Philips OLED769 vs Hisense U7S Pro

Philips OLED769 performs quite well, particularly in film scenes with small points of light. The television surprises with its brightness, reaching around 800 nits, which is an impressive result. As a result, fine sources of light, such as street lamps at night or stars in the sky, are sharp and full of detail. However, the biggest challenge for this model is the scene with a full-screen burst of sunlight. In such moments, the brightness drops to about 250 nits, which is not very impressive. This is a typical problem for cheaper OLED displays, which struggle to maintain high brightness across the entire screen surface.

Let's start with the fact that the U7S Pro is an impressively bright television – in calibrated mode, our measuring equipment indicated a staggering 2200 nits of peak brightness! This is an absolutely remarkable result, considering that this model is positioned rather as a mid-range option.

However, as we know, peak brightness on test patterns is one thing, and actual film scenes are another. Unfortunately, in real video materials, the backlight power clearly drops. Although in the most demanding moments, the television can still exceed the 1000-nit barrier – which is still an excellent result, perfectly aligned with the mastering standards of most HDR films – the real challenge comes from the aggressively tuned local dimming algorithms. Because of this, small, bright details such as stars or the moon in the night sky are noticeably dimmed. The television tries at all costs to maintain deep blacks, which is of course understandable, but unfortunately, this comes at the expense of the dynamics and brilliance of the HDR effect itself.

One must commend the colour reproduction. The new U7S Pro is a QLED design that provides very wide coverage of the colour palette. Unlike last year's model (U7Q Pro), this year's variant is a "true" QLED, rather than a solution based on a PFS filter. As a result, the colour saturation has clearly increased, and coverage of the most demanding BT.2020 colour space has surpassed the 81% barrier.

The "Film" mode proved to be the best factory setting in terms of fidelity to the source material, and it is on this that we based our tests. However, like other factory modes, it was not without flaws. Let us examine, therefore, what exactly went wrong in SDR and HDR materials.

In both cases, the white balance was disrupted by the excessive dominance of green and red hues. This phenomenon created a yellowish tint that spread across the entire image, leading to issues such as yellowed whites and unnatural skin tones. These problems were clearly highlighted on the "ColourChecker" palette, where each of the samples was shifted towards warmer tones.

As for contrast and brightness, in the Philips OLED769, we can look at two key graphs: Gamma for HD content and the EOTF curve for 4K HDR content. In the case of the first graph, the gamma value falls below the optimal level of 2.4, resulting in an increase in brightness of light areas of the image. This means that bright elements may be slightly overexposed, losing detail and depth. In contrast, the EOTF curve for 4K HDR content performs really well. The graph shows that the television effectively conveys details in both the brightest and darkest areas of the image, resulting in a realistic and dynamic representation of scenes.

We tested the U7S Pro model – as we always do – in the best factory-calibrated picture mode, namely Filmmaker Mode. We can evaluate the displayed colours in two ways. The most disappointing was the profile designed for viewing SDR content, that is, traditional television, YouTube, and other less demanding materials. The picture was clearly yellowed, which turned out to be a direct consequence of a poorly set white balance. As our graphs show, there is a significant deficiency of the blue component, which drastically affected the overall colour temperature. This is clearly visible on the ColorChecker charts as well as on the graphs of the colour palette itself, where most samples leaned towards yellow. Fortunately, the factory HDR mode fared much better – there, the colour errors were around a Delta E value of 3, which is already a really solid result.

After professional calibration, Philips OLED769 truly shines in terms of colour accuracy. The television has been completely stripped of any yellow tint in both HD and 4K content. The Colour Checker test confirms that deltaE errors are minimal, occasionally exceeding a value of 2, which means we can speak of almost perfect director's representation.

When it comes to contrast, the situation is equally impressive. With 4K materials, there wasn't much to improve initially, while the gamma chart has been significantly enhanced. This allows dark and light areas of the image to be represented with greater accuracy, resulting in a realistic and dynamic portrayal of scenes.

The calibration has allowed the full potential of this television to be unleashed, both in terms of colours and contrast. Philips OLED769 now offers vivid, natural images of high quality that will delight any user, whether they are watching films or using other multimedia.

We know, however, that the company Hisense is capable of much more – as previous generations have demonstrated – which is why we couldn't simply overlook the factory shortcomings of the U7S Pro model in everyday content. As is often the case, the television underwent professional calibration. The conclusions? This process brought about a colossal change. After manually adjusting the white balance and supplementing the deficiencies in the blue component, the annoying yellow tint disappeared as if by magic. White became naturally pure, and skin tones gained the appropriate, healthy hue. Importantly, calibration not only tamed the capricious SDR mode but also allowed us to extract the maximum potential from the panel, reducing average colour reproduction errors to levels nearly imperceptible to the human eye. The only thing we must criticise after the whole process is the very nature of the Mini-LED backlight and its specific interaction with the HDR signal. The aggressively tuned local dimming algorithms significantly interfere with the EOTF brightness curve. As a result, the backlight does not always work perfectly with the creator's intention – depending on the scene being viewed, the curve can noticeably deviate either above or below the reference, which at times disrupts the ideal dynamics of HDR imagery.

