Philips OLED809/819 vs Hisense E7Q PRO / E79Q PRO

Philips OLED 809 delivers a more than satisfying HDR effect. The television is capable of generating brightness exceeding 900 nits in almost every scene, and sometimes even over 1000. This result allows for a full experience of content with a wide tonal range. The only moment when Philips OLED 809 is unable to generate higher brightness is in a scene from the movie “The Meg,” which features a large amount of bright white across a significant portion of the screen. However, this cannot be regarded as a poor result, as it represents a considerable improvement over its predecessor. Generally speaking, such values for OLED panels produced by LG Display, which do not feature MLA technology, are very, very good. When combined with high coverage of the DCI-P3 colour gamut, they allow for an exceptional HDR experience. The Philips OLED 809 test showed that this television supports popular HDR formats such as Dolby Vision and HDR10+.

When it comes to the quality of the HDR effect, the E7Q PRO is unfortunately not a television that can impress with brightness alone. In real film materials, we measured around 250–300 nits, which is simply too little for HDR to look spectacular. There is a lack of that "spark" in bright details, highlights, and light effects, and in many HDR scenes, it can resemble good SDR more than true cinematic HDR. The consolation in all this is the colours. We managed to confirm that the E7Q PRO is a PFS-type television, meaning it has an additional filter that improves colour gamut coverage. As a result, even if the brightness does not deliver, the colours in HDR content can be appropriately saturated and pleasing to the eye, without the feeling of a "washed-out" image.

The best factory mode in which we conducted all our tests was "Filmmaker", which has become rather standard in televisions from this manufacturer. However, let's check what its characteristics were before we began the calibration process. The first aspect we will examine is white balance, as despite appearing unassuming, it determines whether the image will be free from any kind of tint. The graph clearly shows that both in SDR and HDR materials, there was a dominant presence of two colours: red and green, which resulted in a strong yellow tint that was ubiquitous across the entire image. This is perfectly visible on the "ColourChecker" palette, where all hues shifted towards their warmer counterparts. The second thing we will scrutinise is, in our opinion, the two most important graphs regarding image quality assessment: gamma and the EOTF curve. Both aim to maintain adequate brightness and contrast. The first one serves to describe the brightness level in SDR materials, while the second shows the rate of luminance increase. Analyzing the first one, we can observe that it was extremely lowered compared to the reference value marked by the orange line. This situation resulted primarily in a sharp increase in brightness and a significant reduction in contrast, almost reminiscent of that in OLED televisions. The EOTF curve exhibited greater "moderation" and only slightly brightened the entire image to 50% of the maximum brightness.

In terms of colour reproduction, we tested the Hisense E7Q Pro in Movie mode, which turned out to be the best built-in preset without a doubt. This mode, unlike the Eco, Standard or Dynamic settings, offers the most natural colours straight out of the box. Although no factory mode is completely free of flaws, the E7Q Pro deserves high praise for its colour rendering in standard SDR content. The colour palette is very well tuned here, and the errors in the Color Checker tests often did not exceed a value of 3, which is an outstanding result rarely seen in such affordable televisions. The only drawback we noted in SDR is the tendency to darken some elements of the image, as indicated by the slightly raised gamma graph. The television performs slightly worse with colours in HDR mode. Here, colour errors become noticeable to the naked eye, mainly due to a lack of blue in the white balance. This causes the colours on the screen to be too warm, and for some viewers, they may even seem “too cinematic.” Of course, to improve these parameters, we proceeded with professional calibration.

Philips, like most leading manufacturers, has been providing advanced tools for calibration processes for years. Here we will find both 2- and 20-point grey scale adjustments, as well as an advanced CMS (Colour Management System). As you can observe, this has brought about extremely beneficial results and profoundly changed the perceived image. Practically every one of the elements mentioned above has undergone a transformation and has been brought back to its natural state. This is particularly evident on the "ColourChecker" palette, where the measured samples are harmoniously in place. It must be said that the white balance has turned out exceptionally well, allowing us to enjoy a clean image free from any tint in both SDR and HDR materials. The biggest issue of OLED809, namely gamma, has been properly modelled and only shows minor errors here and there, which will not affect the overall picture. The EOTF curve, on the other hand, has been rid of that subtle brightening and now presents itself as reference-level.

In the case of materials with a standard dynamic range (SDR), our actions in Filmmaker mode turned out to be largely cosmetic 😉. We mainly focused on a subtle adjustment of the white balance and equalising the gamma curve, which allowed us to recover details in the darker areas of the image that previously tended to get lost. However, it is worth noting that the E7Q Pro unit we tested was exceptionally well-made at the factory. We remind you that these parameters depend on the specific unit – with mass production, factory calibration can be random, so your unit may require slightly different intervention. The biggest beneficiary of professional calibration was undoubtedly HDR mode. This is where we did the most work, which brought spectacular results. We managed to effectively tame the excessive warmth of the image, caused by a factory deficiency in blue colour. After calibration, the colour errors were reduced to a significantly lower level, which will certainly please those who watch a lot of streaming content in HDR format, expecting faithful reproduction.

