Philips OLED909 vs Haier K85F

Direct comparison

OLED909

K85F / K85FUX

Available screen sizes: 55”65”77”

Available screen sizes: 55”65”75”

Panel type: WRGB OLED

Resolution: 3840x2160

System: Google TV

Model year: 2024

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Panel type: LCD VA

Resolution: 3840x2160

System: Google TV

Model year: 2025

Complete the survey to find out the result

Overall rating

8.1

5.4

  • Movies and series in UHD quality

    8.2

    5.2

  • Classic TV, YouTube

    8.6

    5.2

  • Sports broadcasts (TV and apps)

    8.8

    4.6

  • Gaming on console

    9.5

    6.4

  • TV as a computer monitor

    6.4

    6.0

  • Watching in bright light

    5.7

    4.1

  • Utility functions

    6.7

    5.5

  • Apps

    9.6

    9.6

  • Sound quality

    8.1

    4.8

Advantages

  • Perfect blacks - OLED

  • High brightness HDR

  • Support for advanced HDR formats – HDR10, HDR10+, Dolby Vision, HGiG

  • Good motion smoothness - 144Hz

  • Excellent gaming compatibility – ALLM, VRR, low input lag

  • One of the best viewing angles on the market

  • Excellent colour reproduction after calibration

  • Four-sided Ambilight system

  • GoogleTV operating system – rich selection of applications, voice control, easy operation

  • Good sound quality – built-in soundbar

  • Low input lag, excellent for gaming

  • Surprisingly good media player via USB

  • High contrast and decent black levels (VA panel)

  • Good text readability in PC monitor mode

  • Presence of gaming features: ALLM and VRR

  • Access to numerous applications thanks to GoogleTV

Disadvantages

No like
  • Visible tonal transitions

  • Infrared remote control

  • Font display issues (PC computer)

  • Lack of recording functions from built-in tuners and PIP

  • Price relative to competitors

  • Catastrophic image quality in HDR mode

  • Low quality of workmanship and fitting of materials

  • Slow, stuttering and poorly translated Google TV system

  • Very poor sound quality from the built-in speakers

  • Problematic remote control (and no batteries included)

  • Poor viewing angles

  • Low brightness and weak anti-reflective coating

  • Low colour gamut coverage

Our verdict

The Philips OLED909 is certainly an engineering showcase from the Dutch manufacturer for 2024. When it comes to picture quality, the television delivers what one can expect from OLED technology – deep blacks and infinite contrast. Additionally, it is equipped with META technology (MLA micro-lenses), which significantly enhances its brightness and further improves the already excellent viewing angles of organic matrix televisions. As a result, HDR effects look phenomenal, and the TV will satisfy most users looking for great picture quality in this class of devices. In terms of motion fluidity, the OLED909 does not disappoint either. The 144 Hz panel, combined with a full set of gaming features such as HDMI 2.1, ALLM, and VRR, makes it the perfect choice for gaming enthusiasts. Both dynamic shooters and spectacular racing games will look smooth and responsive. Regarding usability, the television features the Google TV operating system, just like the OLED809 model. This solution is significantly better than TitanOS, which is found in the lowest series OLED 769 from the Dutch manufacturer. It provides access to a vast number of applications, easy navigation, and support for voice assistants. Additionally, there is a four-sided Ambilight system that adds magic to every movie night, creating a unique atmosphere. However, it is not a device without flaws. The biggest issue regarding the picture is the average fluidity of tonal transitions – colour banding is visible in subtle gradients, which may disturb more discerning viewers. In the context of PC compatibility, although it is phenomenal hardware for gamers, it may not be the best choice for text or graphic work, due to the lack of 4:4:4 chroma support. In terms of usability, it is worth mentioning a few disappointments. We really liked the remote control in this model – it is well designed, and the backlit numeric keypad is a great addition, especially when using the television in the evening. Unfortunately, it mainly operates on infrared, so we found ourselves getting annoyed a few times when we had to aim precisely at the screen. This is a bit strange, considering that in this price range we expected more modern solutions. The lack of recording features or picture-in-picture (PiP) also surprised us – these are functions that are often standard in this segment. Despite these flaws, the Philips OLED909 is a television that impresses with its picture quality, gaming features, and unique additions like Ambilight. The biggest question one has to ask is: is it worth it? It is great hardware, but its high price raises the question of whether it is the best choice in terms of price to quality ratio.

