Philips OLED809/819 vs Hisense U7Q PRO

Direct compare

OLED809 / OLED819 / AMIBLIGHT TV

Info

U7Q PRO / U78Q PRO

Info

Available screen sizes: 48”55”65”77”

Available screen sizes: 55”65”75”85”

Panel type: WRGB OLED

Resolution: 3840x2160

System: Google TV

Model year: 2024

Complete the survey to find out the result

Panel type: LCD VA

Resolution: 3840x2160

System: VIDAA

Model year: 2025

Complete the survey to find out the result

Overall rating

7.6

7.4

  • Movies and series in UHD quality

    7.3

    7.2

  • Classic TV, YouTube

    7.8

    7.1

  • Sports broadcasts (TV and apps)

    8.2

    6.7

  • Gaming on console

    9.2

    8.3

  • TV as a computer monitor

    6.4

    8.2

  • Watching in bright light

    5.5

    6.2

  • Utility functions

    7.8

    9.4

  • Apps

    9.6

    7.7

  • Sound quality

    7.1

    7.8

Advantages

  • Advanced Google TV system with good app support

  • Very good cooperation with the console

  • Good image fluidity, and an advanced system for its improvement

  • Multicoloured Ambilight backlighting

  • Excellent contrast and black levels - true Mini-LED backlighting with a VA panel (65")

  • Very good motion smoothness - 4K@165 Hz panel

  • Very high HDR brightness - even above 1500 nits

  • Ideal for gaming - Low input lag, VRR, ALLM, 4x HDMI 2.1, 288Hz at 1080p.

  • The Vidaa operating system has many features such as Airplay, USB recording

  • Outstanding quality of tonal transitions

Disadvantages

No like
  • Poor factory colour rendering (can be fixed through calibration)

  • Strongly contrasting tonal transitions

  • Average readability of fonts when connected to a computer

  • No support for HGiG

  • Average viewing angles

  • Missing apps on the VIDAA platform

Our verdict

Philips OLED 809 is a quite versatile television that appeals to a wide range of viewers. Its greatest distinguishing feature among all the television models on the market is the multicolour Ambilight backlighting. This often allows for an even greater immersion and engagement in the world of film. What is most important in televisions, namely contrast, black levels, and colour reproduction, is at a high level, and this is something that will always impress in OLED televisions. The tested television, although it performed quite well in our test, has some shortcomings worth noting. These include the quality of tonal transitions and the abrupt operation of the dynamic tone mapping function. In some cases, these may slightly irritate sensitive eyes. However, Philips OLED 809 excels in other respects, particularly in two areas: gaming performance and motion smoothing. The former stands out particularly strongly, as each of the implemented functions operates without the slightest hesitation, allowing for an even more immersive gaming experience. As for motion fluidity, it is at a similarly high level as the gaming support. Thanks to two sliders, whose effects are noticeable at each position, every user can find the best degree of smoothing for themselves. It’s also worth mentioning the Google TV system, which operates very smoothly and during the tests there were no "stutters".

The U7Q PRO is a television that, after just a few minutes, sends a clear signal: "speed matters here." Hisense surprised us with how much has been packed into a device that doesn't cost a fortune. A refresh rate of 165 Hz in 4K, and even 288 Hz in Full HD – until recently, such numbers were reserved exclusively for top-tier gaming monitors. And here we have a mid-range television with almost a complete set of features for gamers, confidently throwing down the gauntlet to much pricier competitors. However, it doesn't stop at speed-related attributes. The U7Q PRO also boasts a very bright screen, reaching up to 1500 nits at its peak. Like every Mini-LED, it has its typical "quirks" associated with this technology, sometimes slightly exaggerating the image, but the overall visual effect remains very positive – especially in HDR content. It's also worth mentioning the Vidaa operating system – fast, intuitive, and equipped with features such as AirPlay, a voice assistant, and a web browser. While we won't find the full range of applications known from Android, the system performs really well in everyday use. So why is it "almost" ideal for gamers? The only missing feature is HGiG, which allows for precise adjustments of brightness levels in HDR games. This is a minor flaw, but it may be significant for console purists. Nevertheless, the U7Q PRO remains a very solid proposition – and a testament that Chinese manufacturers have not only caught up with their competition from Korea and Japan but in some aspects have even begun to surpass it.

