Philips PUS7000 vs IFFALCON U85X

Unfortunately, the PUS7000 is not suitable for watching HDR content. The screen is simply too dark. A brightness level of 200 nits is insufficient to properly display such a format. Even if a HDR signal message appears on the screen, the image will resemble a standard SDR recording. Therefore, it is better to stick with the latter format to avoid errors in displaying bright scenes, as discussed below. The situation is not improved by the fact that this is a classic LCD model without additional layers enhancing colours, such as QLED or PFS. As a result, colours in HDR may appear washed out. Ultimately, this gives a worse effect than in the standard SDR format, which is simply better suited to the capabilities of this panel.

iFFALCON U85 handles HDR in a rather twofold manner – on one hand, it can surprise with solid peak brightness of around 650 nits, which places it well above average in this price segment. This is especially evident in bright, full-screen scenes. Examples from films such as Life of Pi or the final test sequences from The Meg prove that the television can maintain the power and essence of HDR effect when the entire panel needs to "ignite," delivering truly satisfying experiences. However, problems arise in high-contrast scenes, where smaller, bright details appear on the screen; the dimming algorithms prioritize black depth to such an extent that they can stifle the brightness of small light points to just 100 nits, which drastically reduces image dynamics and deprives us of the true "bite" we expect from HDR standards. On a brighter note, however, the colours remain impressive, as the use of the PFS phosphor filter (marketed as QLED by the manufacturer) showcases them very well, achieving nearly 94% coverage of the DCI-P3 colour palette, allowing for a vibrant and rich image in most content.

We tested the television in movie mode, which theoretically should provide the best and most natural colours. And indeed, this mode is quite correct; however, after connecting the calibration equipment, its biggest flaw came to light. The PUS7000 has significant shortcomings in displaying red. Poorly tuned white balance and overly low saturation of this colour cause the image to appear too cool. As a result, one may get the impression that the displayed content is simply lacking in vibrant colours. The situation is worsened by the fact that both SDR and HDR content are excessively brightened. This is confirmed by the gamma curve and EOTF graphs, which show that the television displays the image brighter than it should. This causes scenes to lose their depth and may appear somewhat washed out. Fortunately, in the Philips menu, we find quite a few functions to improve these aspects, so we immediately proceeded to calibration to see what could be squeezed out of this screen.

We tested the factory colours on the iFFALCON U85X model in 'Film' mode, which is definitely the most reliable among all available settings, although it is still far from perfect. The main issue that stands out in both SDR and HDR content is the incorrect white balance – an excess of blue and red components gives the image a slight purple tint, which disrupts the naturalness of the film scenes. An even greater challenge is the way the television manages its brightness. Analyzing the gamma chart for the SDR signal, we noticed significant instability: instead of adhering to the standard value of 2.4, the device oscillates around 2.2, only to suddenly make an unnatural jump towards 3.0. In practice, this leads to confusing effects – large, bright areas on the screen appear too dark, while smaller elements are unnecessarily brightened. A similar characteristic can be found in the EOTF curve, which makes the image unpredictable and loses its cinematic authenticity.

After professional calibration, it is evident that the PUS7000 responds well to image adjustments. In this price range, this is not at all a given. The effects should be evaluated in two scenarios, depending on what content we plan to watch. SDR performs the best. After our adjustments, the picture looks really good. Most colour errors have fallen below level 3, which is the threshold at which distortions usually begin to be visible to the naked eye in measurements. Films, series, sports, and regular television look natural, without unpleasant deviations. If someone mainly watches classic channels or streams in HD quality, the difference after calibration will be noticeable immediately. However, it must be clearly stated that the PUS7000 is still not a television suited for reasonable HDR, and calibration changes very little in this regard. The reason lies in the hardware: the colours remain too unsaturated. The television lacks solutions to expand the colour gamut, such as PFS filters or a quantum dot layer, so the panel simply cannot display the intense colours required by HDR. This is most apparent in reds, which still look pale. This limitation cannot be bypassed with menu settings, as it stems from the design of the backlighting and the panel itself.

After professional calibration of the movie mode, we must admit that the result is more than satisfactory – the iFFALCON U85X undergoes a true transformation. Colour errors in SDR content have dropped to a level below 2, which makes them virtually imperceptible to the human eye. We have managed to set the white balance almost perfectly, and brightness management (gamma) has become nearly exemplary. As a result, with standard quality materials, the television simply looks perfect and it is difficult to fault it.

In the case of HDR signal, the situation has also significantly improved, although here the nature of the device becomes a bit more evident. Colour errors have been reduced to around 3, which is an outstanding result in this price range. However, it is worth taking a look at the EOTF graph (available on the right side of the screen in the filters: 4K HDR, gamma / EOTF) to notice what is not immediately visible regarding the brightness management by the U85. Although the reference line looks decent, in real film scenes, the television still interprets the signal “in its own way” due to very aggressive local dimming algorithms. Does this disqualify this model for watching HDR content? Absolutely not. It's simply a typical affliction of almost every Mini-LED, which must reconcile high brightness with the attempt to maintain deep blacks. One simply needs to be aware of these technical limitations, which are unavoidable in this segment.

