Philips OLED910 vs TCL P7L / P79L

The OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unattainable in OLEDs. The television also deserves high praise for how it handles full-screen scenes drenched in bright light. Generally, in OLEDs, brightness drops significantly during such scenes, but here it remains at an excellent level – around 1400 nits. These are almost reference values, and combined with the excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

The biggest limitation of the TCL P7L in HDR is simply brightness. The TV does not have much luminance headroom, so strong highlights, the sun or small light sources can't clearly 'pop' out of the picture. As a result, even well-produced HDR material looks fairly restrained and, in terms of dynamics, is closer to good SDR than to what brighter models show. That does not mean the P7L completely fails at HDR. The issue is primarily a lack of backlight power.

Looking at colours, the situation is a little better. The TV covers around 91% of the DCI-P3 gamut and about 68% of the wide BT.2020 colour space, so for this price class the colour range is quite respectable. TCL markets this model as QLED, although the nature of the solution used is closer to backlighting that uses a PFS phosphor than to a classic quantum-dot layer. What matters most to the viewer, however, is the effect: more saturated colours are on offer.

Update 01/2026

After conducting a series of calibrations of the OLED910 model at our customers' locations, we noticed that the measurement results differ from those obtained during the initial tests. The factory tuning of the movie mode turns out to be significantly better than our first tests suggested. White balance is set very precisely, with only a minimal dominance of red. The factory colour reproduction stays close to reference standards – average Delta E errors hover around 3-4, which is an excellent result for factory settings. However, there is some concern regarding the way the television manages brightness. Analysis of the Gamma (SDR) and EOTF (HDR) graphs shows a tendency to excessively 'pull' details out of the shadows. In practice, this means that the image may appear too bright, resulting in a loss of black depth in favour of visibility of details that should remain hidden. Of course, this effect can be effectively corrected during professional calibration.

Unfortunately, regarding colour reproduction right out of the box, the Filmmaker mode on the OLED910 performs really poorly. The television overemphasises the blue colour, and at times it looks almost like a shop mode. This gives the impression that the manufacturer did not quite tune the device properly. The effect is that colours appear unnatural, and the overall look is somewhat reminiscent of an overly exaggerated display in a store. HDR content performs much better, where aside from a slight loss of detail in the blacks, there's not much to complain about. The problem is that in everyday viewing, it is the SDR materials that matter most – and on the OLED910, they simply look poor and fall far short of what we would expect from a television of this class.

In Film mode the TCL P7L performs quite respectably without major changes to the settings, particularly with ordinary SDR material. White balance is relatively even, though as brightness increases there is a slight rise in red and blue and a touch too little green. This does not, however, produce a strongly visible tint and most colours remain close to their reference points. The Colour Checker confirms this, with a large portion of errors falling below the level that should be particularly noticeable during normal viewing. We have more reservations about the gamma response. In the darkest parts of the image the TV runs it noticeably above the reference value, so some shadow detail can be a little too subdued. The characteristic then calms down and across much of the range it is close to the intended behaviour. As a result SDR generally looks natural, but in dark scenes the P7L can lose some subtlety.

In HDR the factory calibration is less precise. As brightness increases the excess of blue becomes more pronounced, which can make the image look cooler than it should. The number of larger colour deviations also grows, particularly in brighter hues. As for the EOTF curve itself, it is handled fairly conservatively, with the TV showing the image darker than the reference across much of the range. For such an inexpensive model, the factory Film mode settings are not bad.

Fortunately, it quickly turned out that it was not the panel causing the problems, but rather the way Philips factory-calibrated the OLED910. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily adjusted the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural appearance. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colours presented in accordance with the creators' intent. In SDR content, the effect was outstanding, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can confidently be referred to as a reference in terms of colour quality.

