Philips OLED909 vs Hisense U7Q PRO

Direct compare

OLED909

U7Q PRO / U78Q PRO

Info

Available screen sizes: 55”65”77”

Available screen sizes: 55”65”75”85”

Panel type: WRGB OLED

Resolution: 3840x2160

System: Google TV

Model year: 2024

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Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2025

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Overall rating

8.1

7.4

  • Movies and series in UHD quality

    8.2

    7.2

  • Classic TV, YouTube

    8.6

    7.1

  • Sports broadcasts (TV and apps)

    8.8

    6.7

  • Gaming on console

    9.5

    8.3

  • TV as a computer monitor

    6.4

    8.2

  • Watching in bright light

    5.7

    6.2

  • Utility functions

    7.1

    9.4

  • Apps

    9.6

    7.7

  • Sound quality

    8.1

    7.8

Advantages

  • Perfect blacks - OLED

  • High brightness HDR

  • Support for advanced HDR formats – HDR10, HDR10+, Dolby Vision, HGiG

  • Good motion smoothness - 144Hz

  • Excellent gaming compatibility – ALLM, VRR, low input lag

  • One of the best viewing angles on the market

  • Excellent colour reproduction after calibration

  • Four-sided Ambilight system

  • GoogleTV operating system – rich selection of applications, voice control, easy operation

  • Good sound quality – built-in soundbar

  • Excellent contrast and black levels - true Mini-LED backlighting with a VA panel (65")

  • Very good motion smoothness - 4K@165 Hz panel

  • Very high HDR brightness - even above 1500 nits

  • Ideal for gaming - Low input lag, VRR, ALLM, 4x HDMI 2.1, 288Hz at 1080p.

  • The Vidaa operating system has many features such as Airplay, USB recording

  • Outstanding quality of tonal transitions

Disadvantages

No like
  • Visible tonal transitions

  • Infrared remote control

  • Font display issues (PC computer)

  • Lack of recording functions from built-in tuners and PIP

  • Price relative to competitors

  • No support for HGiG

  • Average viewing angles

  • Missing apps on the VIDAA platform

Our verdict

The Philips OLED909 is certainly an engineering showcase from the Dutch manufacturer for 2024. When it comes to picture quality, the television delivers what one can expect from OLED technology – deep blacks and infinite contrast. Additionally, it is equipped with META technology (MLA micro-lenses), which significantly enhances its brightness and further improves the already excellent viewing angles of organic matrix televisions. As a result, HDR effects look phenomenal, and the TV will satisfy most users looking for great picture quality in this class of devices. In terms of motion fluidity, the OLED909 does not disappoint either. The 144 Hz panel, combined with a full set of gaming features such as HDMI 2.1, ALLM, and VRR, makes it the perfect choice for gaming enthusiasts. Both dynamic shooters and spectacular racing games will look smooth and responsive. Regarding usability, the television features the Google TV operating system, just like the OLED809 model. This solution is significantly better than TitanOS, which is found in the lowest series OLED 769 from the Dutch manufacturer. It provides access to a vast number of applications, easy navigation, and support for voice assistants. Additionally, there is a four-sided Ambilight system that adds magic to every movie night, creating a unique atmosphere. However, it is not a device without flaws. The biggest issue regarding the picture is the average fluidity of tonal transitions – colour banding is visible in subtle gradients, which may disturb more discerning viewers. In the context of PC compatibility, although it is phenomenal hardware for gamers, it may not be the best choice for text or graphic work, due to the lack of 4:4:4 chroma support. In terms of usability, it is worth mentioning a few disappointments. We really liked the remote control in this model – it is well designed, and the backlit numeric keypad is a great addition, especially when using the television in the evening. Unfortunately, it mainly operates on infrared, so we found ourselves getting annoyed a few times when we had to aim precisely at the screen. This is a bit strange, considering that in this price range we expected more modern solutions. The lack of recording features or picture-in-picture (PiP) also surprised us – these are functions that are often standard in this segment. Despite these flaws, the Philips OLED909 is a television that impresses with its picture quality, gaming features, and unique additions like Ambilight. The biggest question one has to ask is: is it worth it? It is great hardware, but its high price raises the question of whether it is the best choice in terms of price to quality ratio.

