Compare: Philips OLED909 vs TCL A300W NXTVision

The Philips OLED909 is certainly an engineering showcase from the Dutch manufacturer for 2024. When it comes to picture quality, the television delivers what one can expect from OLED technology – deep blacks and infinite contrast. Additionally, it is equipped with META technology (MLA micro-lenses), which significantly enhances its brightness and further improves the already excellent viewing angles of organic matrix televisions. As a result, HDR effects look phenomenal, and the TV will satisfy most users looking for great picture quality in this class of devices. In terms of motion fluidity, the OLED909 does not disappoint either. The 144 Hz panel, combined with a full set of gaming features such as HDMI 2.1, ALLM, and VRR, makes it the perfect choice for gaming enthusiasts. Both dynamic shooters and spectacular racing games will look smooth and responsive. Regarding usability, the television features the Google TV operating system, just like the OLED809 model. This solution is significantly better than TitanOS, which is found in the lowest series OLED 769 from the Dutch manufacturer. It provides access to a vast number of applications, easy navigation, and support for voice assistants. Additionally, there is a four-sided Ambilight system that adds magic to every movie night, creating a unique atmosphere. However, it is not a device without flaws. The biggest issue regarding the picture is the average fluidity of tonal transitions – colour banding is visible in subtle gradients, which may disturb more discerning viewers. In the context of PC compatibility, although it is phenomenal hardware for gamers, it may not be the best choice for text or graphic work, due to the lack of 4:4:4 chroma support. In terms of usability, it is worth mentioning a few disappointments. We really liked the remote control in this model – it is well designed, and the backlit numeric keypad is a great addition, especially when using the television in the evening. Unfortunately, it mainly operates on infrared, so we found ourselves getting annoyed a few times when we had to aim precisely at the screen. This is a bit strange, considering that in this price range we expected more modern solutions. The lack of recording features or picture-in-picture (PiP) also surprised us – these are functions that are often standard in this segment. Despite these flaws, the Philips OLED909 is a television that impresses with its picture quality, gaming features, and unique additions like Ambilight. The biggest question one has to ask is: is it worth it? It is great hardware, but its high price raises the question of whether it is the best choice in terms of price to quality ratio.

At first glance, it is clear that the TCL A300 NXTVision aims to be more than just an ordinary television. It offers an image display mode that – unlike its competitors from Korea, Samsung The Frame – is completely free. Additionally, just like its rivals, it comes with freebies. In the packaging, besides the television, we find extra frames mimicking light wood and a flat wall mount, allowing the television to actually resemble a gallery piece. In terms of everyday use, the standout feature is the Google TV system – extensive, quick, and offering access to a vast number of applications. And if we feel like stepping out of the digital museum and jumping straight into the world of gaming, the A300 can surprise us. Two HDMI 2.1 ports, 144 Hz, VRR, ALLM, and very low input lag ensure that even demanding gamers can feel at home here. Well... perhaps except for those who are sensitive to motion blur – as this remains one of the major issues with this model. There are also downsides. Although the image mode is free – and that is worth appreciating – the quality of the available graphics is clearly lacking compared to what Samsung offers in its paid ART Store. The displayed images resemble photos rather than realistic reproductions of artworks. Unfortunately, the A300 – like the rival Hisense S7NQ – performs poorly here and additionally has certain software issues. The brightness of the television itself also leaves much to be desired – it is the darkest television of the entire "frame trio," which translates to average experiences during the day and limited HDR effect. Nevertheless, the TCL A300 NXTVision is quite a reasonable alternative to Samsung The Frame or S7NQ – especially if we are looking for a cheaper solution without additional fees for access to the "gallery" mode and with an operating system that does not limit us in terms of the number of applications. However, it is essential to remember that this is a proposition with a significant amount of compromises. If we want to save a bit and do not expect top-notch picture quality, then the A300 could be a hit in the picture stakes. Otherwise, it is worth taking a look at its competition.

