Philips PML9009 / 9019 / 9059 vs Hisense E7Q / E79Q

Philips PML9009 does not really operate at the highest values in HDR content. Most effects with brightness at around 550 nits will not leave us thrilled with the lighting effects, although they are quite stable, which is a plus and will make a considerable difference compared to SDR content. It is worth noting that we can only achieve a good result in one scenario, namely in the film "Gemini", where the flashlight as the only light source can shine. Why in that scene specifically? The answer is quite simple. The scene itself does not contain a large amount of black, and the flashlight is not as large an object as the sun in the first and last scenes. Overall, the brightness measurement results in HDR content do not provide a basis for recommending this television for viewing productions that utilise a wide colour spectrum. Although it is worth noting that this model can cover it to a decent extent of 93% in the case of the DCI-P3 palette.

The Hisense E7Q / E79Q is a television with average brightness, with a peak luminance level of around 350-380 nits. This is an absolute minimum that allows for HDR content to be viewed in a way that is close to the creators' intentions, although without a distinct "wow" effect. Synthetic test results on white screens have been confirmed in practice – in film scenes, the bright parts of the image are stable and quite uniform, but it's hard to speak of a true "light punch." In everyday use, for example, when watching Netflix or YouTube, the HDR effect is acceptable and is perfectly sufficient for most users. However, it must be stated clearly – this is not the level of top-end screens, and one should not expect that in this price range. Fortunately, the Hisense E7Q / E79Q has an advantage that allows it to gain quite a few points: it features a PFS LED QLED panel, utilising an additional phosphor layer that improves colour reproduction. The measured range of the DCI-P3 colour gamut is about 92%, which means that colours in most scenes are vibrant, well-saturated, and pleasant to the eye, particularly for this price bracket.

The best factory mode used during our tests was "Filmmaker". Here, we will look at both SDR and HDR content. The element that distinguishes them is primarily the EOTF curve in materials with a wide colour gamut and the gamma in those recorded "the old way". Starting with SDR films and series and the most basic thing we can observe, which is white balance, we see a significant dominance of red colour. This led to a yellow tint across the entire image, causing unnaturally looking faces and yellowed whites. This flaw is also evident on the "ColourChecker" palette, where all colours have shifted towards their warmer counterparts. Looking at a more significant graph, that of the gamma responsible for image contrast, we see considerable errors starting from the very beginning. From the left, the value we measured, marked by a connected ellipsis, clearly spiked upwards, causing complete merging of details in the darkest scenes. This state of affairs remained until 10% screen brightness, after which it dipped below the reference orange line, leading to a deterioration in contrast, which, as we know, the Philips PML9009 already lacks. In HDR materials, the white balance issues were very similar to those in SDR content. The discrepancy arises when checking the EOTF curve, which controls the rate of brightness increase and severely limited it, causing the image to appear unnaturally dark. As for the colours themselves, there were more reasons for concern here, as the television's too low luminance caused a huge discrepancy between the actual state and the correct one, which is perfectly visible on the error graph, often exceeding the scale.

In Filmmaker mode, the Hisense E7Q / E79Q television was truly impressive. After the first measurements, it became clear that the white balance was quite well tuned, with the only minor deviation being a slight tendency towards a purple tone, which we mentioned earlier. However, this did not significantly impact the overall character of the image – it remained coherent and pleasant to view. A much larger issue turned out to be the brightness characteristics (gamma) in SDR content and the EOTF curve in HDR films. The television noticeably brightened the image, flattening the contrast and diminishing its depth. Gamma values could drop from the reference 2.4 to around 1.9, making the image look as if it were covered with a thin, milky layer. Fortunately, this is a problem that can be relatively easily corrected through calibration.

Philips PML9009, like most leading manufacturers, has been offering advanced tools for the calibration process for years. Thus, we find 2- and 20-point greyscale adjustment as well as an advanced CMS (Colour Management System). The differences resulting from calibration are evident, and even someone not paying attention to picture quality (although there probably aren't many such here) will notice a positive difference. Both SDR and HDR materials have undergone a significant transformation. The former, as well as the latter, have primarily rid themselves of the unpleasant yellow tint resulting from a red colour dominance in white balance. As for the SDR materials and gamma, although it is not 'lined up' perfectly and still loses dark details, the rest of it is on a more than decent level, and minor errors will not be noticeable. The colours themselves look infinitely better, and thanks to low deltaE errors, they are nearly reference-quality. On the other hand, the HDR materials, due to the low luminance of the unit, were not blended as we would have liked. Although the white balance has been largely normalised, here and there one can notice a slight blue tint. Fortunately, the EOTF curve turned out to be much more accessible and allowed for practically ideal geometry. Unfortunately, due to the screen's insufficient brightness, colour errors are still quite high.

The biggest beneficiary of calibration in the case of the Hisense E7Q / E79Q was undoubtedly the SDR mode. It managed to achieve an almost perfect image – most errors in the Color Checker test dropped below a value of 3, and often even 2, which is an outstanding result for this class of equipment. The greatest improvement came from equalising the brightness characteristic (gamma), which meant the image no longer appeared washed out and regained its natural depth. In HDR content, it was also possible to improve colours and eliminate the purple tint mentioned earlier, but errors in the Color Checker measurements were still noticeable. This is due to the fact that – as is often the case with Hisense televisions – the screen manipulates brightness quite heavily, overemphasising some colours. This was also indicated by the EOTF curve, which was slightly above the reference values, suggesting these minor issues with excessive brightness. Despite this drawback and the design limitations that emerge with HDR content, the Hisense E7Q / E79Q gained quite a lot after calibration. In everyday use, the television presents a consistent, natural, and pleasant image, and the difference compared to the factory settings is enormous.

