Philips OLED909 vs SAMSUNG S90F (WOLED)

Philips OLED909 impresses with its HDR quality, achieving up to 1500 nits of peak brightness in tested scenes. This is an excellent result, placing this television among the best OLED models on the market. The MLA panel, also used in models such as the Panasonic Z95A and LG G4, plays a key role here, allowing for exceptionally bright and detailed reproduction of dynamic scenes. However, it is worth noting that in the most demanding scene from the film The Meg, brightness drops to around 700 nits. This is a typical phenomenon in OLED technology, where intensely bright full-screen images cause a limitation in luminance. Nevertheless, the HDR effect still looks very good, and the television performs better than most of the competition under similar conditions. The wide colour gamut coverage also deserves praise. The OLED909 offers 95% coverage of DCI-P3, ensuring that the television can display vibrant and realistic colours.

Does the S90F handle not only black, but also bright parts of the image? Definitely yes. Tales of OLEDs as “dark screens” can slowly be regarded as a myth. The Samsung S90F, like the LG C5 based on a very similar panel, achieves brightness exceeding 1000 nits. This is a value entirely sufficient to enjoy impressive and dynamic HDR imagery – both in films and series. Most of the scenes we tested look superb, with well-defined highlights and high contrast. Of course, OLED technology still has its limitations – in very bright, full-screen sequences, such as the test pattern from the film The Meg (picture 5), the television may noticeably dim the image. However, it should be emphasized that such scenes are rare. It can be considered that the HDR effect is good enough that even mid-range OLED models like the S90F can provide a cinematic experience in the home living room.

Just like with other televisions, the Philips OLED909 has been tested for colour reproduction in factory modes. The best mode turned out to be Filmmaker Mode, however, despite its name, it is not without flaws.

The biggest problem is the white balance. In both HD and 4K HDR content, there is a noticeable dominance of green and red hues, which causes a distinct yellowing of the screen. This effect is particularly evident in test materials, for instance in a scene with Tom Cruise in the foreground, where the difference compared to a calibrated image is very apparent.

As for brightness characteristics, in HD material the gamma was overly boosted – it was below the reference value of 2.4, which gave the image a “milky” filter and affected overall clarity. In the case of 4K HDR content, we noticed the opposite phenomenon – at the beginning of the EOTF curve, there is a noticeable drop, indicating problems with reproducing the smallest details in dark scenes. Although Filmmaker Mode offers acceptable quality, noticeable errors in white balance and brightness characteristics show that the television requires additional calibration to fully demonstrate its potential in colour reproduction.

The Samsung S90F, like most modern televisions, offers many picture modes, but – in line with our testing tradition – we assessed it in the best one, which is the Filmmaker mode. This way, the image looks significantly more natural than in the default, often oversaturated settings. It was neither overly saturated nor artificially muted – just closer to what should be seen. Of course, "more correct" does not mean "ideal". Unfortunately, our S90F unit had considerable issues with white balance, especially in the blue range, resulting in a slightly yellowish filter being applied to most scenes. Someone might say it looks more "cinematic" – because it is warmer – but let's not kid ourselves, George Lucas did not film Star Wars in sepia 😉 (you will find the comparison with the scene as always below).

Additionally, in HDR materials, there was a noticeable issue with brightness management. The EOTF curve showed a clear "spike" in brightness – the television brightened the image more than it should have, which made some effects look overly intense and diverged from the reference. Fortunately, some of these problems can be eliminated through professional calibration – you will read about its effects later in the review.

Philips OLED909 offers tools for image calibration, which significantly improves its quality. After calibrating the Filmmaker Mode, the television presents a much more natural colour representation. The white balance after calibration looks very good. Although we noticed slight deviations in the blue tint in HD content, the errors are within acceptable limits, and the image gives a much better impression than in the factory settings. The brightness characteristics, including gamma and EOTF, have also been clearly improved. The television no longer has issues with excessive brightening or darkening of the image. Both dark and bright details are now rendered correctly, making the image look very good in every scene. After calibration, the Filmmaker Mode in the Philips OLED909 offers excellent image quality that will meet the expectations of even the more demanding users. Calibration fully utilises the potential of this model.

After calibration, we managed to eliminate practically all the previously mentioned errors. Older films in SDR quality finally look as they should – without the sepia effect or artificial aging of the image. The atmosphere of the classics returns to its rightful place (you’re welcome, Star Wars fans), and the colours no longer resemble an Instagram filter.