The Philips OLED909 presents exemplary achievements in the category of contrast and black levels, characteristic of OLED technology. Tests on five panels confirmed infinite contrast, making the television an ideal choice for film enthusiasts in darkened rooms. A scene from the film Oblivion impresses with the excellent separation of light from the lamp, allowing full appreciation of the precise reproduction of even the smallest details. The scene from the film Sicario 2 also performs well, where the bright lights of the helicopter have been perfectly separated from the dark background. However, in this same scene, the phenomenon of desaturation, or loss of colour saturation, is noticeable. Although this is not directly related to the assessment of contrast and black levels, it is worth mentioning, especially if perfect colour reproduction in every situation is crucial. Despite this minor flaw, the black levels generated by the Philips OLED909 remain incredibly deep and deserve top marks.

The TCL A300, also known as NXTVision, uses a VA panel, so right from the start, one could expect decent contrast. On our test charts, the television indeed showed typical results for this type of panel – in the best case, the contrast reached around 5000:1, which is not a bad result for this segment.

However, it should be noted that the model is not equipped with any local dimming technology, which unfortunately is noticeable in practice. The black levels, though quite deep at times, often lean towards navy blue or grey – especially in darker scenes. In short: for a television without local dimming, it's not bad, but it cannot be compared to models that already have this feature on board.

Philips OLED909 impresses with its HDR quality, achieving up to 1500 nits of peak brightness in tested scenes. This is an excellent result, placing this television among the best OLED models on the market. The MLA panel, also used in models such as the Panasonic Z95A and LG G4, plays a key role here, allowing for exceptionally bright and detailed reproduction of dynamic scenes. However, it is worth noting that in the most demanding scene from the film The Meg, brightness drops to around 700 nits. This is a typical phenomenon in OLED technology, where intensely bright full-screen images cause a limitation in luminance. Nevertheless, the HDR effect still looks very good, and the television performs better than most of the competition under similar conditions. The wide colour gamut coverage also deserves praise. The OLED909 offers 95% coverage of DCI-P3, ensuring that the television can display vibrant and realistic colours.

When it comes to brightness, the TCL A300W is definitely the darkest television among all frame-style models, such as Samsung The Frame or Hisense CanvasTV – and unfortunately, this is immediately noticeable. In our measurements, the peak luminance reached a mere 400 nits, and on test film patterns, this value dropped to 350 nits. This is definitely too little to experience the true “magic” of bright HDR effects. As a consolation – the television is equipped with a PFS LED coating (which is something like QLED), providing very good coverage of a wide colour gamut, both DCI-P3 and BT.2020. In addition, it has full support for all popular HDR formats – HDR10, HDR10+, HLG, and Dolby Vision – which somewhat compensates for the lack of brightness and helps improve the overall perception of content in this quality.

Just like with other televisions, the Philips OLED909 has been tested for colour reproduction in factory modes. The best mode turned out to be Filmmaker Mode, however, despite its name, it is not without flaws.

The biggest problem is the white balance. In both HD and 4K HDR content, there is a noticeable dominance of green and red hues, which causes a distinct yellowing of the screen. This effect is particularly evident in test materials, for instance in a scene with Tom Cruise in the foreground, where the difference compared to a calibrated image is very apparent.

As for brightness characteristics, in HD material the gamma was overly boosted – it was below the reference value of 2.4, which gave the image a “milky” filter and affected overall clarity. In the case of 4K HDR content, we noticed the opposite phenomenon – at the beginning of the EOTF curve, there is a noticeable drop, indicating problems with reproducing the smallest details in dark scenes. Although Filmmaker Mode offers acceptable quality, noticeable errors in white balance and brightness characteristics show that the television requires additional calibration to fully demonstrate its potential in colour reproduction.

TCL A300 offers several picture modes, but without a doubt, the best is the movie mode. Unfortunately, although it is the best option available, it is not free from errors. In both HD and HDR content, the image has a noticeably too warm hue - it leans slightly towards pink, which is particularly noticeable in scenes with snow. Instead of pure white, we get a pinkish tint that spoils the natural perception of colours.