TV appearance

HDMI inputs
2 x HDMI 2.0, 2 x HDMI 2.1 (48Gbps)
0 x HDMI 2.0, 4 x HDMI 2.1 (48Gbps)
Other inputs
RCA (Chinch)
Outputs
Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
Network Interfaces
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
Build quality
Premium
BuildQuality-Good
Stand type
stand-type-
Central
Stand type
stand-type-Silver
stand-type-Graphite
Stand
stand-Fixed
Accessories
accessories-Stand
accessories-Stand

Contrast and black detail

10/10

8/10

Local dimming function: Yes, number of zones: 560 (20 x 28)

Contrast:

Review Philips OLED809/819 Contrast and black detail

Result

:1

Review Philips OLED809/819 Contrast and black detail

Result

:1

Review Philips OLED809/819 Contrast and black detail

Result

:1

Review Philips OLED809/819 Contrast and black detail

Result

:1

Review Philips OLED809/819 Contrast and black detail

Result

:1

Review Hisense U7Q PRO Contrast and black detail

Result

340,000:1

Review Hisense U7Q PRO Contrast and black detail

Result

62,850:1

Review Hisense U7Q PRO Contrast and black detail

Result

42,000:1

Review Hisense U7Q PRO Contrast and black detail

Result

11,100:1

Review Hisense U7Q PRO Contrast and black detail

Result

7,500:1

Halo effect and black detail visibility:

Philips OLED 809, as the name suggests, uses an organic matrix. Like the vast majority of manufacturers, it comes from the LG Displays factory, which is not surprising, as other leading manufacturers like Sony and Panasonic also use them. The application of this type of panel allows for achieving an ideal result in the contrast and black testing procedure. Thanks to such results, the image is incredibly vivid and free of any blooming effect from bright text on a dark background, which is already an indispensable element of televisions with local dimming. This is made possible by the very construction of the panel, which is not made up of many layers of filters, but from conductive organic polymers, controlled by electrical impulses. Thus, if we want to achieve black, the pixel dims to a value of 0, rather than being obscured. The lights present in the test image are perfectly separated from each other, which is extremely difficult, and often impossible, for LCD televisions. One of the strongest advantages of Philips OLED 809 is its ability to render contrasts. The Philips OLED809 test showed that the television excels at separating bright elements, such as headlights, from dark backgrounds.

Hisense U7Q PRO is a mini-LED television with a VA panel and – in the 65-inch version we tested – 560 local dimming zones. It's worth noting from the outset that this number varies depending on the size – larger screens will have more zones, while smaller ones will have fewer accordingly. However, regardless of this, the dimming system works really well here.

The contrast performs exceptionally well for the price range in which this model sits. In optimal conditions, the U7Q PRO can achieve results close to six-figure values, which not long ago was reserved for equipment at a much higher level. In practice – in scenes like the one from the film Oblivion – the image looks stunning. With slightly dimmed light in the room, it can be difficult at first glance to distinguish this television from organic screens. Of course, it is still an LCD with local dimming, so compromises are unavoidable. In more demanding scenes, where there are many small light sources, the U7Q PRO tends to dim too aggressively. Instead of a slight deterioration in black levels – some details that should be visible disappear. This is a side effect of the algorithm that strongly adheres to the rule of "black should be black," even at the cost of subtle image elements.

But nevertheless – contrast is one of the stronger points of this model.

HDR effect quality

6.9/10

6/10

Supported formats
HDR10, HDR10+, Dolby Vision, HLG
HDR10, HDR10+, Dolby Vision, Dolby Vision IQ, HLG
Color gamut coverage
DCI P3: 99.0%, Bt.2020: 75.0%
DCI P3: 94.3%, Bt.2020: 73.3%

Luminance measurements in HDR:

Review Philips OLED809/819 Brightness measurement

Result

921 nit

Review Philips OLED809/819 Brightness measurement

Result

970 nit

Review Philips OLED809/819 Brightness measurement

Result

1039 nit

Review Philips OLED809/819 Brightness measurement

Result

1022 nit

Review Philips OLED809/819 Brightness measurement

Result

425 nit

Review Hisense U7Q PRO Brightness measurement

Result

1129 nit

Review Hisense U7Q PRO Brightness measurement

Result

323 nit

Review Hisense U7Q PRO Brightness measurement

Result

721 nit

Review Hisense U7Q PRO Brightness measurement

Result

267 nit

Review Hisense U7Q PRO Brightness measurement

Result

736 nit

Scene from the movie “Pan” (about 2800 nits)

Scene from the movie “Billy Lynn” (about 1100 nits)

Static HDR10

Dynamic: Dolby Vision

Dynamic: Dolby Vision

HDR luminance chart:

Hisense U7Q PRO

Luminancja HDR

Luminance of RGB colors

Philips OLED809/819

Luminancja HDR

Luminance of RGB colors

Philips OLED 809 delivers a more than satisfying HDR effect. The television is capable of generating brightness exceeding 900 nits in almost every scene, and sometimes even over 1000. This result allows for a full experience of content with a wide tonal range. The only moment when Philips OLED 809 is unable to generate higher brightness is in a scene from the movie “The Meg,” which features a large amount of bright white across a significant portion of the screen. However, this cannot be regarded as a poor result, as it represents a considerable improvement over its predecessor. Generally speaking, such values for OLED panels produced by LG Display, which do not feature MLA technology, are very, very good. When combined with high coverage of the DCI-P3 colour gamut, they allow for an exceptional HDR experience. The Philips OLED 809 test showed that this television supports popular HDR formats such as Dolby Vision and HDR10+.

U7Q PRO is truly a bright television. In synthetic tests, it achieved over 1500 nits, which is an outstanding result for this price range. Such brightness – at least in theory – allows for HDR content to be displayed as intended by the creators, even in more demanding scenes with strong lighting. In practice, it is often very good, but not always perfect. In bright scenes with large areas – like the test chart with intense sunlight from the movie "Pan" – the U7Q PRO makes a huge impression. It can almost dazzle with its brightness, which is definitely an advantage in the context of HDR content. Unfortunately, it doesn't always manage to maintain this when many small bright details appear on a dark background. In such moments, the local dimming algorithms choose to dim some bright elements to maintain good black levels – and the side effect is that some details simply disappear from the frame. This is a classic compromise in mini-LED televisions – and the U7Q PRO is no exception. However, with such a large number of dimming zones, one could have hoped for a slightly more mature algorithm responsible for their control. Fortunately, the overall perception of HDR content is decidedly positive. The U7Q PRO is not only bright but also colourful, thanks to the PFS LED (QLED) coating, the coverage of the DCI-P3 colour palette is at 95%, while BT.2020 is around 73%.

Factory color reproduction

5.1/10

6.2/10

Factory Mode

After calibration

Factory Mode

After calibration

The best factory mode in which we conducted all our tests was "Filmmaker", which has become rather standard in televisions from this manufacturer. However, let's check what its characteristics were before we began the calibration process. The first aspect we will examine is white balance, as despite appearing unassuming, it determines whether the image will be free from any kind of tint. The graph clearly shows that both in SDR and HDR materials, there was a dominant presence of two colours: red and green, which resulted in a strong yellow tint that was ubiquitous across the entire image. This is perfectly visible on the "ColourChecker" palette, where all hues shifted towards their warmer counterparts. The second thing we will scrutinise is, in our opinion, the two most important graphs regarding image quality assessment: gamma and the EOTF curve. Both aim to maintain adequate brightness and contrast. The first one serves to describe the brightness level in SDR materials, while the second shows the rate of luminance increase. Analyzing the first one, we can observe that it was extremely lowered compared to the reference value marked by the orange line. This situation resulted primarily in a sharp increase in brightness and a significant reduction in contrast, almost reminiscent of that in OLED televisions. The EOTF curve exhibited greater "moderation" and only slightly brightened the entire image to 50% of the maximum brightness.

We tested the U7Q PRO in the best possible picture mode offered by this model – Filmmaker Mode. And indeed, this mode performs the best in terms of colour reproduction. However, that doesn't mean it's perfect. In our test unit, both in SDR and HDR content, the image had a slightly cooler tone. The white balance was skewed towards blue, giving the overall impression of being a bit "colder". It may not be glaring, but it is definitely noticeable – especially on white backgrounds, which seemed slightly bluish rather than neutral. Additionally – as we mentioned earlier – the television has a tendency to slightly brighten and oversaturate the image, which is also confirmed by the gamma and EOTF graphs. All this together means that without calibration, the image can appear somewhat unnatural – too cool, with slightly exaggerated dynamics. Therefore, we decided to carry out our own calibration – and you can see its effects and graphs below.

Color reproduction after calibration

9/10

7.5/10

Philips, like most leading manufacturers, has been providing advanced tools for calibration processes for years. Here we will find both 2- and 20-point grey scale adjustments, as well as an advanced CMS (Colour Management System). As you can observe, this has brought about extremely beneficial results and profoundly changed the perceived image. Practically every one of the elements mentioned above has undergone a transformation and has been brought back to its natural state. This is particularly evident on the "ColourChecker" palette, where the measured samples are harmoniously in place. It must be said that the white balance has turned out exceptionally well, allowing us to enjoy a clean image free from any tint in both SDR and HDR materials. The biggest issue of OLED809, namely gamma, has been properly modelled and only shows minor errors here and there, which will not affect the overall picture. The EOTF curve, on the other hand, has been rid of that subtle brightening and now presents itself as reference-level.

