Philips OLED910 vs Panasonic Z95B

The OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unattainable in OLEDs. The television also deserves high praise for how it handles full-screen scenes drenched in bright light. Generally, in OLEDs, brightness drops significantly during such scenes, but here it remains at an excellent level – around 1400 nits. These are almost reference values, and combined with the excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

The quality of HDR on the Panasonic Z95B is among the absolute best. Thanks to the latest generation panel, referred to by the manufacturer as Primary RGB Tandem OLED, the television can achieve over 2000 nits of brightness in cinematic scenes. The effect is impressive and can amaze with the intensity of the light, providing a sense of connection with the screen that goes beyond previous experiences. Similar feelings accompanied us only during tests of the LG G5, Samsung S95F, or Philips OLED910. Of course, there are moments when the device's algorithms decide to limit luminance – this especially concerns full-screen bright sequences, such as the closing credits in the film The Meg. Even then, the Z95B maintains a level of around 1500 nits, which is still an incredibly impressive result. One can thus say that HDR in this model has reached masterful form. A significant step forward is also evident in colour reproduction. The new tandem OLED panel does not yet match the best QD-OLED screens in terms of full gamut coverage, but the gap between these solutions has significantly decreased. When watching films, the differences are subtle enough that under normal conditions they are hard to notice, and the colours remain vivid and saturated.

Update 01/2026

After conducting a series of calibrations of the OLED910 model at our customers' locations, we noticed that the measurement results differ from those obtained during the initial tests. The factory tuning of the movie mode turns out to be significantly better than our first tests suggested. White balance is set very precisely, with only a minimal dominance of red. The factory colour reproduction stays close to reference standards – average Delta E errors hover around 3-4, which is an excellent result for factory settings. However, there is some concern regarding the way the television manages brightness. Analysis of the Gamma (SDR) and EOTF (HDR) graphs shows a tendency to excessively 'pull' details out of the shadows. In practice, this means that the image may appear too bright, resulting in a loss of black depth in favour of visibility of details that should remain hidden. Of course, this effect can be effectively corrected during professional calibration.

Unfortunately, regarding colour reproduction right out of the box, the Filmmaker mode on the OLED910 performs really poorly. The television overemphasises the blue colour, and at times it looks almost like a shop mode. This gives the impression that the manufacturer did not quite tune the device properly. The effect is that colours appear unnatural, and the overall look is somewhat reminiscent of an overly exaggerated display in a store. HDR content performs much better, where aside from a slight loss of detail in the blacks, there's not much to complain about. The problem is that in everyday viewing, it is the SDR materials that matter most – and on the OLED910, they simply look poor and fall far short of what we would expect from a television of this class.

The factory colour reproduction of the Filmmaker mode, my dear friends, is truly remarkable in the case of the Panasonic Z95B. I'm referring to our test sample, but the result was so good that it’s hard to believe. The only detail one might nitpick about is a slight lack of blue in the white balance, but apart from that, the television straight out of the box presented an image unlike anything we have ever seen in factory mode. Tests of the colour palette, Color Checker – everything indicated values below Delta 2. That’s a much lower result than the threshold of human eye perception, which means, quite simply, that the viewer has no chance of noticing any serious deviations. It looks as though Panasonic has actually calibrated this model at the factory stage. Of course, we cannot rule out the possibility that we received an exceptionally well-set sample, but the result is still impressive. We are very strict when it comes to evaluating factory calibration, and here our jaws simply dropped.

Fortunately, it quickly turned out that it was not the panel causing the problems, but rather the way Philips factory-calibrated the OLED910. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily adjusted the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural appearance. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colours presented in accordance with the creators' intent. In SDR content, the effect was outstanding, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can confidently be referred to as a reference in terms of colour quality.

The colour representation after calibration in the Z95B is a topic that is difficult to elaborate on, as there was simply not much to be done here. A slight adjustment of the white balance was sufficient to eliminate the lack of blue, and at this point, the picture reached an almost reference level. It must be admitted that we haven't had such a small range of work in a while. If any of you are particularly observant, you may notice minimal deviations in the EOTF curve, but this is rather related to the operation of the dynamic tone mapping function we mentioned earlier. In fact, it is not a flaw, but a characteristic of this solution, which deliberately alters the brightness characteristics depending on the scene. In summary, we are extremely impressed. The Panasonic Z95B is a television that looks great straight out of the box, and after calibration, it reaches a level where it is truly difficult for us to find anything to improve.