Philips OLED 809 did not perform particularly well in the test of tonal transition fluidity. Moving on to the part of the test where we assess the behaviour of the television's algorithms, we will once again check the function responsible for removing posterization. Indeed, such a function exists in the menu and has several available options. As you can see in the picture on the left, although its presence has been confirmed by us, it is not useful. Only at the highest setting does it effectively remove stuttering; however, it blurs the entire image in the process. Therefore, it is completely useless.

It happens more than once or twice that you and we watch lower quality materials. In this case, the quality of the image upscaling algorithms can have a beneficial effect. We must admit that those implemented in OLED 809 work quite efficiently and improve image quality without visible artifacts. You can only notice slight edge fringing; however, it is unlikely to be visible during normal viewing.

When it comes to upscaling and digital image processing, the E7Q PRO deserves praise. The scaling performs really well and does not dramatically fall behind much more expensive, advanced televisions. Lower-quality materials can look clean and sensible, without the impression that the image is artificially "enhanced." However, the smoothing function presents a bit worse. Indeed, it can be effective and improve tonal transitions in poor quality materials, but at the same time, it can introduce undesirable effects. It sometimes removes grain or adds unwanted artefacts, giving the image a more "digital" character. Therefore, we mainly recommend it to those who prefer a smoother, less cinematic style of image.

The maximum refresh rate we can set on the tested television is 144 Hz. This value can be achieved by connecting it to a really powerful PC. In the case of consoles or television, everything remains the same. For those who require high smoothness of motion or dislike the characteristic stuttering of films recorded at 24 fps, the manufacturer has prepared a fairly extensive motion smoothing system. In the dedicated tab, we will find a slider for “Smoothness” that is responsible for eliminating stutter, and “Motion Blur Reduction,” which helps increase the sharpness of dynamic elements. The function works very well and granularly, meaning that each setting has a real impact on the perception of motion. We also mention that it works at a refresh rate of 120 Hz, as it operates on multiples of film or television materials. With such an extensive set of options, every user will find their golden mean. In the picture, we present our choice, which is slight smoothing without the soap opera effect.

Motion is influenced not only by settings on the television but also by the response time of the panel itself. OLED televisions feature the best response time on the market, which in the case of 809 is about 0.1 ms. There are no IPS/ADS or especially VA panels that come close to the results of organic panels.

In the category of smearing and motion fluidity, the E7Q PRO has one very strong argument. At this price, Hisense has included a 120 Hz panel, and in PC mode, it can even operate at 144 Hz. This immediately provides greater possibilities in motion settings, as the menu offers more options for smoothing the image. Among other things, we have frame interpolation options, which allow us to adjust the fluidity for sports or films, depending on whether we prefer a more cinematic character or a "theatrical" smoothness.

The Philips OLED 809 television supports all technologies included in the HDMI 2.1 standard, and during our testing, each one activated without any problems. Therefore, we must state that this television is perfectly suited for all gamers, whether they are using a console or a computer. It is worth mentioning that the manufacturer has opted to implement the HGIG mode, which provides a great alternative to Dolby Vision, which unfortunately in the OLED809 is unplayable due to very high input lag.

A nod to gamers is also the inclusion of a dedicated GameBar, which allows for monitoring current gameplay parameters and quick changes to settings. We will also find a function to enable a crosshair, which will be very useful when shooting with a sniper rifle, but from the so-called hip. Additionally, we can also find a shadow enhancement function for better visibility in shadows and a colour filter for gamers with visual impairments.

In summary, the OLED 809 is a very good and versatile device for gamers. Anyone who purchases this television for gaming does not need to worry about anything, as it is simply made for gaming. Especially since features such as VRR, ALLM, G-Sync, FreeSync, or HDR Dolby Vision gameplay will allow for an even greater immersion in their favourite title. Lastly, we will add that the only downside of the television in game mode is the artificial image sharpening, regardless of the settings, and it cannot be 'softened'.

The E7Q PRO is a phenomenal screen for gamers. Aside from the typical "ache" of Hisense, which is the lack of support for the HGiG format due to permanently active tone mapping, we get practically everything one can expect from a television that is to have a gaming label. There are two HDMI 2.1 ports, along with a full set of key features. We have variable refresh rates, automatic switching to game mode, and support for 4K at 120 Hz. Additionally, all the most important settings are at hand in a clear Game Bar. This tool not only looks modern but also has a typically "gaming" edge and truly makes life easier while gaming.