The debut of the Haier brand in the European television market with the K85F model feels hurried, and after thorough testing, it seems almost unfinished. Analyzing this product leads us to a fundamental conclusion: its biggest problem is not the quality of the panel used. This, considering the price segment, is simply average, with the typical advantages of VA technology in the form of high contrast and equally typical disadvantages, such as poor viewing angles. What truly disqualifies this model as a home entertainment centre is the glaring lack of engineering refinement and, above all, software development. The list of shortcomings is long and starts from the very first contact with the device. Sloppy assembly, which could have been avoided during quality control, a poorly optimised and badly translated Google TV system, or annoying issues with basic functions like pairing the remote – all contribute to the picture of a product that seems to have been released to market without due diligence. The catastrophic image quality in HDR mode, resulting not only from low brightness but also from a complete lack of intelligent adaptation to the signal, only adds to this disappointing picture. However, it turns out that this model has a surprising second face. One needs to look at it not through the lens of a home television, but rather as a large and inexpensive display for special tasks. Then its shortcomings become less important, and unexpected advantages come to the fore: a fantastically working media player with USB, remarkable font readability from a PC, and access to a vast application database. In this role – as a screen in a conference room, hotel lobby, or simple advertising player – the Haier K85F performs surprisingly well. For the typical user looking for a reliable and simply well-functioning television for the living room in 2025, however, the Haier K85F is a proposal that is incredibly difficult to recommend with a clear conscience. It is a product full of contradictions, which fails in its primary, intended function on too many fronts.

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
4 x HDMI 2.0, 0 x HDMI 2.1
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Super Premium
BuildQuality-Budget
Stand type
Legs
Legs
Bezel color
Graphite
Black
Stand
Swivel
Fixed
Accessories
Stand
Stand

Contrast and black detail

10/10

5.6/10

Local dimming function: No

Contrast:

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Philips OLED909 Contrast and black detail

Result

:1

Review Haier K85F Contrast and black detail

Result

3,550:1

Review Haier K85F Contrast and black detail

Result

5,200:1

Review Haier K85F Contrast and black detail

Result

5,350:1

Review Haier K85F Contrast and black detail

Result

5,400:1

Review Haier K85F Contrast and black detail

Result

3,500:1

Halo effect and black detail visibility:

Review Philips OLED909 Contrast and black detail
Review Haier K85F Contrast and black detail
Review Philips OLED909 Contrast and black detail
Review Haier K85F Contrast and black detail

The Philips OLED909 presents exemplary achievements in the category of contrast and black levels, characteristic of OLED technology. Tests on five panels confirmed infinite contrast, making the television an ideal choice for film enthusiasts in darkened rooms. A scene from the film Oblivion impresses with the excellent separation of light from the lamp, allowing full appreciation of the precise reproduction of even the smallest details. The scene from the film Sicario 2 also performs well, where the bright lights of the helicopter have been perfectly separated from the dark background. However, in this same scene, the phenomenon of desaturation, or loss of colour saturation, is noticeable. Although this is not directly related to the assessment of contrast and black levels, it is worth mentioning, especially if perfect colour reproduction in every situation is crucial. Despite this minor flaw, the black levels generated by the Philips OLED909 remain incredibly deep and deserve top marks.

Well then, let’s get to the point, which is how the Haier K85F handles black levels and contrast. The key information is that the television uses a VA panel, which has a significant impact on the image quality in dark scenes. It is precisely because of this that the contrast is really solid – our measurements showed values around 5000:1, which is much better than that of popular IPS panels.

However, one must remember that we are talking about equipment from the lower price range. Therefore, one cannot expect any advanced technologies, such as local dimming. The backlighting works across the entire surface of the screen all the time. How did this look during viewing? We took the film “Oblivion” with its cosmic landscapes for a test, and also checked classic black bars in other productions. The effect was quite decent. The black had good depth, but it was not perfectly pitch black – a subtle, navy blue glow could be seen, indicating that the panel's backlighting was still active.