Thanks to the calibration, we managed to tame the white balance in SDR and HDR content. In the case of SDR materials, the effect is really very good – the image becomes neutral, cohesive, and simply pleasant to take in. Everything looks as it should.

HDR performs a bit worse. Although the white balance appears correct and the image overall gains in naturalness, unfortunately, the delta E errors remain noticeable. Why? Because Hisense does not give us full control over how the television manages brightness in HDR mode with the U7Q PRO model. This is where the limitation comes into play. When we look at the EOTF curve for HDR content, we can clearly see what we mentioned earlier – at the beginning of the graph, there is a distinct drop, meaning the television darkens the smallest areas more than it should. On the other hand – the brightest elements can sometimes be overly bright. As a result, some details get lost, others are too aggressive, and overall control over brightness does not always match what we are trying to achieve during calibration.

Does the image look better after calibration? Definitely yes, in terms of colour. But when it comes to managing brightness in HDR, we have to accept that the Hisense U7Q PRO will do it in its own way.

Smoothness of tonal transitions

2.4/10

9.5/10

Equally important as colours, blackness and contrast in the context of the image quality assessment process is its purity. This category can also include the quality of tonal transitions. How many of you have experienced the effect of "banding" of colours on your older receivers? It is extremely bothersome and often effectively hinders immersion in the series or film being watched. Philips OLED 809 unfortunately has one of those qualities that are better left unspoken. However, out of editorial duty, we should take a look at them and evaluate, which will be quite simple given their lack of complexity. As you can see, practically every scene demonstrated a lack of fluidity between colours. And just as in the film "Kingsman" this is still acceptable, in other productions it is really impossible to leave them with a clean conscience, especially when looking at "The Green Knight." There, the dense fog has practically been converted into horizontal stripes and vaguely defined geometric shapes. There are televisions that can manage tonal transitions perfectly, but Philips OLED 809 unfortunately does not belong to this group. During the tests, we could observe the colour banding effect, particularly in demanding scenes, which negatively impacts the reception of the film. Philips OLED 809 test indicates that even options for removing posterization do not help sufficiently, which can be considered a serious flaw.

The U7Q PRO handles tonal transitions really well. Colours blend smoothly, without any banding, stripes or strange artefacts. Even in more challenging scenes that typically expose any imperfections – there was nothing to criticise here. The image simply looks clean. Gradients – both coloured and grey – are smooth, nothing tears, nothing distracts. This is one of those elements that you don’t pay attention to while watching… certainly not in the case of the U7Q PRO.

Image scaling and smoothness of tonal transitions

5.5/10

7/10

Image without overscan on the SD signal
No
OK
Smooth transition function
OK
OK

Smooth transition function

Image without overscan on the SD signal

Philips OLED 809 did not perform particularly well in the test of tonal transition fluidity. Moving on to the part of the test where we assess the behaviour of the television's algorithms, we will once again check the function responsible for removing posterization. Indeed, such a function exists in the menu and has several available options. As you can see in the picture on the left, although its presence has been confirmed by us, it is not useful. Only at the highest setting does it effectively remove stuttering; however, it blurs the entire image in the process. Therefore, it is completely useless.

It happens more than once or twice that you and we watch lower quality materials. In this case, the quality of the image upscaling algorithms can have a beneficial effect. We must admit that those implemented in OLED 809 work quite efficiently and improve image quality without visible artifacts. You can only notice slight edge fringing; however, it is unlikely to be visible during normal viewing.

If someone happens to come across older materials where the colour banding issue occurs – Hisense has a solution for that. In the U7Q PRO, we find a function called "Smooth and Gradient Image". Set to the "Medium" level, it works really well – removing most issues with gradation while not smoothing out the entire image, like blurring in Photoshop. 😉 Film grain remains, details do not disappear – this is exactly how it should work. Well done on the implementation!

As for upscaling weaker materials, it is simply good. It is not at the level of the most expensive televisions with advanced upscaling, but older content looks good. There is minor aliasing at very low resolutions, but this is completely normal and hard to avoid. On the plus side – even with the oldest materials, there is no overscan effect, the image is neither cropped nor artificially stretched.