When it comes to lower quality materials, the distortion reduction in the Philips OLED769 handles tonal transitions well, especially at the minimum setting. It is worth noting that at this setting, film grain is not blurred, which is a pleasant surprise, as such negative phenomena often occur with other manufacturers. Overall, it is quite a decent solution. However, it should be pointed out that this setting does not work in HDR mode, where gradation issues are much more pronounced. In HDR mode, the television struggles with smoothing tonal transitions and may present more noticeable distortions and noise, reducing picture quality in dynamic scenes.

Regarding digital processing, the Philips OLED769 performs well. The model in the photo is not overly jagged, and the branches in the background lack the characteristic jagged edges. The television achieves this effect thanks to the absence of artificial sharpness, which may be an advantage for some users. Others, however, may find this less attractive, as they prefer a more vibrant, sharper image instead of a subtle effect. This effect can be mitigated by using a higher setting for the "Sharpness" parameter.

The digital processing of lower quality signals is at a very high level here, thanks to the MediaTek Pentonic 800 processor used in the U7S Pro. The upscaling performance is equally impressive, meaning the television’s ability to enhance lower resolution signals to 4K. We did not notice any unnatural, sharp contours on the screen, and our test image featuring the model simply looked attractive.

Philips OLED769 features a multi-stage motion smoother called "Motion Style", which will satisfy users who appreciate the ability to customise the fluidity of motion in films. With this function, you can set the image to be more frame-like or smooth, resembling a theatrical effect. This is a great solution for those who want to adapt the displayed content to their visual preferences. Gamers will also not be disappointed, as the television, like most OLEDs, is equipped with a 120Hz panel. This provides exceptional fluidity and dynamism of the image. Unfortunately, Philips OLED769 does not have the BFI (Black Frame Insertion) feature, which could further improve motion fluidity and sharpness. Despite this limitation, the television still offers excellent visual experiences for both cinema lovers and gamers. This is definitely one of its strong points.

The Hisense U7S Pro uses a panel with a maximum refresh rate of 165 Hz in 4K, and in game mode, it can reach up to 330 Hz at Full HD resolution. However, it is important to remember that these highest figures do not significantly matter in everyday use, as most content is still limited to a maximum of 120 Hz (for example, when gaming on a console). Nevertheless, the television handles motion quite well and performs really decently for an LCD construction.

There is little to criticise about the fluidity itself. In the menu, we find a motion smoother called "Motion Enhancement", which hides two sliders: blur reduction and judder reduction. These allow for manual configuration of the smoother, which works well in both films and sports, effectively enhancing the raw television signal.

Philips OLED769 has been designed with gamers in mind, offering full compatibility with consoles and the highest quality of gameplay. The television received the maximum rating in this category, providing everything that the heart desires. With HDMI 2.1 ports fully supporting ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate), the television ensures smooth and hassle-free gaming. ALLM automatically switches the television to low latency mode, while VRR eliminates stuttering and screen tearing, resulting in fluidity and stability in gaming. The Dolby Vision gaming feature is another advantage, although it only works at a frequency of 60 Hz. Most casual gamers will likely not feel the lack of a higher frequency; however, more demanding users may have some reservations. This allows for enjoyment of a dynamic range of tones and realistic images, enhancing the gaming experience. PC gamers will also not be disappointed, as Philips OLED769 offers full compatibility with Nvidia graphics cards, thanks to support for G-Sync. This technology synchronises the refresh rate of the television with the graphics card, eliminating tearing and stuttering, resulting in excellent image fluidity.

Philips OLED769 is a television that perfectly meets the needs of gamers, offering a wide range of advanced features and technologies that significantly enhance gameplay quality and user comfort.

If you plan to connect a console or PC to the U7S Pro, you will be more than satisfied – this television is excellent equipment for a gamer. Hisense has not spared any expense and has included as many as 4 HDMI 2.1 ports with full bandwidth of 48 Gbps. You won’t need to juggle cables as each port will handle the full set of features. We have an automatic game mode (ALLM) and VRR, which operates in a wide range from 48 Hz to an impressive 330 Hz. Of course, that 330 Hz is currently a gimmick for owners of powerful PCs, as consoles will be limited to 120 Hz, but it’s good to have that buffer for the future. The Game Bar also works very well during gaming. It’s a handy menu bar for gamers, where you can quickly change the picture mode, enable a crosshair in the centre of the screen, and even change the display aspect ratio to ultra-wide without having to exit to the main television settings, which will be appreciated by fans of PC simulators. The only downside worth mentioning is the improper implementation of the HGiG format in games. The issue is that the television ignores instructions from the console regarding the image generated in HDR10 and continues to forcefully interfere with the image it produces, trying to "enhance" it in its own way. This makes proper HDR configuration in the console menu (where you set brightness on symbols/checkerboard) somewhat difficult.