Philips PML8709 vs SHARP JP7765E

Looking at the results of the contrast, we expected that the algorithms responsible for the operation of zones in the Philips PML8709 would be at least decent. However, what we encountered during testing is difficult to explain. The average brightness we managed to achieve was only 350 nits, which is definitely too little to fully enjoy the effects of HDR. In practice, the television barely stands out against the backdrop of an average SDR. The situation becomes even more surprising for test scenes, such as the second one from the film Life of Pi or Sicario 2. Small light elements reach only 120 nits there, making them practically imperceptible. Such a level of brightness is completely at odds with contemporary HDR standards and significantly diminishes the experience of watching high-quality content. The only bright spot in this category is the very good coverage of wide colour gamuts – DCI-P3 at 97% and BT.2020 at 83%. This means that the colours are saturated and well-reproduced, which may improve the overall experience of watching HDR materials, if only a little. However, the lack of adequate brightness means that even this cannot save the Philips PML8709 in this category.

So how does the brightness of the Sharp JP7 fare in the most demanding titles? Honestly, at first, we were quite surprised. The television is capable of achieving over 1000 nits of brightness, which is an outstanding and rare result for a device costing just under 2000 PLN (for 55 inches). Watching bright, full-screen scenes, one might feel they are dealing with really good equipment. Unfortunately, though, we have to return to the problem we mentioned earlier regarding local dimming management. When small bright areas appear on a dark background (as in the test scenes from the films Life of Pi or Sicario 2), it is evident how poorly the JP7 handles zones. The television dims them almost to the maximum, crushing the entire HDR effect, which in such moments resembles a flat SDR image (less than 200 nits). This instability means that in demanding, contrast-heavy films, the image on the JP7 unfortunately loses its appeal.

As a consolation, it is worth noting that the panel has the potential for good colour display. It features a PFS (phosphor) filter, which allows for a solid 94% coverage of the DCI-P3 palette. The manufacturer calls its product a “QLED,” even though it is primarily based on the aforementioned PFS filter. Given the recent market battles of manufacturers over what may or may not be called QLED, we leave the question of the correctness of this naming to your assessment. However, it remains a fact that the potential for reproducing saturated colours in this panel is simply good.

Although theoretically the Filmmaker mode on the Philips PML8709 should provide natural colour reproduction, in reality it resembles store mode more closely. In the white balance, both for HD and 4K content, there is a clear dominance of the blue colour. This causes the image to appear washed out and cold, which is particularly noticeable in the comparative photo below.

The brightness characteristics also leave much to be desired. Both the gamma and EOTF curve show excessive screen brightening. As a result, there is a loss of detail in both the brighter and darker areas of the image, which further diminishes its credibility and naturalness. Bright elements appear unnaturally flat and lacking in variety.

These significant issues in white balance and brightness characteristics lead to noticeable errors in colour reproduction, which can be easily seen in films as well as in the Colour Checker test. The colours are inaccurate, impacting the overall image quality and visual experience. The factory settings require significant improvement in order to fully enjoy the potential of this television.

When it comes to out-of-the-box colours, the Sharp JP7 was tested in Film mode, which traditionally offers the most consistent image compared to the yellowed “Eco” mode or the glaring blue of the “Dynamic” mode. Although this is the best choice among the available settings, the results are still far from ideal. The white balance clearly lacked red and blue components, causing many scenes to take on an unnatural greenish tint. Another issue was the gamma – during full-screen scenes, the television provides excessive brightness, which completely diminishes its cinematic character. All of this resulted in colour reproduction errors, especially in shades of grey, which exceeded a value of Delta E 10. For reference: errors above 2-3 are already visible to the human eye, so we are dealing with a significant distortion of reality here.

In HDR mode, the situation is reversed, but not any better. Here, the blue colour dominates the white balance, which gives the image an unnatural, almost “retail” sharpness, reminiscent of aggressive demonstration modes. Furthermore, measurements of the EOTF curve emphasise the retail character of the image. The graph clearly shows that the television generates an image significantly brighter than the standards predict, resulting in an artificially boosted and unrealistic final effect. The Sharp JP7 is evidently trying to appear stronger than it actually is, but it does so at the cost of fidelity to the content.

Philips offers advanced image calibration tools in its televisions, which we decided to fully utilise. The results? Although we managed to improve many aspects, it was not without difficulties. White balance was one of the biggest challenges – despite our efforts, this can be described as a fight against windmills. We managed to correct it significantly, resulting in the image now looking much better than in the factory settings, but it is still far from perfect. Particularly in some scenes, a subtle dominance of blue is visible, although not as intense as before. We achieved a substantial improvement in brightness characteristics – gamma now appears much more stable. The EOTF curve initially looks correct, however, when analysing film content, it is evident that the television struggles to maintain the appropriate characteristics. The algorithms are "battling," trying to adjust brightness, which may stem from the limited number of dimming zones that do not always cope with more complex scenes. Overall, the image after calibration looks much more pleasing to the eye – colours are more natural, and errors in colour reproduction have been minimised. Although it is still not perfect, the Philips PML8709 now performs significantly better than in the factory settings.

We subjected the JP7 to our standard calibration procedure and really... the television gained a new lease of life thanks to it, particularly with SDR content (YouTube, classic television, series, or older films). As a result of our precise adjustment of the white balance and stabilisation of the gamma, colour errors fell to a value of below 3. This is a level at which the human eye has difficulty detecting distortions. In this scenario, the Sharp JP7 delivers an image with truly excellent colour precision, which is a significant advantage in this price class. However, content with HDR turned out to be much more problematic. Here, despite our efforts and interventions in the settings, the television simply would not cooperate. In the JP7 menu, we don't find any option that would allow for real control over brightness management (EOTF). Although a significant portion of the colour errors was reduced, the image still remained unnaturally oversaturated. It's a bit of a shame, as the potential of the mini-LED backlit panel is great, but the software presents a clear barrier here.