The U7Q PRO is a television that, after just a few minutes, sends a clear signal: "speed matters here." Hisense surprised us with how much has been packed into a device that doesn't cost a fortune. A refresh rate of 165 Hz in 4K, and even 288 Hz in Full HD – until recently, such numbers were reserved exclusively for top-tier gaming monitors. And here we have a mid-range television with almost a complete set of features for gamers, confidently throwing down the gauntlet to much pricier competitors. However, it doesn't stop at speed-related attributes. The U7Q PRO also boasts a very bright screen, reaching up to 1500 nits at its peak. Like every Mini-LED, it has its typical "quirks" associated with this technology, sometimes slightly exaggerating the image, but the overall visual effect remains very positive – especially in HDR content. It's also worth mentioning the Vidaa operating system – fast, intuitive, and equipped with features such as AirPlay, a voice assistant, and a web browser. While we won't find the full range of applications known from Android, the system performs really well in everyday use. So why is it "almost" ideal for gamers? The only missing feature is HGiG, which allows for precise adjustments of brightness levels in HDR games. This is a minor flaw, but it may be significant for console purists. Nevertheless, the U7Q PRO remains a very solid proposition – and a testament that Chinese manufacturers have not only caught up with their competition from Korea and Japan but in some aspects have even begun to surpass it.

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Super Premium
BuildQuality-Good
Stand type
Legs
Central
Stand type
stand-type-Graphite
stand-type-Graphite
Stand
stand-Swivel
stand-Fixed
Accessories
accessories-Stand
accessories-Stand

Contrast and black detail

10/10

8/10

Local dimming function: Yes, number of zones: 560 (20 x 28)

Contrast:

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Hisense U7Q PRO Contrast and black detail

Result

340,000:1

Review Hisense U7Q PRO Contrast and black detail

Result

62,850:1

Review Hisense U7Q PRO Contrast and black detail

Result

42,000:1

Review Hisense U7Q PRO Contrast and black detail

Result

11,100:1

Review Hisense U7Q PRO Contrast and black detail

Result

7,500:1

Halo effect and black detail visibility:

The Philips OLED909 presents exemplary achievements in the category of contrast and black levels, characteristic of OLED technology. Tests on five panels confirmed infinite contrast, making the television an ideal choice for film enthusiasts in darkened rooms. A scene from the film Oblivion impresses with the excellent separation of light from the lamp, allowing full appreciation of the precise reproduction of even the smallest details. The scene from the film Sicario 2 also performs well, where the bright lights of the helicopter have been perfectly separated from the dark background. However, in this same scene, the phenomenon of desaturation, or loss of colour saturation, is noticeable. Although this is not directly related to the assessment of contrast and black levels, it is worth mentioning, especially if perfect colour reproduction in every situation is crucial. Despite this minor flaw, the black levels generated by the Philips OLED909 remain incredibly deep and deserve top marks.

Hisense U7Q PRO is a mini-LED television with a VA panel and – in the 65-inch version we tested – 560 local dimming zones. It's worth noting from the outset that this number varies depending on the size – larger screens will have more zones, while smaller ones will have fewer accordingly. However, regardless of this, the dimming system works really well here.

The contrast performs exceptionally well for the price range in which this model sits. In optimal conditions, the U7Q PRO can achieve results close to six-figure values, which not long ago was reserved for equipment at a much higher level. In practice – in scenes like the one from the film Oblivion – the image looks stunning. With slightly dimmed light in the room, it can be difficult at first glance to distinguish this television from organic screens. Of course, it is still an LCD with local dimming, so compromises are unavoidable. In more demanding scenes, where there are many small light sources, the U7Q PRO tends to dim too aggressively. Instead of a slight deterioration in black levels – some details that should be visible disappear. This is a side effect of the algorithm that strongly adheres to the rule of "black should be black," even at the cost of subtle image elements.

But nevertheless – contrast is one of the stronger points of this model.

HDR effect quality

7.8/10

6/10

Supported formats
HDR10, HDR10+, Dolby Vision, HLG
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 95.5%, Bt.2020: 71.5%
DCI P3: 94.3%, Bt.2020: 73.3%

Luminance measurements in HDR:

Review Philips OLED909 Brightness measurement

Result

1394 nit

Review Philips OLED909 Brightness measurement

Result

1471 nit

Review Philips OLED909 Brightness measurement

Result

1594 nit

Review Philips OLED909 Brightness measurement

Result

1552 nit

Review Philips OLED909 Brightness measurement

Result

708 nit

Review Hisense U7Q PRO Brightness measurement

Result

1129 nit

Review Hisense U7Q PRO Brightness measurement

Result

323 nit

Review Hisense U7Q PRO Brightness measurement

Result

721 nit

Review Hisense U7Q PRO Brightness measurement

Result

267 nit

Review Hisense U7Q PRO Brightness measurement

Result

736 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Static HDR10

Dynamic: Dolby Vision

Dynamic: Dolby Vision

HDR luminance chart:

