Philips OLED910 vs Samsung R85H / R86H

The OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unattainable in OLEDs. The television also deserves high praise for how it handles full-screen scenes drenched in bright light. Generally, in OLEDs, brightness drops significantly during such scenes, but here it remains at an excellent level – around 1400 nits. These are almost reference values, and combined with the excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

When it comes to brightness, the R85H performs really respectably. In most of our test scenes the TV reaches around 800 to 900 nits, and with larger bright elements it can exceed 1000 nits. These are not, of course, levels on a par with the pricier Mini-LEDs, but they are more than enough for watching films and TV shows in HDR, and the effect can already be quite noticeable. The problem reappears in more demanding scenes where there is a small bright element on a very dark background. Here the TV can significantly limit its brightness so as not to light up too large a portion of the screen. In our measurements such small highlights fell even to around 200 to 250 nits, so it is clear that a small number of zones combined with the particular behaviour of the algorithm has consequences here. Fortunately, this is not something that disturbs viewing all the time. In typical mixed HDR scenes the R85H looks good and can deliver appropriate image dynamics. It's just that with very small points of light you shouldn't expect an effect as strong as on TVs with many more zones or on OLEDs.

Update 01/2026

After conducting a series of calibrations of the OLED910 model at our customers' locations, we noticed that the measurement results differ from those obtained during the initial tests. The factory tuning of the movie mode turns out to be significantly better than our first tests suggested. White balance is set very precisely, with only a minimal dominance of red. The factory colour reproduction stays close to reference standards – average Delta E errors hover around 3-4, which is an excellent result for factory settings. However, there is some concern regarding the way the television manages brightness. Analysis of the Gamma (SDR) and EOTF (HDR) graphs shows a tendency to excessively 'pull' details out of the shadows. In practice, this means that the image may appear too bright, resulting in a loss of black depth in favour of visibility of details that should remain hidden. Of course, this effect can be effectively corrected during professional calibration.

Unfortunately, regarding colour reproduction right out of the box, the Filmmaker mode on the OLED910 performs really poorly. The television overemphasises the blue colour, and at times it looks almost like a shop mode. This gives the impression that the manufacturer did not quite tune the device properly. The effect is that colours appear unnatural, and the overall look is somewhat reminiscent of an overly exaggerated display in a store. HDR content performs much better, where aside from a slight loss of detail in the blacks, there's not much to complain about. The problem is that in everyday viewing, it is the SDR materials that matter most – and on the OLED910, they simply look poor and fall far short of what we would expect from a television of this class.

In Filmmaker mode our R85H sample performed acceptably in SDR, but a few things stood out immediately in the measurements. In the white balance red increased with rising brightness while blue decreased. As a result the brighter parts of the picture had a slightly too warm tint. Gamma only held to the target value at the start. It then gradually fell, which left most of the image a little too bright. The combination of these two effects also showed up in the colours, with errors growing particularly in the brighter and more saturated samples. It did not look bad, but for Filmmaker mode we had expected a bit more accuracy. Interestingly, in HDR our sample fared noticeably better. The white balance was much more even and, over most of the range, the individual components stayed close together. Only in the very brightest areas did red start to be lacking, causing white to shift subtly. The EOTF curve, by contrast, looked very good and followed the target luminance levels across almost the entire range. That does not mean HDR colours were perfect. The Colour Checker still showed some deviations, especially for some of the more saturated hues, but the errors were clearly smaller than in SDR.

Fortunately, it quickly turned out that it was not the panel causing the problems, but rather the way Philips factory-calibrated the OLED910. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily adjusted the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural appearance. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colours presented in accordance with the creators' intent. In SDR content, the effect was outstanding, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can confidently be referred to as a reference in terms of colour quality.

After calibration the R85H shows it has genuinely substantial capabilities in colour reproduction. It performed best in SDR, where the white balance could be brought almost perfectly into line and the gamma stays very close to the target value across most of the range. This also translated into very low errors on the Colour Checker, so there is really little to pick fault with. HDR also shows a clear improvement, although some things can no longer be corrected as well. At the highest brightness levels the character of the backlight begins to make itself felt and the individual components of the white balance start to drift apart. The same applies to the most saturated colours, which do not always land exactly where they should. Despite these limitations the overall image is much more accurate than with the factory settings, and the biggest difference is definitely seen in SDR. There is, however, one thing calibration cannot fix. With heavily saturated elements the colour can slightly bleed onto adjacent bright areas of the image. It is easiest to notice this on white, which can pick up a faint tint of a neighbouring colour. It does not appear in every scene, but when the material is demanding the effect can be visible. This is more a characteristic of the way the RGB backlight works than a matter of picture settings.