HDR effect quality

7.8/10

3.4/10

Supported formats
HDR10, HDR10+, Dolby Vision, HLG
HDR10
Color gamut coverage
DCI P3: 95.5%, Bt.2020: 71.5%
DCI P3: 81.8%, Bt.2020: 61.4%

Luminance measurements in HDR:

Review Philips OLED909 Brightness measurement

Result

1394 nit

Review Philips OLED909 Brightness measurement

Result

1471 nit

Review Philips OLED909 Brightness measurement

Result

1594 nit

Review Philips OLED909 Brightness measurement

Result

1552 nit

Review Philips OLED909 Brightness measurement

Result

708 nit

Review Haier K85F Brightness measurement

Result

217 nit

Review Haier K85F Brightness measurement

Result

212 nit

Review Haier K85F Brightness measurement

Result

278 nit

Review Haier K85F Brightness measurement

Result

250 nit

Review Haier K85F Brightness measurement

Result

273 nit

Scene from the movie “Pan” (about 2800 nits)

Review Philips OLED909 HDR effect quality
Review Haier K85F HDR effect quality

Scene from the movie “Billy Lynn” (about 1100 nits)

Review Philips OLED909 HDR effect quality
Review Haier K85F HDR effect quality

Static HDR10

Review Philips OLED909 HDR effect quality
Review Haier K85F HDR effect quality

HDR luminance chart:

Haier K85F

HDR luminance

Philips OLED909

HDR luminance

Luminance of RGB colors

Philips OLED909 impresses with its HDR quality, achieving up to 1500 nits of peak brightness in tested scenes. This is an excellent result, placing this television among the best OLED models on the market. The MLA panel, also used in models such as the Panasonic Z95A and LG G4, plays a key role here, allowing for exceptionally bright and detailed reproduction of dynamic scenes. However, it is worth noting that in the most demanding scene from the film The Meg, brightness drops to around 700 nits. This is a typical phenomenon in OLED technology, where intensely bright full-screen images cause a limitation in luminance. Nevertheless, the HDR effect still looks very good, and the television performs better than most of the competition under similar conditions. The wide colour gamut coverage also deserves praise. The OLED909 offers 95% coverage of DCI-P3, ensuring that the television can display vibrant and realistic colours.

Let’s now turn to one of the hottest topics in the world of televisions, namely the quality of HDR effect. In the case of the Haier K85F model, we must unfortunately make it clear: if you are looking for equipment to watch content in a wide dynamic range, you should avoid this model at all costs. The main problem is its very low peak brightness, which during our tests barely reached 250 nits. To give you a better idea of what that means – such a value is fine for watching standard SDR content, but it is absolutely insufficient to showcase any real benefits of HDR. The image simply lacks the "power" to generate bright, striking highlights. All our measurements and tests on specialist patterns only confirmed this. As if that weren't enough, the television also struggles with colour reproduction. In this budget build, we won't find any technologies to expand the colour palette, such as quantum dot layers (marketed as "QLED"). As a result, the coverage of the DCI-P3 colour space, which is crucial for HDR materials, is only around 80%. In practice, this means that the image will not only be dark but also devoid of the vibrant, saturated colours that the director wanted to show us.

Factory color reproduction

7.6/10

3.8/10

Review Philips OLED909 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

Review Philips OLED909 Factory color reproduction
Review Haier K85F Factory color reproduction

Factory Mode

After calibration

Just like with other televisions, the Philips OLED909 has been tested for colour reproduction in factory modes. The best mode turned out to be Filmmaker Mode, however, despite its name, it is not without flaws.

The biggest problem is the white balance. In both HD and 4K HDR content, there is a noticeable dominance of green and red hues, which causes a distinct yellowing of the screen. This effect is particularly evident in test materials, for instance in a scene with Tom Cruise in the foreground, where the difference compared to a calibrated image is very apparent.

As for brightness characteristics, in HD material the gamma was overly boosted – it was below the reference value of 2.4, which gave the image a “milky” filter and affected overall clarity. In the case of 4K HDR content, we noticed the opposite phenomenon – at the beginning of the EOTF curve, there is a noticeable drop, indicating problems with reproducing the smallest details in dark scenes. Although Filmmaker Mode offers acceptable quality, noticeable errors in white balance and brightness characteristics show that the television requires additional calibration to fully demonstrate its potential in colour reproduction.