The management of brightness is also not very good. In the case of older HD material, the image often seems too dark - which is confirmed by the inflated gamma value. Conversely, with HDR content, the effect is the opposite - the image is overly bright, which we observed in scenes from the film Pan. Such a lack of consistency also affects the accuracy of colour reproduction - a test with the ColorChecker showed that many samples clearly deviate from the reference values.

Fortunately, TCL allows for manual adjustment of settings, so we decided to check how the television would perform after our professional calibration. The effects of this adjustment are described below.

Philips OLED909 offers tools for image calibration, which significantly improves its quality. After calibrating the Filmmaker Mode, the television presents a much more natural colour representation. The white balance after calibration looks very good. Although we noticed slight deviations in the blue tint in HD content, the errors are within acceptable limits, and the image gives a much better impression than in the factory settings. The brightness characteristics, including gamma and EOTF, have also been clearly improved. The television no longer has issues with excessive brightening or darkening of the image. Both dark and bright details are now rendered correctly, making the image look very good in every scene. After calibration, the Filmmaker Mode in the Philips OLED909 offers excellent image quality that will meet the expectations of even the more demanding users. Calibration fully utilises the potential of this model.

After our professional calibration, the TCL A300 has literally received a new lease of life. The image has stopped being too warm, and the colours finally look as they should – which was confirmed by the ColorChecker test, where the colour samples finally started to hit their marks, at least to some reasonable extent. It was also possible to partially correct the brightness management – the image is now more balanced and less "wobbly" between different types of content. Of course, certain limitations cannot be overcome – a slightly noticeable blooming effect is still present, but that is a characteristic of the technology and not something that can be eliminated even after professional settings.

Generally speaking: after calibration, the A300 performs significantly better and gains a completely new quality.

The Philips OLED909 performs average in terms of fluidity of tonal transitions. The WOLED panel used in this model is not known for handling tonal transitions perfectly, and in the case of the OLED909, it looks somewhat worse than in competing models with similar panels. There are noticeable subtle transitions and colour blends in the bright and dark areas of the image, which can be particularly visible in more demanding scenes with subtle gradients. This effect may influence the perception of content, especially for users who pay attention to such details.

TCL A300 NXTVision is another frame-style television that handles transitions of tones really well. It's hard to find distinct bands or sharp transitions between shades of the same colour – the overall appearance is natural and smooth.

However, it must be admitted that among the three tested models (The Frame and S7NQ), TCL performs the worst in this category. In darker and lighter scenes, slight imperfections can be noticed. Nonetheless, looking at it as a whole, for a television in this price range – it presents itself really solidly. It may not be the best of the bunch, but it maintains a very good level.

The Philips OLED909 offers a distortion reduction feature aimed at smoothing tonal transitions. Unfortunately, the effectiveness of this function leaves much to be desired. Setting it to the "Medium" level brings certain effects, but it comes with the risk of blurring important details in the image. For this reason, we do not recommend using this option unless we are keen on mitigating visible artifacts at the cost of detail.

As for image scaling, the television presents a very plastic image, which may appeal to viewers who prefer a softer picture. Those expecting clearer sharpness will also find a solution, as image scaling can be adjusted according to individual preferences in the settings.

TCL A300 handles tonal transitions in high-quality films very well, but the question arises – how does it perform with weaker material? The television is equipped with a tonal transition smoothing function, but its effectiveness can be described in one word: "random." In one scene it could work and improve the gradation, but when turned off… the effect remains the same. There is a lack of consistency and predictability.

Image scaling is also not one of A300's strong points. On the test chart, the main character actually looked better than on the raw signal, but with thin lines – such as fonts or background details – there was noticeable jaggedness and aliasing. On the positive side, the television does not crop the image and has no problems with overscan, but the overall quality of scaling is rather average.

