Philips PUS7000 vs Samsung OLED S95H (S99H) (QD-OLED)

Unfortunately, the PUS7000 is not suitable for watching HDR content. The screen is simply too dark. A brightness level of 200 nits is insufficient to properly display such a format. Even if a HDR signal message appears on the screen, the image will resemble a standard SDR recording. Therefore, it is better to stick with the latter format to avoid errors in displaying bright scenes, as discussed below. The situation is not improved by the fact that this is a classic LCD model without additional layers enhancing colours, such as QLED or PFS. As a result, colours in HDR may appear washed out. Ultimately, this gives a worse effect than in the standard SDR format, which is simply better suited to the capabilities of this panel.

When it comes to brightness alone, the S99H is an astronomically bright TV. Its peak brightness in film scenes can exceed 2800 nits. Whatever the scene, you can count on powerful HDR effects that are almost blinding, exactly what you expect from a top-tier screen. It is the nature of OLED panels that they cannot sustain the same extreme brightness in very bright, full‑screen frames as they can with small highlights, but the results are still excellent. In a bright scene from the film The Meg, the sun still exceeded 2200 nits. That means the S99H managed to sustain higher brightness than most Mini LED displays on the market. In terms of brightness, the S99H is currently the best OLED TV we have tested.

Colour gamut coverage

The S99H also handles colour extremely well, which is a direct result of the QD-OLED panel used here. Whether the test scenarios were synthetic test patterns or measurements taken with film material playing in the background, the results remained at a very high level. The S99H easily covers almost 100% of the DCI-P3 gamut, and for the more demanding BT.2020 colour space it reaches nearly 90%. That is absolute top-tier performance. These results match what we have seen in the new SQD-Mini-LED screens, and in real film scenes even outperform RGB Mini LED displays.

We tested the television in movie mode, which theoretically should provide the best and most natural colours. And indeed, this mode is quite correct; however, after connecting the calibration equipment, its biggest flaw came to light. The PUS7000 has significant shortcomings in displaying red. Poorly tuned white balance and overly low saturation of this colour cause the image to appear too cool. As a result, one may get the impression that the displayed content is simply lacking in vibrant colours. The situation is worsened by the fact that both SDR and HDR content are excessively brightened. This is confirmed by the gamma curve and EOTF graphs, which show that the television displays the image brighter than it should. This causes scenes to lose their depth and may appear somewhat washed out. Fortunately, in the Philips menu, we find quite a few functions to improve these aspects, so we immediately proceeded to calibration to see what could be squeezed out of this screen.

Samsung offers a whole host of picture modes and features, but as usual we recommend choosing Filmmaker Mode, especially if you want the most faithful rendering of the filmmakers' intent. Out of the box the TV is tuned very well, although it has minor shortcomings. These are mainly a slight drift in the white balance in SDR content and a slightly low gamma. As a result, in darker viewing conditions the picture can be a little too bright compared with the reference gamma of 2.4, which is the standard for watching films with the lights off. These are, of course, minor points, because overall colour reproduction remains at a very good level and the errors in the ColorChecker measurements are not large. However, we know that with a screen of the S99H's class you can, and arguably should, expect even more, which is why we carried out a professional calibration.

After professional calibration, it is evident that the PUS7000 responds well to image adjustments. In this price range, this is not at all a given. The effects should be evaluated in two scenarios, depending on what content we plan to watch. SDR performs the best. After our adjustments, the picture looks really good. Most colour errors have fallen below level 3, which is the threshold at which distortions usually begin to be visible to the naked eye in measurements. Films, series, sports, and regular television look natural, without unpleasant deviations. If someone mainly watches classic channels or streams in HD quality, the difference after calibration will be noticeable immediately. However, it must be clearly stated that the PUS7000 is still not a television suited for reasonable HDR, and calibration changes very little in this regard. The reason lies in the hardware: the colours remain too unsaturated. The television lacks solutions to expand the colour gamut, such as PFS filters or a quantum dot layer, so the panel simply cannot display the intense colours required by HDR. This is most apparent in reds, which still look pale. This limitation cannot be bypassed with menu settings, as it stems from the design of the backlighting and the panel itself.

After professional calibration, FILMMAKER mode looks practically perfect. Because Samsung offers a rich set of advanced calibration features, we were able to fine-tune the colours to an almost perfect level. Above all, we managed to even out the white balance and the gamma curve, which resulted in noticeably improved contrast and proper image modelling. In this tuned picture profile there really isn't a single thing to criticise or call a flaw. After calibration, the S99H can deliver an essentially reference-quality image.