Well, how does the television perform with colours straight out of the box, without any interference from our side? The Haier K85F offers a full range of picture modes, such as Dynamic and Eco, but for anyone who wants to watch films according to the creators' intentions, only one really matters: Film mode. That is where we focused our tests, and unfortunately, its name has little to do with reality. The picture in the factory settings is very far from what we could call cinematic fidelity and requires numerous adjustments. Let's start with the white balance, which has a noticeable deficiency of red. In practice, this means that the entire image has a cool, bluish tint. The situation is even worse regarding brightness management, namely the gamma curve (for SDR) and EOTF (for HDR). Their graph resembles a real rollercoaster, which has a disastrous impact on the viewing experience. This results in unnatural dimming of SDR content, causing details in shadows to be lost, and in the case of HDR – excessive brightness, which further exacerbates the issue of clipping. Such a combination, namely too cool white combined with chaotic brightness and excessive blue saturation, results in significant errors in colour reproduction. Our measurements on the specialist ColorChecker chart revealed errors (Delta E) regularly reaching and exceeding values of 8-9. Put simply, errors above the threshold of 3 are already easily noticeable to the naked eye, so such a result means that the colours on the screen are simply heavily distorted.

Color reproduction after calibration

9/10

6.2/10

Review Philips OLED909 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration
Review Philips OLED909 Color reproduction after calibration
Review Haier K85F Color reproduction after calibration

Philips OLED909 offers tools for image calibration, which significantly improves its quality. After calibrating the Filmmaker Mode, the television presents a much more natural colour representation. The white balance after calibration looks very good. Although we noticed slight deviations in the blue tint in HD content, the errors are within acceptable limits, and the image gives a much better impression than in the factory settings. The brightness characteristics, including gamma and EOTF, have also been clearly improved. The television no longer has issues with excessive brightening or darkening of the image. Both dark and bright details are now rendered correctly, making the image look very good in every scene. After calibration, the Filmmaker Mode in the Philips OLED909 offers excellent image quality that will meet the expectations of even the more demanding users. Calibration fully utilises the potential of this model.

Well, is there anything that can be done about this picture? Can professional calibration save the situation? The answer is both yes and no. It must be clearly stated that there are certain limitations we cannot overcome. The constraints of the design itself, meaning simply a poor panel and its narrow colour coverage, make it impossible to expect a reasonable HDR effect – we won't mislead you on that. The biggest beneficiary of our adjustments is undoubtedly the SDR mode, and it is indeed for watching such content, after calibration, that this television starts to make sense. We managed to somewhat tame the white balance. Although the television only offers basic 2-point adjustment (rather than precise 20-point), so it's not perfect, we successfully eliminated that unpleasant, cold "chill" in the picture. Above all, however, we noted a significant improvement in brightness management. The gamma curve, which previously resembled a rollercoaster, looks like an almost perfectly straight line after calibration. This is a sign that the television can finally display images without artificially dimming or brightening them. The conclusion is simple: even with such a cheap television, professional adjustment of the settings can achieve a lot and extract the maximum potential from it.

Smoothness of tonal transitions

4.6/10

7.6/10

Review Philips OLED909 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Philips OLED909 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Philips OLED909 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions
Review Philips OLED909 Smoothness of tonal transitions
Review Haier K85F Smoothness of tonal transitions

The Philips OLED909 performs average in terms of fluidity of tonal transitions. The WOLED panel used in this model is not known for handling tonal transitions perfectly, and in the case of the OLED909, it looks somewhat worse than in competing models with similar panels. There are noticeable subtle transitions and colour blends in the bright and dark areas of the image, which can be particularly visible in more demanding scenes with subtle gradients. This effect may influence the perception of content, especially for users who pay attention to such details.

It’s time to address a matter that goes unnoticed by many, but can be very irritating to the discerning (and not just) eye. We are talking about the fluidity of tonal transitions, or how smoothly the screen displays transitions between very similar shades of a single colour – for example, on a clear blue sky. We must admit that in this category, the Haier K85F performs quite decently considering its price. In bright scenes, such as the aforementioned sky or vast landscapes in the film "The Martian", there are no strong, distinct bands. Indeed, if you look closely, you will notice minimal imperfections, but generally, the effect is more than satisfactory. However, the situation changes when darker scenes appear on the screen, such as murky corridors in games or night landscapes. Here, banding, or the posterisation effect, becomes much more visible. Transitions in shadows and greys are no longer as smooth and can irritate the more sensitive eye. It’s not a level that would completely disqualify the television, but it’s clear that this is an area where costs have been cut.

