Philips OLED910 vs Haier Q80FUX

The OLED910 is simply an absurdly bright television for an OLED. All thanks to the new panel from LG Display, the Tandem RGB OLED, which Philips has dubbed its "META OLED." It is this panel that allows for over 2000 nits of brightness in films, which not long ago was completely unattainable in OLEDs. The television also deserves high praise for how it handles full-screen scenes drenched in bright light. Generally, in OLEDs, brightness drops significantly during such scenes, but here it remains at an excellent level – around 1400 nits. These are almost reference values, and combined with the excellent colour reproduction at 99% DCI P3 and 82% BT.2020, it gives us an HDR effect that can confidently be called one of the best in the world.

Alright, let’s move on to the topic that stirs up so much discussion, namely the capabilities of the television in HDR mode. Let’s state it clearly right away: the Haier Q80FUX is certainly not a brightness demon. The panel of this receiver can generate about 350 nits at peak, which in today’s terms is the absolute minimum to even talk about the presence of High Dynamic Range (HDR). On the positive side, this power is at least stable – regardless of which test pattern or film scene we used, the measurements consistently oscillated in the range of 300-350 nits. These are therefore results that are at best sufficient, definitely far from the dazzling display of capabilities we are accustomed to with more expensive models. Fortunately, there is one aspect in which the Q80FUX compensates for these shortcomings and does so impressively. After all, we are talking about a QLED television (more precisely PFS LED), which means that thanks to the quantum dot filter applied to the panel, it can generate really juicy, vibrant colours. These are not empty promises – a DCI-P3 colour gamut coverage of nearly 95% is an impressive result and directly translates into colours that are very pleasant to the eye and saturated.

Unfortunately, when it comes to colour reproduction straight out of the box, the Filmmaker mode on the OLED910 performs really poorly. The television overemphasises the blue colour, and at times it looks almost like a shop display mode. This gives the impression that the manufacturer hasn’t quite tuned the device properly. The effect is that the colours look unnatural, and the whole thing resembles a somewhat exaggerated display from a market exhibition. HDR content is presented much better, where, apart from a slight loss of detail in the blacks, there’s not much to complain about. The problem is that in everyday viewing, it’s the SDR materials that matter the most – and on the OLED910, they simply look poor and fall well short of what we would expect from a television of this class.

Factory settings for movie mode are rarely perfect, but in the case of the Q80FUX, we were confronted with a noticeable imbalance. In SDR content, the image was decidedly too warm, a result of excessive red in the white balance, giving the whole a slightly sepia tone. Ironically, in HDR materials, the television fell into the opposite extreme – an excess of blue caused an unnatural, cold effect in perception. However, it was not the capricious white balance that was the biggest problem with this television. The real culprit, responsible for the aforementioned issues, was hiding deeper. It turned out that the Q80FUX has completely miscalibrated gamma values and, crucial for HDR, a poorly executed EOTF curve. It was these erroneous factory settings that caused persistent clipping of the brightest parts of the image, overlaying them with that characteristic milky filter. Thus, we found the source of the problem. This state of affairs led to general, significant colour errors, which were easy to catch even for an untrained eye. Like every television we tested, we decided to calibrate this model as well, and the results of these adjustments can be found in the next paragraph.

Fortunately, it quickly turned out that it was not the panel causing the problems, but rather the way Philips factory-calibrated the OLED910. After calibration, the television displayed its full potential, and only then could we see what the new panels produced by LG Display were truly capable of. We primarily adjusted the white balance and brightness characteristics, successfully taming the excessive blue and giving the image a natural appearance. The final effect can be described as excellent. Errors on the Color Checker palette rarely exceeded a value of 3, which in practice means an image close to perfection and colours presented in accordance with the creators' intent. In SDR content, the effect was outstanding, and in HDR, the improvement was even more noticeable – gradients became cleaner, and colours fuller and more accurate. After calibration, the OLED910 transformed from a disappointing television into equipment that can confidently be referred to as a reference in terms of colour quality.

The results of our calibration procedures must, regrettably, be acknowledged as twofold. Generally speaking, the picture is undeniably better than before the corrections; however, the biggest winner of this process turned out to be SDR content. It is precisely there, after correcting the gamma and white balance graphs, that we achieved results that can confidently be called very good. After adjustment, the Q80FUX truly shines in standard dynamics, showing only slight errors in the most difficult skin tone reproductions. Unfortunately, the weakest link remains HDR content. Here lies the paradox: despite having calibrated the white balance to nearly perfection, the overall colour errors still remain at quite a high level. The reason is that the television continues to interpret static HDR10 metadata "in its own way," stubbornly enforcing that unfortunate image burn-out effect, which inevitably leads to significant distortions. Although we have successfully eliminated the factory excess of blue, it is precisely due to this interference of electronics that the screen still tends to stray into somewhat overly cold tones. That is just how this television is.

The previously visible colour banding can largely be mitigated thanks to a feature called "distortion reduction." Like in the OLED820, it is best set to a medium level, as it then produces fairly decent results – smoothing out unwanted tonal transitions while not taking away too much detail from the image. Although at times the effect may be slightly too aggressive, this function can be considered useful for everyday viewing.