The Philips OLED909 with a 144 Hz panel offers excellent motion smoothness, which should satisfy both film enthusiasts and gamers. Additionally, the television is equipped with a motion smoothing feature called "Motion Style", which allows for precise adjustment of motion fluidity to personal preferences. In the settings, we find two sliders: "Smoothness", responsible for regulating motion fluidity in films, and "Blur Reduction", which helps eliminate minor artifacts and distortions in dynamic scenes. This feature works well, ensuring that even rapid movements on the screen are clear and readable.

The TCL A300 is equipped with a 144 Hz panel, which should immediately satisfy practically everyone – both gamers and sports fans. The motion is smooth and the image is clear even during fast-paced scenes. Additionally, the television offers motion enhancement functionality called "Motion," where we find two sliders on a 10-point scale. These allow you to adjust the effect to your own preferences – from a classic, cinematic look with visible frames to a very smooth (though somewhat unnatural) image reminiscent of soap opera effects. This way, everyone can find a setting that suits them.

The Philips OLED909 is a television that meets practically all the requirements of gamers. Equipped with ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and support for Dolby Vision, it guarantees an excellent gaming experience. Additionally, the television offers very low input lag, ensuring that reactions to player movements are instantaneous, which will be particularly appreciated by fans of fast-paced games.

The television handles any resolution at 120 Hz without any issues, and even supports higher refresh rates. The HGiG feature, responsible for accurately displaying HDR content in games, works as it should, making the image in game mode balanced and aligned with the guidelines of console manufacturers.

The OLED909 is also equipped with the Game Bar feature, which allows for quick preview and adjustment of game-related settings. Although the interface of this solution appears less visually appealing than that of competitors, it serves its purpose well, offering all the essential options in one place.

TCL A300 is a television designed not only to transport us to a digital art museum but also to a full-fledged gaming world. Here, we find practically everything one could expect from gaming equipment: two full-bandwidth HDMI 2.1 ports, 144 Hz refresh rate, VRR support, and ALLM.

The proper implementation of the HGIG mode also deserves praise – something that competitor Hisense sometimes struggles with. The television easily handles lower resolutions (e.g., Full HD) while maintaining high refresh rates, which older console or PC owners will appreciate.

In addition, there is an attractive and clear GameBar that facilitates quick access to settings for gamers. The A300 is really well-prepared for top-level gaming – it's just a shame that issues with smearing slightly tarnish its overall image as a gaming device.

Philips OLED909 achieves remarkable results in the input lag category. Values of 13 ms at 60 Hz and 5 ms at 120 Hz are among the best outcomes available on the market. Such low input lag ensures immediate response, which is crucial for gamers expecting maximum precision in dynamic games. Special praise is warranted for its performance in Dolby Vision mode, where low input lag is also maintained. This allows gamers to enjoy not only smooth gameplay but also the full visual potential of HDR games without any compromises. Philips OLED909 is one of the best choices in this regard for gaming enthusiasts.

In terms of input lag, the TCL A300 performs really well. Values below 10 ms at a refresh rate of 120 Hz are something many gamers dream of – such low lag is practically unnoticeable, both during everyday gaming and in more demanding e-sports titles. One might criticise the result of 23 ms in Dolby Vision mode at 60 frames, but it is still a sufficiently low value that it's hard to have serious objections. In this category, the A300 really excels.

The Philips OLED909 is a good choice for gaming on a computer. The television supports G-SYNC, provides very low input lag and offers a refresh rate of 144 Hz in PC mode, making it an ideal solution for gamers who value smooth and responsive gameplay. However, for everyday work with text or graphics, the situation is slightly worse. Although the readability of fonts is at an acceptable level, up close, you can notice that they appear slightly blurry. This is due to the lack of full implementation of chroma 4:4:4, which is responsible for perfect sharpness and clarity of fonts.

The OLED909 will perform excellently in gaming applications, but for those planning to use the television mainly for text work, it may be less suitable. In such cases, it is worth considering a device with full support for chroma 4:4:4.