Image scaling and smoothness of tonal transitions

6.9/10

4/10

Image without overscan on the SD signal
OK
OK
Smooth transition function
OK
No

Smooth transition function

Review Philips OLED909 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

Image without overscan on the SD signal

Review Philips OLED909 Image scaling and smoothness of tonal transitions
Review Haier K85F Image scaling and smoothness of tonal transitions

The Philips OLED909 offers a distortion reduction feature aimed at smoothing tonal transitions. Unfortunately, the effectiveness of this function leaves much to be desired. Setting it to the "Medium" level brings certain effects, but it comes with the risk of blurring important details in the image. For this reason, we do not recommend using this option unless we are keen on mitigating visible artifacts at the cost of detail.

As for image scaling, the television presents a very plastic image, which may appeal to viewers who prefer a softer picture. Those expecting clearer sharpness will also find a solution, as image scaling can be adjusted according to individual preferences in the settings.

Let's move on to digital processing and image scaling, specifically how the Haier K85F handles lower resolution signals, such as those from standard television. Right from the start, we encounter an extremely annoying and completely incomprehensible issue – overscan that is enabled by default. This means that the television artificially enlarges the image, cropping its edges, and this happens on every source, even 1080p. To see the full frame, you have to dig through the screen settings each time and manually switch the format to "expand to 16:9". It's a detail, but it's devilishly frustrating. The very act of scaling content to 4K resolution can be summed up in one word: acceptable. And that's about it. The image processor does not strip details from the picture, nor does it generate jagged edges or other artifacts. It simply does its job, without any fireworks. It's alright, but nothing more. However, the biggest and most noticeable shortcoming in the digital processing section is the absence of a smooth tonal transition feature. This is an algorithm that could significantly reduce the annoying banding effect we mentioned earlier. Unfortunately, the manufacturer did not provide such a solution, condemning us to watch the imperfections of the panel and low-quality materials in full view.

Blur and motion smoothness

8.5/10

4.5/10

Maximum refresh rate of the panel
144Hz
60Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
No
BFI function 60Hz
No
-
BFI function 120Hz
No
-
Brightness drop with BFI
-%
-%

Blur (native resolution, maximum refresh rate):

The Philips OLED909 with a 144 Hz panel offers excellent motion smoothness, which should satisfy both film enthusiasts and gamers. Additionally, the television is equipped with a motion smoothing feature called "Motion Style", which allows for precise adjustment of motion fluidity to personal preferences. In the settings, we find two sliders: "Smoothness", responsible for regulating motion fluidity in films, and "Blur Reduction", which helps eliminate minor artifacts and distortions in dynamic scenes. This feature works well, ensuring that even rapid movements on the screen are clear and readable.

The matrix in the K85F model operates at a native refresh rate of 60 Hz, which right from the start sets certain expectations regarding image fluidity. However, we must admit that we were very positively surprised when we found two separate sliders for motion control in the settings menu: one labelled as "Motion Blur Reduction" and the other "De-Judder". Such generosity in this price segment is an absolute rarity, as typically manufacturers offer at most one shared option. Unfortunately, our enthusiasm waned as quickly as it appeared. It soon became clear why Haier was so "generous" – the slider responsible for motion blur reduction is simply a dummy. Its adjustment brings absolutely no visible effect on the screen, so only one of the two options works.

Console compatibility and gaming features

10/10

4/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    40 - 144Hz
    48 - 60Hz
  • Dolby Vision Game Mode
    Yes
    No
  • Correct implementation of HGIG
    Yes
    No
  • 1080p@120Hz
    Yes
    No
  • 1440p@120Hz
    Yes
    No
  • 4K@120Hz
    Yes
    No
  • Game bar
    Yes
    No

The Philips OLED909 is a television that meets practically all the requirements of gamers. Equipped with ALLM (Auto Low Latency Mode), VRR (Variable Refresh Rate), and support for Dolby Vision, it guarantees an excellent gaming experience. Additionally, the television offers very low input lag, ensuring that reactions to player movements are instantaneous, which will be particularly appreciated by fans of fast-paced games.

The television handles any resolution at 120 Hz without any issues, and even supports higher refresh rates. The HGiG feature, responsible for accurately displaying HDR content in games, works as it should, making the image in game mode balanced and aligned with the guidelines of console manufacturers.

The OLED909 is also equipped with the Game Bar feature, which allows for quick preview and adjustment of game-related settings. Although the interface of this solution appears less visually appealing than that of competitors, it serves its purpose well, offering all the essential options in one place.