Hisense U7Q PRO

Luminancja HDR

Luminance of RGB colors

Philips OLED909

Luminancja HDR

Luminance of RGB colors

Philips OLED909 impresses with its HDR quality, achieving up to 1500 nits of peak brightness in tested scenes. This is an excellent result, placing this television among the best OLED models on the market. The MLA panel, also used in models such as the Panasonic Z95A and LG G4, plays a key role here, allowing for exceptionally bright and detailed reproduction of dynamic scenes. However, it is worth noting that in the most demanding scene from the film The Meg, brightness drops to around 700 nits. This is a typical phenomenon in OLED technology, where intensely bright full-screen images cause a limitation in luminance. Nevertheless, the HDR effect still looks very good, and the television performs better than most of the competition under similar conditions. The wide colour gamut coverage also deserves praise. The OLED909 offers 95% coverage of DCI-P3, ensuring that the television can display vibrant and realistic colours.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

Factory color reproduction

7.6/10

6.2/10

Factory Mode

After calibration

Factory Mode

After calibration

Just like with other televisions, the Philips OLED909 has been tested for colour reproduction in factory modes. The best mode turned out to be Filmmaker Mode, however, despite its name, it is not without flaws.

The biggest problem is the white balance. In both HD and 4K HDR content, there is a noticeable dominance of green and red hues, which causes a distinct yellowing of the screen. This effect is particularly evident in test materials, for instance in a scene with Tom Cruise in the foreground, where the difference compared to a calibrated image is very apparent.

As for brightness characteristics, in HD material the gamma was overly boosted – it was below the reference value of 2.4, which gave the image a “milky” filter and affected overall clarity. In the case of 4K HDR content, we noticed the opposite phenomenon – at the beginning of the EOTF curve, there is a noticeable drop, indicating problems with reproducing the smallest details in dark scenes. Although Filmmaker Mode offers acceptable quality, noticeable errors in white balance and brightness characteristics show that the television requires additional calibration to fully demonstrate its potential in colour reproduction.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

Color reproduction after calibration

9/10

7.5/10

Philips OLED909 offers tools for image calibration, which significantly improves its quality. After calibrating the Filmmaker Mode, the television presents a much more natural colour representation. The white balance after calibration looks very good. Although we noticed slight deviations in the blue tint in HD content, the errors are within acceptable limits, and the image gives a much better impression than in the factory settings. The brightness characteristics, including gamma and EOTF, have also been clearly improved. The television no longer has issues with excessive brightening or darkening of the image. Both dark and bright details are now rendered correctly, making the image look very good in every scene. After calibration, the Filmmaker Mode in the Philips OLED909 offers excellent image quality that will meet the expectations of even the more demanding users. Calibration fully utilises the potential of this model.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

Smoothness of tonal transitions

4.6/10

9.5/10

The Philips OLED909 performs average in terms of fluidity of tonal transitions. The WOLED panel used in this model is not known for handling tonal transitions perfectly, and in the case of the OLED909, it looks somewhat worse than in competing models with similar panels. There are noticeable subtle transitions and colour blends in the bright and dark areas of the image, which can be particularly visible in more demanding scenes with subtle gradients. This effect may influence the perception of content, especially for users who pay attention to such details.

The U7Q PRO handles tonal transitions really well. Colours blend smoothly, without any banding, stripes or strange artefacts. Even in more challenging scenes that typically expose any imperfections – there was nothing to criticise here. The image simply looks clean. Gradients – both coloured and grey – are smooth, nothing tears, nothing distracts. This is one of those elements that you don’t pay attention to while watching… certainly not in the case of the U7Q PRO.

Image scaling and smoothness of tonal transitions

6.9/10

7/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
OK

Smooth transition function

Image without overscan on the SD signal

The Philips OLED909 offers a distortion reduction feature aimed at smoothing tonal transitions. Unfortunately, the effectiveness of this function leaves much to be desired. Setting it to the "Medium" level brings certain effects, but it comes with the risk of blurring important details in the image. For this reason, we do not recommend using this option unless we are keen on mitigating visible artifacts at the cost of detail.