The PUS7000 handles digital image processing quite well. The distortion reduction feature deserves praise, as it effectively smooths out unwanted tonal transitions even at low settings. However, it has a drawback: if applied too aggressively, it can introduce undesirable artifacts on the screen. Therefore, it would be a good idea to experiment with this setting to find a happy medium between a smooth image and detail clarity.

The upscaling, or enhancing the quality of lower-resolution materials to 4K, is adequate. The image after processing is very "soft," which is typical for nearly all Philips televisions. The edges are plastic and smooth, making the image look cohesive. If it feels too soft for someone, the sharpness slider in the menu can always be adjusted to achieve a more pronounced effect.

When it comes to upscaling the image to 4K resolution, the iFFALCON U85X performs well. The device efficiently enhances low-quality signals, making even older materials look clean and clear on the 4K panel. At extremely low resolutions, such as 480p, one can notice slightly jagged edges (especially on fine lines), but let's be honest – this is a scenario that you will encounter only when watching very old recordings, so in everyday use, it is not a real problem.

Much worse is the digital processing aimed at smoothing tonal transitions. Although in the menu we find the “Gradual Smoothing” function, its effectiveness is at least questionable. In practice, it does not effectively eliminate banding (colour banding), and worse, it can cause more harm than good. This filter can be too aggressive in areas where it shouldn’t, artificially smoothing details that should not be altered, such as the natural texture of the face or fine details of skin texture. Instead of improving quality, this function can give the image an unnatural, “plastic” appearance, so it is best to use it with great caution or, preferably, leave it switched off.

In this respect, we actually have no good news. It might seem that the biggest downside is the lack of a 120 Hz panel, but in this price range, that is actually the norm, and it is hard to expect anything more. However, the worst part is that the television does not have any features to improve motion smoothness. There is a lack of any supporting systems, both in films and in sports. We must come to terms with the fact that the image on the PUS7000 is processed "raw". This means that during dynamic scenes or fast camera movements, the motion can appear choppy or unclear. We do not have the option to enable any smoothers that would reduce this effect.

In contrast to budget constructions, which in dynamic sports scenes can resemble a slideshow, the iFFALCON U85X is a heavyweight contender equipped with a panel that has a native refresh rate of 144Hz. However, it is worth noting that in the world of films, series, or sports, we will primarily operate at 120Hz due to the specifics of how image enhancement systems function. Such a fast panel is excellent news for gamers and sports fans as it opens the door to advanced motion settings that simply do not exist in cheaper 60Hz models.

We manage everything from the menu “Motion Clarity”, where instead of using pre-set, often overly aggressive modes, we definitely recommend our own configuration based on two sliders. The most important of these, motion blur reduction, is responsible for fluidity in films – here, it’s best to aim for a value of around 4, which will maintain a natural, cinematic character of motion without falling into the artificial “soap opera effect.” Meanwhile, the first slider, motion blur reduction, is the key to success in sports broadcasts. In this case, it’s worth going all out and setting it to maximum, ensuring that the image during fast actions on the field remains sharp, while troublesome trailing is eliminated.

Although the PUS7000 is not marketed as a gaming television, it does not perform as poorly in this category as one might expect. While it is true that we won’t find support for 120 Hz refresh rates, which is understandable at this price point, the manufacturer has ensured several important features that genuinely enhance the gaming experience on consoles. The most important of these are the VRR and ALLM technologies. VRR is responsible for synchronising the screen with the number of frames generated by the console. This prevents the image from tearing and keeps it consistent even during sudden drops in frame rate while gaming. In contrast, ALLM is a solution that automatically switches the television to the lowest latency mode as soon as it detects a signal from the console. All these parameters are easily accessible thanks to the Game Bar feature. This is a special control panel for gamers that can be summoned on screen at any time. It allows for a quick preview of the current settings and connection status without interrupting gameplay, which is a very convenient solution.

iFFALCON U85X is an outstanding piece of equipment for gamers that has just about everything one can expect from a modern screen for consoles or PCs. We find here two full-fledged HDMI 2.1 ports with full bandwidth of 48 Gbps, which opens the door to key technologies such as VRR and ALLM, ensuring smooth gameplay without tearing the image and with minimal latency. The television handles high refresh rates in various resolutions without any problems, and a real curiosity is the mode that allows for achieving up to 240Hz when dropping down to Full HD quality. The whole thing is managed by the Game Bar (which is a faithful copy from TCL), allowing for instant switching of picture modes, customising the interface appearance, or even adding a virtual crosshair in the middle of the screen.