Philips OLED910 vs TCL C7K / QM7K 55"-85"

The OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unattainable in OLEDs. The television also deserves high praise for how it handles full-screen scenes drenched in bright light. Generally, in OLEDs, brightness drops significantly during such scenes, but here it remains at an excellent level – around 1400 nits. These are almost reference values, and combined with the excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

In terms of brightness, the models ranging from 55 to 85 inches in the C7K series are truly impressive. Under the best testing conditions, the 65-inch screen reached over 1200 nits, which in practice means that the brightest scenes can shine with almost cinematic brilliance. These are not just dry numbers from measurements – during viewings, the white skies, explosions or reflections of light on water looked extraordinarily striking, often giving the impression that the television exceeded its price class. This is particularly effective in scenes with large areas of brightness, where the screen is filled with intense light – such as in sunlit shots or during dynamic action sequences. Viewers seeking strong HDR will definitely be satisfied.

However, scenes that require precise control of the backlighting – with small points of light on a dark background – prove to be more challenging. Here, the C7K, despite having over a thousand zones, still dims the brightness to maintain deep blacks. The effect is that in films like Sicario 2 or Life of Pi, some details, like a distant lantern or single reflections, can be less distinct or blend into the surroundings. This is a compromise inherent in MiniLED technology – it provides excellent image depth and blacks at a level that ordinary LCDs do not offer, but this comes at the cost of limited visibility of the finest lights.

Unfortunately, when it comes to colour reproduction straight out of the box, the Filmmaker mode on the OLED910 performs really poorly. The television overemphasises the blue colour, and at times it looks almost like a shop display mode. This gives the impression that the manufacturer hasn’t quite tuned the device properly. The effect is that the colours look unnatural, and the whole thing resembles a somewhat exaggerated display from a market exhibition. HDR content is presented much better, where, apart from a slight loss of detail in the blacks, there’s not much to complain about. The problem is that in everyday viewing, it’s the SDR materials that matter the most – and on the OLED910, they simply look poor and fall well short of what we would expect from a television of this class.

A new feature in TCL televisions for 2025 is the long-awaited Filmmaker mode, which until now could be found in most competing brands. This is great news, as this mode is considered the one that most accurately represents the original vision of the creators and is often recommended by enthusiasts of good picture quality. Unfortunately – as is often the case – the mere presence of it does not guarantee perfection. The Filmmaker mode in the TCL C7K is not without its flaws. One can point out the incorrect white balance, particularly the slight dominance of blue, which resulted in cool, somewhat greyish skin tones. But that was not the biggest issue. The main complaint was excessive brightness exposure, which was clearly visible on gamma and EOTF charts. The image was simply too bright, at times even overexposed, which affected not only the texture of the scenes but also the overall viewing experience. Some details were simply lost, and the entire image looked like someone had slightly overdone the brightness slider. As always, we decided to see what could be squeezed out of it after calibration. And that’s where it started to get really interesting…

Fortunately, it quickly turned out that it was not the panel causing the problems, but rather the way Philips factory-calibrated the OLED910. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily adjusted the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural appearance. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colours presented in accordance with the creators' intent. In SDR content, the effect was outstanding, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can confidently be referred to as a reference in terms of colour quality.

After calibration, the TCL C7K presented itself in a really good light, especially when it comes to SDR content. We managed to precisely tune the white balance, colour gamut, and brightness characteristics so that the colour errors on the ColorChecker palette fell below a value of 2. For the uninitiated – this is nearly a perfect result, indicating that the image closely resembles what the creators intended. Unfortunately, it looked worse with 4K HDR content. While we slightly managed to calm the white balance and correct its previous errors, it still shows that the TV has some “MiniLED traits”, particularly in brightness management. When we checked how the C7K copes with the EOTF curve on real film scenes, rather than just synthetic test patterns, it turned out that the screen still tends to slightly brighten the entire image. This affects the overall impression – the black loses some depth, and the image becomes less contrasty than it should be. Despite these minor shortcomings in HDR content, the overall reception of materials – especially in SDR – is truly very good. After calibration, the C7K is capable of displaying an image that can successfully compete with much more expensive models. Good colour tuning, natural skin tones, and pleasant brightness ensure that movie sessions and everyday content viewing are more than satisfactory.