The conclusion is simple: when watching less demanding content (SDR) on the JP7, you can expect an image that is more than satisfactory, but in HDR, you must come to terms with a certain degree of "artificiality" that cannot be circumvented even with professional equipment.

The distortion reduction function in the Philips PML8709 smooths tonal transitions, but its effectiveness leaves much to be desired. We recommend setting this option to "Medium" – at this level, the effect is noticeable but not excessive. Unfortunately, compared to other Philips models, the smoothing effect is less effective, which means that certain tonal transitions may still appear a bit uneven. An additional drawback is that this function also smooths out other details, such as the textures of materials like a shirt, which can affect the sharpness of the image.

When it comes to image scaling, the television performs very well. The image appears plastic and free of noticeable "jaggedness." This effect may appeal to many users, although some may prefer a more pronounced appearance. Fortunately, the television allows for sharpness adjustment, and this enables us to tailor the image to individual preferences.

In the case of lower quality materials and how the Sharp JP7 handles them, the situation is ambiguous. Let's start with the upscaling itself – here we have no major objections. The process of scaling the image to a higher resolution is correct; the picture remains readable and sharp, without the overscan effect, meaning no cropped edges. Of course, it is not at the level of top models, and at times one can notice slight jaggedness on the contours, but in this price range, the effect is fully acceptable.

However, the actual digital image processing performs significantly worse, which, apart from the upscaling, effectively does not exist. In the JP7 menu, we will not find any option that would effectively smooth out unwanted tonal transitions or reduce noise in the image. As a result, the signal reaches the panel in a very raw form, which, with heavily compressed materials (e.g. from YouTube), leads to visible posterisation. Either it is a flaw in the software or a very strange design decision, because in earlier Sharp models this function was available and, crucially, worked with noticeable effect. Here, we are left to deal with whatever the source provides us, without any digital support from the image processor.

The Philips PML8709 is one of the few models with mini-LED technology on the market, offering a refresh rate of 60 Hz. Although it is not a panel for the most demanding gamers, it should satisfy those who mainly watch films. The television is equipped with the "Motion Style" function, which is a motion smoother that allows you to adjust the smoothness of motion according to preferences – from a more "plastic" look to a cinematic aesthetic with clearly visible frames.

The motion fluidity on the Sharp JP7 is quite mediocre, and the reason is simple: the television uses a 60Hz panel. This instantly makes it difficult to recommend for watching sports or serious gaming, where higher refresh rates are already the standard. The only real plus is the presence of a smoothness feature, which we can control in films using a slider called De-judder. Lower settings provide a more raw, "cinematic" (framey) image, while higher settings add artificial smoothness. We suggest setting it somewhere in the middle of the scale, that is in the range of 3-5 – this is the best compromise to avoid the soap opera effect while also eliminating the tiring stuttering of the image. Interestingly, in the menu, we also find a "motion blur removal" slider, which usually indicates the presence of a 120Hz panel. However, with the JP7, it does not enhance the image at all and serves rather as a dummy – it is meant to look good in the settings, but technically it has no right to operate on this panel.

Philips PML8709 is a television aimed more at casual gamers, primarily due to its 60 Hz panel, which may not meet the expectations of the most demanding users. However, for those who appreciate gaming at a more measured pace, this model may prove sufficient.

The television offers several gamer-friendly features, such as ALLM (automatic switching to game mode) and VRR (variable refresh rate), which help deliver smoother visuals without annoying stutters. Furthermore, in terms of HDR, it includes an HGiG implementation that adjusts HDR effects to the specifics of games, providing a more natural image in properly optimised titles. Unfortunately, it lacks support for Dolby Vision mode, which may be noticeable in games that utilise this format.

A nice addition is the presence of a basic "Game Bar," which allows for quick viewing and modification of the most important gaming-related settings. This is a simple but useful feature, especially for those who often switch configurations between different types of gameplay. Despite some limitations, Philips PML8709 offers a solid set of features for less demanding gamers.

As we mentioned earlier, the 60Hz panel is not a feature that will attract gamers to the Sharp JP7. Perhaps for the casual player, whose console still generates most titles at 60 frames per second, there might be something interesting? When it comes to specific additions, we find here:

• ALLM Mode: Automatically switches the television to low latency game mode (input lag).

• Game Menu: Which is hard to call a full-fledged “Game Bar,” as the functionality here is minimal. Aside from enabling ALLM, there’s only a game-specific motion smoother which we recommend avoiding as it introduces very noticeable artifacts and worsens responsiveness.

• Dolby Vision Gaming: For Microsoft consoles.

Unfortunately, the list of shortcomings is significantly longer and more painful than the positives. The biggest disappointment is the lack of support for 120Hz, even when reducing the resolution to Full HD. The presence of 120Hz would allow for performance modes to be activated in many games on PS5 or Xbox Series X. Another shortcoming is VRR, which means that during frame drops, we are exposed to screen tearing. The lack of proper implementation of the HGiG standard is also very problematic. This results in the fact that during HDR calibration in the console menu, it is very easy to "overshoot" the brightness settings. As a result, instead of clear details in the highlights, we end up with an unnaturally over-bright image with cut-off details. Sharp JP7 is a proposition solely for very casual gamers.