Blur and motion smoothness

8.5/10

7.5/10

Maximum refresh rate of the panel
144Hz
165Hz
Film motion smoothing option
OK
OK
Blur reduction option
OK
OK
BFI function 60Hz
Nie
Yes, 120Hz (double contours)
BFI function 120Hz
Nie
Yes, 240Hz (double contours)
Brightness drop with BFI
-%
60%

Blur (native resolution, maximum refresh rate):

Blur (BFI function enabled):

Smużenie ():

Smużenie (1080p 288Hz):

The maximum refresh rate we can set on the tested television is 144 Hz. This value can be achieved by connecting it to a really powerful PC. In the case of consoles or television, everything remains the same. For those who require high smoothness of motion or dislike the characteristic stuttering of films recorded at 24 fps, the manufacturer has prepared a fairly extensive motion smoothing system. In the dedicated tab, we will find a slider for “Smoothness” that is responsible for eliminating stutter, and “Motion Blur Reduction,” which helps increase the sharpness of dynamic elements. The function works very well and granularly, meaning that each setting has a real impact on the perception of motion. We also mention that it works at a refresh rate of 120 Hz, as it operates on multiples of film or television materials. With such an extensive set of options, every user will find their golden mean. In the picture, we present our choice, which is slight smoothing without the soap opera effect.

Motion is influenced not only by settings on the television but also by the response time of the panel itself. OLED televisions feature the best response time on the market, which in the case of 809 is about 0.1 ms. There are no IPS/ADS or especially VA panels that come close to the results of organic panels.

“Speed” – this word came up most often during our tests of the U7Q PRO. The television is equipped with a 165 Hz panel, which is impressive in itself – especially since we are talking about a model in the mid-range price category. Of course, PC gamers will benefit the most from its full capabilities, but even with everyday viewing, it's clear that this is a fast and efficient panel. Like most modern televisions, the U7Q PRO can also enhance the fluidity of films that were originally recorded at 24 frames. In the menu, we find a slider that allows us to adjust the effect to our own preferences – from a more cinematic look, with subtle motion, to stronger smoothing with the characteristic “telenovela effect.”

Console compatibility and gaming features

10/10

8.5/10

  • ALLM
    Yes
    Yes
  • VRR
    Yes
    Yes
  • VRR range
    40 - 144Hz
    48 - 288Hz
  • Dolby Vision Game Mode
    Yes
    Yes
  • Correct implementation of HGIG
    Yes
    No
  • 1080p@120Hz
    Yes
    Yes
  • 1440p@120Hz
    Yes
    Yes
  • 4K@120Hz
    Yes
    Yes
  • Game bar
    Yes
    Yes

The Philips OLED 809 television supports all technologies included in the HDMI 2.1 standard, and during our testing, each one activated without any problems. Therefore, we must state that this television is perfectly suited for all gamers, whether they are using a console or a computer. It is worth mentioning that the manufacturer has opted to implement the HGIG mode, which provides a great alternative to Dolby Vision, which unfortunately in the OLED809 is unplayable due to very high input lag.

A nod to gamers is also the inclusion of a dedicated GameBar, which allows for monitoring current gameplay parameters and quick changes to settings. We will also find a function to enable a crosshair, which will be very useful when shooting with a sniper rifle, but from the so-called hip. Additionally, we can also find a shadow enhancement function for better visibility in shadows and a colour filter for gamers with visual impairments.

In summary, the OLED 809 is a very good and versatile device for gamers. Anyone who purchases this television for gaming does not need to worry about anything, as it is simply made for gaming. Especially since features such as VRR, ALLM, G-Sync, FreeSync, or HDR Dolby Vision gameplay will allow for an even greater immersion in their favourite title. Lastly, we will add that the only downside of the television in game mode is the artificial image sharpening, regardless of the settings, and it cannot be 'softened'.

The Hisense U7Q PRO is a television that seems almost designed with gamers in mind. It has practically everything one could expect from a gaming display: variable refresh rate (VRR), automatic low latency mode (ALLM), and as many as four HDMI 2.1b ports with full bandwidth of 48 Gb/s. Additionally, there is a clear and quite functional Game Bar, as well as a well-implemented Dolby Vision GAMING mode that works seamlessly with Xbox Series S and X consoles.

Sounds like perfection? Well, almost. Unfortunately, Hisense has still not implemented the HGiG feature, which means the system limitation of tone mapping on the television side. This means that when configuring HDR brightness on the console, we do it "by eye" or search for settings in online guides, as the display does not show the actual range of its brightness. It’s a pity – because HGiG indeed makes it easier to match the console to the television and helps avoid overexposure or overly dark scenes in HDR games.