One of the key changes was also the improvement of brightness characteristics in HDR content. We managed to control the EOTF curve in almost a reference manner. Yes, the most demanding users may spot minimal deviations in brightness, but honestly – most viewers won’t even notice that. And it's no wonder, because the vast majority of errors are below a ΔE value of 3, which is below the threshold of visibility. After calibration, the S90F (WOLED) truly becomes an excellent display – one that provides nearly perfect picture quality.

The Philips OLED909 offers a distortion reduction feature aimed at smoothing tonal transitions. Unfortunately, the effectiveness of this function leaves much to be desired. Setting it to the "Medium" level brings certain effects, but it comes with the risk of blurring important details in the image. For this reason, we do not recommend using this option unless we are keen on mitigating visible artifacts at the cost of detail.

As for image scaling, the television presents a very plastic image, which may appeal to viewers who prefer a softer picture. Those expecting clearer sharpness will also find a solution, as image scaling can be adjusted according to individual preferences in the settings.

Digital Image Processing in the S90F:

Fortunately, Samsung, as in most of its models, effectively manages the unwanted posterisation effect in the S90F. The feature responsible for this aspect is noise reduction, which does a decent job of smoothing tonal transitions and eliminating unnatural colour connections – of course, within its limitations. Unfortunately, it operates rather aggressively, so using it comes with compromises. In addition to improving gradation, it can also remove film grain or gently soften facial features. In this case, the choice is yours – do you prefer a more "clean" image, or do you want to preserve the original texture of the material?

Image Scaling in the S90F:

In this year's model, Samsung implemented its own AI processor – NQ4 Gen3, which does quite well with upscaling. In our test scenes, the television effectively "pulled up" lower quality towards artificial 4K – the image was more pleasant to view, and the differences in sharpness between native and scaled content were minimal. Unfortunately, behind all this AI marketing facade lies a certain shortcoming. The S90F struggles with overscan. If you reach for truly archival materials – e.g. a VHS tape of your parents' wedding – you must expect that the lower part of the image may be cut off. The image adaptation function to resolution simply does not work here as it should.

The Philips OLED909 with a 144 Hz panel offers excellent motion smoothness, which should satisfy both film enthusiasts and gamers. Additionally, the television is equipped with a motion smoothing feature called "Motion Style", which allows for precise adjustment of motion fluidity to personal preferences. In the settings, we find two sliders: "Smoothness", responsible for regulating motion fluidity in films, and "Blur Reduction", which helps eliminate minor artifacts and distortions in dynamic scenes. This feature works well, ensuring that even rapid movements on the screen are clear and readable.

The S90F really handles motion excellently – after all, it’s an OLED with a 144 Hz panel, so sports and games look absolutely stunning on it. The image is fluid, clear, and there’s no room for any ghosting or blurring that sometimes plagues cheaper LCDs.

The television is also equipped with motion smoothness settings, allowing you to customise everything to your preference. We have motion blur reduction and judder reduction – you can set it so that the image is super smooth (even to that soap opera effect), or more cinematic, with the classic 24-frame 'choppiness'. The choice is yours; Samsung doesn’t impose anything.

The Philips OLED909 is a television that meets practically all the requirements of gamers. Equipped with ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and support for Dolby Vision, it guarantees an excellent gaming experience. Additionally, the television offers very low input lag, ensuring that reactions to player movements are instantaneous, which will be particularly appreciated by fans of fast-paced games.

The television handles any resolution at 120 Hz without any issues, and even supports higher refresh rates. The HGiG feature, responsible for accurately displaying HDR content in games, works as it should, making the image in game mode balanced and aligned with the guidelines of console manufacturers.

The OLED909 is also equipped with the Game Bar feature, which allows for quick preview and adjustment of game-related settings. Although the interface of this solution appears less visually appealing than that of competitors, it serves its purpose well, offering all the essential options in one place.

When it comes to gaming features – the S90F has absolutely nothing to fault. Aside from the lack of Dolby Vision, which is already the norm for Samsung. The television operates at 144 Hz, has four HDMI 2.1 ports, so you can easily connect more than one console or PC. Onboard, we also find the Game Bar – a practical tool that allows you to quickly glance at picture settings, VRR status, ALLM mode, and other useful options. Game Motion Plus also deserves a mention – Samsung's proprietary motion enhancer that is the only one truly functioning sensibly in games. The image appears smoother, but without any artificial effects or slowdowns.

It is also worth mentioning the HGiG feature, which – much to our slight surprise – works correctly. We're mentioning this because Samsung clearly broke something in one of the last updates, and in some models, the option responsible for HGiG simply... disappears from the menu. Setting it up becomes practically impossible. Fortunately, our S90F unit did not have this issue, but the situation is dynamic, so it's worth keeping this in mind and regularly checking for updates and information from the manufacturer.