The best factory mode in which we conducted all our tests was "Filmmaker", which has become rather standard in televisions from this manufacturer. However, let's check what its characteristics were before we began the calibration process. The first aspect we will examine is white balance, as despite appearing unassuming, it determines whether the image will be free from any kind of tint. The graph clearly shows that both in SDR and HDR materials, there was a dominant presence of two colours: red and green, which resulted in a strong yellow tint that was ubiquitous across the entire image. This is perfectly visible on the "ColourChecker" palette, where all hues shifted towards their warmer counterparts. The second thing we will scrutinise is, in our opinion, the two most important graphs regarding image quality assessment: gamma and the EOTF curve. Both aim to maintain adequate brightness and contrast. The first one serves to describe the brightness level in SDR materials, while the second shows the rate of luminance increase. Analyzing the first one, we can observe that it was extremely lowered compared to the reference value marked by the orange line. This situation resulted primarily in a sharp increase in brightness and a significant reduction in contrast, almost reminiscent of that in OLED televisions. The EOTF curve exhibited greater "moderation" and only slightly brightened the entire image to 50% of the maximum brightness.
The best factory mode we relied on during testing turned out to be "Filmmaker". Although this mode is the closest to the creators' intent for films, it is not without certain imperfections. The white balance chart in both SDR and HDR clearly shows a dominance of red, resulting in significant yellowing, particularly noticeable in whites and on actors' faces. In HDR mode, there is also a slight dominance of green, which, however, does not have as much impact on the perception of the image. The gamma, which is responsible for brightness in SDR materials, performed quite well, but with one serious caveat. In the darkest parts of the image, it was too low, causing excessive brightness in those scenes, depriving the film of drama and contrast. For HDR, the white balance remains at a similar level; however, the EOTF curve chart draws attention. At the beginning, the curve clearly bulges, leading to a strong brightness in the darkest scenes. Then the result suddenly drops below the reference line, resulting in an overly dark image and a loss of dynamics in the brighter parts.
In summary, the "Filmmaker" mode, despite its advantages, requires refinement – especially regarding white balance and proper management of brightness in the darkest and brightest parts of the image. In its current form, it may be acceptable for less demanding users, but for viewers expecting precise image reproduction, it may leave much to be desired.