If we plan to use the TCL A300 as a monitor for a computer, we may be pleasantly surprised. The television performs really well in this role. It is equipped with a 144 Hz panel, supports G-Sync, and, as we have already mentioned, offers very low input lag, so gaming on it with a connected PC is a pure pleasure.

Working with text is also possible, though with some limitations. The TCL A300 has slight issues displaying dark fonts and thin lines – this stems from the subpixel structure, which in everyday use can be somewhat bothersome, although it looks better in photos than in reality.

The television supports chroma 4:4:4, but only up to 120 Hz. Therefore, we have indicated that this feature is available, but with a limitation – if we care about perfectly readable fonts, it is advisable to stick to a refresh rate of 120 Hz. At 144 Hz, the sharpness of the text may suffer slightly.

The Philips OLED909 offers some of the best viewing angles available on the market. OLEDs are known for their excellent picture quality from various angles, but the use of micro-lens technology further enhances this capability. As a result, the television maintains excellent colours, contrast, and brightness even when watching the picture from a significant angle. In practice, the OLED909 performs so well that it can even compete with televisions equipped with technology QD-OLED, which also provides wide viewing angles. This makes the television perfect for large rooms and watching together from various positions without worrying about losing picture quality.

The viewing angles on the TCL A300 NXTVision are – let's be honest – mediocre. The television is equipped with a VA panel, which inherently has rather limited angles and unfortunately this is evident here. The video below speaks for itself – even a slight deviation from the axis results in a noticeable drop in contrast and colour saturation. It's a shame that this is yet another frame-style television that has done absolutely nothing about it. After all, we don't always have the opportunity to sit perfectly straight on – especially if the device is also intended to serve a decorative function in the living room.

Philips OLED909, despite the glossy surface of the panel, handles the suppression of reflections from light falling directly on the screen quite well. This is particularly useful in brighter rooms where reflections can disrupt viewing. However, the use of micro-lens technology has its limitations – the black levels during the day take on a slightly pink tint. A similar, although more noticeable phenomenon can be observed in QD-OLED panels.

Regarding brightness, the OLED909 achieves an average brightness in SDR of 430 cd/m². This is sufficient for comfortable use of the television even in moderately challenging lighting conditions. Nevertheless, it is worth remembering that the brightness levels of OLEDs still fall short of televisions with mini-LED technology, which can be several times brighter.

The TCL A300 NXTVision is equipped with a matte panel very similar to the one found in one of its Chinese competitors – the Hisense S7NQ model. Such a surface handles reflections fairly well, although it must be said that it performs worse than Samsung's The Frame, which offers a significantly higher level in this regard. As is often the case with matte displays, blacks lose their depth during the day and appear more gray than black – and this is no different here. Unfortunately, the fact that the A300 is the darkest television of the three tested does not help either. As a result, it has a real problem standing out in brightly lit rooms.

In the OLED909 model, Philips has opted for Google TV instead of its proprietary Titan OS. This solution provides users with significantly greater capabilities, especially concerning the availability of applications. Google TV offers a vast library of programs to download, from popular streaming services to tools and games. The system also supports voice commands, making it easier to search for content and manage the device, enhancing the comfort of daily use.

In terms of user functions, the television also performs well. It features support for AirPlay and Miracast technology, which allow for easy transmission of images and sound from other devices. Additionally, the television easily supports external accessories such as mice and keyboards, enabling it to serve as a more versatile entertainment hub. However, it is worth noting that the OLED909 does not include a PiP (picture-in-picture) feature or the ability to record programmes from its built-in tuners. A new feature in this model is the backlit remote, which looks attractive and operates in hybrid mode – it can function as a smart remote, and when the appropriate button is pressed, the numerical keypad also lights up. Unfortunately, its operation can be irritating, as it is based on standard infrared control, and the only function supporting RF (radio) technology is the voice command feature.

The Philips OLED909 stands out from other models with its four-sided Ambilight system. This allows the television to create dynamic lighting around the screen that adapts to the content being displayed. This solution not only enhances the sense of immersion but also improves viewing comfort in darker rooms. Ambilight remains one of the most distinctive features of Philips televisions, which is difficult to find among competitors.