Fortunately, the other features work very well. Input lag is low, responsiveness is excellent, and the handling of other functions is impeccable. And while not everything worked perfectly, the U7Q PRO can still be recommended to gamers without hesitation.

Input lag

9.5/10

9.8/10

SDR

1080p60
13 ms
18 ms
1080p120
5 ms
9 ms
2160p60
13 ms
18 ms
2160p120
5 ms
9 ms

HDR

2160p60
13 ms
18 ms
2160p120
5 ms
9 ms
4320p60

Dolby Vision

2160p60 DV
13 ms
18 ms
2160p120 DV
57 ms
9 ms

The results of input lag measurements in the Philips OLED 809 are at a high level, regardless of the signal or resolution. All gamers will certainly appreciate the manufacturer's efforts, which mean that a game running at 4K120Hz with HDR has only 5 ms of lag, which is practically unnoticeable even in online games. One should not forget the proper implementation of the gaming mode with Dolby Vision, which deserves praise for a similar reaction time of 13 ms. In this case, the Philips OLED 809 receives our highest rating.

In terms of signal latency, the Hisense U7Q PRO performs really well. For 120 Hz content, the input lag remains below 10 ms, which translates to a lightning-fast response – the screen almost instantly reacts to our movements, something console and PC gamers will particularly appreciate. With 60 Hz content, the situation is somewhat worse, as the response time doubles – this is natural and applies to virtually all televisions. Nevertheless, it still remains below 20 ms, which can be confidently considered a very good result, even close to perfection – and in practice, it is hardly noticeable during gaming.

Compatibility with PC

6.4/10

8.2/10

Chroma 444 (maximum resolution and refresh rate)
No
Yes
Font clarity
Average
Good
Readability of dark text and shapes
Good
Average
Input lag in PC mode (4K, maximum refresh rate)
13ms
9ms
Matrix subpixel arrangement
RWBG
BGR
Max refresh rate
144Hz
165Hz
G-Sync
Yes
Yes

Just like in games, the tested television performs excellently, but in everyday work with text, it doesn't do so well. Although its latency is very low, the problem lies elsewhere. The television does not support chroma 4:4:4, which results in unpleasant font blurring, regardless of the provided refresh rate. While this is not usually a problem in games, it can be quite bothersome during text work due to poor readability. Additionally, the pixel arrangement in WOLED panels does not make things easier for it.

Playing on PC using the Hisense U7Q PRO is pure fun. Low input lag, full 165 Hz in 4K and even 288 Hz in Full HD - these are numbers we wouldn’t expect from a television at this price. In this regard, it’s really hard to fault anything. If someone is looking for a large screen for gaming from a PC - the U7Q PRO can confidently serve as a monitor. It performs slightly worse for everyday work with text. Although chroma 4:4:4 is present, so theoretically everything should look good. But in practice, grey fonts on a dark background look strange – vertical lines are sharp, but horizontal ones can blur, disappear, or appear slightly dimmed. However, it must be honestly added that if you use the television as usual – that is, from a few metres away – you probably won’t notice this. The problem only becomes visible when someone places the U7Q PRO on a desk, a metre from their face, and starts working with text or spreadsheets. If you plan to use it in that way – it’s worth keeping this in mind.

Viewing angles

7.4/10

3/10

Brightness drop at an angle of 45 degrees
29%
70%

A widely known advantage of OLED matrices is their performance when viewed even at sharp angles. We do not experience a drop in contrast or colour saturation. However, a characteristic feature of panels produced by LG Display, which are not used in top models, is a tint in shades of sea or cyan when viewed at large angles.

In this regard, the U7Q PRO performs moderately. The television is equipped with a VA panel, which inherently is not known for wide viewing angles. When we start looking at the screen at an angle, the image noticeably loses brightness, and the colours begin to wash out. This is a completely normal phenomenon in VA panels without additional coatings that widen the angles – so if you plan to watch from the side or in a larger group, it’s worth keeping this in mind. On the other hand, directly in front – the image looks great, with deep blacks and very good contrast, much better than on IPS/ADS type panels.

