Philips PML9009 / 9019 / 9059 vs Hisense E7Q PRO / E79Q PRO

Philips PML9009 does not really operate at the highest values in HDR content. Most effects with brightness at around 550 nits will not leave us thrilled with the lighting effects, although they are quite stable, which is a plus and will make a considerable difference compared to SDR content. It is worth noting that we can only achieve a good result in one scenario, namely in the film "Gemini", where the flashlight as the only light source can shine. Why in that scene specifically? The answer is quite simple. The scene itself does not contain a large amount of black, and the flashlight is not as large an object as the sun in the first and last scenes. Overall, the brightness measurement results in HDR content do not provide a basis for recommending this television for viewing productions that utilise a wide colour spectrum. Although it is worth noting that this model can cover it to a decent extent of 93% in the case of the DCI-P3 palette.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The best factory mode used during our tests was "Filmmaker". Here, we will look at both SDR and HDR content. The element that distinguishes them is primarily the EOTF curve in materials with a wide colour gamut and the gamma in those recorded "the old way". Starting with SDR films and series and the most basic thing we can observe, which is white balance, we see a significant dominance of red colour. This led to a yellow tint across the entire image, causing unnaturally looking faces and yellowed whites. This flaw is also evident on the "ColourChecker" palette, where all colours have shifted towards their warmer counterparts. Looking at a more significant graph, that of the gamma responsible for image contrast, we see considerable errors starting from the very beginning. From the left, the value we measured, marked by a connected ellipsis, clearly spiked upwards, causing complete merging of details in the darkest scenes. This state of affairs remained until 10% screen brightness, after which it dipped below the reference orange line, leading to a deterioration in contrast, which, as we know, the Philips PML9009 already lacks. In HDR materials, the white balance issues were very similar to those in SDR content. The discrepancy arises when checking the EOTF curve, which controls the rate of brightness increase and severely limited it, causing the image to appear unnaturally dark. As for the colours themselves, there were more reasons for concern here, as the television's too low luminance caused a huge discrepancy between the actual state and the correct one, which is perfectly visible on the error graph, often exceeding the scale.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Philips PML9009, like most leading manufacturers, has been offering advanced tools for the calibration process for years. Thus, we find 2- and 20-point greyscale adjustment as well as an advanced CMS (Colour Management System). The differences resulting from calibration are evident, and even someone not paying attention to picture quality (although there probably aren't many such here) will notice a positive difference. Both SDR and HDR materials have undergone a significant transformation. The former, as well as the latter, have primarily rid themselves of the unpleasant yellow tint resulting from a red colour dominance in white balance. As for the SDR materials and gamma, although it is not 'lined up' perfectly and still loses dark details, the rest of it is on a more than decent level, and minor errors will not be noticeable. The colours themselves look infinitely better, and thanks to low deltaE errors, they are nearly reference-quality. On the other hand, the HDR materials, due to the low luminance of the unit, were not blended as we would have liked. Although the white balance has been largely normalised, here and there one can notice a slight blue tint. Fortunately, the EOTF curve turned out to be much more accessible and allowed for practically ideal geometry. Unfortunately, due to the screen's insufficient brightness, colour errors are still quite high.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Judging by how PML9009 Philips handled tonal transitions, the image scaling test should perform equally well. This time we are examining the television's algorithms responsible for enhancing the quality of images that have been recorded in lower quality. Such images can be found in various television programmes or older films. In this regard, Philips PML9009 performs quite mediocrely and significantly blurs the image. This is particularly evident in fine branches or the model's hair.

We will take another look at the tonal transitions, which performed remarkably. Within the unit, we find several levels of smoothing. Even the lowest setting can effectively eliminate any non-fluid tonal transition and will work well with the vast majority of content. More importantly, none of the settings for this function softens the effect of film grain, which is extremely important in terms of alignment with the director's vision. However, we note that sometimes it may turn out that fine details will be blurred.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

Philips PML9009 is equipped with a panel that has a native refresh rate of 120 Hz. This is the essential minimum for watching all kinds of sports and is recommended for comfortable gaming in favourite titles on consoles or PCs. The manufacturer has prepared an effective system for improving the sharpness of moving images for those who do not like the characteristic stuttering of footage recorded at 24 fps or require a high level of motion fluidity, for example, when watching football matches. In the dedicated tab, we find the "Fluidity" slider, which helps eliminate stuttering, and "Motion Blur Reduction," which aids in increasing the sharpness of dynamic elements. This function works very well and granularly, meaning each setting has a real impact on the perception of motion. With such a set, every user will find their sweet spot. In the picture, we present our choice, which is a slight fluidity enhancement without the soap opera effect.

A matter directly related to motion is the pixel response time of the panel itself. The best in this regard are, of course, OLED panels, followed by IPS and ADS-based units, and finally, VA. Despite the overall good quality of the systems responsible for smoothing the image, the use of a VA panel carries consequences in the form of a black halo behind fast-moving objects. While this will not occur frequently in the tested television, it will be visible here and there.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

Philips PML9009, equipped with HDMI 2.1 ports at full bandwidth, supports all features dedicated to gamers. The most basic ones, such as VRR and ALLM, are a given, but G-Sync, FreeSync, and gaming in HDR Dolby Vision with low input lag are not. These features activate without any issues and during the tests conducted, they did not present any problems. Such preparation of the television is certainly a strong point and one can say that it is a unit dedicated to gamers. For more advanced users, we also mention that the PML9009 is equipped with an HGIG mode, which will be particularly felt by gamers, as there are still relatively few games supporting Dolby Vision. This mode primarily allows for the adjustment of HDR effects to the capabilities of the television on a special board, in order to avoid dimming or burning out the image.

The television additionally features a special menu - GameBar. This allows for editing the unit's settings "on the fly", without the need to exit the game. We will also find features such as enabling a crosshair or adjusting black levels for better visibility of opponents in shadows.

In a brief summary of this paragraph, the Philips PML9009 is a unit that will certainly capture the attention of gamers. Thanks to its versatility, it will allow playing any title in the highest quality without compromises. Especially since features such as VRR, ALLM, G-Sync, FreeSync, or gameplay in HDR Dolby Vision will enhance the immersion in the favourite title.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.