The TCL A300 is a television styled to resemble a painting, which can successfully masquerade as a work of art during everyday use, hanging on the wall. It is equipped with a special image display mode, additional frames in a light wood tone, and a flat wall mount that allows the television to be hung like a true picture – flush against the wall.

A significant advantage of the image mode is that it is completely free. We have access to dozens of works from which we can choose the one to be displayed in standby mode – instead of a black screen, the picture we selected remains on the wall. The quality of the graphic reproductions is decent, but it must be admitted that it clearly falls short of that from the Samsung ART Store. Although access to images there is paid, the quality of the scans is significantly better – you can see the texture of the paint, the canvas, and the details. In the TCL A300, it resembles high-quality photographs more than realistic reproductions of artworks. Additionally, the implementation of the image mode in the system leaves much to be desired. For example – if we set the brightness in image mode to 10%, that same value automatically transfers to the normal viewing mode, where we could comfortably set the brightness to 50% or even 100%. This works in the opposite direction too – when we set the brightness to 100% in normal mode, switching to gallery mode displays the images with that same maximum brightness, shining too intensely and losing the entire effect of a “picture on the wall.” These are minor but annoying errors that can ruin the experience of what was intended to be visually subtle and elegant.

Moving on to more classic features – the A300 runs on the Google TV system, which currently offers by far the largest selection of applications (the full list available below). The well-functioning voice assistant with support for the Polish language is also a major plus. As standard – as in most TCL televisions – the USB recording function or picture-in-picture (PiP) mode is missing.

The Philips OLED909 features a built-in media player that handles most popular video, audio, and subtitle file formats with ease. However, it is worth noting that the pre-installed player does not support Polish characters in subtitles, which can be cumbersome when watching content from USB. Fortunately, with the Google TV system, this limitation can be easily bypassed. It is sufficient to download an alternative player from the wide range of available applications, which will provide full support for Polish characters and additional features, such as more advanced subtitle settings or support for less common formats. This means that even minor shortcomings in the factory software are not a major issue for users.

The built-in player in the TCL A300 works as it should – most popular video and photo files play without any issues. There is a lack of support for the HEIC format from Apple (which is quite common in many televisions), but most users still use AirPlay, so this shouldn't be a major problem. If someone is not satisfied with the default player, the Google TV system offers considerable options – it's easy to install an alternative app that better suits our tastes. Nevertheless, it must be acknowledged that the factory solution is entirely sufficient for everyday use.

The Philips OLED909 stands out with its built-in soundbar featuring a navy fabric finish, branded by the renowned name Bowers & Wilkins. At the bottom of the screen, we find a solid speaker system, additionally supported by a built-in subwoofer at the back of the casing. The sound quality is truly impressive for the class of this device. The soundbar delivers clear and detailed audio that performs well with both dialogues and sound effects in films or games.

When it comes to sound, the TCL A300W – like its competitors – plays quite... flat, after all, we are talking about a super flat television. For everyday watching of news or series, this level is entirely sufficient, but during film screenings, we may clearly miss depth and space. On the plus side, it is worth noting that the television supports both Dolby Atmos and the increasingly rare DTS:X – which offers more options when connecting an external audio system. It is also worth mentioning that the A300 PRO model has been equipped with a dedicated, flat soundbar. And not just any soundbar – it performs better than most of the televisions we have tested.

Philips OLED909 vs TCL A300W NXTVision

Advantages

Disadvantages

Our verdict

TV appearance

Where to buy

Contrast and black detail

HDR effect quality

Factory color reproduction

Color reproduction after calibration

Smoothness of tonal transitions

Image scaling and smoothness of tonal transitions

Blur and motion smoothness

Console compatibility and gaming features

Input lag

Compatibility with PC

Viewing angles

TV efficiency during daytime

Details about the matrix

TV features

Playing files from USB

Apps

Sound