Let's move on to features for gamers, although we must emphasise at the outset that this is more of a proposal for the "casual" ones. The manufacturer boasts in the specifications about the presence of HDMI 2.1 ports, which looks impressive on paper, but in reality, it is largely a marketing ploy. What good is a modern port if the heart of the television is a panel with a refresh rate of 60 Hz? It physically cannot display a signal at 120 frames per second, even at lower resolutions, which deprives the HDMI 2.1 port of its most significant advantage. It's a shame. (That’s why we mark it as HDMI 2.0 in our tests). Another curious peculiarity is the television's reaction to attempts to calibrate HDR from the console level. Changes to brightness settings cause very unnatural image behaviour, which might suggest an incorrect implementation of the HGiG standard. To be honest, however, one shouldn't worry too much about this, because as we've mentioned numerous times, we simply do not recommend using any HDR content on this screen. However, to avoid being too negative, the Haier K85F also has two significant and unexpected advantages. The first is the presence of ALLM, or Auto Low Latency Mode, which switches the television to low latency mode as soon as it detects a connected console. The second, even bigger surprise, is support for VRR, or Variable Refresh Rate. While it works within a very modest range of 48-60 Hz, its mere presence is commendable. As a result, the image in games can experience less "tearing," which significantly improves the gaming experience.

Input lag

10/10

10/10

SDR

1080p60
13 ms
13 ms
1080p120
5 ms
2160p60
13 ms
13 ms
2160p120
5 ms

HDR

2160p60
13 ms
13 ms
2160p120
5 ms
4320p60

Dolby Vision

2160p60 DV
13 ms
13 ms
2160p120 DV
6 ms

Philips OLED909 achieves remarkable results in the input lag category. Values of 13 ms at 60 Hz and 5 ms at 120 Hz are among the best outcomes available on the market. Such low input lag ensures immediate response, which is crucial for gamers expecting maximum precision in dynamic games. Special praise is warranted for its performance in Dolby Vision mode, where low input lag is also maintained. This allows gamers to enjoy not only smooth gameplay but also the full visual potential of HDR games without any compromises. Philips OLED909 is one of the best choices in this regard for gaming enthusiasts.

We must, however, give Haier its due – there is one parameter in which this television absolutely shines and embarrasses many more expensive models. We are speaking about input lag, or signal delay. Our measurements showed an impressively low result of just 13 ms. This is a huge plus that makes gaming controls lightning-fast and incredibly responsive. In this regard, the K85F performs excellently.

Compatibility with PC

6.4/10

6/10

Chroma 444 (maximum resolution and refresh rate)
No
Yes
Font clarity
Average
Very Good
Readability of dark text and shapes
Good
Very Good
Input lag in PC mode (4K, maximum refresh rate)
5ms
13ms
Matrix subpixel arrangement
RWBG
BGR
Max refresh rate
144Hz
60Hz
G-Sync
Yes
No
Review Philips OLED909 Compatibility with PC
Review Haier K85F Compatibility with PC

The Philips OLED909 is a good choice for gaming on a computer. The television supports G-SYNC, provides very low input lag and offers a refresh rate of 144 Hz in PC mode, making it an ideal solution for gamers who value smooth and responsive gameplay. However, for everyday work with text or graphics, the situation is slightly worse. Although the readability of fonts is at an acceptable level, up close, you can notice that they appear slightly blurry. This is due to the lack of full implementation of chroma 4:4:4, which is responsible for perfect sharpness and clarity of fonts.

The OLED909 will perform excellently in gaming applications, but for those planning to use the television mainly for text work, it may be less suitable. In such cases, it is worth considering a device with full support for chroma 4:4:4.

And what if you tried using this Haier as a monitor for your computer? Here, to our great surprise, the television performs remarkably well. For office work – it is ideal. This is all thanks to its proper support for what is known as chroma subsampling 4:4:4. In plain terms: every, even the smallest letter on the screen is sharp, without annoying coloured outlines or blurring. Of course, let's be straightforward – this is not equipment for PC gamers. 60 Hz is too little for them. But if you simply need a large screen for text work, browsing the internet, coding, or displaying presentations, the K85F will excel in this role. This is one of its strongest and, to be honest, most unexpected applications.