The previously visible colour banding can largely be mitigated thanks to a feature called "distortion reduction." Like in the OLED820, it is best set to a medium level, as it then produces fairly decent results – smoothing out unwanted tonal transitions while not taking away too much detail from the image. Although at times the effect may be slightly too aggressive, this function can be considered useful for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material featuring a model had a soft look characteristic of Philips – at times almost too soft – but this can be easily corrected with the sharpness slider, allowing you to adjust the image to your own preferences. It's also worth noting that the television has no issues with overscan, which still occurs in some competitor models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

Let’s start with what works well. The upscaling on the Z95B is at a very high level – the picture in lower resolutions is clear and sharp, and the only minor drawbacks are subtle aliasing in certain areas of the image. It’s also important that the television does not crop the material in any way and maintains its proportions, which is not always an obvious fact even in 2025.

The situation with digital processing is less impressive. Features such as “gradation smoothing” or “block noise reduction” practically do not work – the material tested looked identical regardless of the settings. We might as well state that this feature simply does not exist. This is somewhat disappointing, especially since Panasonic heavily promotes its HCX Pro AI II processor, boasting the presence of artificial intelligence to enhance picture quality. Meanwhile, in such a basic area, the television does not provide a real effect and it appears weaker than one might expect from high-end equipment.

OLED910 is a television with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the panel used is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of the OLED panel – lightning-fast pixel response time and the absence of motion blur, the image is impeccably sharp and quick, even in dynamic action scenes. The traditional motion smoother from Philips, called “Motion Style,” also deserves praise. We can easily adjust it to our preferences: the “Fluidity” slider is responsible for films and allows you to choose between a more “filmy,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports, where it’s worth setting it to the maximum value to ensure that the image is clear and distinct during very fast shots.

The OLED matrix with a very high refresh rate already provides an extremely sharp image even in dynamic sports scenes, such as football or basketball matches, and the Z95B is no exception. It is also very important that the television is equipped with an proprietary motion smoothing system called “Intelligent Frame Creation”. Among the available sliders, the most important one is the one named “film smoothness”, as it allows you to adjust motion to your own preferences when watching 24-frame materials, i.e. films – from a more “frame-like” appearance to a smooth, almost theatrical effect. It is somewhat disappointing that Panasonic did not choose to overclock the latest OLED matrix to 165 Hz, as Samsung did with the S95F or LG with the G5, because we know that the panel is technically capable of it. On the other hand, this is mainly an advantage for PC gamers, so in everyday viewing, it is not a significant drawback since we are limited to 120Hz.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they can comfortably utilise that potential. On consoles, the most important thing is still 120 Hz, and everything works perfectly here. There's VRR, an automatic gaming mode, and even Dolby Vision in games and HGiG mode, so we really get a full package of gaming features. Philips has also added a Game Bar, which is a quick menu that displays basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and fulfils its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing for a TV in this class. If someone connects two consoles and something additional through eARC - like a soundbar (which doesn't make much sense in this model but I'll discuss that in the paragraph about sound) - they'll have to do some adjustments. Other than that, the OLED910 has everything we expect from a gaming television.

The Panasonic Z95B is fully equipped for gaming. Two HDMI 2.1 ports with full bandwidth of 48 Gb/s guarantee support for everything you would expect from a modern screen. There is VRR frame synchronization, an automatic ALLM game mode, and full compatibility with HDR formats used in games. The television supports both Dolby Vision for Xbox and the popular HGiG, which has been implemented correctly in this case, so it actually works as it should.

Although the brand is mainly associated with home cinema and equipment for filmmakers, there is also room here for features for gamers. On board, there is a Game Bar (or rather Game Circles) – visually, it looks a bit unusual, but it serves its purpose and allows you to quickly check the most important picture parameters. The only thing that is actually missing for complete happiness is having four HDMI 2.1 ports instead of two. It's a minor detail, but in a television of this class, one could expect a full set.