Philips PML9009 / 9019 / 9059 vs SHARP JP7765E

Philips PML9009 does not really operate at the highest values in HDR content. Most effects with brightness at around 550 nits will not leave us thrilled with the lighting effects, although they are quite stable, which is a plus and will make a considerable difference compared to SDR content. It is worth noting that we can only achieve a good result in one scenario, namely in the film "Gemini", where the flashlight as the only light source can shine. Why in that scene specifically? The answer is quite simple. The scene itself does not contain a large amount of black, and the flashlight is not as large an object as the sun in the first and last scenes. Overall, the brightness measurement results in HDR content do not provide a basis for recommending this television for viewing productions that utilise a wide colour spectrum. Although it is worth noting that this model can cover it to a decent extent of 93% in the case of the DCI-P3 palette.

So how does the brightness of the Sharp JP7 fare in the most demanding titles? Honestly, at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 PLN (for 55 inches). Watching bright, full-screen scenes, one might feel they are dealing with really good equipment. Unfortunately, though, we have to return to the problem we mentioned earlier regarding local dimming management. When small bright areas appear on a dark background (as in the test scenes from the films Life of Pi or Sicario 2), it is evident how poorly the JP7 handles zones. The television dims them almost to the maximum, crushing the entire HDR effect, which in such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-heavy films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it is worth noting that the panel has the potential for good colour display. It features a PFS (phosphor) filter, which allows for a solid 94% coverage of the DCI-P3 palette. The manufacturer calls its product a “QLED,” even though it is primarily based on the aforementioned PFS filter. Given the recent market battles of manufacturers over what may or may not be called QLED, we leave the question of the correctness of this naming to your assessment. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

The best factory mode used during our tests was "Filmmaker". Here, we will look at both SDR and HDR content. The element that distinguishes them is primarily the EOTF curve in materials with a wide colour gamut and the gamma in those recorded "the old way". Starting with SDR films and series and the most basic thing we can observe, which is white balance, we see a significant dominance of red colour. This led to a yellow tint across the entire image, causing unnaturally looking faces and yellowed whites. This flaw is also evident on the "ColourChecker" palette, where all colours have shifted towards their warmer counterparts. Looking at a more significant graph, that of the gamma responsible for image contrast, we see considerable errors starting from the very beginning. From the left, the value we measured, marked by a connected ellipsis, clearly spiked upwards, causing complete merging of details in the darkest scenes. This state of affairs remained until 10% screen brightness, after which it dipped below the reference orange line, leading to a deterioration in contrast, which, as we know, the Philips PML9009 already lacks. In HDR materials, the white balance issues were very similar to those in SDR content. The discrepancy arises when checking the EOTF curve, which controls the rate of brightness increase and severely limited it, causing the image to appear unnaturally dark. As for the colours themselves, there were more reasons for concern here, as the television's too low luminance caused a huge discrepancy between the actual state and the correct one, which is perfectly visible on the error graph, often exceeding the scale.

When it comes to out-of-the-box colours, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural greenish tint. Another issue was the gamma – during full-screen scenes, the television provides excessive brightness, which completely diminishes its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded a value of Delta E 10. For reference: errors above 2-3 are already visible to the human eye, so we are dealing with a significant distortion of reality here.

In HDR mode, the situation is reversed, but not any better. Here, the blue colour dominates the white balance, which gives the image an unnatural, almost “retail” sharpness, reminiscent of aggressive demonstration modes. Furthermore, measurements of the EOTF curve emphasise the retail character of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the cost of fidelity to the content.

Philips PML9009, like most leading manufacturers, has been offering advanced tools for the calibration process for years. Thus, we find 2- and 20-point greyscale adjustment as well as an advanced CMS (Colour Management System). The differences resulting from calibration are evident, and even someone not paying attention to picture quality (although there probably aren't many such here) will notice a positive difference. Both SDR and HDR materials have undergone a significant transformation. The former, as well as the latter, have primarily rid themselves of the unpleasant yellow tint resulting from a red colour dominance in white balance. As for the SDR materials and gamma, although it is not 'lined up' perfectly and still loses dark details, the rest of it is on a more than decent level, and minor errors will not be noticeable. The colours themselves look infinitely better, and thanks to low deltaE errors, they are nearly reference-quality. On the other hand, the HDR materials, due to the low luminance of the unit, were not blended as we would have liked. Although the white balance has been largely normalised, here and there one can notice a slight blue tint. Fortunately, the EOTF curve turned out to be much more accessible and allowed for practically ideal geometry. Unfortunately, due to the screen's insufficient brightness, colour errors are still quite high.

We subjected the JP7 to our standard calibration procedure and really... the television gained a new lease of life thanks to it, particularly with SDR content (YouTube, classic television, series, or older films). As a result of our precise adjustment of the white balance and stabilisation of the gamma, colour errors fell to a value of below 3. This is a level at which the human eye has difficulty detecting distortions. In this scenario, the Sharp JP7 delivers an image with truly excellent colour precision, which is a significant advantage in this price class. However, content with HDR turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply would not cooperate. In the JP7 menu, we don't find any option that would allow for real control over brightness management (EOTF). Although a significant portion of the colour errors was reduced, the image still remained unnaturally oversaturated. It's a bit of a shame, as the potential of the mini-LED backlit panel is great, but the software presents a clear barrier here.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you must come to terms with a certain degree of "artificiality" that cannot be circumvented even with professional equipment.

