Philips OLED910 vs Sony BRAVIA 7 II

The OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unattainable in OLEDs. The television also deserves high praise for how it handles full-screen scenes drenched in bright light. Generally, in OLEDs, brightness drops significantly during such scenes, but here it remains at an excellent level – around 1400 nits. These are almost reference values, and combined with the excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

The Sony Bravia 7 II handles HDR very well and, above all, is simply a bright television. In the correct viewing mode, Professional, we measured around 2,000 nits of peak brightness, so the panel’s capabilities are truly significant. Of course, with Mini-LEDs a test pattern result is only part of the story, because a lot still depends on how the TV controls the backlight in real scenes. Here Sony’s algorithms perform very well. Depending on the scene, the brightness we measured in films ranged from roughly 1,100 to as much as 1,700 nits. That’s already a level at which HDR has proper punch and bright highlights can be genuinely impressive. It isn’t perfect in every situation, though. With small bright elements on a very dark background the Bravia 7 II clearly favours maintaining good blacks, which can cause their brightness to drop to around 500 nits. It still looks good, but you can see the TV does not always manage this without compromise.

Colours

The second thing that has a huge impact on HDR is, of course, colour. And this is precisely where True RGB technology was meant to bring one of the biggest changes. Looking at the panel’s capabilities alone, the Bravia 7 II performs very well. We measured about 98% DCI-P3 coverage and 88% BT.2020, so the potential to show strongly saturated colours is really large. In RGB TVs, however, the situation is a bit more complex. When we repeated the same measurements with a film background applied, palette coverage fell to around 92% DCI-P3 and 78% BT.2020. Those are still good figures, especially for an RGB Mini-LED TV, but they clearly show that the final result largely depends on how the algorithms control the three backlight colours. In most scenes the Bravia 7 II handles this well and colours retain high saturation. The biggest differences are visible in shades of blue, where samples begin to deviate more noticeably from reference values and coverage is weaker than for the other primary colours. True RGB therefore offers genuinely greater potential here, but, as with brightness, much depends on what is happening on screen.

Update 01/2026

After conducting a series of calibrations of the OLED910 model at our customers' locations, we noticed that the measurement results differ from those obtained during the initial tests. The factory tuning of the movie mode turns out to be significantly better than our first tests suggested. White balance is set very precisely, with only a minimal dominance of red. The factory colour reproduction stays close to reference standards – average Delta E errors hover around 3-4, which is an excellent result for factory settings. However, there is some concern regarding the way the television manages brightness. Analysis of the Gamma (SDR) and EOTF (HDR) graphs shows a tendency to excessively 'pull' details out of the shadows. In practice, this means that the image may appear too bright, resulting in a loss of black depth in favour of visibility of details that should remain hidden. Of course, this effect can be effectively corrected during professional calibration.

Unfortunately, regarding colour reproduction right out of the box, the Filmmaker mode on the OLED910 performs really poorly. The television overemphasises the blue colour, and at times it looks almost like a shop mode. This gives the impression that the manufacturer did not quite tune the device properly. The effect is that colours appear unnatural, and the overall look is somewhat reminiscent of an overly exaggerated display in a store. HDR content performs much better, where aside from a slight loss of detail in the blacks, there's not much to complain about. The problem is that in everyday viewing, it is the SDR materials that matter most – and on the OLED910, they simply look poor and fall far short of what we would expect from a television of this class.

To evaluate the factory colours we chose the Professional mode, because it performs best among the available settings. However, it is not perfect. In SDR the white balance drifts slightly towards magenta, making some scenes look a little warmer and less neutral than they should. A bigger problem is the gamma, which sits closer to 2.5 than to 2.4. This makes the image a bit too dark in places, particularly in the midtones. In HDR the situation is better. As brightness increases a little too much red appears, but this is not an issue that is highly noticeable during viewing. Overall the Professional mode is a good starting point, although you can get a bit more out of it after calibration.

Fortunately, it quickly turned out that it was not the panel causing the problems, but rather the way Philips factory-calibrated the OLED910. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily adjusted the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural appearance. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colours presented in accordance with the creators' intent. In SDR content, the effect was outstanding, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can confidently be referred to as a reference in terms of colour quality.

After calibration the Bravia 7 II can look decidedly better. Above all, we managed to set the white balance very well, both in SDR and HDR. Gamma can also be improved, which after correction runs very close to the reference value. And in fact, for most users these changes will have the greatest impact on the picture. There is, however, a limitation when it comes to the colours themselves. In the Bravia 7 II Sony does not provide access to a classic CMS that would allow us to correct individual hues separately. A lot is therefore left in the hands of the algorithms controlling the True RGB backlight. If the TV misrepresents a particular colour, we are not always able to do anything about it. In our measurements this is most visible in certain reds and blues, where errors can still be quite large. This does not, however, undermine the point of calibration itself. Correctly setting the white point and gamma strongly affects the whole picture, so even without the ability to precisely correct every colour the difference compared with the factory settings is noticeable.

