at 120 Hz at Full HD resolution. Sure, you lose the details of 4K, but for those playing more dynamic, online shooters where smoothness is more important than resolution, this is a really nice and unexpected addition in such an inexpensive device. Besides these two points, you won't find anything more here. There are no advanced smoothness enhancement systems for gamers or extensive gaming menu bars. This is a simple screen for occasional gaming.