Update 01/2026
After conducting a series of calibrations of the OLED910 model at our customers' locations, we noticed that the measurement results differ from those obtained during the initial tests. The factory tuning of the movie mode turns out to be significantly better than our first tests suggested. White balance is set very precisely, with only a minimal dominance of red. The factory colour reproduction stays close to reference standards – average Delta E errors hover around 3-4, which is an excellent result for factory settings. However, there is some concern regarding the way the television manages brightness. Analysis of the Gamma (SDR) and EOTF (HDR) graphs shows a tendency to excessively 'pull' details out of the shadows. In practice, this means that the image may appear too bright, resulting in a loss of black depth in favour of visibility of details that should remain hidden. Of course, this effect can be effectively corrected during professional calibration.
Unfortunately, regarding colour reproduction right out of the box, the Filmmaker mode on the OLED910 performs really poorly. The television overemphasises the blue colour, and at times it looks almost like a shop mode. This gives the impression that the manufacturer did not quite tune the device properly. The effect is that colours appear unnatural, and the overall look is somewhat reminiscent of an overly exaggerated display in a store. HDR content performs much better, where aside from a slight loss of detail in the blacks, there's not much to complain about. The problem is that in everyday viewing, it is the SDR materials that matter most – and on the OLED910, they simply look poor and fall far short of what we would expect from a television of this class.
We also took a close look at how Blaupunkt handles colours in movie mode, and here the matter is, in short, twofold. Once again, we need to clearly separate what we see in standard SDR format from what happens when HDR is turned on, as these are two entirely different worlds. Let’s start with the better side of the coin. If you plan to watch classic television, YouTube, or older films on this television, you can count on really reasonably well-tuned colours. In our test unit, the white balance in movie mode performed exceptionally well, which honestly surprised us. Of course, to avoid being overly optimistic, we did notice some shortcomings. Looking at the gamma charts, we observed that the processor struggles with appropriately dimming the image in its brightest areas. Additionally, there is quite a strong, at times excessively aggressive red saturation, which resulted in visible errors in reproducing certain shades. Nevertheless, in general terms, the image in SDR is simply solid and can be watched without a grimace on one’s face. Unfortunately, the charm disappears the moment we again enter the HDR world. Here, Blaupunkt behaves as if we suddenly switched it to shop mode, and in its worst version. The excess blue in the white balance is so significant that it is almost blinding, ruining any realism of the scene. Moreover, the television interprets brightness very loosely, which, when analysing the EOTF curve, clearly showed that for most of the time, the colours appear simply washed out and lacking in depth. This is, by the way, perfectly visible through the colour errors that become evident in this mode. Once again, we are left with the same conclusion: Blaupunkt in SDR mode looks significantly better and more natural than in HDR, which feels forced and lacking appropriate refinement.