Philips PML8709 vs Hisense U7Q PRO

Looking at the results of the contrast, we expected that the algorithms responsible for the operation of zones in the Philips PML8709 would be at least decent. However, what we encountered during testing is difficult to explain. The average brightness we managed to achieve was only 350 nits, which is definitely too little to fully enjoy the effects of HDR. In practice, the television barely stands out against the backdrop of an average SDR. The situation becomes even more surprising for test scenes, such as the second one from the film Life of Pi or Sicario 2. Small light elements reach only 120 nits there, making them practically imperceptible. Such a level of brightness is completely at odds with contemporary HDR standards and significantly diminishes the experience of watching high-quality content. The only bright spot in this category is the very good coverage of wide colour gamuts – DCI-P3 at 97% and BT.2020 at 83%. This means that the colours are saturated and well-reproduced, which may improve the overall experience of watching HDR materials, if only a little. However, the lack of adequate brightness means that even this cannot save the Philips PML8709 in this category.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

Although theoretically the Filmmaker mode on the Philips PML8709 should provide natural colour reproduction, in reality it resembles store mode more closely. In the white balance, both for HD and 4K content, there is a clear dominance of the blue colour. This causes the image to appear washed out and cold, which is particularly noticeable in the comparative photo below.

The brightness characteristics also leave much to be desired. Both the gamma and EOTF curve show excessive screen brightening. As a result, there is a loss of detail in both the brighter and darker areas of the image, which further diminishes its credibility and naturalness. Bright elements appear unnaturally flat and lacking in variety.

These significant issues in white balance and brightness characteristics lead to noticeable errors in colour reproduction, which can be easily seen in films as well as in the Colour Checker test. The colours are inaccurate, impacting the overall image quality and visual experience. The factory settings require significant improvement in order to fully enjoy the potential of this television.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

Philips offers advanced image calibration tools in its televisions, which we decided to fully utilise. The results? Although we managed to improve many aspects, it was not without difficulties. White balance was one of the biggest challenges – despite our efforts, this can be described as a fight against windmills. We managed to correct it significantly, resulting in the image now looking much better than in the factory settings, but it is still far from perfect. Particularly in some scenes, a subtle dominance of blue is visible, although not as intense as before. We achieved a substantial improvement in brightness characteristics – gamma now appears much more stable. The EOTF curve initially looks correct, however, when analysing film content, it is evident that the television struggles to maintain the appropriate characteristics. The algorithms are "battling," trying to adjust brightness, which may stem from the limited number of dimming zones that do not always cope with more complex scenes. Overall, the image after calibration looks much more pleasing to the eye – colours are more natural, and errors in colour reproduction have been minimised. Although it is still not perfect, the Philips PML8709 now performs significantly better than in the factory settings.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

The distortion reduction function in the Philips PML8709 smooths tonal transitions, but its effectiveness leaves much to be desired. We recommend setting this option to "Medium" – at this level, the effect is noticeable but not excessive. Unfortunately, compared to other Philips models, the smoothing effect is less effective, which means that certain tonal transitions may still appear a bit uneven. An additional drawback is that this function also smooths out other details, such as the textures of materials like a shirt, which can affect the sharpness of the image.

When it comes to image scaling, the television performs very well. The image appears plastic and free of noticeable "jaggedness." This effect may appeal to many users, although some may prefer a more pronounced appearance. Fortunately, the television allows for sharpness adjustment, and this enables us to tailor the image to individual preferences.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

The Philips PML8709 is one of the few models with mini-LED technology on the market, offering a refresh rate of 60 Hz. Although it is not a panel for the most demanding gamers, it should satisfy those who mainly watch films. The television is equipped with the "Motion Style" function, which is a motion smoother that allows you to adjust the smoothness of motion according to preferences – from a more "plastic" look to a cinematic aesthetic with clearly visible frames.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Philips PML8709 is a television aimed more at casual gamers, primarily due to its 60 Hz panel, which may not meet the expectations of the most demanding users. However, for those who appreciate gaming at a more measured pace, this model may prove sufficient.

The television offers several gamer-friendly features, such as ALLM (automatic switching to game mode) and VRR (variable refresh rate), which help deliver smoother visuals without annoying stutters. Furthermore, in terms of HDR, it includes an HGiG implementation that adjusts HDR effects to the specifics of games, providing a more natural image in properly optimised titles. Unfortunately, it lacks support for Dolby Vision mode, which may be noticeable in games that utilise this format.

A nice addition is the presence of a basic "Game Bar," which allows for quick viewing and modification of the most important gaming-related settings. This is a simple but useful feature, especially for those who often switch configurations between different types of gameplay. Despite some limitations, Philips PML8709 offers a solid set of features for less demanding gamers.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.