As for image scaling, the television presents a very plastic image, which may appeal to viewers who prefer a softer picture. Those expecting clearer sharpness will also find a solution, as image scaling can be adjusted according to individual preferences in the settings.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

Blur and motion smoothness

8.5/10

7.5/10

Maximum refresh rate of the panel
144Hz
165Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Nie
Yes, 120Hz (double contours)
BFI function 120Hz
Nie
Yes, 240Hz (double contours)
Brightness drop with BFI
-%
60%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Smużenie ():

Smużenie (1080p 288Hz):

The Philips OLED909 with a 144 Hz panel offers excellent motion smoothness, which should satisfy both film enthusiasts and gamers. Additionally, the television is equipped with a motion smoothing feature called "Motion Style", which allows for precise adjustment of motion fluidity to personal preferences. In the settings, we find two sliders: "Smoothness", responsible for regulating motion fluidity in films, and "Blur Reduction", which helps eliminate minor artifacts and distortions in dynamic scenes. This feature works well, ensuring that even rapid movements on the screen are clear and readable.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Console compatibility and gaming features

10/10

8.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    40 - 144Hz
    48 - 288Hz
  • Dolby Vision Game Mode
    Yes
    Yes
  • Correct implementation of HGIG
    Yes
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    Yes
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

The Philips OLED909 is a television that meets practically all the requirements of gamers. Equipped with ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and support for Dolby Vision, it guarantees an excellent gaming experience. Additionally, the television offers very low input lag, ensuring that reactions to player movements are instantaneous, which will be particularly appreciated by fans of fast-paced games.

The television handles any resolution at 120 Hz without any issues, and even supports higher refresh rates. The HGiG feature, responsible for accurately displaying HDR content in games, works as it should, making the image in game mode balanced and aligned with the guidelines of console manufacturers.

The OLED909 is also equipped with the Game Bar feature, which allows for quick preview and adjustment of game-related settings. Although the interface of this solution appears less visually appealing than that of competitors, it serves its purpose well, offering all the essential options in one place.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

Input lag

10/10

9.8/10

SDR

1080p60
13 ms
18 ms
1080p120
5 ms
9 ms
2160p60
13 ms
18 ms
2160p120
5 ms
9 ms

HDR

2160p60
13 ms
18 ms
2160p120
5 ms
9 ms
4320p60

Dolby Vision

2160p60 DV
13 ms
18 ms
2160p120 DV
6 ms
9 ms

Philips OLED909 achieves remarkable results in the input lag category. Values of 13 ms at 60 Hz and 5 ms at 120 Hz are among the best outcomes available on the market. Such low input lag ensures immediate response, which is crucial for gamers expecting maximum precision in dynamic games. Special praise is warranted for its performance in Dolby Vision mode, where low input lag is also maintained. This allows gamers to enjoy not only smooth gameplay but also the full visual potential of HDR games without any compromises. Philips OLED909 is one of the best choices in this regard for gaming enthusiasts.

In terms of signal latency, the Hisense U7Q PRO performs really well. For 120 Hz content, the input lag remains below 10 ms, which translates to a lightning-fast response – the screen almost instantly reacts to our movements, something console and PC gamers will particularly appreciate. With 60 Hz content, the situation is somewhat worse, as the response time doubles – this is natural and applies to virtually all televisions. Nevertheless, it still remains below 20 ms, which can be confidently considered a very good result, even close to perfection – and in practice, it is hardly noticeable during gaming.

Compatibility with PC

6.4/10

8.2/10

Chroma 444 (maximum resolution and refresh rate)
No
Yes
Font clarity
Average
Good
Readability of dark text and shapes
Good
Average
Input lag in PC mode (4K, maximum refresh rate)
5ms
9ms
Matrix subpixel arrangement
RWBG
BGR
Max refresh rate
144Hz
165Hz
G-Sync
Yes
Yes

The Philips OLED909 is a good choice for gaming on a computer. The television supports G-SYNC, provides very low input lag and offers a refresh rate of 144 Hz in PC mode, making it an ideal solution for gamers who value smooth and responsive gameplay. However, for everyday work with text or graphics, the situation is slightly worse. Although the readability of fonts is at an acceptable level, up close, you can notice that they appear slightly blurry. This is due to the lack of full implementation of chroma 4:4:4, which is responsible for perfect sharpness and clarity of fonts.

The OLED909 will perform excellently in gaming applications, but for those planning to use the television mainly for text work, it may be less suitable. In such cases, it is worth considering a device with full support for chroma 4:4:4.