The previously visible colour banding can largely be mitigated thanks to a feature called "distortion reduction." Like in the OLED820, it is best set to a medium level, as it then produces fairly decent results – smoothing out unwanted tonal transitions while not taking away too much detail from the image. Although at times the effect may be slightly too aggressive, this function can be considered useful for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material featuring a model had a soft look characteristic of Philips – at times almost too soft – but this can be easily corrected with the sharpness slider, allowing you to adjust the image to your own preferences. It's also worth noting that the television has no issues with overscan, which still occurs in some competitor models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

In the R85H image processing is handled by the Micro RGB AI Processor. The name is new, but when it comes to upscaling lower-quality material the TV’s behaviour is very similar to what Samsung has shown before. And that’s not a bad thing, because the manufacturer has dealt with this aspect quite well for years. Lower-resolution content is displayed cleanly, edges do not become excessively soft, and the TV does not try to artificially extract details at any cost. The result is simply well balanced, and with regular broadcasts or older recordings the R85H performs as you would expect from a Samsung in this class. There remains only a minor drawback in the form of overscan, which cannot be completely turned off at the lowest resolutions. A separate matter is the additional processing of weaker sources. The R85H can smooth posterisation and somewhat tidy up heavily compressed footage, but it is worth emphasising that it does this relatively aggressively. At stronger noise reduction settings it begins to remove not only compression artefacts but also fine details and the natural film grain. It is therefore best used only when the material truly needs it.

OLED910 is a television with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the panel used is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of the OLED panel – lightning-fast pixel response time and the absence of motion blur, the image is impeccably sharp and quick, even in dynamic action scenes. The traditional motion smoother from Philips, called “Motion Style,” also deserves praise. We can easily adjust it to our preferences: the “Fluidity” slider is responsible for films and allows you to choose between a more “filmy,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports, where it’s worth setting it to the maximum value to ensure that the image is clear and distinct during very fast shots.

The R85H has a 144 Hz panel, so motion is really smooth here. Just bear in mind that the extra hertz above 120 are mainly used when connected to a PC, so in this category we don't treat them as any particular advantage. For films and TV, what's more important is that the panel is fast enough to provide access to an advanced motion-smoothing feature, "Motion Clarity", which lets you set motion anywhere from more film-like to very smooth. The panel's response time is a bit worse. Because it's a VA panel, fast-moving objects can leave a slight trail. On bright backgrounds this isn't very noticeable, but the darker the scene, the more pronounced the smearing becomes. This is a typical trait of this type of panel and it's easiest to notice in dark shots.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they can comfortably utilise that potential. On consoles, the most important thing is still 120 Hz, and everything works perfectly here. There's VRR, an automatic gaming mode, and even Dolby Vision in games and HGiG mode, so we really get a full package of gaming features. Philips has also added a Game Bar, which is a quick menu that displays basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and fulfils its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing for a TV in this class. If someone connects two consoles and something additional through eARC - like a soundbar (which doesn't make much sense in this model but I'll discuss that in the paragraph about sound) - they'll have to do some adjustments. Other than that, the OLED910 has everything we expect from a gaming television.

Samsung has been steadily expanding its gaming features for several years, and the R85H really doesn't miss anything important here. The TV supports 4K at 120 Hz, VRR and ALLM, so we can easily take advantage of the PlayStation 5 or Xbox Series X. HGiG also works correctly, so with HDR properly set on the console, games retain the correct brightness and we don't unnecessarily lose detail in the brightest parts of the picture. The only major omission is Dolby Vision Gaming, which Samsung does not support on any of its TVs. The Game Bar is also very useful — a handy menu you can bring up without leaving the game. We can quickly check the frame rate, VRR status or change key picture settings. Samsung also adds a few less obvious features, such as the ability to change the aspect ratio and Game Motion Plus, which can further smooth games running at 30 or 60 frames per second. Of course this comes at the cost of higher input lag (around 55 ms), but for slower-paced titles it may be an interesting addition for some people.