After calibration the TCL P7L can deliver a genuinely pleasant picture, especially with conventional SDR material. We managed to even out the white balance very well, and the gamma curve now tracks close to the target value of 2.4. This is also reflected in the colour measurements: most errors have fallen noticeably, and in everyday viewing it is hard to point to any obvious inaccuracies. Films, series, YouTube and ordinary broadcast TV therefore look more natural, without unnecessary warmth or a cool tint. For a model in this price bracket the SDR performance is really very good.

With HDR the situation becomes more complicated. Calibration helped improve the white balance and tidy up some deviations, but here the panel's limitations become increasingly apparent. The P7L has relatively low brightness and cannot maintain adequate luminance for more saturated colours, so some errors remain even after careful tuning. In other words, settings can improve the way the TV interprets the signal, but they cannot overcome its physical limits. That is why calibration makes most sense for this model primarily in SDR.

The previously visible colour banding can largely be mitigated thanks to a feature called "distortion reduction." Like in the OLED820, it is best set to a medium level, as it then produces fairly decent results – smoothing out unwanted tonal transitions while not taking away too much detail from the image. Although at times the effect may be slightly too aggressive, this function can be considered useful for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material featuring a model had a soft look characteristic of Philips – at times almost too soft – but this can be easily corrected with the sharpness slider, allowing you to adjust the image to your own preferences. It's also worth noting that the television has no issues with overscan, which still occurs in some competitor models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

In this respect the TCL P7L performs surprisingly well, especially for such an inexpensive TV. The banding-reduction feature, which in many budget models does little or nothing, actually manages to improve the picture here. It does not remove all banding entirely, but it can noticeably reduce posterisation and make more challenging gradients look more natural. At this price point that’s a genuinely pleasant surprise. Upscaling itself also performs well. Lower-resolution material is scaled correctly, without over-sharpening or adding artificial outlines around objects. Of course the P7L won’t turn a very poor source into a 4K-quality image, but for regular TV the result is simply solid. For a model in this class there is little to criticise.

OLED910 is a television with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the panel used is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of the OLED panel – lightning-fast pixel response time and the absence of motion blur, the image is impeccably sharp and quick, even in dynamic action scenes. The traditional motion smoother from Philips, called “Motion Style,” also deserves praise. We can easily adjust it to our preferences: the “Fluidity” slider is responsible for films and allows you to choose between a more “filmy,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports, where it’s worth setting it to the maximum value to ensure that the image is clear and distinct during very fast shots.

The TCL P7L uses a panel with a native 60 Hz refresh rate at 4K resolution, and that's how it should be regarded in everyday use. When watching films the TV mainly offers frame interpolation, so it can smooth motion and reduce the characteristic judder, but it does not deliver the fluidity typical of true 120 Hz panels.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they can comfortably utilise that potential. On consoles, the most important thing is still 120 Hz, and everything works perfectly here. There's VRR, an automatic gaming mode, and even Dolby Vision in games and HGiG mode, so we really get a full package of gaming features. Philips has also added a Game Bar, which is a quick menu that displays basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and fulfils its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing for a TV in this class. If someone connects two consoles and something additional through eARC - like a soundbar (which doesn't make much sense in this model but I'll discuss that in the paragraph about sound) - they'll have to do some adjustments. Other than that, the OLED910 has everything we expect from a gaming television.

For such an inexpensive TV, the P7L has quite a lot to offer gamers. It has ALLM, VRR, Dolby Vision for gaming, and TCL also includes its Game Bar, which lets you quickly check the key information or change some settings without leaving the game. Not everything is perfect, though, because HGiG doesn’t work here as it should, but at this price point it’s hard to complain about the feature set. The most interesting part starts when you give up 4K. At that resolution the TV runs at up to 60 Hz, but at 1440p and 1080p it can display at 120 Hz. And that’s not just a line in the specs. In fast-paced games that support that frame rate you can really notice the improvement in smoothness, so if you value smoother motion more than maximum image detail, that mode can make a lot of sense. Of course, that doesn’t turn the P7L into a proper 120 Hz TV. Even so, those extra modes are exactly what make the P7L perform very well for gaming.