Playing on PC using the Hisense U7Q PRO is pure fun. Low input lag, full 165 Hz in 4K and even 288 Hz in Full HD - these are numbers we wouldn’t expect from a television at this price. In this regard, it’s really hard to fault anything. If someone is looking for a large screen for gaming from a PC - the U7Q PRO can confidently serve as a monitor. It performs slightly worse for everyday work with text. Although chroma 4:4:4 is present, so theoretically everything should look good. But in practice, grey fonts on a dark background look strange – vertical lines are sharp, but horizontal ones can blur, disappear, or appear slightly dimmed. However, it must be honestly added that if you use the television as usual – that is, from a few metres away – you probably won’t notice this. The problem only becomes visible when someone places the U7Q PRO on a desk, a metre from their face, and starts working with text or spreadsheets. If you plan to use it in that way – it’s worth keeping this in mind.

Viewing angles

9.7/10

3/10

Brightness drop at an angle of 45 degrees
5%
70%

The Philips OLED909 offers some of the best viewing angles available on the market. OLEDs are known for their excellent picture quality from various angles, but the use of micro-lens technology further enhances this capability. As a result, the television maintains excellent colours, contrast, and brightness even when watching the picture from a significant angle. In practice, the OLED909 performs so well that it can even compete with televisions equipped with technology QD-OLED, which also provides wide viewing angles. This makes the television perfect for large rooms and watching together from various positions without worrying about losing picture quality.

In this regard, the U7Q PRO performs moderately. The television is equipped with a VA panel, which inherently is not known for wide viewing angles. When we start looking at the screen at an angle, the image noticeably loses brightness, and the colours begin to wash out. This is a completely normal phenomenon in VA panels without additional coatings that widen the angles – so if you plan to watch from the side or in a larger group, it’s worth keeping this in mind. On the other hand, directly in front – the image looks great, with deep blacks and very good contrast, much better than on IPS/ADS type panels.

TV efficiency during daytime

5.7/10

6.2/10

Matrix coating
Glare
Satin
Reflection suppression
Good
Good
Black levels during daytime
Average
Very Good

Matrix brightness

Average luminance SDR

Hisense U7Q PRO: 472 cd/m2

Philips OLED909: 427 cd/m2

Philips OLED909, despite the glossy surface of the panel, handles the suppression of reflections from light falling directly on the screen quite well. This is particularly useful in brighter rooms where reflections can disrupt viewing. However, the use of micro-lens technology has its limitations – the black levels during the day take on a slightly pink tint. A similar, although more noticeable phenomenon can be observed in QD-OLED panels.

Regarding brightness, the OLED909 achieves an average brightness in SDR of 430 cd/m². This is sufficient for comfortable use of the television even in moderately challenging lighting conditions. Nevertheless, it is worth remembering that the brightness levels of OLEDs still fall short of televisions with mini-LED technology, which can be several times brighter.

As we mentioned earlier – the U7Q PRO is really a bright television, especially when it comes to HDR content. For SDR material, the television dims a bit, but an average brightness of around 500 nits is still a very solid result. This means that it's easy to watch television or movies even in quite a bright room. Only in very extreme lighting conditions – for example, strong sunlight directly on the screen – can visibility be somewhat affected. Fortunately, Hisense has applied a satin anti-reflective coating that effectively suppresses reflections, and the blacks retain their depth even during the day. This makes a difference and allows for comfortable use of the television in various lighting conditions.

Details about the matrix

Backlight Type
Mini-LED PFS LED
Software version during testing
TPM231WW_R.101.002.038.221
V0000.09.01T.P0528
Image processor
mt5896 3gb ram

Subpixel Structure:

Panel uniformity and thermal imaging:

Philips OLED909

Hisense U7Q PRO

TV features

7.1/10

9.4/10

  • HDMI inputs
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    Yes
  • Recording programming
    No
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    No
    Yes
  • Backlit remote control
    Yes
    Yes
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Possibility to connect Bluetooth headphones to the TV
    Yes
    Yes
  • Possibility to simultaneously use Bluetooth headphones and the TV speaker
    No
    Yes

Smart features:

  • AirPlay
    Yes
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Wyszukiwanie głosowe
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes

In the OLED909 model, Philips has opted for Google TV instead of its proprietary Titan OS. This solution provides users with significantly greater capabilities, especially concerning the availability of applications. Google TV offers a vast library of programs to download, from popular streaming services to tools and games. The system also supports voice commands, making it easier to search for content and manage the device, enhancing the comfort of daily use.