Viewing angles

9.7/10

2.8/10

Brightness drop at an angle of 45 degrees
5%
67%

The Philips OLED909 offers some of the best viewing angles available on the market. OLEDs are known for their excellent picture quality from various angles, but the use of micro-lens technology further enhances this capability. As a result, the television maintains excellent colours, contrast, and brightness even when watching the picture from a significant angle. In practice, the OLED909 performs so well that it can even compete with televisions equipped with technology QD-OLED, which also provides wide viewing angles. This makes the television perfect for large rooms and watching together from various positions without worrying about losing picture quality.

At almost the very end of the assessment of the panel itself, we left the viewing angles, which unfortunately are one of its biggest weaknesses. However, it must be honestly admitted that this is no surprise – it is simply a natural and commonly known characteristic of VA-type panels. In the specimen we tested, interestingly, the brightness of the image did not drop dramatically when we moved away from the centre of the screen. The real problem, however, lies in the colours, which start to fade instantly. A slight change in position on the sofa is enough for the colours to lose their saturation and become washed out. In this respect, the Haier K85F presents a rather mediocre level, typical for this technology.

Daytime performance

5.7/10

4.1/10

Panel finish
Glare
Satin
Reflection suppression
Good
Average
Black levels during daytime
Average
Good
Review Philips OLED909 Daytime performance
Review Haier K85F Daytime performance
Review Philips OLED909 Daytime performance
Review Haier K85F Daytime performance

Panel brightness

Average luminance SDR

Haier K85F: 276 cd/m2

Philips OLED909: 427 cd/m2

Philips OLED909, despite the glossy surface of the panel, handles the suppression of reflections from light falling directly on the screen quite well. This is particularly useful in brighter rooms where reflections can disrupt viewing. However, the use of micro-lens technology has its limitations – the black levels during the day take on a slightly pink tint. A similar, although more noticeable phenomenon can be observed in QD-OLED panels.

Regarding brightness, the OLED909 achieves an average brightness in SDR of 430 cd/m². This is sufficient for comfortable use of the television even in moderately challenging lighting conditions. Nevertheless, it is worth remembering that the brightness levels of OLEDs still fall short of televisions with mini-LED technology, which can be several times brighter.

And how does the television perform in confrontation with daylight, for example in a brightly sunlit living room? Unfortunately, we do not have good news here. As we have already established, it is a television with relatively low brightness, which becomes a serious drawback when faced with sunlight. The situation is further worsened by the screen coating used. Instead of effectively suppressing reflections, its satin structure tends to unfavourably scatter them. In practice, this means that the reflection of a window or lamp turns into a large, blurred, milky halo, which degrades contrast and effectively hinders viewing. The conclusion is therefore clear: if the television is to be placed in a bright room, the K85F model will not be a good choice.

Panel details

Backlight Type
White LED
Software version during testing
TPM231WW_R.101.002.038.221
UKN2.241219.053
Image processor
mt5896 3gb ram
mt5896

Subpixel Structure:

Panel uniformity and thermal imaging:

Review Philips OLED909 TV Panel details
Review Haier K85F TV Panel details

Philips OLED909

Haier K85F

TV features

6.7/10

5.5/10

  • HDMI inputs
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    4 x HDMI 2.0, 0 x HDMI 2.1
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    No
  • Recording programming
    No
    No
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    No
    Yes
  • Backlit remote control
    Yes
    No
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Bluetooth headphones support
    Yes
    Yes
  • Simultaneous Bluetooth headphones & TV audio
    No
    No

Smart features:

  • AirPlay
    Yes
    No
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Voice search
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes
Review Philips OLED909 TV features
Review Philips OLED909 TV features
Review Philips OLED909 TV features
Review Philips OLED909 TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features
Review Haier K85F TV features

In the OLED909 model, Philips has opted for Google TV instead of its proprietary Titan OS. This solution provides users with significantly greater capabilities, especially concerning the availability of applications. Google TV offers a vast library of programs to download, from popular streaming services to tools and games. The system also supports voice commands, making it easier to search for content and manage the device, enhancing the comfort of daily use.

In terms of user functions, the television also performs well. It features support for AirPlay and Miracast technology, which allow for easy transmission of images and sound from other devices. Additionally, the television easily supports external accessories such as mice and keyboards, enabling it to serve as a more versatile entertainment hub. However, it is worth noting that the OLED909 does not include a PiP (picture-in-picture) feature or the ability to record programmes from its built-in tuners. A new feature in this model is the backlit remote, which looks attractive and operates in hybrid mode – it can function as a smart remote, and when the appropriate button is pressed, the numerical keypad also lights up. Unfortunately, its operation can be irritating, as it is based on standard infrared control, and the only function supporting RF (radio) technology is the voice command feature.