TV efficiency during daytime

5.5/10

6.2/10

Matrix coating
Glare
Satin
Reflection suppression
Good
Good
Black levels during daytime
Very Good
Very Good

Matrix brightness

Average luminance SDR

Hisense U7Q PRO: 472 cd/m2

Philips OLED809/819: 322 cd/m2

For many years, the issue raised regarding OLED televisions has been their performance during the day. Many people still believe that these are not receivers intended for such use. They are probably right, except when it comes to screens from a few good years back. Technology advances, and currently there are no objections to recommending such a television for today. Admittedly, a glossy panel does not sound like something that would substantiate this claim; however, it is hard to stand against the images that you can see for yourselves. Another point we indicate to pay attention to is contrast during daytime use. This, unlike QD-OLED panels, and even OLEDs equipped with MLA technology, is higher. The reason for this situation is the lack of excited quantum dots and micro-lenses.

As we mentioned earlier – the U7Q PRO is really a bright television, especially when it comes to HDR content. For SDR material, the television dims a bit, but an average brightness of around 500 nits is still a very solid result. This means that it's easy to watch television or movies even in quite a bright room. Only in very extreme lighting conditions – for example, strong sunlight directly on the screen – can visibility be somewhat affected. Fortunately, Hisense has applied a satin anti-reflective coating that effectively suppresses reflections, and the blacks retain their depth even during the day. This makes a difference and allows for comfortable use of the television in various lighting conditions.

Details about the matrix

Backlight Type
Mini-LED PFS LED
Software version during testing
TPM231WW_R.101.0091.227.211
V0000.09.01T.P0528
Image processor
mt5896

Subpixel Structure:

Panel uniformity and thermal imaging:

Philips OLED809/819

Hisense U7Q PRO

TV features

7.8/10

9.4/10

  • HDMI inputs
    2 x HDMI 2.0, 2 x HDMI 2.1 48Gbps
    0 x HDMI 2.0, 4 x HDMI 2.1 48Gbps
  • Other inputs
    RCA (Chinch)
  • Outputs
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI)
    Toslink (Optical audio), eARC (HDMI), ARC (HDMI), Mini-Jack (Headphones)
  • Network Interfaces
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
    Wi-Fi 2.4GHz, Wi-Fi 5GHz, Ethernet (LAN) 100Mbps
  • TV reception
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C
    DVB-T, DVB-T2, DVB-S, DVB-S2, DVB-C

Classic features:

  • Recording to USB (terrestrial TV)
    No
    Yes
  • Recording programming
    No
    Yes
  • Picture in Picture (PiP)
    No
    No
  • RF remote control (no need to aim at the screen)
    Yes
    Yes
  • Backlit remote control
    Yes
    Yes
  • Teletext
    Yes
    Yes
  • Audio only mode
    Yes
    Yes
  • Possibility to connect Bluetooth headphones to the TV
    Yes
    Yes
  • Possibility to simultaneously use Bluetooth headphones and the TV speaker
    No
    Yes

Smart features:

  • AirPlay
    Yes
    Yes
  • Screen mirroring (Windows Miracast)
    Yes
    Yes
  • Wyszukiwanie głosowe
    Yes
    Yes
  • Voice search in native language
    Yes
    Yes
  • Ability to connect a keyboard and mouse
    Yes
    Yes

Before we move on to the software that controls the television, it is impossible not to mention the manufacturer's biggest differentiator. We are, of course, talking about the multicoloured Ambilight backlighting, which placed on the back of the device displays colours adjusted to what is happening on the screen, often allowing for an even greater immersion experience. The Philips OLED 809 is powered by the Google TV system. This is an undeniable advantage compared to some other models from the manufacturer that use the proprietary TitanOS system, which is significantly more closed and limited in terms of available applications. With Google TV, we can install almost any application, both from the store and directly from online repositories via an APK file.

The Google TV system also offers many conveniences related to control. We can easily connect a keyboard with a touchpad, which significantly facilitates typing queries and navigation. Additionally, thanks to integration with Google, we can issue voice commands using the remote, which are quickly and accurately interpreted by the system.

In summary: Google TV is currently one of the most popular systems on the market. Thanks to the use of a powerful CPU, it operates very smoothly and stably, without freezing or experiencing lags during tests. It is definitely the best option for those who want to make the most of their television's capabilities and appreciate the openness and versatility of the system.

Classic Features of U7Q PRO

If you plan to use the television in a more "classic" way, that is, for watching daily programs or connecting headphones, the Hisense U7Q PRO has almost everything you might expect. The television easily supports recording to USB, you can connect headphones via Bluetooth, and the remote control is backlit, which still isn't standard even in more expensive models. Although many people today forgo these classic features in favour of streaming applications, it's good to know that the U7Q PRO still does this properly and without compromises (apart from the lack of PiP functionality).