As for image scaling, the OLED910 performs really well. The test material featuring a model had a soft look characteristic of Philips – at times almost too soft – but this can be easily corrected with the sharpness slider, allowing you to adjust the image to your own preferences. It's also worth noting that the television has no issues with overscan, which still occurs in some competitor models. It's a small detail, but it's pleasing because it means that all content, even the oldest, is displayed as it should be.

If there is one area where Haier clearly shows it still has a long way to go compared to the market leaders, it is digital image processing. The upscaling, well... is just alright. And that’s really about all that can be said about it. It does what is expected of it: it ensures that lower resolution signals do not scare us with harsh pixelation on the screen and do not look like a forcibly enlarged postage stamp. However, it is far from the finesse and “intelligent” sharpening that more experienced players in this market have developed over the years. The biggest shortcoming of the Q80FUX software is the almost complete lack of any additional "cleaning" and smoothing functions for the image. The receiver does not offer any noise reduction or gradient improvement mechanisms. This means that with older or heavily compressed materials, we simply have to come to terms with the fact that any imperfections in tonal transitions or blending of colours, which we mentioned earlier, will continually accompany us during the viewing.

OLED910 is a television with a refresh rate of 144 Hz. It’s a bit of a shame that Philips didn’t opt for 165 Hz, as we know that the panel used is capable of that. On the other hand, such a bonus would mainly benefit PC gamers, as in everyday use, the most important refresh rate is 120 Hz, which is fully sufficient. Combined with the advantages of the OLED panel – lightning-fast pixel response time and the absence of motion blur, the image is impeccably sharp and quick, even in dynamic action scenes. The traditional motion smoother from Philips, called “Motion Style,” also deserves praise. We can easily adjust it to our preferences: the “Fluidity” slider is responsible for films and allows you to choose between a more “filmy,” cinematic character and a smooth, theatrical image. Meanwhile, the “Motion Blur Reduction” slider is intended for sports, where it’s worth setting it to the maximum value to ensure that the image is clear and distinct during very fast shots.

The issue of motion fluidity and blurring is largely predetermined by the use of a 60-hertz panel, which naturally makes it difficult to recommend this receiver to enthusiasts of very dynamic content. Fortunately, in the Q80FUX, we find a few options (although, as we shall see shortly, in reality only one) that are supposed to improve the experience with older film productions. There is a "De-Judder" slider available, which actually controls the smoothness of the image and allows us to adjust it to our preferences: from raw, cinematic frame rates to a more theatrical, smoothed presentation. However, a true surprise awaits us just beside it in the menu. There is also a second slider, supposedly dedicated to removing blur – a feature we typically encounter in 120Hz panels to combat motion blur in sports. However, as we expected, recalling memories from the tests of the K85F model, this slider here is merely a façade. Its adjustment does absolutely nothing to the image and it simply appears to be an oversight by the product engineers who left a non-functional option in the software for this type of panel.

The OLED910 is fantastic for gaming. It supports 144 Hz, so if someone has a powerful PC, they can comfortably utilise that potential. On consoles, the most important thing is still 120 Hz, and everything works perfectly here. There's VRR, an automatic gaming mode, and even Dolby Vision in games and HGiG mode, so we really get a full package of gaming features. Philips has also added a Game Bar, which is a quick menu that displays basic information and allows you to enable a few useful things. It may not look as modern as the competition, but it works and fulfils its purpose. The only downside is the number of HDMI 2.1 ports. There are only two, which can be quite disappointing for a TV in this class. If someone connects two consoles and something additional through eARC - like a soundbar (which doesn't make much sense in this model but I'll discuss that in the paragraph about sound) - they'll have to do some adjustments. Other than that, the OLED910 has everything we expect from a gaming television.

Stepping into the realm of gaming, the Haier Q80FUX proves to be quite a decent companion for the "casual gamer". Onboard, we find highly desired features such as VRR (Variable Refresh Rate) and ALLM (Auto Low Latency Mode). However, the biggest surprise is something else altogether. Although we are not dealing with a 4K@120Hz panel here, the television is capable of accepting and displaying a 120Hz signal at a lower resolution (Full HD). This is a very useful feature that allows for a conscious switch of the console to a lower resolution mode in exchange for significantly higher smoothness, which is a compromise entirely acceptable in the gaming world.

We won’t particularly complain about the lack of extras like the "Game Bar", as it's merely a nice addition. The most concerning issues arise when we delve into the world of HDR in gaming. Due to the television constantly adapting the signal "in its own way", setting the brightness on the console according to the HGIG standard is nearly impossible to achieve as per instructions. Worse still, in the Dolby Vision mode for gaming, the input lag increases to around 50 ms, which is a value high enough to render this mode practically unusable. However, in general, we would not recommend gaming on this television in HDR mode, so these are not such grave shortcomings. What is most pleasing is the presence of 120Hz in Full HD, which makes the Q80FUX a rather nice television for the occasional gamer.