Philips OLED809/819 vs Hisense U7Q PRO

Philips OLED 809 delivers a more than satisfying HDR effect. The television is capable of generating brightness exceeding 900 nits in almost every scene, and sometimes even over 1000. This result allows for a full experience of content with a wide tonal range. The only moment when Philips OLED 809 is unable to generate higher brightness is in a scene from the movie “The Meg,” which features a large amount of bright white across a significant portion of the screen. However, this cannot be regarded as a poor result, as it represents a considerable improvement over its predecessor. Generally speaking, such values for OLED panels produced by LG Display, which do not feature MLA technology, are very, very good. When combined with high coverage of the DCI-P3 colour gamut, they allow for an exceptional HDR experience. The Philips OLED 809 test showed that this television supports popular HDR formats such as Dolby Vision and HDR10+.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

The best factory mode in which we conducted all our tests was "Filmmaker", which has become rather standard in televisions from this manufacturer. However, let's check what its characteristics were before we began the calibration process. The first aspect we will examine is white balance, as despite appearing unassuming, it determines whether the image will be free from any kind of tint. The graph clearly shows that both in SDR and HDR materials, there was a dominant presence of two colours: red and green, which resulted in a strong yellow tint that was ubiquitous across the entire image. This is perfectly visible on the "ColourChecker" palette, where all hues shifted towards their warmer counterparts. The second thing we will scrutinise is, in our opinion, the two most important graphs regarding image quality assessment: gamma and the EOTF curve. Both aim to maintain adequate brightness and contrast. The first one serves to describe the brightness level in SDR materials, while the second shows the rate of luminance increase. Analyzing the first one, we can observe that it was extremely lowered compared to the reference value marked by the orange line. This situation resulted primarily in a sharp increase in brightness and a significant reduction in contrast, almost reminiscent of that in OLED televisions. The EOTF curve exhibited greater "moderation" and only slightly brightened the entire image to 50% of the maximum brightness.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

Philips, like most leading manufacturers, has been providing advanced tools for calibration processes for years. Here we will find both 2- and 20-point grey scale adjustments, as well as an advanced CMS (Colour Management System). As you can observe, this has brought about extremely beneficial results and profoundly changed the perceived image. Practically every one of the elements mentioned above has undergone a transformation and has been brought back to its natural state. This is particularly evident on the "ColourChecker" palette, where the measured samples are harmoniously in place. It must be said that the white balance has turned out exceptionally well, allowing us to enjoy a clean image free from any tint in both SDR and HDR materials. The biggest issue of OLED809, namely gamma, has been properly modelled and only shows minor errors here and there, which will not affect the overall picture. The EOTF curve, on the other hand, has been rid of that subtle brightening and now presents itself as reference-level.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

Philips OLED 809 did not perform particularly well in the test of tonal transition fluidity. Moving on to the part of the test where we assess the behaviour of the television's algorithms, we will once again check the function responsible for removing posterization. Indeed, such a function exists in the menu and has several available options. As you can see in the picture on the left, although its presence has been confirmed by us, it is not useful. Only at the highest setting does it effectively remove stuttering; however, it blurs the entire image in the process. Therefore, it is completely useless.

It happens more than once or twice that you and we watch lower quality materials. In this case, the quality of the image upscaling algorithms can have a beneficial effect. We must admit that those implemented in OLED 809 work quite efficiently and improve image quality without visible artifacts. You can only notice slight edge fringing; however, it is unlikely to be visible during normal viewing.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

The maximum refresh rate we can set on the tested television is 144 Hz. This value can be achieved by connecting it to a really powerful PC. In the case of consoles or television, everything remains the same. For those who require high smoothness of motion or dislike the characteristic stuttering of films recorded at 24 fps, the manufacturer has prepared a fairly extensive motion smoothing system. In the dedicated tab, we will find a slider for “Smoothness” that is responsible for eliminating stutter, and “Motion Blur Reduction,” which helps increase the sharpness of dynamic elements. The function works very well and granularly, meaning that each setting has a real impact on the perception of motion. We also mention that it works at a refresh rate of 120 Hz, as it operates on multiples of film or television materials. With such an extensive set of options, every user will find their golden mean. In the picture, we present our choice, which is slight smoothing without the soap opera effect.

Motion is influenced not only by settings on the television but also by the response time of the panel itself. OLED televisions feature the best response time on the market, which in the case of 809 is about 0.1 ms. There are no IPS/ADS or especially VA panels that come close to the results of organic panels.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

The Philips OLED 809 television supports all technologies included in the HDMI 2.1 standard, and during our testing, each one activated without any problems. Therefore, we must state that this television is perfectly suited for all gamers, whether they are using a console or a computer. It is worth mentioning that the manufacturer has opted to implement the HGIG mode, which provides a great alternative to Dolby Vision, which unfortunately in the OLED809 is unplayable due to very high input lag.

A nod to gamers is also the inclusion of a dedicated GameBar, which allows for monitoring current gameplay parameters and quick changes to settings. We will also find a function to enable a crosshair, which will be very useful when shooting with a sniper rifle, but from the so-called hip. Additionally, we can also find a shadow enhancement function for better visibility in shadows and a colour filter for gamers with visual impairments.

In summary, the OLED 809 is a very good and versatile device for gamers. Anyone who purchases this television for gaming does not need to worry about anything, as it is simply made for gaming. Especially since features such as VRR, ALLM, G-Sync, FreeSync, or HDR Dolby Vision gameplay will allow for an even greater immersion in their favourite title. Lastly, we will add that the only downside of the television in game mode is the artificial image sharpening, regardless of the settings, and it cannot be 'softened'.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.