Philips OLED950 vs Samsung The Frame 2026 (LS03H)

The OLED950 is a phenomenal television for consuming content in HDR format, primarily thanks to the innovative Tandem OLED panel. With this technology, the screen can generate astronomical brightness levels, reaching over 2000 nits in film scenes (on test patterns). This is an exceptional result that places the OLED950 among the world’s top displays available on the market. However, it is important to note a specific characteristic of this solution – at moments when full-screen bursts of light appear on the screen, brightness can drop by as much as half. It is worth emphasising, though, that values above 1000 nits on a full screen are still an outstanding result. This allows for the HDR image to be displayed exactly as filmmakers would wish, maintaining the dynamics and impact of bright scenes.

The use of the Tandem OLED panel has also brought tangible benefits in terms of colour reproduction, improving elements that traditional WOLED panels struggled with compared to their QD-OLED competition. For the OLED950, the colour gamut coverage is broader than in classic WOLED panels, reaching nearly 100% of the DCI-P3 colour space and a solid 82% of the demanding BT.2020 palette. Although these results still do not match the high standards of QD-OLED panels, the difference diminishes during real-world use. We cannot deny that in the vast majority of films, colours look simply fantastic on this model – they are saturated, vibrant, and full of depth.

The Frame 2026 is a genuinely bright TV. Its peak brightness reaches around 650 nits and, importantly, it maintains similar levels regardless of the type of scene being displayed. It doesn’t really matter whether we’re watching a very bright full-screen image or just a small highlight occupying part of the screen. The backlight remains powerful, allowing bright parts of the image to stand out clearly.

This gives The Frame a solid foundation for HDR. Bright highlights can look impactful, and the picture doesn’t appear flat or overly dim. Unfortunately, there is a compromise. Without local dimming, the TV cannot darken the black areas surrounding very bright objects.

This is clearly visible in scenes 2 and 4 of our test procedure. Bright elements look impressive, but at the same time, the blacks around them become noticeably raised. As a result, the image loses some of its depth, especially when watching in a dark room. This is why The Frame performs best with HDR in bright and moderately bright scenes, where its high brightness works to its advantage. In darker scenes, the situation is quite the opposite.

Colours

The Frame also performs well when it comes to colour reproduction. As a QLED TV, it can display a wide colour gamut and produce rich, saturated colours. DCI-P3 coverage reaches around 94%, while BT.2020 comes in at around 72%. These are good results, and you can see the difference in actual content.

Colours look vivid without appearing washed out, particularly in bright and colourful scenes. Animations and other content with plenty of saturated colours can look really good on The Frame. With this type of material, the TV shows one of its stronger sides.

We tested the OLED950 model in Film mode. Although it is theoretically the best and most faithful preset on this television, in practice it proved not to be free from flaws. Interestingly, in the unit we tested, the biggest challenge was not the white balance itself – although it did show a slight tendency to give the image a pinkish hue. The main issue lay in the way the television managed brightness, both in everyday SDR content and in demanding HDR scenes. The analysis of the gamma graph and the EOTF curve leads to one key conclusion: the television excessively exposes brightness in the lower registers. This results in the image appearing less contrasty than the panel technology allows. Details in dark areas that should remain perfectly black (characteristic of "OLED black") are simply unnecessarily highlighted and brightened. Fortunately, these errors can be corrected using the appropriate tools, which is why – as always – we proceeded with professional calibration.

For assessing the factory colour output we chose the Filmmaker Mode. If you’re encountering it for the first time, it’s a mode designed to reproduce a film or series as faithfully as possible. The TV then switches off most of the extra picture enhancement features, and the colours and luminance characteristics are intended to be as close as possible to what the creators of the material intended. And it must be admitted that The Frame 2026 performs really well in this respect straight out of the box. The biggest deviation is visible in the white balance. As brightness increases the blue starts to drop out and green increases slightly. As a result the picture shifts toward warmer tones. White is therefore not perfectly neutral, and in some scenes you can notice a slightly warmer cast.

The luminance response for both the gamma and EOTF curves looks good. Across most of the range they stay fairly close to the target, although in the darkest parts of the picture there is a larger deviation. In practice some details emerging from black may therefore be rendered a little more strongly. However, this is not an error that stands out during normal viewing. Overall Filmmaker Mode is a good starting point here. However the picture is a little too warm by default and not all hues land exactly where they should.

As can be seen, the OLED950, after a professional calibration process, transforms into an absolutely phenomenal display that, without a shadow of a doubt, can be placed alongside the best televisions currently available in the world. This equipment only needed a professional touch to show its full potential and eliminate factory shortcomings. The minimal errors in reproduction in the Color Checker tests and the fidelity of the colour palette speak for themselves. We are dealing with an almost perfect device here. A true window to the world, offering image quality of the highest order.

After calibration we mainly managed to remove that warmer tint and better even out the white balance. We also smoothed the brightness response a little, which made the picture more neutral and predictable. There are, however, things calibration won't fix here. It's mainly the black behaviour, which stems from the backlight design and the lack of local dimming. In some scenes blacks will therefore still be slightly lifted and you simply have to accept that. It's more a characteristic of this model than something that can be fixed with the settings. HDR is also a limitation. Samsung doesn't allow full freedom when working with the widest colour gamut, so not all colours can be reproduced perfectly. In normal viewing it's probably hard to notice, but it's worth being aware of.