Judging by how PML9009 Philips handled tonal transitions, the image scaling test should perform equally well. This time we are examining the television's algorithms responsible for enhancing the quality of images that have been recorded in lower quality. Such images can be found in various television programmes or older films. In this regard, Philips PML9009 performs quite mediocrely and significantly blurs the image. This is particularly evident in fine branches or the model's hair.

We will take another look at the tonal transitions, which performed remarkably. Within the unit, we find several levels of smoothing. Even the lowest setting can effectively eliminate any non-fluid tonal transition and will work well with the vast majority of content. More importantly, none of the settings for this function softens the effect of film grain, which is extremely important in terms of alignment with the director's vision. However, we note that sometimes it may turn out that fine details will be blurred.

In the case of lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and sharp, without the overscan effect, meaning no cropped edges. Of course, it is not at the level of top models, and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs significantly worse, which, apart from the upscaling, effectively does not exist. In the JP7 menu, we will not find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the panel in a very raw form, which, with heavily compressed materials (e.g. from YouTube), leads to visible posterisation. Either it is a flaw in the software or a very strange design decision, because in earlier Sharp models this function was available and, crucially, worked with noticeable effect. Here, we are left to deal with whatever the source provides us, without any digital support from the image processor.

Philips PML9009 is equipped with a panel that has a native refresh rate of 120 Hz. This is the essential minimum for watching all kinds of sports and is recommended for comfortable gaming in favourite titles on consoles or PCs. The manufacturer has prepared an effective system for improving the sharpness of moving images for those who do not like the characteristic stuttering of footage recorded at 24 fps or require a high level of motion fluidity, for example, when watching football matches. In the dedicated tab, we find the "Fluidity" slider, which helps eliminate stuttering, and "Motion Blur Reduction," which aids in increasing the sharpness of dynamic elements. This function works very well and granularly, meaning each setting has a real impact on the perception of motion. With such a set, every user will find their sweet spot. In the picture, we present our choice, which is a slight fluidity enhancement without the soap opera effect.

A matter directly related to motion is the pixel response time of the panel itself. The best in this regard are, of course, OLED panels, followed by IPS and ADS-based units, and finally, VA. Despite the overall good quality of the systems responsible for smoothing the image, the use of a VA panel carries consequences in the form of a black halo behind fast-moving objects. While this will not occur frequently in the tested television, it will be visible here and there.

The motion fluidity on the Sharp JP7 is quite mediocre, and the reason is simple: the television uses a 60Hz panel. This instantly makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a smoothness feature, which we can control in films using a slider called De-judder. Lower settings provide a more raw, "cinematic" (framey) image, while higher settings add artificial smoothness. We suggest setting it somewhere in the middle of the scale, that is in the range of 3-5 – this is the best compromise to avoid the soap opera effect while also eliminating the tiring stuttering of the image. Interestingly, in the menu, we also find a "motion blur removal" slider, which usually indicates the presence of a 120Hz panel. However, with the JP7, it does not enhance the image at all and serves rather as a dummy – it is meant to look good in the settings, but technically it has no right to operate on this panel.

Philips PML9009, equipped with HDMI 2.1 ports at full bandwidth, supports all features dedicated to gamers. The most basic ones, such as VRR and ALLM, are a given, but G-Sync, FreeSync, and gaming in HDR Dolby Vision with low input lag are not. These features activate without any issues and during the tests conducted, they did not present any problems. Such preparation of the television is certainly a strong point and one can say that it is a unit dedicated to gamers. For more advanced users, we also mention that the PML9009 is equipped with an HGIG mode, which will be particularly felt by gamers, as there are still relatively few games supporting Dolby Vision. This mode primarily allows for the adjustment of HDR effects to the capabilities of the television on a special board, in order to avoid dimming or burning out the image.

The television additionally features a special menu - GameBar. This allows for editing the unit's settings "on the fly", without the need to exit the game. We will also find features such as enabling a crosshair or adjusting black levels for better visibility of opponents in shadows.

In a brief summary of this paragraph, the Philips PML9009 is a unit that will certainly capture the attention of gamers. Thanks to its versatility, it will allow playing any title in the highest quality without compromises. Especially since features such as VRR, ALLM, G-Sync, FreeSync, or gameplay in HDR Dolby Vision will enhance the immersion in the favourite title.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual player, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM Mode: Automatically switches the television to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as the functionality here is minimal. Aside from enabling ALLM, there’s only a game-specific motion smoother which we recommend avoiding as it introduces very noticeable artifacts and worsens responsiveness.

• Dolby Vision Gaming: For Microsoft consoles.

Unfortunately, the list of shortcomings is significantly longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another shortcoming is VRR, which means that during frame drops, we are exposed to screen tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally over-bright image with cut-off details. Sharp JP7 is a proposition solely for very casual gamers.