SmartTV System: Vidaa

When it comes to smart features, this model operates on the VIDAA system in Europe. The system runs smoothly, has a built-in web browser, supports voice control (also in Polish), and AirPlay, which will delight users of Apple devices. However, it's worth noting that VIDAA is a closed system, so you won't find all the popular applications that we have gotten used to with Android TV or Google TV. Before purchasing, it's advisable to check if the apps you actually use are available.

Playing files from USB

9.5/10

8.2/10

Supported photo formats:

JPEG
Yes
Yes
HEIC
Yes
No
PNG
Yes
Yes
GIF
Yes
Yes
WebP
Yes
Yes
TIFF
No
No
BMP
Yes
Yes
SVG
No
No

Maximum photo resolution:

4 Mpix
Yes
Yes
6 Mpix
Yes
Yes
8 Mpix
Yes
Yes
10 Mpix
Yes
No
12 Mpix
Yes
No
16 Mpix
Yes
Yes
20 Mpix
Yes
No
24 Mpix
Yes
No
28 Mpix
Yes
No
32 Mpix
Yes
Yes

The default media player in Philips OLED 809 is of a fairly high standard, although it is not without its flaws. It performs excellently in playing various types of video files, except for two less popular ones. The presence of all checkboxes confirming playback of different subtitle formats deserves a big plus. The television handles every resolution of images, making it an excellent screen for viewing family albums or studio photos. The rest, including supported photo and audio formats, is satisfactory, and those that the television cannot play are either uncommon or becoming obsolete. Anyway, this is not a problem, as we can download a program from the app store that will resolve these issues.

The built-in media player in the VIDAA system functioned very efficiently and without issues on our U7Q PRO unit. The television effortlessly read external video and audio files, as well as subtitles, making it convenient to watch films from a USB stick or external drive. Most popular formats worked flawlessly, so there was no need to convert anything. The only drawback was a certain selectivity in handling high-resolution images – not all of them opened. Therefore, you will find a detailed list of supported photo resolutions (Mpix) in our comparison table.

Apps

9.6/10

7.7/10

OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
OK
Spotify
OK
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
OK
Kodi
No
Apple_music
OK
Eleven_sports
No
Xbox Game Pass
OK
GeForce Now!
No
Amazon Luna
OK
Boosteroid
OK
Steam Link
OK
Disney_Plus
OK
Amazon_Prime_Video
OK
Player_TVN
OK
Polsat_Box_Go
OK
Canal_Plus_Online
OK
TVP_VOD
OK
Apple_TV_Plus
OK
SkyShowtime
OK
Rakuten
OK
CDA_Premium_Browser
No
Spotify
No
Tidal
OK
Netflix
OK
YouTube
OK
HBO_MAX
No
Kodi
No
Apple_music
No
Eleven_sports
No
Xbox Game Pass
No
GeForce Now!
No
Amazon Luna
OK
Boosteroid
No
Steam Link

Sound

7.1/10

7.8/10

  • Maximum volume
    -
    85dB
  • Dolby Digital Plus 7.1
    Yes
    Yes
  • Dolby True HD 7.1
    Yes
    Yes
  • Dolby Atmos in Dolby Digital Plus (JOC)
    Yes
    Yes
  • Dolby Atmos in Dolby True HD
    Yes
    No
  • DTS:X in DTS-HD MA
    Yes
    Yes
  • DTS-HD Master Audio
    Yes
    Yes

At the outset of this paragraph, it should be noted that sound quality is always subjective. In our opinion, the audio system that the manufacturer has equipped the Philips OLED 809 with is of a fairly high standard. The bass is well-defined, but at the same time, it does not overshadow the mid and high tones. Looking at it from another angle, when opting for a television at this price point, we will likely already have a separate audio system. In this context, the tested television will certainly not disappoint, as it supports virtually every important standard, including Dolby Atmos and, more importantly, DTS-HD Master Audio.

Considering the standards of built-in television speakers, the U7Q PRO sounds surprisingly good. The sound is clear, with distinct mid and high tones, and the bass – although limited – doesn’t completely disappear. It can be said that for "television speakers," the level is more than satisfactory. However, it's worth noting that in our test unit we could not play sound in DTS:X format from local files – the television simply does not support it. This means that if you are counting on a cinematic spatial effect solely from its built-in speakers, there might be a certain disappointment. Fortunately, the television smoothly passes the DTS signal to an external amplifier, so if you have a home cinema – just connect it and everything works as it should.

Acoustic Measurements

No acoustic data

85dBC (Max)

75dBC