Philips PML8709 vs SAMSUNG S90F (WOLED)

Looking at the results of the contrast, we expected that the algorithms responsible for the operation of zones in the Philips PML8709 would be at least decent. However, what we encountered during testing is difficult to explain. The average brightness we managed to achieve was only 350 nits, which is definitely too little to fully enjoy the effects of HDR. In practice, the television barely stands out against the backdrop of an average SDR. The situation becomes even more surprising for test scenes, such as the second one from the film Life of Pi or Sicario 2. Small light elements reach only 120 nits there, making them practically imperceptible. Such a level of brightness is completely at odds with contemporary HDR standards and significantly diminishes the experience of watching high-quality content. The only bright spot in this category is the very good coverage of wide colour gamuts – DCI-P3 at 97% and BT.2020 at 83%. This means that the colours are saturated and well-reproduced, which may improve the overall experience of watching HDR materials, if only a little. However, the lack of adequate brightness means that even this cannot save the Philips PML8709 in this category.

Does the S90F handle not only black, but also bright parts of the image? Definitely yes. Tales of OLEDs as “dark screens” can slowly be regarded as a myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR imagery – both in films and series. Most of the scenes we tested look superb, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test pattern from the film The Meg (picture 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be considered that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

Although theoretically the Filmmaker mode on the Philips PML8709 should provide natural colour reproduction, in reality it resembles store mode more closely. In the white balance, both for HD and 4K content, there is a clear dominance of the blue colour. This causes the image to appear washed out and cold, which is particularly noticeable in the comparative photo below.

The brightness characteristics also leave much to be desired. Both the gamma and EOTF curve show excessive screen brightening. As a result, there is a loss of detail in both the brighter and darker areas of the image, which further diminishes its credibility and naturalness. Bright elements appear unnaturally flat and lacking in variety.

These significant issues in white balance and brightness characteristics lead to noticeable errors in colour reproduction, which can be easily seen in films as well as in the Colour Checker test. The colours are inaccurate, impacting the overall image quality and visual experience. The factory settings require significant improvement in order to fully enjoy the potential of this television.

The Samsung S90F, like most modern televisions, offers many picture modes, but – in line with our testing tradition – we assessed it in the best one, which is the Filmmaker mode. This way, the image looks significantly more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially muted – just closer to what should be seen. Of course, "more correct" does not mean "ideal". Unfortunately, our S90F unit had considerable issues with white balance, especially in the blue range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more "cinematic" – because it is warmer – but let's not kid ourselves, George Lucas did not film Star Wars in sepia 😉 (you will find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a clear "spike" in brightness – the television brightened the image more than it should have, which made some effects look overly intense and diverged from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you will read about its effects later in the review.

Philips offers advanced image calibration tools in its televisions, which we decided to fully utilise. The results? Although we managed to improve many aspects, it was not without difficulties. White balance was one of the biggest challenges – despite our efforts, this can be described as a fight against windmills. We managed to correct it significantly, resulting in the image now looking much better than in the factory settings, but it is still far from perfect. Particularly in some scenes, a subtle dominance of blue is visible, although not as intense as before. We achieved a substantial improvement in brightness characteristics – gamma now appears much more stable. The EOTF curve initially looks correct, however, when analysing film content, it is evident that the television struggles to maintain the appropriate characteristics. The algorithms are "battling," trying to adjust brightness, which may stem from the limited number of dimming zones that do not always cope with more complex scenes. Overall, the image after calibration looks much more pleasing to the eye – colours are more natural, and errors in colour reproduction have been minimised. Although it is still not perfect, the Philips PML8709 now performs significantly better than in the factory settings.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older films in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics returns to its rightful place (you’re welcome, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Yes, the most demanding users may spot minimal deviations in brightness, but honestly – most viewers won’t even notice that. And it's no wonder, because the vast majority of errors are below a ΔE value of 3, which is below the threshold of visibility. After calibration, the S90F (WOLED) truly becomes an excellent display – one that provides nearly perfect picture quality.

The distortion reduction function in the Philips PML8709 smooths tonal transitions, but its effectiveness leaves much to be desired. We recommend setting this option to "Medium" – at this level, the effect is noticeable but not excessive. Unfortunately, compared to other Philips models, the smoothing effect is less effective, which means that certain tonal transitions may still appear a bit uneven. An additional drawback is that this function also smooths out other details, such as the textures of materials like a shirt, which can affect the sharpness of the image.

When it comes to image scaling, the television performs very well. The image appears plastic and free of noticeable "jaggedness." This effect may appeal to many users, although some may prefer a more pronounced appearance. Fortunately, the television allows for sharpness adjustment, and this enables us to tailor the image to individual preferences.

Digital Image Processing in the S90F:

Fortunately, Samsung, as in most of its models, effectively manages the unwanted posterisation effect in the S90F. The feature responsible for this aspect is noise reduction, which does a decent job of smoothing tonal transitions and eliminating unnatural colour connections – of course, within its limitations. Unfortunately, it operates rather aggressively, so using it comes with compromises. In addition to improving gradation, it can also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you want to preserve the original texture of the material?

Image Scaling in the S90F:

In this year's model, Samsung implemented its own AI processor – NQ4 Gen3, which does quite well with upscaling. In our test scenes, the television effectively "pulled up" lower quality towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing facade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival materials – e.g. a VHS tape of your parents' wedding – you must expect that the lower part of the image may be cut off. The image adaptation function to resolution simply does not work here as it should.

The Philips PML8709 is one of the few models with mini-LED technology on the market, offering a refresh rate of 60 Hz. Although it is not a panel for the most demanding gamers, it should satisfy those who mainly watch films. The television is equipped with the "Motion Style" function, which is a motion smoother that allows you to adjust the smoothness of motion according to preferences – from a more "plastic" look to a cinematic aesthetic with clearly visible frames.

The S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is fluid, clear, and there’s no room for any ghosting or blurring that sometimes plagues cheaper LCDs.

The television is also equipped with motion smoothness settings, allowing you to customise everything to your preference. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to that soap opera effect), or more cinematic, with the classic 24-frame 'choppiness'. The choice is yours; Samsung doesn’t impose anything.

Philips PML8709 is a television aimed more at casual gamers, primarily due to its 60 Hz panel, which may not meet the expectations of the most demanding users. However, for those who appreciate gaming at a more measured pace, this model may prove sufficient.

The television offers several gamer-friendly features, such as ALLM (automatic switching to game mode) and VRR (variable refresh rate), which help deliver smoother visuals without annoying stutters. Furthermore, in terms of HDR, it includes an HGiG implementation that adjusts HDR effects to the specifics of games, providing a more natural image in properly optimised titles. Unfortunately, it lacks support for Dolby Vision mode, which may be noticeable in games that utilise this format.

A nice addition is the presence of a basic "Game Bar," which allows for quick viewing and modification of the most important gaming-related settings. This is a simple but useful feature, especially for those who often switch configurations between different types of gameplay. Despite some limitations, Philips PML8709 offers a solid set of features for less demanding gamers.

When it comes to gaming features – the S90F has absolutely nothing to fault. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find the Game Bar – a practical tool that allows you to quickly glance at picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus also deserves a mention – Samsung's proprietary motion enhancer that is the only one truly functioning sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It is also worth mentioning the HGiG feature, which – much to our slight surprise – works correctly. We're mentioning this because Samsung clearly broke something in one of the last updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes practically impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for updates and information from the manufacturer.