Upscaling

In terms of the image upscaling, the proprietary P5 processor performs just as well as in most models from this manufacturer. Low-resolution content takes on a very soft and plastic character. This kind of presentation will certainly appeal to many people. However, if you prefer sharper contours, you can lightly enhance them with the appropriate slider in the television's menu. It's really hard to find fault in this aspect. The image simply looks very good and additionally there is no issue with the phenomenon of overscan.

Smoothing and Distortion Reduction

The function for smoothing tonal transitions performs somewhat worse. In the settings, we find an option called "Distortion Reduction." This allows for three levels of adjustment of the processor's interference. Unfortunately, the Minimum setting works poorly and the smoothing effects are negligible. The Medium level gives a decent result, but it also starts to smooth out actors' skin details. On the other hand, the Maximum setting works too aggressively. It definitely removes too much detail from the faces and background elements, and can even take away the film grain. To achieve the optimal effect, it's worth experimenting with these settings at home and adjusting them to your preference. It may seem that the Medium option is the best compromise here.

As with many of Samsung’s newer TVs, this one also uses the NQ4 AI processor, only the older, second-generation version. And you have to admit it handles digital image processing quite well. Lower-resolution material is sharpened effectively, and after upscaling to 4K it still looks natural. The TV can also somewhat "tidy up" weaker sources, like older recordings or lower-quality broadcasts. That doesn't, of course, mean it will suddenly turn poor footage into 4K, but at closer viewing distances the difference compared with simpler models with weaker processors is easy to spot. Edges are clearer, and fine details don't get lost as much to signal compression.

Samsung also offers a few additional image-enhancing features, but as usual it's best to use them sparingly. At stronger settings, noise reduction can very effectively reduce posterization, but it also noticeably interferes with the image. The picture then simply starts to look very artificial, for example by heavily smoothing characters' faces. So it makes the most sense with really poor sources when various types of noise are seriously distracting.

The motion reproduction in the OLED950 model is virtually perfect. This is typical for screens of this type (OLED 120Hz+), as the panel shows no blurring at all. This allows us to enjoy perfect sharpness in practically any conditions. Much of this is thanks not only to the specifics of organic technology. Equally important work is done by the smoothing systems implemented by the manufacturer.

Samsung again used a panel with a maximum refresh rate of 144 Hz. Refresh rates up to 120 Hz primarily offer greater possibilities with material that contains a lot of motion. The TV can use additional motion-smoothing systems that can improve fluidity in sports and other fast-moving content. However, a high refresh rate alone does not solve everything. The Frame still uses a VA panel, which has a fairly slow response time, and consequently fairly pronounced motion blur. With rapidly moving objects, especially on a dark background, trails are easy to notice. There is also a slight doubling of edges, which can be visible even when additional motion-enhancement systems are switched off. We saw similar behaviour in last year's The Frame 2025, and it's a shame Samsung hasn't addressed this issue. The 144 Hz itself provides a good foundation, but the panel's response time still limits this TV.

The OLED950 is nearly the perfect television for gamers. This is not only due to the unique atmosphere created by the Ambilight system during gameplay. The most important aspect here is the robust hardware support. You will find literally everything you should expect from a modern gaming display. The manufacturer has implemented two HDMI 2.1 ports with full bandwidth of 48 Gb/s. This gives us access to gaming in 4K resolution at 120 frames per second. Of course, support for VRR technology and the automatic ALLM game mode is also included. The device handles any HDR signal without difficulty, whether we are using Dolby Vision or the HGiG standard.

Access to all settings is available from one place thanks to the special Game Bar overlay. Although this interface may not be the most visually appealing on the market, it fully accomplishes its purpose. It displays all the important signal parameters and offers useful extras. Gamers can take advantage of the minimap zoom feature or add a permanent crosshair on the screen, which can be seen as a small aid in online competition. The contrast range adjustment also proves to be useful, as it allows you to brighten shadows and gain better visibility of enemies hidden in dark corners of the map.

In terms of gaming features, The Frame is practically on a par with Samsung’s top televisions. When a console is connected the TV automatically switches to Game Mode thanks to ALLM, so we do not have to change settings manually each time. There is also VRR, which matches the screen refresh rate to the number of frames produced by the console or PC. This helps avoid the characteristic screen tearing when frame rates drop. The Frame of course supports 4K at 120 Hz, so you can take advantage of the capabilities of the PlayStation 5 or Xbox Series X in games that offer higher frame rates. HGiG also works correctly. With HDR properly configured on the console, the TV does not try to brighten the picture further on its own, so bright effects in games are displayed as they should be. Samsung also includes a Game Bar. It is a handy menu you can bring up without leaving the game. There you can check VRR operation and the current frame rate, and quickly change the most important gaming-related settings. With a PC the possibilities are even greater, because the aforementioned Full HD mode lets you increase the refresh rate up to 240 Hz. There is essentially one feature missing that Samsung has already got us used to, namely Dolby Vision Gaming. Xbox owners will notice this most, as that console can use Dolby Vision in games. There is one more thing worth mentioning specific to this model. Its One Connect module has only one HDMI 2.1 port, so you must plug the console or PC into that port if you want to use 4K at 120 Hz. Fortunately Samsung did not combine this port with eARC. The soundbar can therefore be connected separately (3) and you still have a full HDMI 2.1 available for the console.