The previously visible colour banding can largely be mitigated thanks to a feature called "distortion reduction." Like in the OLED820, it is best set to a medium level, as it then produces fairly decent results – smoothing out unwanted tonal transitions while not taking away too much detail from the image. Although at times the effect may be slightly too aggressive, this function can be considered useful for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material featuring a model had a soft look characteristic of Philips – at times almost too soft – but this can be easily corrected with the sharpness slider, allowing you to adjust the image to your own preferences. It's also worth noting that the television has no issues with overscan, which still occurs in some competitor models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

Scaling and digital processing are among the strongest points of the Bravia 7 II and one of the bigger reasons to choose Sony over the competition. The manufacturer has been handling digital image processing well for years, and it shows here too. First and foremost, the 'Smooth Gradation' function works very well and can smooth out weak tonal transitions in lower-quality material. The safest setting is Low, but we would comfortably recommend Medium as well. The effect is stronger then, yet the TV still treats details very gently. Some fine details may be slightly smoothed, but Sony does this much more subtly than many other brands. The upscaling itself also performs very well. Lower-resolution material is well upscaled to 4K, the image looks clean and retains a lot of detail. Of course the TV will not magically turn native HD material into true 4K, but what can be extracted from such a source is handled really well by the Bravia 7 II.

OLED910 is a television with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the panel used is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of the OLED panel – lightning-fast pixel response time and the absence of motion blur, the image is impeccably sharp and quick, even in dynamic action scenes. The traditional motion smoother from Philips, called “Motion Style,” also deserves praise. We can easily adjust it to our preferences: the “Fluidity” slider is responsible for films and allows you to choose between a more “filmy,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports, where it’s worth setting it to the maximum value to ensure that the image is clear and distinct during very fast shots.

The Bravia 7 II uses a 120 Hz panel, so in terms of motion handling it delivers everything you would expect from a TV of this class. With sport or games at 120 fps, the picture is suitably smooth, and for films Sony provides an extensive motion interpolation system. You can therefore adjust the interpolation level separately and decide whether you want to preserve a more cinematic character to the motion or obtain noticeably smoother movement. The issue of motion blur itself is a little worse. The VA panel used is not among the fastest, and you can notice a slight trail behind moving objects, particularly on darker backgrounds. It is not at a level that greatly bothers during normal viewing, but last year’s Bravia 7 fared better in this respect and had a noticeably faster panel.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they can comfortably utilise that potential. On consoles, the most important thing is still 120 Hz, and everything works perfectly here. There's VRR, an automatic gaming mode, and even Dolby Vision in games and HGiG mode, so we really get a full package of gaming features. Philips has also added a Game Bar, which is a quick menu that displays basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and fulfils its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing for a TV in this class. If someone connects two consoles and something additional through eARC - like a soundbar (which doesn't make much sense in this model but I'll discuss that in the paragraph about sound) - they'll have to do some adjustments. Other than that, the OLED910 has everything we expect from a gaming television.

Bravia 7 II has basically everything you’d expect today from a good console TV. It supports 4K at 120 Hz, VRR from 48 to 120 Hz and ALLM, so when you start a game the TV automatically switches to a low-latency mode. It also has properly working HGiG, which means that after configuring HDR on the console the TV won’t try to brighten the image further on its own. You just need to remember to turn off tone mapping in the TV’s menu. Dolby Vision in game mode is also a plus, especially useful for Xbox owners. Sony adds its own Game Menu. From it you can quickly check key signal information, verify VRR operation or change gaming-related settings without digging through the whole TV menu. The only thing missing from the feature list is support for 1440p at 120 Hz.

Our biggest reservation is not really about the functions themselves, but about the connectors. The Bravia 7 II has four HDMI ports, but only two of them support full HDMI 2.1 at 48 Gbps. One of those is also an eARC port. So if you connect a soundbar or AV receiver to the TV via HDMI, in practice you’re left with only one full HDMI 2.1 for a console or PC. With a single console that’s no problem, but with a PS5, an Xbox and an audio setup it starts to get tight. And this is hard to excuse for Sony. In cheaper TVs two HDMI 2.1 ports can still be acceptable, but in a model of this class, especially in 2026, we would expect a full set of four such ports.