In terms of user functions, the television also performs well. It features support for AirPlay and Miracast technology, which allow for easy transmission of images and sound from other devices. Additionally, the television easily supports external accessories such as mice and keyboards, enabling it to serve as a more versatile entertainment hub. However, it is worth noting that the OLED909 does not include a PiP (picture-in-picture) feature or the ability to record programmes from its built-in tuners. A new feature in this model is the backlit remote, which looks attractive and operates in hybrid mode – it can function as a smart remote, and when the appropriate button is pressed, the numerical keypad also lights up. Unfortunately, its operation can be irritating, as it is based on standard infrared control, and the only function supporting RF (radio) technology is the voice command feature.

The Philips OLED909 stands out from other models with its four-sided Ambilight system. This allows the television to create dynamic lighting around the screen that adapts to the content being displayed. This solution not only enhances the sense of immersion but also improves viewing comfort in darker rooms. Ambilight remains one of the most distinctive features of Philips televisions, which is difficult to find among competitors.

Classic Features of U7Q PRO

If you plan to use the television in a more "classic" way, that is, for watching daily programs or connecting headphones, the Hisense U7Q PRO has almost everything you might expect. The television easily supports recording to USB, you can connect headphones via Bluetooth, and the remote control is backlit, which still isn't standard even in more expensive models. Although many people today forgo these classic features in favour of streaming applications, it's good to know that the U7Q PRO still does this properly and without compromises (apart from the lack of PiP functionality).

SmartTV System: Vidaa

When it comes to smart features, this model operates on the VIDAA system in Europe. The system runs smoothly, has a built-in web browser, supports voice control (also in Polish), and AirPlay, which will delight users of Apple devices. However, it's worth noting that VIDAA is a closed system, so you won't find all the popular applications that we have gotten used to with Android TV or Google TV. Before purchasing, it's advisable to check if the apps you actually use are available.

Playing files from USB

7.9/10

8.2/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
No
PNG
Yes
Yes
GIF
Yes
Yes
WebP
Yes
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
No
12 Mpix
Yes
No
16 Mpix
Yes
Yes
20 Mpix
Yes
No
24 Mpix
Yes
No
28 Mpix
Yes
No
32 Mpix
Yes
Yes

The Philips OLED909 features a built-in media player that handles most popular video, audio, and subtitle file formats with ease. However, it is worth noting that the pre-installed player does not support Polish characters in subtitles, which can be cumbersome when watching content from USB. Fortunately, with the Google TV system, this limitation can be easily bypassed. It is sufficient to download an alternative player from the wide range of available applications, which will provide full support for Polish characters and additional features, such as more advanced subtitle settings or support for less common formats. This means that even minor shortcomings in the factory software are not a major issue for users.

The built-in media player in the VIDAA system functioned very efficiently and without issues on our U7Q PRO unit. The television effortlessly read external video and audio files, as well as subtitles, making it convenient to watch films from a USB stick or external drive. Most popular formats worked flawlessly, so there was no need to convert anything. The only drawback was a certain selectivity in handling high-resolution images – not all of them opened. Therefore, you will find a detailed list of supported photo resolutions (Mpix) in our comparison table.

Apps

9.6/10

7.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce Now!
No
Amazon Luna
OK
Boosteroid
No
Steam Link

Sound

8.1/10

7.8/10

  • Maximum volume
    -
    85dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    Yes
    Yes
  • DTS-HD Master Audio
    Yes
    Yes

The Philips OLED909 stands out with its built-in soundbar featuring a navy fabric finish, branded by the renowned name Bowers & Wilkins. At the bottom of the screen, we find a solid speaker system, additionally supported by a built-in subwoofer at the back of the casing. The sound quality is truly impressive for the class of this device. The soundbar delivers clear and detailed audio that performs well with both dialogues and sound effects in films or games.

Considering the standards of built-in television speakers, the U7Q PRO sounds surprisingly good. The sound is clear, with distinct mid and high tones, and the bass – although limited – doesn’t completely disappear. It can be said that for "television speakers," the level is more than satisfactory. However, it's worth noting that in our test unit we could not play sound in DTS:X format from local files – the television simply does not support it. This means that if you are counting on a cinematic spatial effect solely from its built-in speakers, there might be a certain disappointment. Fortunately, the television smoothly passes the DTS signal to an external amplifier, so if you have a home cinema – just connect it and everything works as it should.

Acoustic Measurements

No acoustic data

85dBC (Max)

75dBC