The Philips OLED909 stands out from other models with its four-sided Ambilight system. This allows the television to create dynamic lighting around the screen that adapts to the content being displayed. This solution not only enhances the sense of immersion but also improves viewing comfort in darker rooms. Ambilight remains one of the most distinctive features of Philips televisions, which is difficult to find among competitors.

GoogleTV on Haier K85F

The heart of the television is the Google TV system, which in theory should be its huge advantage. Access to thousands of applications and a wealth of features are promises we are familiar with. Unfortunately, in Haier's execution, it is one of the worst implementations of this software we have encountered. The system runs painfully slowly, and the interface is notoriously unresponsive. However, the real nightmare is the incorrect and often downright comical translations of some menu options, making it difficult at times to understand what is even being referred to. To make matters worse, during our testing, we were unable to activate the AirPlay function, which simply did not work.

Classic features on Haier K85F

Let's move on to the classic features and connections, as this is where the story gets even more interesting. The rich array of ports is definitely a plus, including four HDMI ports and a rarely seen mini-jack headphone output. Unfortunately, the television does not offer either USB recording or PiP mode. However, the real ordeal begins with the remote control. Our first attempts to pair it via Bluetooth to activate radio frequency (RF) control and voice functions ended in total failure. After dozens of attempts, we were sure it was just a manufacturing defect. And here's the surprise: after a long struggle, we discovered that the remote could be paired, but it had to be done from the native Google TV settings, completely bypassing the non-functioning Haier overlay. This is a perfect example of how terrible software can ruin basic functionality. Oh, and one more thing. In the box... there weren't even any batteries for the remote.

Playing files from USB

7.9/10

9.4/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
Yes
PNG
Yes
Yes
GIF
Yes
Yes
WebP
Yes
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
Yes
12 Mpix
Yes
Yes
16 Mpix
Yes
Yes
20 Mpix
Yes
Yes
24 Mpix
Yes
Yes
28 Mpix
Yes
Yes
32 Mpix
Yes
Yes

The Philips OLED909 features a built-in media player that handles most popular video, audio, and subtitle file formats with ease. However, it is worth noting that the pre-installed player does not support Polish characters in subtitles, which can be cumbersome when watching content from USB. Fortunately, with the Google TV system, this limitation can be easily bypassed. It is sufficient to download an alternative player from the wide range of available applications, which will provide full support for Polish characters and additional features, such as more advanced subtitle settings or support for less common formats. This means that even minor shortcomings in the factory software are not a major issue for users.

After all our complaints about the unfinished software, the moment came when we experienced absolute shock. It turns out that in this buggy and slow-operating system there is a function hidden that works almost perfectly and puts industry veterans to shame. We are talking about the built-in media player for files from USB drives. It is a true multimedia powerhouse that played virtually every video format we threw at it – from the most popular to the completely niche. Haier, a newcomer in the TV market, has achieved something that many manufacturers with decades of experience have struggled with for years. Who knows, perhaps it was originally intended to be a reliable player for conference rooms? Regardless of its origin, the result is excellent!

Apps

9.6/10

9.6/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link

Sound

8.1/10

4.8/10

  • Maximum volume
    -
    83dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    No
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    No
    No
  • DTS:X in DTS-HD MA
    Yes
    No
  • DTS-HD Master Audio
    Yes
    No

The Philips OLED909 stands out with its built-in soundbar featuring a navy fabric finish, branded by the renowned name Bowers & Wilkins. At the bottom of the screen, we find a solid speaker system, additionally supported by a built-in subwoofer at the back of the casing. The sound quality is truly impressive for the class of this device. The soundbar delivers clear and detailed audio that performs well with both dialogues and sound effects in films or games.

When it comes to sound, the review will unfortunately be very brief. The biggest advantage of the built-in speakers of the K85F is really just that they are there and produce sound. Other than that, the sound is completely flat, devoid of any bass, and simply anemic. Yes, on the TV's box, we will find the Dolby Atmos logo, but when faced with the physical capabilities of these drivers, it is a feature that exists only on paper. The verdict can, therefore, only be one: when planning to purchase this television, you should immediately add a soundbar to your budget.

Sound Quality Test

No sound test video

Acoustic Measurements

No acoustic data

83dBC (Max)

75dBC