Philips OLED820 vs Hisense E7Q PRO / E79Q PRO

When it comes to HDR quality, the Philips OLED820 uses the same class of WOLED panel found in its biggest rivals – the LG C5 and Samsung S90F. This means we can expect really solid results. This year, mid-range OLED panels can exceed the threshold of a thousand nits, and the tested model reaches around 1300 nits in some films. This is an outstanding result, allowing the director's vision to be conveyed with immense precision, as this is the brightness range in which contemporary productions are mastered. Of course, there are situations where even the OLED820 has to compromise. Full-screen scenes filled with white, like those in the film The Meg, can drop brightness to 400–500 nits, which clearly weakens the effect. This is a characteristic of OLED technology that has yet to be fully eliminated. Despite this limitation, it is hard not to appreciate the HDR in this model – high luminance and a wide DCI-P3 colour gamut coverage of 99% make the image simply look fantastic.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The colour reproduction in the factory settings really surprised us, and positively so. The Philips OLED820, switched to Filmmaker mode, immediately showed that it was quite well tuned in terms of colour. The white balance was relatively accurate, though there was a slight deficiency in the blue hue, which occasionally gave the image a slightly yellowish tint. However, this is not a flaw that particularly detracts from everyday viewing. A bigger issue arose with the brightness characteristics. The gamma curve clearly deviated from the ideal, with the line below the expected values, causing the image to be excessively brightened, and the colours looked as if they were covered with a light milky filter. This effect was also noticeable in tests using the Colour Checker pattern, where more pronounced errors appeared.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

After calibration, both the Filmmaker mode and the gaming mode gained a lot. A slight adjustment of the white balance and an improvement in brightness characteristics produced excellent results in SDR content – the image looked almost perfect, natural, and very close to reference. In the case of HDR materials, the situation was similar, the colours were presented wonderfully, and it was hard to find anything to criticise. However, we noticed a certain feature, which we already pointed out when comparing scenes from the film Billy Lynn. The analysis of the EOTF curve showed that the television has a slight tendency to dim details in the blacks, so the darkest parts are not always displayed exactly as intended by the director. Nevertheless, the effect after calibration is stunning, and the OLED820 is emerging as one of the more interesting screens in its class. It just needs a little pampering, and there really is nothing to worry about.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Fortunately, the earlier effects of the mentioned posterisation can be quite effectively mitigated. The "distortion reduction" function set to a medium level deals with unwanted colour banding, improving the smoothness of tonal transitions. It does happen that it works a bit too aggressively and also smooths out some details – such as minor skin imperfections of the actors – but nevertheless, it can be considered worth using without substantial compromises. The upscaling in the OLED820 also performs quite well. The test image with the model is exceptionally soft, sometimes even too much so, although this can be rectified by slightly boosting the sharpness in the picture menu – this is really a matter of individual preference. The absence of overscan issues with very low-resolution content is also commendable, meaning we don't have to worry that the image will be unnecessarily cropped.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The fluidity of motion is an area where OLEDs always shine, and the Philips OLED820 confirms this rule. The panel itself offers a refresh rate of 144 Hz, which primarily benefits PC gamers, but even with standard television sources or consoles, where it operates at 120 Hz, the motion is fast, sharp and simultaneously smooth, without signs of blurring. This is thanks to the remarkable response time between pixels, which maintains image clarity in every dynamic scene. The manufacturer has also added its own smoother called "Motion Style". In the menu, we find two sliders – the first, responsible for fluidity, allows adjustments to the number of artificially added frames in films. This way, we can choose a raw, cinematic character with a distinctly visible film frame or a more theatrical image with smooth motion. The second slider is for motion blur reduction, particularly useful in sports broadcasts. Here, we definitely recommend setting it to the maximum value, as the effect is truly excellent.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The Philips OLED820 is one of the most complete televisions for gamers. On board, we find practically everything one could expect: two HDMI 2.1 ports with full bandwidth of 48 Gbps (it's a shame there aren't four), variable refresh rate VRR, automatic game mode ALLM, support for Dolby Vision in games, and a good implementation of the HGiG mode. The television handles lower resolutions at 120 Hz with ease, so one can count on considerable flexibility when choosing different picture modes on the console. Philips also includes a Game Bar – a panel that allows changing picture modes, adding a crosshair, or previewing parameters. Although it looks rather clunky and is less polished than that of the competition, it does its job. In practice, therefore, the OLED820, in addition to a full set of four HDMI 2.1 ports, offers nearly everything a gamer could need.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.