Philips OLED950 vs Hisense U7S Pro

The OLED950 is a phenomenal television for consuming content in HDR format, primarily thanks to the innovative Tandem OLED panel. With this technology, the screen can generate astronomical brightness levels, reaching over 2000 nits in film scenes (on test patterns). This is an exceptional result that places the OLED950 among the world’s top displays available on the market. However, it is important to note a specific characteristic of this solution – at moments when full-screen bursts of light appear on the screen, brightness can drop by as much as half. It is worth emphasising, though, that values above 1000 nits on a full screen are still an outstanding result. This allows for the HDR image to be displayed exactly as filmmakers would wish, maintaining the dynamics and impact of bright scenes.

The use of the Tandem OLED panel has also brought tangible benefits in terms of colour reproduction, improving elements that traditional WOLED panels struggled with compared to their QD-OLED competition. For the OLED950, the colour gamut coverage is broader than in classic WOLED panels, reaching nearly 100% of the DCI-P3 colour space and a solid 82% of the demanding BT.2020 palette. Although these results still do not match the high standards of QD-OLED panels, the difference diminishes during real-world use. We cannot deny that in the vast majority of films, colours look simply fantastic on this model – they are saturated, vibrant, and full of depth.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering that this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Although in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – the real challenge comes from the aggressively tuned local dimming algorithms. Because of this, small, bright details such as stars or the moon in the night sky are noticeably dimmed. The television tries at all costs to maintain deep blacks, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

One must commend the colour reproduction. The new U7S Pro is a QLED design that provides very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, rather than a solution based on a PFS filter. As a result, the colour saturation has clearly increased, and coverage of the most demanding BT.2020 colour space has surpassed the 81% barrier.

We tested the OLED950 model in Film mode. Although it is theoretically the best and most faithful preset on this television, in practice it proved not to be free from flaws. Interestingly, in the unit we tested, the biggest challenge was not the white balance itself – although it did show a slight tendency to give the image a pinkish hue. The main issue lay in the way the television managed brightness, both in everyday SDR content and in demanding HDR scenes. The analysis of the gamma graph and the EOTF curve leads to one key conclusion: the television excessively exposes brightness in the lower registers. This results in the image appearing less contrasty than the panel technology allows. Details in dark areas that should remain perfectly black (characteristic of "OLED black") are simply unnecessarily highlighted and brightened. Fortunately, these errors can be corrected using the appropriate tools, which is why – as always – we proceeded with professional calibration.

We tested the U7S Pro model – as we always do – in the best factory-calibrated picture mode, namely Filmmaker Mode. We can evaluate the displayed colours in two ways. The most disappointing was the profile designed for viewing SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly yellowed, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a significant deficiency of the blue component, which drastically affected the overall colour temperature. This is clearly visible on the ColorChecker charts as well as on the graphs of the colour palette itself, where most samples leaned towards yellow. Fortunately, the factory HDR mode fared much better – there, the colour errors were around a Delta E value of 3, which is already a really solid result.

As can be seen, the OLED950, after a professional calibration process, transforms into an absolutely phenomenal display that, without a shadow of a doubt, can be placed alongside the best televisions currently available in the world. This equipment only needed a professional touch to show its full potential and eliminate factory shortcomings. The minimal errors in reproduction in the Color Checker tests and the fidelity of the colour palette speak for themselves. We are dealing with an almost perfect device here. A true window to the world, offering image quality of the highest order.

We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.

Upscaling

In terms of the image upscaling, the proprietary P5 processor performs just as well as in most models from this manufacturer. Low-resolution content takes on a very soft and plastic character. This kind of presentation will certainly appeal to many people. However, if you prefer sharper contours, you can lightly enhance them with the appropriate slider in the television's menu. It's really hard to find fault in this aspect. The image simply looks very good and additionally there is no issue with the phenomenon of overscan.

Smoothing and Distortion Reduction

The function for smoothing tonal transitions performs somewhat worse. In the settings, we find an option called "Distortion Reduction." This allows for three levels of adjustment of the processor's interference. Unfortunately, the Minimum setting works poorly and the smoothing effects are negligible. The Medium level gives a decent result, but it also starts to smooth out actors' skin details. On the other hand, the Maximum setting works too aggressively. It definitely removes too much detail from the faces and background elements, and can even take away the film grain. To achieve the optimal effect, it's worth experimenting with these settings at home and adjusting them to your preference. It may seem that the Medium option is the best compromise here.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling performance is equally impressive, meaning the television’s ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring the model simply looked attractive.

The motion reproduction in the OLED950 model is virtually perfect. This is typical for screens of this type (OLED 120Hz+), as the panel shows no blurring at all. This allows us to enjoy perfect sharpness in practically any conditions. Much of this is thanks not only to the specifics of organic technology. Equally important work is done by the smoothing systems implemented by the manufacturer.

The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it is important to remember that these highest figures do not significantly matter in everyday use, as most content is still limited to a maximum of 120 Hz (for example, when gaming on a console). Nevertheless, the television handles motion quite well and performs really decently for an LCD construction.

There is little to criticise about the fluidity itself. In the menu, we find a motion smoother called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow for manual configuration of the smoother, which works well in both films and sports, effectively enhancing the raw television signal.

The OLED950 is nearly the perfect television for gamers. This is not only due to the unique atmosphere created by the Ambilight system during gameplay. The most important aspect here is the robust hardware support. You will find literally everything you should expect from a modern gaming display. The manufacturer has implemented two HDMI 2.1 ports with full bandwidth of 48 Gb/s. This gives us access to gaming in 4K resolution at 120 frames per second. Of course, support for VRR technology and the automatic ALLM game mode is also included. The device handles any HDR signal without difficulty, whether we are using Dolby Vision or the HGiG standard.

Access to all settings is available from one place thanks to the special Game Bar overlay. Although this interface may not be the most visually appealing on the market, it fully accomplishes its purpose. It displays all the important signal parameters and offers useful extras. Gamers can take advantage of the minimap zoom feature or add a permanent crosshair on the screen, which can be seen as a small aid in online competition. The contrast range adjustment also proves to be useful, as it allows you to brighten shadows and gain better visibility of enemies hidden in dark corners of the map.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for a gamer. Hisense has not spared any expense and has included as many as 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won’t need to juggle cables as each port will handle the full set of features. We have an automatic game mode (ALLM) and VRR, which operates in a wide range from 48 Hz to an impressive 330 Hz. Of course, that 330 Hz is currently a gimmick for owners of powerful PCs, as consoles will be limited to 120 Hz, but it’s good to have that buffer for the future. The Game Bar also works very well during gaming. It’s a handy menu bar for gamers, where you can quickly change the picture mode, enable a crosshair in the centre of the screen, and even change the display aspect ratio to ultra-wide without having to exit to the main television settings, which will be appreciated by fans of PC simulators. The only downside worth mentioning is the improper implementation of the HGiG format in games. The issue is that the television ignores instructions from the console regarding the image generated in HDR10 and continues to forcefully interfere with the image it produces, trying to "enhance" it in its own way. This makes proper HDR configuration in the console menu (where you set brightness on symbols/checkerboard) somewhat difficult.