The previously visible colour banding can largely be mitigated thanks to a feature called "distortion reduction." Like in the OLED820, it is best set to a medium level, as it then produces fairly decent results – smoothing out unwanted tonal transitions while not taking away too much detail from the image. Although at times the effect may be slightly too aggressive, this function can be considered useful for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material featuring a model had a soft look characteristic of Philips – at times almost too soft – but this can be easily corrected with the sharpness slider, allowing you to adjust the image to your own preferences. It's also worth noting that the television has no issues with overscan, which still occurs in some competitor models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

The TCL C7K features a function that, according to the manufacturer, is designed to smooth out unwanted colour transitions – a sort of rescue for less successful tonal shifts. It's called "Gradual Smoothing" and... well, it sounds ambitious, but in practice, it works very poorly. Regardless of whether we set it to low or high, the difference is minimal. What's worse, the function can cut out elements from the image that should remain. Fortunately, the film grain remains untouched, so at least it doesn't smooth everything indiscriminately, but still – it's better to simply turn this option off.

When it comes to scaling lower resolution content, it’s much better. SD and HD materials look quite decent, although at times we had the impression that the image was losing sharpness and becoming too soft – as if something was detracting from its clarity. Fortunately, with very low sources (e.g. 576p), there was no overscan effect, meaning the image was not artificially cropped – everything fit on the screen as it should.

OLED910 is a television with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the panel used is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of the OLED panel – lightning-fast pixel response time and the absence of motion blur, the image is impeccably sharp and quick, even in dynamic action scenes. The traditional motion smoother from Philips, called “Motion Style,” also deserves praise. We can easily adjust it to our preferences: the “Fluidity” slider is responsible for films and allows you to choose between a more “filmy,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports, where it’s worth setting it to the maximum value to ensure that the image is clear and distinct during very fast shots.

The TCL C7K handles motion smoothness really very well. The matrix used in it offers a refresh rate of 144 Hz, which in itself suggests that this television is something more than a regular "60 Hz" panel. What's more – if we connect the C7K to a computer and set the resolution to Full HD. But we will write more about this in the section for gamers and cooperation with PCs. Returning to everyday use – both sports and films look very good here. Thanks to the fast panel and well-functioning motion smoother, the C7K is great for watching matches, as well as for film screenings. In the menu, we find two sliders – blur reduction and flicker reduction – which allow you to adjust the smoothness effect to your own preferences. At lower settings, we get a more cinematic effect, with a slight choppy motion. At higher settings – the image becomes more theatrical, overly smooth. Everyone can set it to their liking.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they can comfortably utilise that potential. On consoles, the most important thing is still 120 Hz, and everything works perfectly here. There's VRR, an automatic gaming mode, and even Dolby Vision in games and HGiG mode, so we really get a full package of gaming features. Philips has also added a Game Bar, which is a quick menu that displays basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and fulfils its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing for a TV in this class. If someone connects two consoles and something additional through eARC - like a soundbar (which doesn't make much sense in this model but I'll discuss that in the paragraph about sound) - they'll have to do some adjustments. Other than that, the OLED910 has everything we expect from a gaming television.

The TCL C7K is a television that on paper appears to be the dream equipment for gamers – and most importantly, it also holds up in practice. To start with the good news: there are two full-bandwidth HDMI 2.1 ports, so we can easily connect both a console and a computer, making full use of their capabilities. The panel itself supports a refresh rate of 144 Hz, which provides a significant advantage in fast-paced games. Additionally, it comes with a complete set of gaming features: VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode), and support for Dolby Vision in games. There is also an HGiG mode that allows for an HDR effect in line with the creators' intentions. GameBar, which is an information bar for gamers. It works quickly, looks clear (like a Nintendo console👌), and shows the most important information: the current frame rate, VRR status, and even HDR parameters.