The PUS7000 handles digital image processing quite well. The distortion reduction feature deserves praise, as it effectively smooths out unwanted tonal transitions even at low settings. However, it has a drawback: if applied too aggressively, it can introduce undesirable artifacts on the screen. Therefore, it would be a good idea to experiment with this setting to find a happy medium between a smooth image and detail clarity.

The upscaling, or enhancing the quality of lower-resolution materials to 4K, is adequate. The image after processing is very "soft," which is typical for nearly all Philips televisions. The edges are plastic and smooth, making the image look cohesive. If it feels too soft for someone, the sharpness slider in the menu can always be adjusted to achieve a more pronounced effect.

The proprietary Samsung NQ4 Gen3 processor is responsible for upscaling and digital image processing. It handles upscaling lower-resolution material to 4K very well. The picture is clear without looking artificial or overly sharp. The only rather specific drawback appears with very old material recorded at 480p or below. In such cases the TV can slightly crop the edges of the picture.

The processor also copes quite well with artefacts visible in lower bit-rate material, for example heavily compressed YouTube videos. The noise reduction function effectively smooths the image and reduces posterisation, but it operates quite aggressively. It can remove not only unwanted artefacts but also some fine detail, and even natural film grain. Wanting to preserve the source material as faithfully as possible, we decided not to use it. However, if someone prefers a clean, as-smooth-as-possible picture over retaining every detail, it may prove useful.

In this respect, we actually have no good news. It might seem that the biggest downside is the lack of a 120 Hz panel, but in this price range, that is actually the norm, and it is hard to expect anything more. However, the worst part is that the television does not have any features to improve motion smoothness. There is a lack of any supporting systems, both in films and in sports. We must come to terms with the fact that the image on the PUS7000 is processed "raw". This means that during dynamic scenes or fast camera movements, the motion can appear choppy or unclear. We do not have the option to enable any smoothers that would reduce this effect.

Another major advantage of organic OLED panels is their excellent motion handling. Thanks to the pixels' virtually instantaneous response time, the Samsung S99H exhibits virtually no motion blur. Fast-moving objects do not produce visible halos or trailing outlines, so the television performs very well for both watching sport and gaming. One characteristic of OLED screens compared with LCDs, however, is the way they render low-frame-rate material. With very slow camera movement the image can appear noticeably more 'choppy'. This can, however, be fairly effectively mitigated using a frame-interpolation system. Samsung lets you adjust judder reduction and blur reduction separately, so it's easy to find a compromise between smoother motion and preserving the cinematic character of the content.

Although the PUS7000 is not marketed as a gaming television, it does not perform as poorly in this category as one might expect. While it is true that we won’t find support for 120 Hz refresh rates, which is understandable at this price point, the manufacturer has ensured several important features that genuinely enhance the gaming experience on consoles. The most important of these are the VRR and ALLM technologies. VRR is responsible for synchronising the screen with the number of frames generated by the console. This prevents the image from tearing and keeps it consistent even during sudden drops in frame rate while gaming. In contrast, ALLM is a solution that automatically switches the television to the lowest latency mode as soon as it detects a signal from the console. All these parameters are easily accessible thanks to the Game Bar feature. This is a special control panel for gamers that can be summoned on screen at any time. It allows for a quick preview of the current settings and connection status without interrupting gameplay, which is a very convenient solution.

The Samsung S99H is also a great TV for gamers. It offers almost every possible and useful feature... well, except for the obvious lack of Dolby Vision for the Xbox console. It's equipped with four full-bandwidth HDMI 2.1 ports that offer the full 48 Gbps. This lets you use VRR frame-rate synchronization and the automatic game mode (ALLM) without any problems. This year Samsung also has no issues properly supporting HGiG, so HDR setup on a console is quick and straightforward. Samsung's TVs are also known for interesting extras. In the Game Bar menu you'll find options to add an on-screen crosshair, enlarge the minimap or change the displayed image's aspect ratio (PC).

Particularly noteworthy is Samsung's Game Motion Plus feature. It's Samsung's proprietary motion-smoothing system that uses interpolation to increase smoothness in games. Input lag then rises to around 40 to 50 ms (depending on the strength of the setting), which is an excellent result compared with the competition. The system makes gameplay noticeably smoother. So if someone has their eye on a demanding game (e.g. GTA 6 😉) that runs on a console at only 30 frames per second, the S99H can display it much more smoothly than competing models.