Judging by how PML9009 Philips handled tonal transitions, the image scaling test should perform equally well. This time we are examining the television's algorithms responsible for enhancing the quality of images that have been recorded in lower quality. Such images can be found in various television programmes or older films. In this regard, Philips PML9009 performs quite mediocrely and significantly blurs the image. This is particularly evident in fine branches or the model's hair.

We will take another look at the tonal transitions, which performed remarkably. Within the unit, we find several levels of smoothing. Even the lowest setting can effectively eliminate any non-fluid tonal transition and will work well with the vast majority of content. More importantly, none of the settings for this function softens the effect of film grain, which is extremely important in terms of alignment with the director's vision. However, we note that sometimes it may turn out that fine details will be blurred.

In the case of the Hisense E7Q / E79Q, upscaling and digital image processing are not the strongest aspects of this television. It is evident that the manufacturer has opted more for simplicity rather than advanced image processing algorithms. The television does not offer any features to smooth tonal transitions or systems to improve image clarity, resulting in lower resolution materials looking simply very raw. On the screen, you can notice subtle compression edges that better processors in other models can effectively hide.

During the HD material tests, we noticed that the E7Q tries to artificially enhance detail, which sometimes works, and at other times has the opposite effect – the image becomes soft, slightly blurred, at times even “watery.” There is no aggressive sharpening that ruins naturalness, but there is also no finesse in the detail integration that better image converters offer.

Philips PML9009 is equipped with a panel that has a native refresh rate of 120 Hz. This is the essential minimum for watching all kinds of sports and is recommended for comfortable gaming in favourite titles on consoles or PCs. The manufacturer has prepared an effective system for improving the sharpness of moving images for those who do not like the characteristic stuttering of footage recorded at 24 fps or require a high level of motion fluidity, for example, when watching football matches. In the dedicated tab, we find the "Fluidity" slider, which helps eliminate stuttering, and "Motion Blur Reduction," which aids in increasing the sharpness of dynamic elements. This function works very well and granularly, meaning each setting has a real impact on the perception of motion. With such a set, every user will find their sweet spot. In the picture, we present our choice, which is a slight fluidity enhancement without the soap opera effect.

A matter directly related to motion is the pixel response time of the panel itself. The best in this regard are, of course, OLED panels, followed by IPS and ADS-based units, and finally, VA. Despite the overall good quality of the systems responsible for smoothing the image, the use of a VA panel carries consequences in the form of a black halo behind fast-moving objects. While this will not occur frequently in the tested television, it will be visible here and there.

Hisense E7Q / E79Q is a television with a 60 Hz screen, so fans of 4K sports may feel a slight disappointment – we simply won’t see such smooth images here as in more expensive models with higher refresh rates. Fortunately, the situation is much better for films. Cinematic materials recorded at 24 frames per second can be displayed here using a motion smoothing feature, allowing the user to tailor the picture to their own preferences – either more cinematic with visible frames or smoother, in a theatrical style.

Philips PML9009, equipped with HDMI 2.1 ports at full bandwidth, supports all features dedicated to gamers. The most basic ones, such as VRR and ALLM, are a given, but G-Sync, FreeSync, and gaming in HDR Dolby Vision with low input lag are not. These features activate without any issues and during the tests conducted, they did not present any problems. Such preparation of the television is certainly a strong point and one can say that it is a unit dedicated to gamers. For more advanced users, we also mention that the PML9009 is equipped with an HGIG mode, which will be particularly felt by gamers, as there are still relatively few games supporting Dolby Vision. This mode primarily allows for the adjustment of HDR effects to the capabilities of the television on a special board, in order to avoid dimming or burning out the image.

The television additionally features a special menu - GameBar. This allows for editing the unit's settings "on the fly", without the need to exit the game. We will also find features such as enabling a crosshair or adjusting black levels for better visibility of opponents in shadows.

In a brief summary of this paragraph, the Philips PML9009 is a unit that will certainly capture the attention of gamers. Thanks to its versatility, it will allow playing any title in the highest quality without compromises. Especially since features such as VRR, ALLM, G-Sync, FreeSync, or gameplay in HDR Dolby Vision will enhance the immersion in the favourite title.

Hisense E7Q / E79Q is truly a successful television for gamers, even though it does not support 4K signal at 120 Hz. The manufacturer, however, has ensured a set of features that until recently could only be found in more expensive models. There is ALLM, meaning automatic switching to low latency mode, allowing the television to activate game mode with very low input lag by itself. We also have VRR, functioning up to 60 Hz – while this may not look impressive on paper, in practice it is fully sufficient, as most games on consoles do not exceed this limit. All these settings can be quickly found in the Game Bar panel, a convenient menu created specifically for gamers. From this interface, one can change picture modes, enable a frame counter, or even... an on-screen reticle – humorously named "target point" in the Vidaa system, which is a result of awkward translation from the Chinese manufacturer.

Special praise should be given to the ability to play in 1080p at 120 Hz, which significantly improves the fluidity and responsiveness of the image. Therefore, if someone wants to play a few titles at a higher refresh rate, they can simply lower the resolution and enjoy much smoother motion. Despite the lack of 4K@120Hz, the Hisense E7Q / E79Q performs really well as a gaming television – especially for those who are not looking for perfection but rather a solid and fast screen for everyday gaming.